Projeto Meraki

We realize this days a spacing of individuals, on what concerns their relationships with others. At the same time, the technologies and the possibilities of virtual interaction are more and more present and developed. At this point, we draw a connection between the virtual immersion and the detachment from personal and face to face relationships. Wear this reality, this project proposes a discussion of the communications while transmitting messages and content, as well as a basis for social relations developed between individuals in a given society. From this analysis, we depart for the development of an action joining the Public Relations and Design, while communication areas that when involved, enable the development of an empirical theory for the increased use of social relations, through the feelings

Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

Girl rising: ciberativismo como forma de engajamento social

This analysis sought to study the social history of women, education and practice of cyber-activism, which consists of the struggle for causes that benefit society as a manner of social engagement. Through thorough theoretical study it was possible to analyze the campaign, 10X10, and relate the importance of the practice of personal commitment to support causes of global interest. Thus, it is possible to ascertain the relevance of actions via the Internet, its reach, its effectiveness and method of operation, providing voice and force to altruistic causes

Comunicação interna: uma questão de qualidade

Internal Communications, a central theme of this project, it is essential to support a transparent and effective cooperation between organization and em ployee. In companies with Quality Management System, as certified in ISO 9001, need to adhere to the quality not only in its management policy, but as in all of its processes and the various agencies in which there is interaction, especially the internal. This paper aims to reflect on the interaction with the internal audience, paying attention to the fact that the information required and the strategic management of public relations positively interfere in the relationship between organization and employe e and the resulting benefits that these entail in quality management. The demonstration of the policies employed by the company Vien a Grafica & Editora as the basis for developing a model suggestive of internal communication in business quality. Thus, we intend to understand how effective communication arouses feelings of motivation and engagement among employees, so there is the realization of quality in all organizational sectors

A Globalização e as diferenças interculturais em uma multinacional: caso IBM Brasil

O presente trabalho procura entender como a globalização, através da diversidade cultural, pode interferir na vida profissional das pessoas. Tendo como objeto de estudo as disparidades culturais encontradas na IBM Brasil, o trabalho apresenta conceitos da globalização e indaga suas principais consequências na multinacional em questão. Busca identificar as mudanças necessárias no processo de adequação às diferenças culturais entre países e pessoas, entender como as diferenças interculturais podem afetar a vida dos funcionários e como eles aprenderam a lidar com essas diferenças. De modo geral, procura identificar se a globalização fez com que os profissionais se adequassem às diferenças intercontinentais ou se a própria globalização selecionou os profissionais mais adequados ao mercado global

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

A participação social através do crowdfunding: uma análise dos projetos da plataforma catarse

This study examined the practices of crowdfunding, collective vehicle of fundraising for the production of works of culture, education, social programs etc over the internet. Through the analysis of registered projects and finalized in Brazilian site funding col-laborative Catarse, we were able to list interesting points to be considered to deter-mine what lead people to cooperate or not with this kind of practice. It was noticed that the internet materialized in front of individuals as an important vehicle for social participation, enabling the concern to collaborate on projects, people and causes that have common characteristics or interests bring benefits to society

Plano de responsabilidade social empresarial para a Raízen: projeto 4 patas

The process of globalization resulted in a variety of new products emerging. Companies were obliged to find new ways of maintaining the attractiveness for their products to sustain their brands in the economic field. So in this scenario social accountability became an important subject for companies that want to achieve a positive image among consumers. This paper aims to explain how organizational communication is essential to create and manage social accountability in a company. Aiming to explain the relation between organizational communication and social accountability, this final project had three main purposes: establish the connection between organizational communication and social accountability, point out and discuss the main strategies in this communication field, and then propose an action plan for Raízen to solve an established problem in one of its factories

