Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

Concordância dentre dois testes de capacidade aeróbia máxima em jogadores de futsal: teste de Ellestad e o vai e vem de 20m

O futsal é uma modalidade intermitente cuja a participação do metabolismo aeróbio é importante na ressíntese de ATP e CP gastos anaerobiamente. A capacidade aeróbia máxima (VO2max) pode ser mensurada por testes de campo e testes laboratoriais. Dentre os vários testes laboratoriais existentes, se destaca o teste de Ellestad, devido à sua segurança e capacidade diagnóstica de patologias cardíacas. Dentre os testes de campo se destaca o teste de Vai e Vem de 20m (VV20m), devido à sua alta validade e reprodutibilidade em adultos, e devido à alta especificidade ao futsal e ao futebol, comprovado pela existênicia de correlações significativas do desempenho no VV20m com várias medidas de performance no futebol. Porém, não existem estudos sobre a validação ou concordância do teste de Ellestad em atletas de esportes coletivos. Portanto, o objetivo do presente estudo foi testar a concordância do teste de Ellestad e o VV20m na predição do VO2max em atletas de futsal. Quinze jogadores semi-profissionais (25,4 ± 5,51 anos, 70,37 ± 5,74kg, 1,75 ± 0,04m e 8,43 ± 3,02% de gordura) realizaram os testes de Ellestad e o VV20m em ordens aleatórias, separados por quatro dias. A concordância foi testada pela comparação entre as diferenças (Teste t-studet para dados independentes), correlação (coeficiente de Pearson) e concordância (dipersão de Bland e Altman). Não houve diferença significativa entre os valores de VO2max estimados pelos dois protocolos, mas a correlação foi significativa (p < 0,05; r = 0,479; EPE: 1,8 mlO2×kg -1 ×min -1 ) entre os métodos. A análise de Bland e Altman apresentou concordância entre os testes para um intervalo de ±95% em torno da média da diferença (1,3 mlO2×kg -1 ×min -1 ), porém a dispersão indica um enviesamento positivo e significativo (p < 0,01), sugerindo que a a diferença aumenta com o aumento da média do VO2max. Assim, para atletas de alto rendimento, o teste de Ellestad não apresenta a mesma adequação na determinação do VO2max, quando comparado ao VV20m.

Avaliação do consumo alimentar e percepção da imagem corporal de culturistas

In bodybuilding, sport that emerged in Brazil in the 70s, competitors are judged by physical appearance, size and muscle definition. The present study aimed to assess dietary intake, supplement use, and it also investigated body image perceptions of bodybuilders. Practitioners of three different gyms in the state of São Paulo participated in the study. They filled the anamnesis form containing data on food consumption and intake of supplements and also answered a questionnaire on the perception of body image (Satisfaction Scale with Body Appearance). The study showed a considerable food inadequacy with an average of carbohydrate intake of 41.84% ± 10.88%, of lipid, an average of 18.96% ± 6.40% and of protein 39.20% ± 10.41%. In pre-competition, the average of daily carbohydrate intake is reduced to 22.69% ± 12.34%, the lipid increases to 25.68% ± 14.0% and the protein increases to 51.63% ± 10.28%. It was observed that all individuals take some sort of supplement. Considering the perception of body image 60% of the appraised are fully satisfied with the muscular appearance and 40% has greater risk of developing vigorexia. As the bodybuilder has rigid dietary control, it is important nutritional monitoring. So it is necessary a better identification and guidance of risk groups for the development of body image disturbances through specialized professionals such as dieticians, psychologists and coaches for success training, aiming at physical and mental well being of the athletes.

