Uso y efectividad de la relación estratégica comunitaria y el marketing en empresas del sector aeronáutico

La relación estratégica comunitaria busca la atracción y retención de clientes a través del entendimiento de los consumidores dentro del contexto social que los rodea, es decir, una estrategia de mercadeo que busca relaciones duraderas con sus clientes a través del desarrollo de las comunidades en las cuales están insertos, logrando así beneficios para ambas partes, empresa y comunidad, y una relación de negocios sostenible a través del tiempo. Este trabajo busca determinar cuál es el uso y la efectividad de la relación estratégica comunitaria y el marketing en el sector aeronáutico, pasando por la identificación de las estrategias de mercadeo, los conceptos comunitarios y el uso de las estrategias comunitarias al interior del sector. Para determinar esto, se tomó a Avianca como muestra en el período 2004-2014 y se buscó la relación de su mercadeo y sus acciones sociales con las estrategias comunitarias, sin embargo los resultados arrojaron que no existe una relación estratégica comunitaria en la compañía, a pesar de manejar conceptos comunitarios en sus proyectos sociales.

Resultados clínicos, radiológicos del manejo de fracturas diafisiarias de fémur con clavos elásticos endomedulares en población pediátrica

Introducción: Las fracturas de fémur en pediatría son una causa de discapacidad por requerir una inmovilización prolongada, convirtiendo su manejo en un reto para el ortopedista. El tratamiento depende de muchos factores, como la edad, el peso, el tipo de fractura y mecanismo de trauma. El estudio evaluará los desenlaces clínicos y radiológicos del paciente pediátrico con fracturas diafisiaria de fémur manejadas quirúrgicamente con clavos elásticos endomedulares. Materiales y métodos: Estudio observacional descriptivo, serie de casos, recolección de información a través de revisión de historias clínicas en pacientes sometidos quirúrgicamente con clavos elásticos. Resultados: Un total de 13 casos; promedio de edad de 8,2±2,86 años; relación hombre mujer es 3: 1. Principal mecanismo de trauma baja energía (9 casos). Con un seguimiento de 12.5±2,82 meses, el postoperatorio evidenció complicaciones menores relacionadas con irritación del punto de entrada del clavo (9 casos). Solo un caso presentó no unión de la fractura. No se documentaron otras complicaciones, existen diferencias estadísticamente significativas en la anteversión femoral del miembro fracturado y el sano (p=0,001) relacionado con problemas rotacionales, igual que la angulación en el plano sagital (p=0,030) sin repercusión para la consolidación ni la marcha. Conclusiones: El análisis de resultados clínicos y radiológicos concuerda con lo descrito en la literatura mundial, los clavos elásticos endomedulares es una técnica reproducible con resultados excelentes y satisfactorios, bajas tasas de complicaciones. Éste estudio presenta limitaciones debido al tamaño de muestra, no podemos hacer recomendaciones definitivas.

Estudio del proceso de transformación del aeropuerto el dorado, bajo el concepto de ciudad-aeropuerto, 2000-2011.

Los principales aeropuertos del mundo han cambiado radicalmente su vocación de simples máquinas de transporte aéreo para integrarse a los territorios y ser ejes de engranajes productivos, que impulsan la economía de las ciudades contemporáneas. En ese sentido, la presente investigación busca examinar cómo ha sido el modelo de planificación desarrollado para el Aeropuerto Internacional El Dorado (AIED) y cuál es el rol que juega su entorno inmediato en dicho modelo. ¿Se ha concebido el AIED como un espacio físico que cohesiona el territorio y cataliza encadenamientos productivos y actividades económicas supraregionales? Este trabajo de grado intentará demostrar a través de un análisis cualitativo y cuantitativo, que a diferencia de las tendencias globales, el modelo de planificación del AIED aún se basa en la visión tradicional y sectorial, lo que genera un impacto económico negativo en el desarrollo económico de la ciudad de Bogotá y su área metropolitana.

