It’s Cheaper than Acquiring New Ones: Retaining Members to Your Service

The benefits of retention are well known: it’s cheaper and easier to retain existing customers than it is to try to acquire new ones. Secondly, retained customers play a vital role in the acquisition of new customers through word-of-mouth. Thirdly, retained customers have a higher monetary value, due to being more susceptible to cross-selling initiatives. So, retention is important. But, it’s difficult to achieve, especially for membership organisations. Numerous organisations work on a membership-based business model, such as health clubs, trade unions, charities and even professional associations. Often, recruiting and retaining members is fundamental to the success of these enterprises which rely on membership fees as their primary revenue stream.

Educação ambiental no curso de técnico de edificações - ifsul campus Pelotas : desafios e possibilidades da educação emancipatória nos cursos técnicos

O presente trabalho de dissertação de mestrado visa a descortinar as contradições que estão presentes nas representações de docentes e discentes da disciplina de práticas construtivas do Curso Técnico de Edificações, do Instituto Federal Sul-Rio-Grandese (IFSul), campus Pelotas, em suas relações sócioeducativas, encontrando nesse desvelamento alternativas para o desenvolvimento destas atividades práticas de forma a contribuir na sustentabilidade do curso, e por conseguinte na sustentabilidade das relações entre homens, natureza e meio ambiente. A partir dessas representações sociais e contradições, esse trabalho possibilitou, através de um estudo de caso de natureza qualitativa dialética, de posse das categorias do Materialismo Dialético e Histórico e da economia política, uma compreensão dialética de como o modo de produção capitalista interfere nas ações em geral, inclusive nas relações de educação. A opção por esse assunto foi principalmente devido a constatações próprias, como professor de práticas construtivas, da necessidade de continuidade das atividades práticas no curso, mas de uma maneira mais coerente com as leis da natureza, por um processo educativo emancipador de educadores e educandos, socializando os saberes libertadores da educação ambiental. O estudo mostrou-se coerente e revelador materializando-se em possibilidades, projetos e ações imediatas de transformações dentro do curso de maneira a interferir nas relações de todos entre si e com a natureza, com uma forma possível de utilizar as matériasprimas necessárias sem o desperdício, com o máximo de aproveitamento e reciclagem, com a possibilidade de levar essas aulas práticas para fora dos muros da escola, em atividades necessárias para entidades assistenciais, minimizando a geração de resíduos sólidos a serem descartados na natureza, contribuindo dessa maneira com o perfeito relacionamento homem-homem, homem-natureza, na busca da sustentabilidade e na conservação da vida no Planeta.

Africans in Scotland: heterogeneity and sensitivities to HIV

Aim: To investigate how diversity within the African migrant population in Scotland affects their understandings of HIV and uptake of HIV testing and treatment, in order to improve HIV-related outcomes. Background: In the UK, Africans have the worst outcomes for HIV infection, primarily due to late diagnosis. Improvement requires better understanding of the barriers to healthcare engagement. This PhD study investigates how diversity among first generation African migrants in Scotland could affect engagement with general healthcare and HIV related interventions and services. Methods: I conducted qualitative research, involving participant observation at two sites (an African religious group and an asylum seeker/refugee drop-in centre) and interviews with African migrants attending these and three additional sites (two advocacy charities and a student association). Data were collected in two cities (Glasgow and Edinburgh) and two smaller towns (Paisley and Kirkcaldy). I interviewed 27 Africans, including economic migrants (n=8), students (n=9) and asylum seeker/refugees (n=10) and 14 representatives from organisations with high levels of African attendees (e.g., country associations, community organisations, advocacy groups, commercial establishments and religious based organisations). Thematic data analysis was carried out. Results: Diversity of the population and related issues of identity: Participants were highly diverse and reported considerable heterogeneity in the African diaspora in Scotland. The identity of “African” was bound with various negative stereotypes and appeals to this identity did not necessarily have relevance for participants. Nature of African affiliated organisations in Scotland: There were a wide range of organisations that advertised their remit as catering for the African diaspora. They varied in consistency and sustainability and contributed towards healthcare engagement to different degrees. Engagement with healthcare: There were multiple experiences and understandings of the healthcare system within the sample as a whole, and to an extent by migrant type. Whilst the majority reported successful and satisfactory service use, distinct barriers emerged. These included: understandings of rights and access to care based on African models of healthcare; the interplay of religious based understandings with ideas about access to healthcare; and assumptions and anxiety about the connections between visa status and health status. Knowledge of HIV and engagement with HIV related services: Participants had good knowledge about HIV, with some notable exceptions, but there was no patterning by migrant type. They had diverse views about risk of HIV infection, most of which did not align with the HIV epidemiology that identifies African migrants as an at risk group. Most of the sample did not think targeting African migrants for HIV interventions would be successful and were hostile to the proposal for various reasons, especially because they believed it would perpetuate stigma and prejudice towards the African diaspora. There were mixed experiences of HIV related services, and prompts to test for HIV had elicited a range of reactions, the majority negative. Conclusion: Diversity within the African diaspora in Scotland should be taken into account to improve the salience and relevance of future HIV interventions. Attitudes towards current HIV testing promotion suggest that a more cooperative approach could be taken with African communities to build on existing relationships of trust and understandings of HIV.

