A onda do turismo na cidade do sol: a reconfiguração urbana de Natal

Space reading of Natal City and its reconfiguration from the intensification of tourist activity and the expansion of the services' sector, transiting, primarily, through the geography, the social sciences, the economy, in one main approach that is unaware of science's traditional limitations and recognizes the complexity that involves current world. In face of this agreement it analyzes the social-economic implications that remodel the spaces under the new economic view of services' sector, commanded by the tourism, in an intense process of city's reconfiguration, concentrating in three great axles and their irrigation ways. These changes were about the public-private relation (by the public politics) in the formation of new spaces and in the remodeling of the city's old areas, which, together, had contributed to the tourist activity's appropriation, returning it in a social-economic mosaic that owns obvious reflexes in its space. This fragmentation in the urbane cloth of Natal is expressed by social nature and economic points and, in the scenery, is manifested through the modern forms of city's space occupation by the local elites and services' sector, evidencing their status' district, as well as selecting those areas with bigger capacity to reply to the capital

Quatro vezes Lula-lá A imagem pública de Lula no horário eleitoral nas quatro campanhas presidenciais

Descreve-se aqui a formação da Imagem Pública de Luis Inácio Lula da Silva através do Horário Gratuito de Propaganda Eleitoral, nas quatro eleições presidenciais que marcaram o período de democratização do País: 1989, 1994, 1998 e 2002. O fato de um candidato contrário às elites, três vezes derrotado em eleições anteriores, conseguir convencer através da mídia a elegê-lo eleitores que votavam antes em seus adversários, demonstra que a democracia representativa brasileira é institucionalmente compatível com regime de informação imposto pelos meios de comunicação de massa na sociedade atual? Além de comprovar a preponderância da Imagem Pública em processos eleitorais em que o Cenário de Representação da Política se caracteriza pela imprevisibilidade, a pesquisa constatou ainda que a atual luta política, mais que uma luta meramente pela visibilidade imposta pela TV e pelos meios de comunicação em geral ainda é uma disputa política. E que a mídia enquadra a política, mas também é por ela agendada, principalmente em momentos de grande incerteza política e/ou pouca previsibilidade eleitoral

O Trabalho e o labirinto da responsabilidade socioempresarial:a experiência da cidadania empresarial do Banco do Brasil

In the current systemic crisis, economic policy is directed to correct the consequences of the functioning of this metabolism, but within the limits of the capital. From this perspective, decision makers propose trade policies, agricultural and industrial to ensure conditions for economic growth. However, as a dead end, there is failure of the State in giving efficacy to the operation of all segments of the economy, especially given the budget constraint. Public managers are forced to seek external resources, resuming the cycle of political allegiance to the interests of international financial and banking representatives, installed in so-called multilateral. The complex ideological capital comes into play in trying to convince society that the paths taken by governments are inevitable, and that capitalism can be "humanized", even with the realization of the growing inequalities caused by historical irrationalism of the production process of capital . In this sense, emerging concepts that attempt to demonstrate the compatibility of the system to real human needs. This ideological offensive is intended to legitimize the capital. The so-called third sector has a special highlight with the concept of corporate social responsibility. It creates a political environment in which the inevitable mix-up with new illusions offered by and often funding the metabolism of capital in order to perpetuate this system. In this context, political elites, and considerable portions of the academy, embark on "waves of capitalist optimism," while the sociometabolismo capital expands its historical limits, driving forces postponing their collapse, but that cause human suffering and ecological stress. Wars are disseminated to strengthen the deadly war industry and the automobile industry; and devastating the environment of which depends the capital system. In this scenario disassemble, propositions emerge around a "new social pact" in order to minimize the adverse effects of the dynamics of reproduction of capital. The business class is called to exercise its role through the discourse that appeals to social responsibility programs, in order to intervene directly in the "social question". The core of this research is precisely this point. Although there is considerable scholarship on the phenomenon of Social Responsibility and Corporate Citizenship, there is also an evident lack of this approach focused on the banking sector in Brazil. The importance of rentier capital increased ownership of shares in the wealth produced by all of Brazilian society, justifies a sociological research project on Social Responsibility in the domestic financial sector. In this sense, it was decided to perform a dynamic approach to the "Corporate Citizenship" in the banking industry, specifically in the Bank of Brazil. As this is a key institution, is important analyze of the impacts of this strategy fetish of capitalist reproduction, in order to evaluate the social legitimization of rentier capital in Brazil. In this scenario of the abundance of the discourse on social responsibility there exist a progressive impoverishment of professional work in this segment in Brazil. There is a dramatic mismatch between rhetoric and practice because of the trend of deepening vulnerability of the working conditions of the Brazilian bank worker, from the 1990's. In the specific case of the Bank of Brazil, the first initiative of the institution was to conform to the principles of the UNO and the Ethos Institute, aiming to align their domestic policies to this new strategy of domination of capital. The purpose is to place the Bank in the ideological sphere of corporate social responsibility, just as with its partners in the private financial intercapitalist competition. Indeed, in the internal ambit of the Bank of Brazil, there is a policy to adjust its functional segments to the doctrine of Social Corporate Responsibility. The concepts of this doctrine is presented as something inexorable. There are no alternatives. The Bank of Brazil operates in a highly competitive market, the segment featuring the dominance of financial capital accumulation today. For this reason it can not fail to incorporate the technological advances organizational. For employees there is no alternative but to adapt to this new set of ideas proposed by the metabolism of capital