Efeitos do treinamento resistido sobre secreação de testosterona e cortisol: uma revisão bibliográfica

You can set the resistance training such as making a move against a resistance by performing a muscle contraction and generating a muscular adaptation. This form of training, was initially used only in training athletes aiming to strengthen and improve fitness. Some coaches did not give proper focus, as the increase in muscle mass would cause loss of flexibility and agility. But over time a huge evolution occurred within this area and the practitioners of resistance training are no longer just athletes, and reached the whole community, from young to elderly, being a physical activity that generates a large caloric expenditure and has several health benefits, improve the cardiovascular system and decreasing the amount of body fat in the body. Cortisol is a hormone secreted from a stressful stimulus to the body, secretion undergoes control of the hypothalamic-pituitary axis, which releases the hormone into the bloodstream andrenocorticotrópico, going to the adrenal cortex responsible for their release. This has catabolic function, acting in the metabolism of carbohydrates, proteins and lipids, as well as having an important effect antiflamatório. Testosterone is a steroid hormone cholesterol from being produced by the testicles in men, as in women is produced to a lesser extent in ovary and adrenal glands, has functions androgenic and anabolic. Androgen function is responsible for the development of male sexual characteristics, while on anabolic function operates in the growth of muscles and bones, influencing the development of the human body organs. Within the metabolic changes that occur in the resistance training testosterone plays an important role in protein synthesis, influencing the production of strength and / or power during exercise. The objective of this work is through a literature review to assess the effects of resistance training on the production of these hormones and the relationship between them

Liderança no futebol: uma relação entre técnico e atleta

The sports psychology today is increasingly inserted in the day-to-day of sports teams, and it happens because the technical, tactical and physical levels are too equal. Through sports psychology we try to understand the behavior of each athlete and the group itself to achieve a better performance in training and competition. Thus, within the sports psychology we have the leadership phenomenon that has been constantly studied in order to understand the relationship between coach and athlete in the sports context. The objective of this study is to verify in the literature issues related to leadership in sports groups, as well as analyze how leadership is treated by coaches and seen by the athletes and also see how the leadership is specifically manifested in the football environment. As a methodological procedure was performed an analytical research in which a bibliographic review was developed. We conclude that in sports in general, there is a preference by part of the athletes for coaches with a training-education behavior, in what he cares about the development of the technical and tactical aspects of your team or athlete. And in the context of football that the most dominant style of leadership behavior of coaches is the autocratic and by the athletes, they considered most important the education-training dimension as ideal behavior of their coaches leadership

Uso de substâncias ergogênicas suplementares nutricionais em praticantes de musculação

Ergogenic substances are all nutritional or pharmacological additional devices which physiologically influence on the individual's performance. Currently, the practice of physical exercises that modern gyms have is growing and embracing a new recreational space for the population. In particular, for the male audience, weight training; and for the female audience, aerobic gymnastics. This study has the objective of explaining the importance of ergogenic resources in the physiological and psychological planes, emphasizing the point that supplementation is really valid and beneficial. To achieve the objective of the study, a literature review will be carried out, searching for scientific articles published in books, magazines and online newspapers that address some issues that cut across the thematic proposed in this work. From the point of view of Sport Psychology, the issues discussed on body image and emotional changes have concerns professionals of this area, but the literature suggests it is unnecessary the use of ergogenic substances to the concreteness of that purpose. Supplements of any kind will not be enough to transform the psychological and physiological aspects, the way the media assume conclusively. Thus, with our documentary research, we started a provocation that feeds new studies in the area. We conclude that supplementation is a resource that should be used in the final occasion, that is, if the bodybuilders (non-athletes) have time to be nourished from the normal diet, the use of supplements like whey and creatine, are not needed. Used appropriately supplements do not result in physiological damage, however, can contribute beneficially to the individual's nutrition, thus the abusing dosages, in addition to financial loss, can cause damage to the body

