Cocriação nas redes sociais: um estudo do caso Jornada Ekos

This study aims to address the significance of co-creation and its importance in the process for competitive advantage among the processes and social changes that have impact on the interests and market needs. For this, was made a case study of the project Jornada Ekos, of Natura, an open network of people who identify with the essence and purpose of the company, through a literature search in the works and records of the Jornada Ekos, such as sites about the study, social networks and search of testimonials. Was analyzed the strategies of the co-creation process used by the company on social networks in 2014. The elements analyzed were content, content generation, multimedia content, multiple platforms, interaction, building bond and innovation. The analysis identified a communication which sought to build strong bonds with those involved on the Jornada Ekos, once the company sought to innovate through co-creation and strengthen the relationship with the public, in addition to strengthening the institutional image of the organization through the dissemination of Jornadas Ekos project on the media

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Uma abordagem didático-pedagógica do cálculo diferencial e integral I na formação de professores de matemática

Pós-graduação em Educação Matemática - IGCE

A metrópole e a prosa cinematográfica no modernismo estadunidense: uma abordagem de Manhattan Transfer de John Dos Passos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A História do Esporte, os valores e as Tecnologias da Informação e Comunicação no ensino do atletismo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Valorização do trabalho docente ou uma miríade de novas responsabilidades e exigências ao professor nos decretos do governo paulista?

Pós-graduação em Educação - IBRC

Processos educativos e emancipação: a visão dos educadores sociais sobre suas práticas

Pós-graduação em Educação - IBRC

Índices de erotismo no discurso machadiano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Educação e sustentabilidade: relações possíveis

Considering the defi nition of Environmental Education as a human development process that seeks the transformation of the relationship between society and environment, this paper – collectively written by the members of the research group – discusses the theoretical framework of our studies, understanding them not as ’straitjackets’ that force us to repeat and reproduce predetermined analysis, but as a pathway, a method to interpret reality, a method to look for the essence of the studied phenomena, the real world. The theoretical framework we present helps us, therefore, to overcome the fragmented feature of the construction of knowledge proposed by methodologies in whose epistemological axis are located empiricism, positivism and idealism, as well as to fi nd out the laws of the phenomena whose study concerns us. It also helps us to capture in detail the details of the problems, to analyze their evolution and track the connections between phenomena that surround them. That is the Historical, Dialectical and Materialistic method formulated by Marx and those who came after him, also known as the philosophy of praxis. Based on this reference, we discuss here the relationship between environmental education and sustainability, bringing the concepts of sustainable development and sustainability into the debate, concluding that for the critical perspective explained here, environmental education for sustainability is a process that joins theory and practice for the transformation of the relationships between societies and the environment. This is the critical dimension of environmental education as we comprehend it.

A criança difícil do século algumas configurações do esporte no velho e no novo milênio

The purpose of this article is through a brief review of some studies about the sport, check that the commodification of sporting activity, a process intensified in the late twentieth century, would corrupt its secularized and playful essence. In this sense, it discusses how athletes have left the "love for the shirt", and the sport, his romantic practice in exchange for the interests of advertisers and investors.

O lugar do desenho no século XX: dimensões e conceito

The following work proposes an approach to drawing based upon a language which is diluted and also introduced in the hybridization perceived in the 21st Century. Based on a shift of languages in visual arts which refers to appropriations and to the expansion of possibilities for the procedure and the physicality of the artistic work, it looks into the place of drawing, its dimensions and concepts. While it is an expressive vehicle, the drawing constitutes an indispensable element for the development of expression forms, transformed and diversified over centuries. In the 21st Century, its plurality presents it in several dimensions. When it is expanded in the space, it not only makes sure that it not bi dimensional, as well as it is asserted in its essence, besides coded methods. The text is structured around theoretical and practical researches based on Ostrower, Derdyk, Canclini and author/artist.

Origami científico: a linguagem das dobraduras dentro do design contemporâneo

After crossing several generations and countries, broader functions are being incorporated to origami than simply making art objects: the fold initiates a series of new buildings within the design and creation. Under the new repre- sentations and performances that the art of paper folding keeps, this article aims to investigate how the origami is configured nowadays and how it behaves while contemporary language applied to projective processes of diverse natures. To better understand the actual origami, relations are used inside branch of math, conceptual and projectual. Relating theorists, artists, designers, etc., can point out the relevance of each of these areas in the configuration of cientific and projectual origami. The modularity, the collective, the conscious build, the contemporary and the inno- vation are relationships intrinsic to the praxis projectual that shape a landscape adjacent and subordinate to the main structure governing. It bets on the essence of origami as a tangible functionality for creative thinking.

A potencialidade da arte contemporânea ao transcender linguagens favorecendo a vida

Reflection about the contemporary production artistic, the own make artistic and the creative process that involve them it is noted that, comes to the poetic construction the action to greater understanding the being as artist and from the being while humanity. In current procedures that do not prioritize more materials, supports or languages for the production of works, but human being and his complexities, the art is manifested as the essence, need of renovation. From the documentary "Window of the Soul", directed by João Jardim and Walter Carvalho, and from personal creations is studied the transcendence of materiality in hybrids process, actions at resignify the look that investigates and reinterprets. In this exercise, art is justified as experience necessary, metaphors for the life, to teach us to see, fell and restructure us.

Origami contemporâneo: um estudo sobre a arte em dobra e sua mutabilidade prática

This article aims to seek new forms of creative and artistic expression origami nowadays. After crossing many generations and countries, we noted that the functions of origami are much broader than simply making folding paper: the folding has promoted a number of new buildings within the hybrid design and creativity. Modularity, the collective, the build conscious, contemporary and innovation are intrinsic relations to artistic praxis that configure an adjacent scenario and subordinate to the main structure that govern this research project. We believe in the essence of origami as a tangible functionality for creative thinking.

A música no segundo Nietzsche

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)