Effectuation e causation: um estudo sobre o processo decisório empreendedor em redes de micros e pequenos supermercados

Este estudo analisa a contribuição da centralidade em redes de negócios, na elevação da complexidade da estrutura organizacional de supermercados e os possíveis efeitos dessa mudança no processo decisório empreendedor. Causation e Effectuation são processos decisórios distintos que possuem sua hora adequada de utilização. Porém, faltam estudos sobre quando os empreendedores utilizam tais processos em ambientes de redes interorganizacionais. Para preencher esse gap, a pesquisa centra-se na tipologia de rede de cooperação associativa (BALESTRIN; VARGAS, 2004; BALESTRIN; VERSCHOORE, 2008). O referencial teórico foi construído a partir dos conceitos de centralidade (FREEMAN, 1979; WASSERMAN; FAUST, 1994), laços relacionais (BURT, 1992; GRANOVETTER, 1973), complexidade da estrutura organizacional (HALL, 2004), e dos processos decisórios de Causation e Effectuation (SARASVATHY, 2001a). Inicialmente, os dados foram coletados de forma indutiva em seis casos de micros e pequenos supermercados em redes de negócios no estado do Ceará. Após analisar o conteúdo de cada caso, o pesquisador procedeu uma Análise Qualitativa Comparativa (Qualitative Comparative Analysis – QCA). As condições necessárias à adoção dos processos decisórios foram: a) a centralidade contribui para elevar a complexidade da estrutura organizacional e/ou adoção de mecanismos de controle gerencial, quando as relações são conduzidas mais por laços sociais do que por laços estratégicos; b) empreendedores adotam Effectuation e Causation independentemente da complexidade da estrutura organizacional dos supermercados. Um novo achado foi que, além dos empreendedores novatos, os experientes também variam o uso de Effectuation e Causation no início dos novos empreendimentos. Mas ao longo do tempo, ao implementarem mecanismos de controle gerencial, eles tendem a reduzir a utilização de algumas práticas efetuais, como as capacidades de experimentar e aceitar riscos e perdas. Dados complementares foram coletados e testes foram realizados por meio de Modelagem de Equações Estruturais (MEE) baseada em partial least squares (PLS). Os resultados confirmaram que: c) os laços sociais exercem mais influência que os estratégicos, na transformação da estrutura organizacional dos supermercados; d) essa transformação influencia positivamente na implantação de mecanismos de controle gerencial; e) supermercados com mecanismos de controle gerencial terão empreendedores mais propensos a adotarem o processo de Causation, e menos propensos a experimentar e aceitar riscos e perdas. Os resultados contribuem para entender quando as relações geradas em redes de cooperação, afetam a fundação e o crescimento de pequenas empresas, e onde ocorre a evolução do comportamento decisório empreendedor no tempo. De forma prática, a pesquisa demonstra aos micros e pequenos empreendedores que eles não precisam gerar muitas relações para desenvolverem seus negócios, ou seja, a posição relativa do supermercado na rede não é importante, desde que os laços sociais estejam ativos e haja engajamento nas atividades das associações. Também ensina que os empreendedores tendem a desenvolver o raciocínio causal em redes de negócios.

Apoio governamental à inovação Tecnológica: análise da indústria farmacêutica paraense