A ingestão de carboidrato e sua influência na modalidade futebol. -

Soccer is characterized as a sport that has exercises such as jumping, high-intensity and easy running, directional changes among, and other things. These features characterize soccer as an intermittent exercise. Nutrition along with proper exercise programs can be an excellent tool for the success or failure of the team in a championship. The nutrition, when properly oriented, can decrease fatigue of athletes and also optimize their recovery level, which may result in maintenance of performance along with less risk of injury. This study researched in database Pubmed, Scielo and Bireme, using the following words: futebol, nutrição, carboidrato, carbohydrate, soccer, and nutrition. Carbohydrate is a macronutrient used as energy source for performing exercise and its prevalence is varied according to both volume and intensity of exercise. In soccer, there is recommendation for carbohydrate intake before exercise in order to increase the availability of blood glucose, which in turn results in exercise improved capacity. In addition, carbohydrate intake during exercise increases the rapid replacement of all muscle glycogen reserves lost. Finally, the post-exercise consumption is important in the recovery of several nutritional factors such as muscle glycogen restoration, replacement of fluids and also electrolytes. In this sense, a well-oriented carbohydrate intake will result in improved athlete performance, and than may also promotes the success of their team at the end of the championship

A relação do beisebol e as drogas para aumento de desempenho esportivo

O beisebol que possui origens incertas apresenta um grande número de fãs espalhados pelo mundo todo, especialmente em países como Japão e os Estados Unidos, na América do Sul, há a Venezuela e a Colômbia que se destacam no cenário internacional pelo número de atletas em ligas espalhadas pelo mundo. O Brasil apresenta três jogadores atuando na liga americana de beisebol (MLB) atualmente, e no país ainda falta a criação de uma liga forte para o desenvolvimento do esporte. As drogas para aumento de desempenho esportivo presente quase que maciçamente no beisebol, durante a era dos esteróides, período do final dos anos 80 até o começo dos anos 2000, levou a mudanças em sua política antidrogas, principalmente na liga americana de beisebol, em uma busca para tornar o esporte limpo. O hormônio do crescimento e os esteróides anabólicos androgênicos foram as drogas mais consumidas pelos atletas durante a era dos esteróides, no qual não havia testes antidoping, e foi justamente nesse período que houve os maiores avanços nos números ofensivos do esporte, levantando suspeitas sobre as conquistas dos jogadores. Os efeitos adversos e os objetivos dos jogadores de beisebol no uso das drogas para aumento de desempenho esportivo serão abordados, assim como as reações dos fãs ao doping no esporte. A metodologia foi feita através da revisão bibliográfica, no qual busquei na literatura existente, e também em websites, livros, revistas e documentários esportivos, dados que fornecem informações sobre as drogas para aumento esportivo relacionadas ao beisebol, no período de setembro de 2014 a setembro de 2015

Doping e suplementação no MMA: um estudo documental de caso

The first records of the use of substances that enhance athletic performance began in antiquity. The objective of this study is to analyze the use of doping methods and supplements by amateur athletes and MMA professionals and what motivates usage. The work consisted of desk research in which use of work carried out at fifteen amateur and professional athletes, which underwent a data collection; these athletes are all over eighteen years old, male and practicing MMA for at least two years. The questionnaire that they were submitted corresponded to ten multiple-choice questions, which are: Age, what type of fight practiced as a basis for MMA, how long practices martial arts, sees the sport of competitive or recreational way, has already made use dietary supplements, have made use of banned substances (steroids) in the sport, it has already made use of steroids which the substance used and to what end was done using, know the side effects of anabolic steroids, know one or more people who have already made use of steroids in order to increase their performance in the fight, he believes it is possible an athlete achieve success in modern MMA without the use of anabolic steroids. The results showed that, of the fifteen athletes interviewed, only two said they never made use of dietary supplements, and four said they have already made use of anabolic steroids. All fifteen athletes claim to know the side effects of steroid use, and 14 of them say they know one or more sport-mates who have already made use of steroids. Given the results, it can be concluded that the use of steroids is common in MMA