Blog corporativo como ferramenta da Intranet

This project aimed at discussing about the possibility of transforming a corporate blog into an Intranet tool. The objective is to make the internal communication more interactive by bringing the employee closer to the organization through conversing in a less formal environment. In the first series of discussions, issues such as how the organizational communication works as a whole, which communications vehicles are normally used to reach the target group and the role of public relations in the organizational communication, were conducted aiming the discussion around the internal communication and the personnel, one of the objectives of this paper. Following these discussions, the focal points was around digital communication and its possibilities in the organization, as well as talking about and discussing the blog and the Intranet. Finally a theoretical discussion was conducted concerning the possibilities of turning this corporate blog into an Intranet tool and the reasons why public relations should manage this new communications tool

Sexualidade, gênero e mídia: projeto de educação sexual com estudantes de comunicação e psicologia

O Projeto ´Grupo de Discussões sobre Sexualidade, Gênero e Mídia´ foi baseado na importância de dialogar sobre como os temas Sexualidade e gênero são representados nos meios de comunicação. Os participantes foram dez estudantes universitários dos cursos de Psicologia e Comunicação (Jornalismo, Rádio e Televisão, Relações Públicas e Design). O objetivo foi propiciar um espaço de diálogo entre as áreas de Psicologia e Comunicação, com discussões sobre pesquisas acadêmicas e materiais midiáticos, com discussões e reflexões que contribuíssem para a formação dos estudantes destas áreas. Foram 17 encontros semanais, com a duração de uma hora e meia, realizados em uma sala de uma Clínica de Psicologia universitária. As principais discussões versaram sobre como a mídia produz e reproduz padrões normativos, estereótipos, preconceitos e uma compreensão repressiva da sexualidade e do gênero, pensando juntos sobre formas possíveis de abordar o tema considerando a pluralidade, a diversidade e a multiplicidade da sexualidade humana. Buscou-se também refletir sobre o processo de construção dos produtos midiáticos e a importância dos profissionais que trabalham com o tema refletirem a respeito da própria história de educação sexual, a trajetória pessoal e profissional e o quanto as próprias experiências, concepções, valores e também preconce

Plano de marketing para o centro de excelência em natação e condicionamento físico acquamondo

This work of course conclusion has as objective main the development of a plan of marketing for academy of Acquamondo gymnastics. The enterprise has good equipment and training structure, allowing the client a propitious exercise that shows valuables results. However, there's no structured organization of internal and external communication and marketing: the concern with this topics, essential nowadays to the companies' survivor, practically doesn't exists. Expecting the improvement of the relationship between academy and its clients, enlarge the horizons of the mark and make it known at Bauru and region, stablish priority publics and actions and prospect new clients, the main ideas have been used of practices which contribute in an expressive way for the e stablished objective, like planning, strategic planning, marketing, communication and Public Relations, all applied to the reality of a micro and small company. Based on the concepts described above and by means of SWOT Analysis, a model of marketing plan was proposed with the aim of expanding the reach and impact power of Acquamondo gymnastics in the region its operates

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Uma estratégia de relacionamento da favela com a cidade para a integração social, física e simbólica

This paper presents the principles of a strategy for the integration of slums in the city. From an extensive literature search, it analyzes the environment of the slums, the culture of peace as a future desirable situation and the fundamental value of popular participation. It proposes a strategy based on the theories and practice of the communitarian public relations. It realizes that this is a long process and requires the complicity of various social actors, in particular the State through a manager committee of communal integration, which managements the integration of actions

Fingerbyte: utilizando conceitos teóricos de comunicação e pesquisa de opinião para adequação de um produto

This project aims to use concepts of innovation and obsolescence in products, to analyze and test the technological product FingerByte, a blend glove and joystick that needs to be appropriate for specific audiences. For this adjustment, this project uses a qualitative opinion survey, known as focus group in order to obtain data during product testing with certain audiences. Another purpose of the paper is to serve as a guide to readers in similar situations where you wish to use focus groups to develop products that have not been put on the market. The experiment uses the knowledge of public relations, both in research and in data analysis. The main results of the research are described in this monograph, in order to demonstrate what are the possible types of data being collected, helping the reader to approach the experience of qualitative research