The transformations economical, cultural and social that happen in world ambit they are associated to the intense progress and expansion of new technologies, forcing governments, people, companies and nations to the introduction of new patterns of behavior, forcing, in that way, to the continuous renewal of products and technological processes to maintain the competitiveness, so much among nations, as in the managerial world. In that matter, the technological innovation is recognized as basic factor of maintainable economical competitiveness, being the responsible for the breaking and/or improvement of the techniques and production processes, what presupposes the systematization varied institutional arrangements that they involve firms, interaction nets among companies, government agencies, universities, research institutes, laboratories of companies and scientists and engineers activities. Those arrangements, to the if they articulate with the educational system, with the industrial and managerial section and, also, with the financial institutions, they take the form that Freeman (1987) it coined of national system of innovation, promoted through public politics of CT&I, which seek to induce and to support innovative initiatives in the companies, as well as to establish demands and to prioritize vocations and regional potentialities. In that context of government support to the technological innovation interferes this study, that it looked for to know the reasons of the fragility innovative in the pharmaceutical industry of State of Pará in Brazil, pointed for PINTEC (2005), starting from the point of view of the businessmen of that section. For such, the qualitative approach was used - with interviews directing semi and the technique of the content analysis. The results of the research pointed that the fragilities innovative of the section links to the ignorance of the government support to the technological innovation on the part of the businessmen of the pharmaceutical industry of State of Pará in Brazil

Casas modernas na orla marítima de João Pessoa 1960 a 1974

This paper studies modern houses built in the neighborhoods of Cabo Branco, Tambaú and Manaíra by the seafront in Joao Pessoa, built between 1960 and 1974. We start from the already widespread notion that Brazilian Modern Architecture was inspired by foreign ways, mainly European but also American here recast, adapted, often innovating repertoire and ideas received (Y. BRUAND, 2005; H. SEGAWA, 2002; C. E. COMAS, 2002; C. E. COMAS, 2002; M. M. ACAYABA e S. FICHER, 1982; M. B. C. ARANHA, 2008; F. C. L. LARA, 2001; R. V. ZEIN, 2005; L. E. AMORIM, 1999, C. V. STINCO, 2010). With this look, after a field study, we collected 61 specimens in the collection of the Central Archive of João Pessoa City Hall, in order to identify which reformulations, adaptations or innovations would exist in modern houses built along the coast in João Pessoa. As we try to analyze the houses by what the bibliography had suggested (G. C. ARGAN, 1992; L. CORBUSIER, 2002; C.E.D. e M. ADRIÀ, 2007; K. FRAMPTON, 1997; H. H. HITCHCOCK, 1976; L. BENEVOLO, 2004; R. DE FUSCO, 1992, N . PEVSNER, 2002; M. RAGON, 1986; B. RISEBERO, 1982; E. ROBBINS, 1997; W. J. R. CURTIS, 1982; V. SCULLY, 2003; B. ZEVI, 1984; D. DUNST, 1999; A. COLQUHOUN, 2002; R. WESTON, 2005; A. IÑAKI, 2006; J. PETER, 1994) the starting idea seemed to us not sufficiently developed. So we decided, first, to undertake a literature review comparing speech and image of modern houses most often cited by international and national literature, following a script freely inspired the Vitruvian triad: the functional and spatial (sectorization, guidance, spatiality, movement); constructive aspects (structural elements, modulation, deck, sealing), and aesthetic aspects (composition, apertures, ornaments) (Cap.1), then cast a look under this same route in 61 specimens obtained initially, trying to verify any specificities they would have (Cap.2). Failing to deepen the analysis of all these examples, we chose 10 projects which were redesigned and described in more detail to which we supplement with the aspects of place - location / lot location, access, axiality. (E. C. MAHFUZ, 2002; J. C. MIGUEL, 2000; E. C. CHEREGATI, 2007; M. COTRIM, 2007). (Cap. 3). The documentation and description resulting allowed us to approach some related questions about the canonical transcripts hybridizing, adoptions and any vernacular innovations of modern houses along the coast, We conclude that the appellants and anachronistic elements isolates found in each of the studied bind to the Brazilian Modern Architecture

Estimativa de safra para a cultura do milho através do filme infravermelho colorido