Copa do Mundo 2014: a exploração da imagem dos jogadores

O futebol é uma das modalidades mais praticadas no mundo. Atualmente, estima-se que se tenha cerca de 3,5 bilhões de praticantes desta modalidade, sejam eles de forma profissional, ou no âmbito do lazer. Por consequência, o futebol torna-se um grande influenciador do comportamento social de crianças e adolescentes, transmitindo elementos para interpretação do mundo, confrontando, muitas vezes, com a escola e a família na formação de valores. Através das mídias, o futebol é disseminado mundo afora, por meio de transmissão de jogos, cobertura de campeonatos, programas exclusivos de futebol e publicidade, em que são exploradas as imagens dos atletas para venda dos mais variados produtos. Sendo assim, o objetivo desse estudo se pautou num levantamento, em que foram analisadas propagandas publicitárias nacionais ocorridas nos meses de Junho, Julho e Agosto de 2014, em mídia impressa, buscando compreender o tipo de publicidade exercida e quais jogadores ficaram em evidência. Para isso, a metodologia deste estudo foi do tipo qualitativa e descritiva, em que realizou-se uma análise documental acerca dos principais referenciais da área investigada, como reportagens e propagandas em jornal (Folha de São Paulo) e revistas (IstoÉ e Veja). Os resultados obtidos culminaram em três categorias temáticas, sendo elas: atletas atuais x atletas antigos; atletas cobertos x desnudos: corpos que são vendidos?; e tamanho da publicidade e relação com o megaevento. Na primeira categoria, viu-se ambas as gerações tiveram suas imagens associadas a atletas campeões, como forma de incentivo à busca do hexacampeonato. Na segunda categoria, verificou-se que os corpos dos atletas vendiam mais que produtos, vendiam status, eram retratados como símbolos a serem alcançados. Por fim, na última categoria, foram encontradas evidências que tanto o tamanho quanto as características das publicidades foram distintas no decorrer da Copa do Mundo...

Parâmetros sanguíneos basais de cavalos submetidos à atividade aeróbica consumindo concentados lipídicos

The feeding diets were evaluated containing low and high levels of soybean oil for horses athletes subjected to two protocols of aerobic training on the response of basal blood biochemical parameters. Four horses were used in latin square design with treatments in a 2 x 2 factorial arrangement. Treatments consisted levels of 5 and 15% oil concentrates and two aerobic training, 40' and 60' minutes. Plasmatic parameters were monitored, triglyceride (TG), total cholesterol (TC), glucose (GLU) and lactate (LAC), during basal metabolism. The TG, TC, GLU and LAC from horses at rest were not affected (P> 0.05) neither of diet and physical activity, 0.21, 3.79, 4.18, 0.93 mmol L-1, respectively. It can be concluded that offer concentrate with high content of soybean oil to athletic horses in aerobic activities can be performed without altering the blood biochemical profile of basal metabolism.

A mulher no futebol: o bullying e o cyberbullying no contexto de gênero

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Representatividade da ginástica artística feminina paulista no cenário brasileiro (2011-2014)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cyberhooligans: a manifestação da violência das redes sociais

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Exercise-induced bronchoconstriction in elite long-distance runners in Brazil

Objective: To determine the prevalence of exercise-induced bronchoconstriction among elite long-distance runners in Brazil and whether there is a difference in the training loads among athletes with and without exercise-induced bronchoconstriction. Methods: This was a cross-sectional study involving elite long-distance runners with neither current asthma symptoms nor a diagnosis of exercise-induced bronchoconstriction. All of the participants underwent eucapnic voluntary hyperpnea challenge and maximal cardiopulmonary exercise tests, as well as completing questionnaires regarding asthma symptoms and physical activity, in order to monitor their weekly training load. Results: Among the 86 male athletes recruited, participation in the study was agreed to by 20, of whom 5 (25%) were subsequently diagnosed with exercise-induced bronchoconstriction. There were no differences between the athletes with and without exercise-induced bronchoconstriction regarding anthropometric characteristics, peak oxygen consumption, baseline pulmonary function values, or reported asthma symptoms. The weekly training load was significantly lower among those with exercise-induced bronchoconstriction than among those without. Conclusions: In this sample of long-distance runners in Brazil, the prevalence of exercise-induced bronchoconstriction was high.