Habitação e modernização: Cidade Nova e maneiras de viver em Natal no início do século XX

Analyses the presence of new standards of habitation detected in the construction of the region called Cidade Nova, in the first s years of the XX century. Associates the presence of these new patterns with the historical moment lived by the capital, marked by the urban modernization and by the changes of local life. Map voices that, introduced by the republican groups since 1889, pronounced the overcome of the old city of the XIX century asseverated a new model of town. Make use, as fundamental fonts of research, of the urban chronicles produced by the local intellectuals and the newspapers, like A República. Dialog with chronics that includes since propositions about the colonial past until the preoccupations about the acting of the State on how to order the public space. Identifies on those texts the political motivations and the elements whose where inherent to capitalism that accelerated the changes occurred in the urban space. Demonstrates the gradual occupation of Cidade Nova as an important modification happened in the city from that time on. That neighborhood adopted a new model on how to construct the houses of their citizens and helped to promote the urban life as a whole. From now on, Natal has a space meant for the home of their richest families. Recognizes, from many ways, many discourses, manners of living that was legitimized by the changing of the XIX to the XX century and has his highest point in the 1920´s. And it was representative of the strong attachment about the habits of refinery and order in the essence of the private life of the local urban elites

A eletricidade chega à cidade: inovação técnica e a vida urbana em Natal (1911-1940)