Pontes invisíveis. Estratégias de actuação de redes sociais no combate à pobreza e exclusão social: Um estudo de caso com redes sociais portuguesas

As Redes Sociais, enquanto estrutura social, são um sistema aberto, altamente dinâmico e susceptível de inovação (Castells, 2000) constituindo-se como um importante recurso para combater a pobreza e a exclusão social, através de uma acção concertada e coerente. No presente estudo, apresentam-se os resultados de um estudo qualitativo cujo objectivo foi o de conhecer os benefícios da actuação em rede como estratégia de combate à pobreza e exclusão social. Realizou-se uma entrevista semi-estruturada a 13 colaboradores de organizações, não-lucrativas, que operam em rede. As respostas foram analisadas a partir da metodologia qualitativa Consesual Qualitative Research (Clara Hill, 1997). Os resultados obtidos permitiram obter como principal atributo estratégico, da actuação em rede, a orientação para o processo, enquanto medida adaptável e geradora de resultados. As conclusões obtidas são discutidas quanto ao seu contributo para incentivar as políticas sociais que considerem o reconhecimento e activação da solidariedade social local. / ABSTRACT: Social Networks, as a social structure, are an open system, highly dynamic and capable of innovation (Castells, 2000) constituting itself as an important resource to combat Poverty and Social Exclusion, through a concerted and coherent action. ln this study, we present the results of a qualitative investigation whose aim was to know the benefits of building social networks of support in fighting against poverty and social exclusion. There were performed semi-structured interviews with 13 employees of non­profit organizations, operating in network. The responses were analyzed based on Consensual Qualitative Research (Clara Hill, 1997). The results have enabled the orientation to process as the main strategic attribute of the implementation Strategies of Social Network as an adaptive measure and as capable of generating results. The main conclusions are discussed in terms of its contribution to promote social policies that consider the recognition and activation of local charities.

Food rescue: investigating directions for the future

This research helps explain how organisations can be structured to best respond to the needs of people experiencing food insecurity; an integrated person-centred approach must be employed. There is capacity for food charities to advocate and collaborate to promote long-term solutions and also, deliver acute support for people’s health.

