Los inicios de la vascología en Holanda: El Essai de grammaire de la langue basque de Willem J. van Eys (1865, 1867)

Ed. by Xabier Artiagoitia, Patxi Goenaga & Joseba A. Lakarra.

Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

The Science Caf�� Movement on the Mississippi Gulf Coast

Science Cafes present a casual meeting place where people who may have little or no science background can learn about a current scientific topic in an informal and friendly environment. The coffee shop setting is designed to be inviting and informal so that students, faculty, and community members can feel comfortable and engage in lively and meaningful conversations. The caf�� is organized around an interesting scientific topic with a brief presentation by a scientist and may include a short video clip. A Science Caf�� can (1) provide an opportunity and venue for increasing science literacy, (2) publicize local scientific endeavors, and (3) identify the library as an epicenter of informal education on the campus and in the community. This presentation will describe the development of the Science Caf�� at the University of Southern Mississippi Gulf Coast campus Library in Long Beach and plans for future cafes on the Mississippi coast.

Structural capital, innovation capability, and company performance in technology-based colombian firms

[EN] In today s economy, innovation is considered to be one of the main driving forces behind business competitiveness, if not the most relevant one. Traditionally, the study of innovation has been addressed from different perspectives. Recently, literature on knowledge management and intellectual capital has provided new insights. Considering this, the aim of this paper is to analyze the impact of different organizational conditions i.e. structural capital on innovation capability and innovation performance, from an intellectual capital (IC) perspective. As regards innovation capability, two dimensions are considered: new idea generation and innovation project management. The population subject to study is made up of technology-based Colombian firms. In order to gather information about the relevant variables involved in the research, a questionnaire was designed and addressed to the CEOs of the companies making up the target population. The sample analyzed is made up of 69 companies and is large enough to carry out a statistical study based on structural equation modelling (partial least squares approach) using PLS-Graph software (Chin and Frye, 2003). The results obtained show that structural capital explains to a great extent both the effectiveness of the new idea generation process and of innovation project management. However, the influence of each specific organizational component making up structural capital (organizational design, organizational culture, hiring and professional development policies, innovation strategy, technological capital, and external structure) varies. Moreover, successful innovation project management is the only innovation capability dimension that exerts a significant impact on company performance.

Company financial performance: Does board size matter? Case of the EUROSTOXX50 index

[EN] This study analyzes the relationship between board size and economic-financial performance in a sample of European firms that constitute the EUROSTOXX50 Index. Based on previous literature, resource dependency and agency theories, and considering regulation developed by the OECD and European Union on the normative of corporate governance for each country in the sample, the authors propose the hypotheses of both positive linear and quadratic relationships between the researched parameters. Using ROA as a benchmark of financial performance and the number of members of the board as measurement of the board size, two OLS estimations are performed. To confirm the robustness of the results the empirical study is tested with two other similar financial ratios, ROE and Tobin s Q. Due to the absence of significant results, an additional factor, firm size, is employed in order to check if it affects firm performance. Delving further into the nature of this relationship, it is revealed that there exists a strong and negative relation between firm size and financial performance. Consequently, it can be asseverated that the generic recommendation one size fits all cannot be applied in this case; which conforms to the Recommendations of the European Union that dissuade using generic models for all countries.

A business plan development: the case of a paint company in Douala Camroon by Bomboy & Friends

This paper presents a business plan to create a new company Bomboy & Friends regarding the Exclusive Distribution of a fully Eco Friendly Water-Soluble Anti- Corrosive Prime named Life Guard Active Rust Primer Paint abbreviated as “L.G.A.R.P Paint” in Douala Cameroon and the C.E.M.A.C Region. The lack of quality paint in Cameroon has given the opportunity for a company like Bomboy & Friends to nurture its existence and be part of a fast growing economy, providing a high quality paint competition, very economical, easy to prepare, environmentally friendly, compatible with other brands and accessible to medium and small size companies.

Mississippi River sustenance of brown shrimp (Farfantepenaeus aztecus) in Louisiana coastal waters

Brown shrimp (Farfantepenaeus aztecus) are abundant along the Louisiana coast, a coastline that is heavily influenced by one of the world’s largest rivers, the Mississippi River. Stable carbon, nitrogen, and sulfur (CNS) isotopes of shrimp and their proventriculus (stomach) contents were assayed to trace riverine support of estuarine-dependent brown shrimp. Extensive inshore and of fshore collections were made in the Louisiana coastal zone during 1999–2006 to document shrimp movement patterns across the bay and shelf region. Results showed an unexpectedly strong role for nursery areas in the river delta in supporting the offshore fishery, with about 46% of immigrants to offshore regions arriving from riverine marshes. Strong river influences also were evident offshore, where cluster analysis of combined CNS isotope data showed three regional station groups related to river inputs. Two nearer-river mid-shelf station groups showed isotope values indicating river fertilization and productivity responses in the benthic shrimp food web, and a deeper offshore station group to the south and west showed much less river inf luence. At several mid-shelf stations where hypoxia is common, shrimp were anomalously 15N depleted versus their diets, and this d15N difference or mismatch may be useful in monitoring shrimp movement responses to hypoxia.