O sistema tradicional para estimativas de safra utiliza-se de relatórios técnicos de fontes diversas. A coleta de informações, se inicia antes da época do plantio e as estimativas são vendo ajustadas de acordo com o desenvolvimento das culturas. O trabalho em questão, pretende mostrar as possibilidades do filme infravermelho colorido na estimativa de safra para a cultura do milho. As informações quantitativas foram obtidas através da densitometria de transmissão. Os trabalhos foram conduzidos na Fazenda Experimental São Manuel da Faculdade de Ciências Agronômicas - Campus de Botucatu - UNESP. Os seis tratamentos consistiram em doses diferenciais de adubo, prevendo prováveis quedas em produção. A cultura foi fotografada com filme colorido (Kodak Ektachrome 64 ASA) e infravermelho colorido (Kodak Ektachrome Infrared Film) e a densidade ótica medida em um microdensitômetro de transmissão marca Weston, modelo 877 e abertura de 0,8 mm. Para avaliar a interação entre Produção e Densidade Ótica, utilizou-se das análises de correlação e regressão linear. A análise dos resultados permitiram as seguintes conclusões principais: a) Desde que se faça as necessárias calibrações, o filme infravermelho pode ser utilizado na estimativa de safra para a cultura do milho; b) A utilização do densitômetro de transmissão, para a interpretação quantitativa dos resultados, revelou-se importante sugerindo a aplicação do método em outros tipos de culturas.

Fotointerpretação da vegetação através da densitometria

Considerando-se que os critérios fotointerpretativos têm muito de subjetivo, com resultados que variam segundo o fotointérprete, pretendeu-se neste trabalho, ressaltar a utilização da densitometria como auxiliar na fotointerpretação da vegetação. No estudo foram utilizadas fotografias aéreas coloridas (transparências 23 x 23 cm) na escala 1:6.000. O filme colorido utilizado foi o Kodak Ektachrome MS Aerographic Film 2448. Desde que as fotografias estavam numa escala grande, foi bastante fácil identificar as culturas existentes na área bem como a vegetação natural. Cada categoria de vegetação foi classificada pela notação de Munsell. A densidade ótica foi medida por intermédio de um microdensitômetro de transmissão, marca Weston, modelo 877. Para cada item identificado nas fotografias foram feitas leituras de densidade ótica, para posterior comparação. Os dados obtidos foram utilizados para avaliar a importância das leituras densitométricas nas transparências coloridas, obtendo-se as seguintes conclusões principais: a) as medidas densitométricas ofereceram resultados mais consistentes que os obtidos por fotointerpretação convencional; b) a utilização do filme infravermelho colorido sugere a possibilidade de ampliar a resposta das leituras densitométricas.

Mapping Macrophyte Species in the Amazon Floodplain Wetlands Using Fully Polarimetric ALOS/PALSAR Data

The purpose of this paper was to evaluate attributes derived from fully polarimetric PALSAR data to discriminate and map macrophyte species in the Amazon floodplain wetlands. Fieldwork was carried out almost simultaneously to the radar acquisition, and macrophyte biomass and morphological variables were measured in the field. Attributes were calculated from the covariance matrix [C] derived from the single-look complex data. Image attributes and macrophyte variables were compared and analyzed to investigate the sensitivity of the attributes for discriminating among species. Based on these analyses, a rule-based classification was applied to map macrophyte species. Other classification approaches were tested and compared to the rule-based method: a classification based on the Freeman-Durden and Cloude-Pottier decomposition models, a hybrid classification (Wishart classifier with the input classes based on the H/a plane), and a statistical-based classification (supervised classification using Wishart distance measures). The findings show that attributes derived from fully polarimetric L-band data have good potential for discriminating herbaceous plant species based on morphology and that estimation of plant biomass and productivity could be improved by using these polarimetric attributes.

