Los derechos de la infancia en la era de Internet: América Latina y las nuevas tecnologías

Incluye bibliografía.

Memórias Póstumas de Brás Cubas e a Consciência de Zeno: representações históricas das sociedades brasileira e italiana

Pós-graduação em Letras - IBILCE

Autoridade e formação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Bioprospecção e caracterização químico-funcional de compostos orgânicos da baixas massas molecularesde venenos das vespas sociais: Agelaia pallipes pallipes, Agelaia vicina e Polybia paulista (Hymenoptera - Vespidae)

Pós-graduação em Ciências Biológicas (Biologia Celular e Molecular) - IBRC

Eça De Queiroz, Leitor de Luciano de Samósata? A presença luciânica nos textos O mandarim, A relíquia e A cidade e as serras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O canto do povo de um lugar: uma leitura das canções de João do Vale

Pós-graduação em Letras - IBILCE

A melancolia como provocação à resistência em Tristessa e Nove noites

Temos como principal objetivo nesse estudo analisar, enquanto narrativas de resistência, os romances Tristessa do escritor norte americano Jack Kerouac e Nove Noites do brasileiro Bernardo Carvalho. Partimos da hipótese que ambos constituem narrativas de resistência inerente à escrita (BOSI, 2012), quando a resistência não é tema da obra, mas manifesta-se na construção das personagens e no desenrolar da trama. Neste caso, o elemento utilizado como meio de manifestar a resistência é a melancolia. Pretendeu-se verificar por meio de um estudo de caso, como ambos os romances trabalham representações do sujeito em sua relação com a morte com base em processos melancólicos e como a melancolia se encontra ligada a uma atitude de resistência predominante na escrita. Assim, examina-se a melancolia enquanto patologia (FREUD, 2005) e elemento estético, assim como o processo da narrativa de resistência ao mesclar ética e estética. Para tanto foram considerados os contextos sociais nos quais as narrativas foram escritas, e como estes indicam que cada romance faz uma crítica social a uma força opressora contemporânea a sua publicação. Durante nosso estudo, por meio de análise comparativa, constatamos que temas com a perda, a morte, a ruína, o afastamento melancólico, a marginalização social e a transitoriedade do real são comuns aos dois romances.

A internet na sociedade: um estudo com professores e alunos da comunidade acadêmica de nível superior na cidade de Franca-SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Revendo o gênero: a representação da mulher no Bildungsroman feminino contemporâneo

Pós-graduação em Letras - IBILCE

O contexto profissional do indexador no ensino de indexação

It is proposed the search of teaching methodology with socio-cognitive approach to present teaching strategies that simulate the experience of professional context that is propitious to work out the tasks of subject analysis for the indexing of documents. Taking into account the contact of the learner indexers with the actual professional context, the proposals of Fourie Portfolio (2002) and Hjørland (2002) principle of the information science social context were applied in the discipline “Indexing” at UNESP Librarianship course in Marília, SP, Brazil. The results taken from this research on teaching strategies in documentary reading show that the methodological and theoretical knowledge, in socio-cognitive perspective, provide a view of a professional context in which the learner indexer is conscious of his strategies of documentary reading and can develop his previous professional knowledge in order to accomplish the indexing tasks compatible to the user informational demand.

Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

O engenho e os retábulos de Osman Lins

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Os eventos como estratégia de comunicação nas lutas da cidadania

This study proposes some thinking under a different perspective about the Event Organization Activity. As a directed communication instrument, Events are planned actions, aiming at gathering people with common objectives, for a specific goal, usually under the view of organizations. In this study, some questioning on the relevance of Events at the social movement context is proposed, as they organize themselves through these actions in order to claim and pressure the Government for citizenship rights.