Drawn to the Sea: Charles Bradford Hudson (1865-1939), Artist, Author, Army Officer, with Special Notice of His Work for the United States Fish Commission and Bureau of Fisheries

The biography of Charles Bradford Hudson that follows this preface had its seeds about 1965 when I (VGS) was casually examining the extensive files of original illustrations of fishes stored in the Division of Fishes, National Museum of Natural History, Smithsonian Institution. I happened upon the unpublished illustration of a rainbow trout by Hudson and was greatly impressed with its quality. The thought occurred to me then that the artist must have gone on to do more than just illustrate fishes. During the next 20 years I occasionally pawed through those files, which contained the work of numerous artists, who had worked from 1838 to the present. In 1985, I happened to discuss the files with my supervisor, who urged me to produce a museum exhibit of original fish illustrations. This I did, selecting 200 of the illustrations representing 21 artists, including, of course, Hudson. As part of the text for the exhibit, Drawn from the Sea, Art in the Service of Ichthyology, I prepared short biographies of each of the artists. The exhibit, with an available poster, was shown in the Museum for six months, and a reduced version was exhibited in U.S. and Canadian museums during the next 3 years.

Bay Scallops, Argopecten irradians, in the Northwestern Gulf of Mexico (Alabama, Mississippi, Louisiana, and Texas)

There is no evidence that a commercial bay scallop fishery exists anywhere in the northwestern Gulf of Mexico. No data concerning scallop abundance or distribution was found for Alabama, Mississippi, and Louisiana. Texas is the only state west of Florida where bay scallop populations have been documented. These records come from a variety of literature sources and the fisheries-independent data collected by Texas Parks and Wildlife Department (1982–2005). Although common in the diet of prehistoric peoples living on the Texas coast, recent (last ~50 years) bay scallop population densities tend to be low and exhibit “boom–bust” cycles of about 10–15 years. The Laguna Madre, is the only place on the Texas coast where scallops are relatively abundant; this is likely due to extensive seagrasses cover (>70%) and salinities that typically exceed 35 psu. The lack of bay scallop fishery development in the northwestern Gulf of Mexico is probably due to variable but generally low densities of the species combined with a limited amount of suitable (i.e. seagrass

Mersey & Weaver Fisheries Advisory Committee 16th September, 1974

This is the report from the Mersey and Weaver Fisheries Advisory Committee meeting, which was held on the 16th September 1974. The report looks at comments of the Regional Fisheries Officer on the report 'Taking Stock', and information including the aims of a report entitled 'Coarse Fisheries'. The report also includes a copy of the chairman's address to members of the Mersey and Weaver Anglers' Consultative Association, and the report by the Unit Water Quality Officer on fisheries activities. This covers general fisheries management work, stocking and biological work carried out including the Rivers Tame and Bollin, and fish mortalities listed by cause. The Fisheries Advisory Committee was part of the Regional Water Authorities, in this case the North West Water Authority. This preceded the Environment Agency which came into existence in 1996.

Mersey & Weaver Fisheries Advisory Committee 16th December, 1974

This is the report from the Mersey and Weaver Fisheries Advisory Committee meeting, which was held on the 16th December 1974. The report looks at information on the Water Bailiffs establishment, including the organisation and the duties of both the Fisheries Inspector and the Senior Bailiff. It also covers the comments from the Regional Fisheries Officer on the report on 'Coarse Fisheries', and information on the structure of licence duties in the Mersey and Weaver River unit area. The Fisheries Advisory Committee was part of the Regional Water Authorities, in this case the North West Water Authority. This preceded the Environment Agency which came into existence in 1996.

Lune Wyre & Furness Fisheries Advisory Committee 16th January, 1978

This is the report from the Lune, Wyre and Furness Fisheries Advisory Committee meeting, which was held on the 16th January, 1978. It covers information on fisheries income and expenditure, licence duties, regional water resources study, fish stocks in the River Leven, Skerton fishery and radioactive discharge in relation to fishery interests. It also includes investigations for future water supplies to South West Cumbria and the report by the area fisheries officer on river conditions and fishing for salmon, sea trout, and coarse fish, numbers of fish movements at Haverthwaite, Broadraine and Forge Weir fish monitoring station. Included in this report is also work at Middleton Hatchery, a brief note on fish disease in migratory fish in the Lune and Kent, and net catch figures for the year for the Rivers Lune, Kent, Leven and Duddon. The Fisheries Advisory Committee was part of the Regional Water Authorities, in this case the North West Water Authority. This preceded the Environment Agency which came into existence in 1996.