940 resultados para Mídias sociais on-line


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Esta investigación da énfasis a la formación y consolidacón del Proyecto Memoria Votorantim (P.M.V.), presentado al gran publico en 2005, con la publicación de su sitio en la WEB. El ejecentral fundamental es compreender su “arquitetura” y los contenidos específicos de sus distintas secciones, i indentificando los conjuntos informativos los repertoriod documentale que lo intgran, buscando entender los propósitos de su constituicón, La hipótese del trabajo es que la concepción del contenido documental y la desponición de las inforaciones archivistas que cundujeron al yuxtaposición del recuerdo de los trabajadores con el recuerdo corporativo produciendo la história oficial del Grupo Votorantim. Se busca discutir la constituición del P.M.V. como parte de las estratégias del crescimento de los negocios de la Votorantim anunciados en 2004, edificando la tradición del Grupo Votorantim y actuando como refuerzo y amliación de la corporativa de sus empleados.

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In relation to the changes that mark the trajectory of libraries catalogs, this paper aims to describe the challenges that go beyond the current status of librarians, in relation to use of the on-line catalog as the main tool storage and retrieval of documentary information. Using literature specialized is intended to contribute to the discussion of the topic, in order to understand the challenges and prospects of using this important tool for search and information retrieval.

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This research seeks to demonstrate the scientific collaboration in the field of Information Science, specifically in the thematic indexing, by analyzing the co-authors network, based on scientific collaboration in Brazilian journals online, according to CAPES. We selected six Brazilian journals online, namely: Ciência da Informação; Transinformação; Perspectivas da Ciência da Informação; Encontros BIBLI: Revista Eletrônica de Biblioteconomia e Ciência da Informação; DataGramaZero and Em Questão, totaling 25 articles. It was built in coauthorship network, using Pajek software in order to evaluate interactions between researchers and cohesion of the network by calculating its density.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

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This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Unisc. Universidade de Santa Cruz do Sul.Revista Signo. Santa Cruz do Sul, v. 36 n.61, p. 264-278, jul.-dez., 2011.http://online.unisc.br/seer/index.php/signo/index

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Comunicação - FAAC