‘JVS’ Seguridad Industrial

El proyecto JVS está enfocado al sector de la seguridad industrial, específicamente en el desarrollo, producción y comercialización de Equipos de Protección Personal como Chaqueta, pantalón y capucha, con unos elementos innovadores sumamente interesantes como lo es prendas cosidas y selladas a mano, sin utilizar termo selladores como es comúnmente visto, y asignación de tallas adecuadas para el usuario, enfocados al rendimiento del usuario y su comodidad protegiéndolo al 100%, facilitando las diversas labores que realiza.

A trilogia do sucesso: a educação inclusiva, a investigação-acção e a intervenção no grupo, atendendo à sua diversidade

RESUMO: O presente trabalho de projecto teve como principal objectivo compreender de que modo se pode promover o sucesso de todos, através do sucesso de cada um, num grupo heterogéneo de crianças do 2º e 3º ano do 1º Ciclo, com diferentes níveis de aprendizagem e problemáticas diversificadas. Com o principal objectivo de provocar mudanças positivas na dinâmica e intervenientes deste contexto, adoptou-se a metodologia de investigação-acção e recorreu-se a técnicas de pesquisa documental, à entrevista semi-directiva, à observação naturalista e à sociometria. O processo interventivo seguiu um plano de acção, inicialmente delimitado face às problemáticas diagnosticadas. Realizou-se de Fevereiro a Junho de 2010 seguindo uma estrutura cíclica e em espiral, composto por etapas de planificação, acção, avaliação e reflexão, para nova acção, que se tornou progressivamente mais informada. Esta metodologia permitiu alcançar resultados muito positivos e mudanças importantes no contexto intervencionado. Especificamente, numa fase inicial, a turma apresentava baixos desempenhos sociais, relacionais, comportamentais e académicos. Conjugados com estas problemáticas, todos os alunos apresentavam uma baixa autonomia, auto-estima e motivação para o processo de ensino-aprendizagem. Para além destes factores, apesar da heterogeneidade do grupo, de onde se destacavam os alunos 5, 9, 11, 12 e 13, considerados com necessidades educativas especiais, a dinâmica da prática pedagógica desenvolvida assentava num modelo de ensino tradicional, centrado no professor e nos desempenhos do aluno médio, reveladora de uma baixa eficiência de resultados. A heterogeneidade da turma era encarada como um obstáculo à aprendizagem. A intervenção desenvolvida, de forma fundamentada, permitiu um ensino inclusivo na turma, suportado na diferenciação pedagógica inclusiva, alcançada através da aprendizagem cooperativa, da tutoria entre pares e de uma estrutura coesa de parceria pedagógica entre a professora titular da turma e a investigadora. Para além destes, a intervenção realizada permitiu resultados positivos ao nível do perfil do grupo-turma, nomeadamente pelo registo de uma melhoria muito significativa nos desempenhos cognitivos, sócio-afectivos e comportamentais dos alunos. ABSTRACT: The present project work had as main objective to understand the way one can promote the success of all through the success of each one in a heterogeneous group of children of the 2nd and 3rd years of the 1st Cycle with different levels of learning and several problematic. With the main purpose of causing positive changes in the dynamics and actors of this context, the action-research methodology was adopted as well as the techniques of documentary research, and the half-directive interview, the naturalistic observation and the sociometry. The intervention process followed an action plan, initially delimited face to the problematic ones diagnosed. It took place from February to June 2010 following a cyclical and spiral structure made of stages of planning, action, evaluation and reflection, to a new action that became gradually more informed. This methodology allowed to reach very positive results and important changes in the interventional context. Specifically, in an initial phase, the group presented low social, relational, behavioral and academics performances. Together with these problematic issues, all the pupils presented a low autonomy, low self-esteem and low motivation for the teach-learning process. In addition to these factors there was the heterogeneity of the group (a group of pupils 5, 9, 11, 12 and 13 considered with special needs), and the teaching process was based on a traditional model centered in the teacher and the performances of the average pupil, revealing a low efficiency of results. The heterogeneity of the group was faced as an obstacle to the learning process. The developed intervention allowed an inclusive educational model in the group based in the inclusive pedagogical differentiation, reached through the cooperative learning, peer tutoring and a cohesive structure of pedagogical partnership between the titular teacher of the group and the researcher. Beyond these aspects, the research allowed positive results in the class, mainly a significant improvement in the cognitive, socio-emotional and behavioral performances of the pupils.

