Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

Digital holographic interferometry and the angular spectrum method applied to measuring the domain inversion in ferroelectric crystal

The application of digital holographic interferometry on the quantitative measurement of the domain inversion in a RuO2: LiNbO3 crystal wafer is presented. The recorded holograms are reconstructed by the angular spectrum method. From the reconstructed phase distribution we can clearly observe the boundary between the inverted and un-inverted domain regions. Comparisons with the results reconstructed by use of the Fresnel transform method are given. Factors that influence the measurement include the spectrum filter size and the spectrum movement are discussed. The spectrum filter size has an effect on the measurement of the details. Although the spectrum movement affects every single reconstructed image, it has no influence on the final measurement.

Aspects of the washout of salmonid eggs. 4. Effects of a standard mechanical shock, applied at different stage of development, upon survival and development of eggs of brown trout (Salmo trutta L.)

It is generally accepted by fish culturists that salmonid eggs are sensitive to mechanical shock and that the sensitivity varies with the stage of development of the eggs. In general, the period of greatest sensitivity is thought to occur between fertilization and ”eyeing”. However, it is reasonable to expect that, during a period (perhaps of several hours) following fertilization, sensitivity will be low because in nature during this period the eggs may be subject to some mechanical shock caused by the parent fish covering them with gravel. In 1983-4 and 1984-5 experiments were performed on brown trout (Salmo trutta L.) eggs to examine the effect of a standard mechanical shock (c. 2,500 eggs in 1983-4 and c. 8,400 eggs in 1984-5) at various stages of development upon survival to hatching and time of hatching.The results of these experiments are reported in this study.

Integrando multiagentes em ambientes 3D: um serious game para estimulação cognitiva

Sistemas Multiagentes estão recebendo cada vez mais a atenção de pesquisadores e desenvolvedores de jogos virtuais. O uso de agentes permite controlar o desempenho do usuário, adaptando a interface e alterando automaticamente o nível de dificuldade das tarefas. Este trabalho descreve uma estratégia de integração de sistemas multiagentes e ambientes virtuais tridimensionais e exemplifica a viabilidade dessa integração através do desenvolvimento de um jogo com características de Serious game. Este jogo visa estimular as funções cognitivas, tais como atenção e memória e é voltado para pessoas portadoras de diferentes distúrbios neuropsiquiátricos. A construção do jogo foi apoiada em um processo de desenvolvimento composto por várias etapas: estudos teóricos sobre as áreas envolvidas, estudo de tecnologias capazes de apoiar essa integração, levantamento de requisitos com especialistas, implementação e avaliação com especialistas. O produto final foi avaliado por especialistas da área médica, que consideraram os resultados como positivos.

A Game-Theoreteic Analysis of Minority Language Use in Multilingual Societies

This chapter studies multilingual democratic societies with highly developed economies. These societies are assumed to have two languages with official status: language A, spoken by every individual, and language B, spoken by the bilingual minority. We emphasize that language rights are important, but the survival of the minority language B depends mainly on the actual use bilinguals make of B. The purpose of the present chapter is to study some of the factors affecting the bilingual speakers language choice behaviour. Our view is that languages with their speech communities compete for speakers just as fi rms compete for market share. Thus, the con ict among the minority languages in these societies does not take the rough expressions such as those studied in Desmet et al. (2012). Here the con flict is more subtle. We model highly plausible language choice situations by means of choice procedures and non-cooperative games, each with different types of information. We then study the determinants of the bilinguals ' strategic behaviour with regard to language. We observe that the bilinguals' use of B is shaped, essentially, by linguistic conventions and social norms that are developed in situations of language contact.

Estilos naturais: uma bricolagem no Brasil urbano

Esta tese trata da construção de sentidos e significados no estilo natural de alimentação. Parte do princípio que simbolizar é uma forma de organizar a vida, que funde as dimensões do singular e do coletivo, em um corpo socialmente informado. Explora a conceituação e a desnaturalização, nos termos de Luz e de Bourdieu, como estratégias metodológicas, para fundamentar um trabalho de campo com naturistas, veganos e adeptos da alimentação do vivo, todos agrupados na categoria de análise de práticas de alimentação urbana natural. Explora a prática de bricolagem como estratégia de construção simbólica na prática e discute seu efeito ora favorável, ora não, no enfrentamento da crise acirrada pela desigualdade social. Chegamos a três grupos de sentidos na análise interpretativa: o de Natureza re-sacralizada, o de impureza atribuído à carne vermelha e ao de liberdade expresso na reprodução do movimento social urbano denominado contracultura. Todos se apresentam entrelaçados em um sistema de símbolos construídos em um campo específico, segundo regras de um jogo construído também no campo, que confere forças aos agentes, e seguem interesses diversos. Concluímos que uma análise interpretativa contribui na organização das trocas simbólicas, que diferentemente das trocas monetárias, demanda um conhecimento do campo específico e das relações sociais em que são (re)produzidos os sentidos e significados no estilo natural. Consideramos que assim contribuímos para a inserção das ciências sociais no campo da nutrição.