Atributos polarimétricos de imagem radar na inferência de parâmetros morfológicos de macrófitas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Referências culturais e heterogeneidade discursiva :Uma proposta para o ensino-aprendizagem de língua inglesa

The purpose of this research is to approach the English literary text from the point of view of the culture and the heterogeneity of discourse in its role as a source of elements that facilitate the teaching/learning process of English as a foreign language. Several instances of discourse heterogeneity are analyzed through cultural references in the original texts of the following English novels: Jane Eyre, by Charlotte Brontë (1816-1855), published in 1847; The Mill on the Floss, by George Eliot (1819-1890), published in 1860 and Great Expectations, by Charles Dickens (1812-1870), published between 1860 and 1861. Theoretical support was sought in Kramsch, Bakhtin, Maingueneau, Authier-Revuz, Widdowson and Larsen-Freeman. Activities in English are proposed in the end whereby it can be seen that the questions at issue can be used extensively in the classroom.

Mutagenic and carcinogenic potential of a textile azo dye processing plant effluent that impacts a drinking water source

Recently a textile azo dye processing plant effluent was identified as one of the sources of mutagenic activity detected in the Cristais River, a drinking water source in Brazil [G.A. Umbuzeiro, D.A. Roubicek, C.M. Rech, M.I.Z. Sato, L.D. Claxton, Investigating the sources of the mutagenic activity found in a river using the Salmonella assay and different water extraction procedures, Chemosphere 54 (2004) 1589-1597]. Besides presenting high mutagenic activity in the Salmonella/microsome assay, the mutagenic nitro-aminoazobenzenes dyes CI Disperse Blue 373, Cl Disperse Violet 93, and CI Disperse Orange 37 [G.A. Umbuzeiro, H.S. Freeman, S.H. Warren, D.P Oliveira, Y. Terao, T. Watanabe, L.D. Claxton, the contribution of azo dyes in the mutagenic activity of the Cristais river, Chemosphere 60 (2005) 55-64] as well as benzidine, a known carcinogenic compound [T.M. Mazzo, A.A. Saczk, G.A. Umbuzeiro, M.V.B. Zanoni, Analysis of aromatic amines in surface waters receiving wastewater from textile industry by liquid chromatographic with eletrochemical detection, Anal. Lett., in press] were found in this effluent. After similar to 6 km from the discharge of this effluent, a drinking water treatment plant treats and distributes the water to a population of approximate 60,000. As shown previously, the mutagens in the DWTP intake water are not completely removed by the treatment. The water used for human consumption presented mutagenic activity related to nitro-aromatics and aromatic amines compounds probably derived from the cited textile processing plant effluent discharge [G.A. Umbuzeiro, D.A. Roubicek, C.M. Rech, M.I.Z.. Sato, L.D. Claxton, Investigating the sources of the mutagenic activity found in a river using the Salmonella assay and different water extraction procedures, Chemosphere 54 (2004) 1589-1597; G.A. Umbuzeiro, H.S. Freeman, S.H. Warren, D.P. Oliveira, Y. Terao, T. Watanabe, L.D. Claxton, the contribution of azo dyes in the multagenic activity of the Cristais river, Chemosphere 60 (2005) 55-64]. Therefore, it is important to evaluate the possible risks involved in the human consumption of this contaminated water. With that objective, one sample of the cited industrial effluent was tested for carcinogenicity in the aberrant crypt foci medium-term assay in colon of Wistar rats. The rats received the effluent in natura through drinking water at concentrations of 0.1%, 1%, and 10%. The effluent mutagenicity was also confirmed in the Salmonella/microsome assay with the strains TA98 and YG1041. There was an increased number of preneoplastic lesions in the colon of rats exposed to concentrations of 1% and 10% of the effluent, and a positive response for both Salmonella strains tested. These results indicate that the discharge of the effluent should be avoided in waters used for human consumption and show the sensitivity of the ACF crypt foci assay as an important tool to evaluate the carcinogenic potential of environmental complex mixtures. (c) 2006 Elsevier B.V. All rights reserved.