Eighth nerve degeneration in the deafness mouse

This paper discusses a study done to examine regeneration of spiral ganglion cells in the deafness mouse.

Interactions of alpha and beta synuclein proteins in auditory functioning

Alpha-synuclein is found in synaptic terminals at the base of both inner and outer hair cells, while the beta isoform is prominently localized to spiral ganglion neuron cell bodies. The present study assessed the role of beta-synuclein in auditory function, and potential interactions between isoforms.

Private long-term investment in uncertain times. Bruegel Policy Contribution 2012/23, December 2012

The economic and financial crisis in Europe is affecting the financing of long-term infrastructure investment. There are multiple clearly identifiable channels: reduced demand for long-term investment, a tightening prudential framework for lending, upward adjustment of risk perception, complex transition of the financial system, and increasing macroeconomic, sovereign and regulatory risk. Some of the identified channels are potentially dangerous spillovers from the crisis that entail the risk of a downward spiral (eg increasing regulatory risk), while others are efficient market responses (eg reduced investment demand, correction of pricing of risk). Consequently, public policy instruments should not address the accessibility of long-term finance per se, but should explicitly target the critical channels.

A new perspective on Southern hemisphere storm-tracks.

A detailed view of Southern Hemisphere storm tracks is obtained based on the application of filtered variance and modern feature-tracking techniques to a wide range of 45-yr European Centre for Medium-Range Weather Forecasts (ECMWF) Re-Analysis (ERA-40) data. It has been checked that the conclusions drawn in this study are valid even if data from only the satellite era are used. The emphasis of the paper is on the winter season, but results for the four seasons are also discussed. Both upper- and lower-tropospheric fields are used. The tracking analysis focuses on systems that last longer than 2 days and are mobile (move more than 1000 km). Many of the results support previous ideas about the storm tracks, but some new insights are also obtained. In the summer there is a rather circular, strong, deep high-latitude storm track. In winter the high-latitude storm track is more asymmetric with a spiral from the Atlantic and Indian Oceans in toward Antarctica and a subtropical jet–related lower-latitude storm track over the Pacific, again tending to spiral poleward. At all times of the year, maximum storm activity in the higher-latitude storm track is in the Atlantic and Indian Ocean regions. In the winter upper troposphere, the relative importance of, and interplay between, the subtropical and subpolar storm tracks is discussed. The genesis, lysis, and growth rate of lower-tropospheric winter cyclones together lead to a vivid picture of their behavior that is summarized as a set of overlapping plates, each composed of cyclone life cycles. Systems in each plate appear to feed the genesis in the next plate through downstream development in the upper-troposphere spiral storm track. In the lee of the Andes in South America, there is cyclogenesis associated with the subtropical jet and also, poleward of this, cyclogenesis largely associated with system decay on the upslope and regeneration on the downslope. The genesis and lysis of cyclones and anticyclones have a definite spatial relationship with each other and with the Andes. At 500 hPa, their relative longitudinal positions are consistent with vortex-stretching ideas for simple flow over a large-scale mountain. Cyclonic systems near Antarctica have generally spiraled in from lower latitudes. However, cyclogenesis associated with mobile cyclones occurs around the Antarctic coast with an interesting genesis maximum over the sea ice near 150°E. The South Pacific storm track emerges clearly from the tracking as a coherent deep feature spiraling from Australia to southern South America. A feature of the summer season is the genesis of eastward-moving cyclonic systems near the tropic of Capricorn off Brazil, in the central Pacific and, to a lesser extent, off Madagascar, followed by movement along the southwest flanks of the subtropical anticyclones and contribution to the “convergence zone” cloud bands seen in these regions.