Animals in international development: ethics, dilemmas and possibilities

This paper explores the role and perceptions of animals in international development efforts and the possible contradictions between differing priorities of agencies involved in international charitable efforts. Although there is a wide range of purposes for a charitable organization, as shown in the (England and Wales) Charities Act 2011 (c.25) and having one purpose does not preclude a second, organizations concerned with animal welfare are quite distinct from those working for poverty alleviation in the developing world (and indeed the developed world). A fun and novel gift of a donkey may equally be perceived as a cruel, environmentally unsustainable and misguided development effort, a valuable asset, or a burden to a household struggling to feed existing mouths. Exacerbating this situation is the fact that much of the debate around animals in a developing context is heavily polarized between livestock welfare, and animal rights, with a very limited middle ground. This chapter analyzes the underlying tensions between human development, animal welfare, and poverty alleviation, exploring cultural tensions, philosophical tensions and where areas of common ground may be found, with specific reference to development programming. The chapter is framed by contemporary debate on ethics and international development. International development interventions are driven by human welfare concerns, within the broader context of an increasingly globalized world economy. There is a danger in not engaging with ethical considerations with regard to animals and development , as there are potentially complex, interrelated and unintended outcomes. Such outcomes include rising inequality for those who depend on livestock for livelihoods in a business-as-usual scenario of increasing production and intensification; a focus on animal welfare in isolation, with potential accusations of forcing limitations on animal production on low income communities and countries;, and, finally, a moral debate surrounding the issue of whether it is reasonable to require animal welfare standards of people who live in poverty, as a pathway out of poverty. Discourse and practice needs to engage with how to link debate on international development with ethics of livestock production, beyond animal welfare, with global sustainability as core.

Sustainable tourism practices through the eyes of the tourist: a case study of a tour operator

This internship report aim was to find out the importance of sustainable tourism practices from a tourist point of view. The research study and internship took place at Back-Roads Touring - a tour operator (based in London) that specializes in small group touring for seniors travellers from Australia, New Zealand, USA and Canada. Google Forms online questionnaire was used in order to answer the objectives of the study. In total 1322 clients received an online questionnaire out of which 182 filled in the survey. The study had four objectives, however the main focus was to find out which tourism practices ( out of 15 choices) were the most important to the respondents during a Back-Roads Tour and which tourism options (using the same 15 choices) the respondents identify as sustainable tourism options ( objective 2 and 3). The results showed that the respondents valued the most small group touring and having an experienced tour leader, which are the core practices of the company. Furthermore, the respondents were not seeking for more sustainable tourism practices neither willing to donate money to local charities/non- profit organizations. This finding shows that the clients are content with a current model of a tour, are willing to return, however price and quality will be play a key role in the decision. The respondents´ lack of wish to support or donate money to charities /non-profit organizations, could be due to the fact that most of the clients were from middle class thus they did not have enough disposable income. Moreover, one of the objectives of this study was to find out if the clients valued sustainable tourism certification. The results showed that the respondents’ were not aware of the sustainable tourism certification that the company obtained, however slightly over half of the respondents said that the knowledge of the certification has positively influenced them to travel again with a company.

Kitchens and pantries—helping or hindering? The perspectives of emergency food users in Victoria, Australia

In high-income countries, people affected by food insecurity may seek out free/subsidized food from charities. Their perceptions of the food programs provided and preferences for alternative strategies are underresearched. The aim of this study was to develop an understanding of the users’ experiences of food insecurity and gain evidence for effective responses in the future. Twelve semistructured interviews with a sample of users, who were also charity volunteers, were conducted in Victoria, Australia. A thematic analysis of the interview transcripts was undertaken. The results show that users have complex needs. Charities have both the capacity to hinder and help people maintain dignity, social inclusion, and health. Alternative community and policy food security strategies were proposed by interviewees. In the future, perspectives of affected community members must inform strategies that seek to improve people’s access to safe, nutritious, and affordable food. A human right to food framework is discussed as a mechanism to help realize food security in Australia.

The design of charitable fund-raising schemes: matching grants or seed money

For a fixed large donation a matching scheme that simply uses a one-for-one match ratio can actually raise less money than a seed money scheme. But when the match ratio is chosen to reflect the characteristics of the small donor base so as to exhaust the large donor's willingness to give, matching schemes always raise more money and are preferred by both charities and large donors. However, when the large donor chooses the size of her donation, a conflict can arise. The large donor can prefer a smaller leadership gift and more reliance on small donor matching while the charity can prefer seed money.