Effect of application time of APF and NaF gels on microhardness and fluoride uptake of in vitro enamel caries

Purpose : To evaluate the effect of time of fluoride application gel, acidulated or neutral, on in vitro enamel resistance to demineralization and fluoride uptake. Materials and Methods: One hundred and ninety-two human enamel blocks were used in this study and 144 were treated with fluoride gel, acidulated or neutral, for I or 4 minutes. Ninety-six blocks treated with fluoride and 24 control blocks were submitted to a high cariogenic challenge. After the pH-cycling, enamel demineralization was assessed by surface and cross-sectional microhardness. Fluoride in the enamel blocks was also determined after removing an enamel layer by etching acid. Results: Acidulated fluoride gel formed more fluoride in enamel than neutral gel (P < 0.05), and it was also more efficient in reducing the demineralization of the enamel blocks submitted to a cariogenic challenge than the neutral one (P < 0.05). It was found that the time of application was significant in terms of fluoride uptake, but it did not render the enamel more resistant to dernineralization.

Comparison of visual inspection, radiographic examination, laser fluorescence and their combinations on treatment decisions for occlusal surfaces

Purpose: To compare visual inspection (VI), radiographic examination (RX) and the laser fluorescence device DIAGNOdent (L), as well as their combinations in vitro regarding treatment decisions for occlusal surfaces. Methods: 72 extracted human permanent teeth (molars and premolars) were used. Treatment decisions were recorded by three calibrated examiners, and the options available were fissure sealant and conservative restoration. For validation of treatment decisions, the teeth were sectioned and examined in a stereomicroscope. Thereafter, dental slices were scanned and the images were edited to facilitate classification of existing carious lesions. Intra and inter-examiner reproducibility for the determination of treatment plans were calculated using Cohen's kappa test (95%-CI). Sensitivity, specificity, positive and negative predictive values, and the area under the ROC curve were also calculated. Results: VI and L provided on average the greatest intra- and inter-examiner reproducibility, respectively. Although the combination of diagnostic methods may decrease both intra- and inter examiners reproducibility, combination of VI, L and RX resulted in the greatest sensitivity, being statistically superior to RX and L. There was more inter-examiner agreement for the option of restorative treatment, while the use of sealants as a treatment option yielded the lowest values. Negative predictive values were numerically inferior to positive predictive values, indicating that the examiners preferred not to restore a carious tooth than to proceed operatively in an intact tooth. The combination of the three methods studied showed the best results in determining treatment plans for occlusal surfaces, when compared to the other types of exams. on the other hand, radiographic examination and laser fluorescence were less efficient when used alone.

Microleakage of adhesively bonded cervical amalgam restorations

Purpose: To evaluate dye penetration in adhesively bonded cervical amalgam restorations. Materials and Methods: the specimens were randomly divided into four groups and the adhesives Prime & Bond 2. 1, Prime & Bond 2.1 Dual Cure, Scotchbond Multi Purpose Plus and Amalgambond Plus were tested. After being restored and polished, the teeth were thermocycled 1,000 times at temperatures varying between 5degreesC +/- 2degreesC and 55degreesC +/- 2degreesC. Statistical analysis was carried out using the Kruskal-Wallis test and multiple comparisons. Results: Scotchbond Multi-Purpose Plus demonstrated lower levels of microleakage in enamel and dentin. The dual adhesives were more effective than the one bottle adhesive.

Considerations about enamel microabrasion after 18 years

Purpose: To review of the current status of enamel microabrasion method and its results 18 years after the development and application of this method. Methods: A technique performing enamel microabrasion with hydrochloric acid mixed with pumice and other techniques employing a commercially available compound of hydrochloric acid and fine-grit silicon carbide particles in a water-soluble paste have been described. Much has been learned about the application of this esthetic technique, long-term treatment results and microscopic changes to the enamel surface that has significant clinical implications. The latest treatment protocol is presented and photographic case histories document the treatment results. Clinical observations made over 18 years are discussed. Results: According to our findings, the dental enamel microabrasion technique is a highly satisfactory, safe and effective procedure.

Effects of intrapulpal temperature change induced by visible light units on the metabolism of odontoblast-like cells

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Cytotoxicity of resin-based light-cured liners

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)