New perspectives on the Northern Hemisphere winter storm tracks

The aim of this paper is to explore the use of both an Eulerian and system-centered method of storm track diagnosis applied to a wide range of meteorological fields at multiple levels to provide a range of perspectives on the Northern Hemisphere winter transient motions and to give new insight into the storm track organization and behavior. The data used are primarily from the European Centre for Medium-Range Weather Forecasts reanalyses project extended with operational analyses to the period 1979-2000. This is supplemented by data from the National Centers for Environmental Prediction and Goddard Earth Observing System 1 reanalyses. The range of fields explored include the usual mean sea level pressure and the lower- and upper-tropospheric height, meridional wind, vorticity, and temperature, as well as the potential vorticity (PV) on a 330-K isentropic surface (PV330) and potential temperature on a PV = 2 PVU surface (theta(PV2)). As well as reporting the primary analysis based on feature tracking, the standard Eulerian 2-6-day bandpass filtered variance analysis is also reported and contrasted with the tracking diagnostics. To enable the feature points to be identified as extrema for all the chosen fields, a planetary wave background structure is removed at each data time. The bandpass filtered variance derived from the different fields yield a rich picture of the nature and comparative magnitudes of the North Pacific and Atlantic storm tracks, and of the Siberian and Mediterranean candidates for storm tracks. The feature tracking allows the cyclonic and anticyclonic activities to be considered seperately. The analysis indicates that anticyclonic features are generally much weaker with less coherence than the cyclonic systems. Cyclones and features associated with them are shown to have much greater coherence and give tracking diagnostics that create a vivid storm track picture that includes the aspects highlighted by the variances as well as highlighting aspects that are not readily available from Eulerian studies. In particular, the upper-tropospheric features as shown by negative theta(PV2), for example, occur in a band spiraling around the hemisphere from the subtropical North Atlantic eastward to the high latitudes of the same ocean basin. Lower-troposphere storm tracks occupy more limited longitudinal sectors, with many of the individual storms possibly triggered from the upper-tropospheric disturbances in the spiral band of activity.

Trace fossils and pseudofossils from the Wealden strata (non-marine Lower Cretaceous) of southern England

The trace fossils of the Wealden (non-marine Lower Cretaceous) of southern England are described. Sixteen invertebrate ichnotaxa include Agrichnium fimbriatus, Beaconites antarcticus, B. barretti, Cochlichnus anguineus, Diplichnites triassicus, Diplocraterion parallelum, Lockeia siliquaria, L. serialis, Monocraterion cf. tentaculum, Palaeophycus striatus, P. tubularis, Planolites montanus, Protovirgularia rugosa, Rhizocorallium isp., Scoyenia cf. gracilis, Unisulcus minutus, insect and root traces. Tetrapod tracks and trackways include tridactyl Iguanodontipus burreyi and other ornithopods, theropod, and tetradactyl sauropod (or possibly ankylosaur), together with extensive dinosaur tramplings. Coprolites are referred to two broad types: spiral, with or without included fish scales (attributable to sharks), and elongate and irregular (possibly produced by reptiles). A skinprint and two types of pseudofossil are also included. Five environmental associations are recognised: (1) lacustrine/lagoonal; (2) brackish incursions (flooding events) into the lacustrine/lagoonal environment; (3) a marginal lacustrine association with fluvial input; (4) a fluvial (lacustrine delta) association; (5) floodplain sediments (seasonal wetlands). These associations are assigned to the fluvial-lacustrine Scoyenia Ichnofacies and the incursions to Glossifungites lchnofacies. (c) 2005 Elsevier Ltd. All rights reserved.

Orographic Enhancement of Precipitation inside Hurricane Dean

On 17 August 2007, the center of Hurricane Dean passed within 92 km of the mountainous island of Dominica in the West Indies. Despite its distance from the island and its category 1–2 state, Dean brought significant total precipitation exceeding 500 mm and caused numerous landslides. Four rain gauges, a Moderate Resolution Imaging Spectroradiometer (MODIS) image, and 5-min radar scans from Guadeloupe and Martinique are used to determine the storm’s structure and the mountains’ effect on precipitation. The encounter is best described in three phases: (i) an east-northeast dry flow with three isolated drifting cells; (ii) a brief passage of the narrow outer rainband; and (iii) an extended period with south-southeast airflow in a nearly stationary spiral rainband. In this final phase, from 1100 to 2400 UTC, heavy rainfall from the stationary rainband was doubled by orographic enhancement. This enhancement pushed the sloping soils past the landslide threshold. The enhancement was caused by a modified seeder–feeder accretion mechanism that created a “dipole” pattern of precipitation, including a dry zone over the ocean in the lee. In contrast to normal trade-wind conditions, no terrain triggering of convection was identified in the hurricane environment.

The zonal asymmetry of the Southern Hemisphere storm-track

Atmospheric general circulation model experiments have been performed to investigate how the significant zonal asymmetry in the Southern Hemisphere (SH) winter storm track is forced by sea surface temperature (SST) and orography. An experiment with zonally symmetric tropical SSTs expands the SH upper-tropospheric storm track poleward and eastward and destroys its spiral structure. Diagnosis suggests that these aspects of the observed storm track result from Rossby wave propagation from a wave source in the Indian Ocean region associated with the monsoon there. The lower-tropospheric storm track is not sensitive to this forcing. However, an experiment with zonally symmetric midlatitude SSTs exhibits a marked reduction in the magnitude of the maximum intensity of the lower-tropospheric storm track associated with reduced SST gradients in the western Indian Ocean. Experiments without the elevation of the South African Plateau or the Andes show reductions in the intensity of the major storm track downstream of them due to reduced cyclogenesis associated with the topography. These results suggest that the zonal asymmetry of the SH winter storm track is mainly established by stationary waves excited by zonal asymmetry in tropical SST in the upper troposphere and by local SST gradients in the lower troposphere, and that it is modified through cyclogenesis associated with the topography of South Africa and South America.

Probing the large-scale topology of the heliospheric magnetic field using Jovian electrons

Jupiter’s magnetosphere acts as a point source of near-relativistic electrons within the heliosphere. In this study, three solar cycles of Jovian electron data in near-Earth space are examined. Jovian electron intensity is found to peak for an ideal Parker spiral connection, but with considerable spread about this point. Assuming the peak in Jovian electron counts indicates the best magnetic connection to Jupiter, we find a clear trend for fast and slow solar wind to be over- and under-wound with respect to the ideal Parker spiral, respectively. This is shown to be well explained in terms of solar wind stream interactions. Thus, modulation of Jovian electrons by corotating interaction regions (CIRs) may primarily be the result of changing magnetic connection, rather than CIRs acting as barriers to cross-field diffusion. By using Jovian electrons to remote sensing magnetic connectivity with Jupiter’s magnetosphere, we suggest that they provide a means to validate solar wind models between 1 and 5 AU, even when suitable in situ solar wind observations are not available. Furthermore, using Jovian electron observations as probes of heliospheric magnetic topology could provide insight into heliospheric magnetic field braiding and turbulence, as well as any systematic under-winding of the heliospheric magnetic field relative to the Parker spiral from footpoint motion of the magnetic field.

On the evolution of the solar wind between 1 and 5 AU at the time of the Cassini Jupiter flyby: Multispacecraft observations of interplanetary coronal mass ejections including the formation of a merged interaction region

The Cassini flyby of Jupiter occurred at a time near solar maximum. Consequently, the pre-Jupiter data set reveals clear and numerous transient perturbations to the Parker Spiral solar wind structure. Limited plasma data are available at Cassini for this period due to pointing restrictions imposed on the instrument. This renders the identification of the nature of such structures ambiguous, as determinations based on the magnetic field data alone are unreliable. However, a fortuitous alignment of the planets during this encounter allowed us to trace these structures back to those observed previously by the Wind spacecraft near the Earth. Of the phenomena that we are satisfactorily able to trace back to their manifestation at 1 AU, two are identified as being due to interplanetary coronal mass ejections. One event at Cassini is shown to be a merged interaction region, which is formed from the compression of a magnetic cloud by two anomalously fast solar wind streams. The flux-rope structure associated with this magnetic cloud is not as apparent at Cassini and has most likely been compressed and deformed. Confirmation of the validity of the ballistic projections used here is provided by results obtained from a one-dimensional magnetohydrodynamic projection of solar wind parameters measured upstream near the Earth. It is found that when the Earth and Cassini are within a few tens of degrees in heliospheric longitude, the results of this one-dimensional model predict the actual conditions measured at 5 AU to an impressive degree. Finally, the validity of the use of such one-dimensional projections in obtaining quasi-solar wind parameters at the outer planets is discussed.