Dans les premières décennies du XXème siècle, un groupe d intellectuels brésiliens a pris pour soi la mission de conduire la nation aux chemins du progrès, en réfléchissant sur les transformations des villes et, souvent, en proposant et en mettant en avant des actions et mesures qui dirigeraient la modernisation du pays. Dans ce contexte, la ville apparaissait comme un synonyme de progrès en opposition à la campagne, en donnant emphase à la construction du Brésil urbain. À Natal, celui-ci a été une période de sensible modification dans l espace urbain, en suivant les préceptes de l hygiénisme et de l esthétique racionaliste, qui ont orienté les réformes entreprises dans beaucoup de villes brésiliennes. Les élites politiques et socioéconomiques de la capitale du Rio Grande do Norte ont developpé le discours en faveur de la modernisation qui avait pour objectif de justifier les interventions dans la ville et l introduction de l infra-structure de services urbains, par exemple, les services d illumination et de transport, qui à partir de 1911, ont commencé à être stimulés par l électricité. Cette modernisation est matérialisée par de nouveaux équipements et services, par des espaces remodelés en accord avec la rationalité technique de l urbaniste, pour l utilisation de nouvelles sources d énergie (gaz, électricité), en plus de la croissance de la population résidente en ville. Cependant, nous ne pouvons pas oublier que la construction de la ville moderne est passée tant par des transformations physiques, matérielles, comme par l absorption de valeurs, symboles, gestes, vocabulaires, objets, adoptions de nouvelles normes de comportement et par la formation de nouvelles sensibilités sur l espace urbain et la vie en ville. De cette manière, les nouvelles normes technologiques, comme l électricité, ont rendu possible des transformations dans la structure matérielle de la ville et en vie urbaine dans ses plus divers aspects. Ce travail propose d analyser la relation entre énergie électrique et la vie urbaine à Natal entre 1911 et 1940, en prenant en compte, pour cela, les actions d intervention de l État sur l espace urbain et les perceptions d intellectuels face aux transformations urbaines dont ils étaient les témoins. À partir de cette analyse, nous cherchons à préciser les efforts gouvernementaux pour la manutention des services d électricité et conservation des équipements urbains; comprendre comment l utilisation d énergie électrique a aidé à produire de nouvelles situations quotidiennes et comment elle a été perçue, traduite en sentiments et perceptions fondées dans la cohabitation avec cette innovation technique. Les élites locales désiraient diffuser des habitudes considerées modernes, en construisant une identification avec la manière de vie urbaine, fortement inspirée dans la vie dans les villes Européennes et Américaines. L électricité a rendu possible des expériences et sensations qui allaient caractériser l habitant de la ville

Quem nasce em campina grande é campinense : futebol e sociabilidade na rainha da borborema (1954-1965)

This study aims to historicize a problem: How Campinense Club, club social of the city of Campina Grande, became a popular club? This guild was founded in 1915 by a group of graduates, which they called "Campinense" a social club dedicated to the enjoyment of the city's elites. To investigate the mechanisms that have led to this popularity, was chosen that includes a period from 1954 to 1965, when it was created a department where the professional football club won a string of six consecutive championships, considered the main achievement of its history sports. Were used as research sources Borborema the Journal, a newspaper founded in 1957 and that during the period in question, was the spokesman of the main political groups in the city, which on many occasions were the sponsors of the clubs the same. This newspaper had a daily sports column and introduced the red-black team to Paraíba. Were used, although the club's meeting minutes taken as official documents, which allowed it to be mounted on a puzzle of the club's events, since the information about the Campinense present rather fragmented. Finally, respondents were fans, athletes and leaders who, through his lines in a way pointed out other possibilities such as a club, believed to be aristocratic, has become a passion among the fans, giving rise to this conception to be one that Campinense broke with the established elites of the city.

Caicó: uma cidade entre a recusa e a sedução

This research has as object of study the city of Caicó, Rio Grande do Norte State, between the middle part of the decade of 1920 and the beginning of 1930. It intended to perceive the projects thought to the city of Caicó as well as the challenges due to the new ideas of modernity that were circulating around the contemporary world. So it consists in an important historical exercise about the relation between history and space in to the extent that itself comes to surface a city deals by diverse angles whose perspectives can be read in several "fragments of memory", such as newspapers, trials-crime, reports, memories, books, etc., those show the tension between the traditional and the modern way of life one. In this way, it´s tried to transform the space, giving it a new reference, inspired in what occurs in the Brazilian big cities and around the world, through the use of the techniques, of the electricity, of the movies, of the press, cars, medicine and so on. At the same time in that is necessary-itself deal with the permanencies such as the old manners and the droughts and theirs "flagellated" people. Therefore, it is in this difficult phase that is tried legitimize the city of Caicó as the "Capital of the Seridó", in the threshold between the refusal and the seduction

Sobre pedras, entre rios: modernização do espaço urbano de Caicó/RN (1950/1960)

thèse de maîtrise, qui a été idealizée et exécutée à partir de la réunion et les relations dialogiques établies entre la géographie et l'histoire, et l'espace et le temps, a considéré l'environnement urbain comme le thème général et, comme la référence empirique, l'espace urbain de Caicó, incrusté dans les terres semi-arides du Sertão do Seridó Potiguar, plus précisément à la mi-sud de l'État du Rio Grande do Norte. Dans cet espace, à travers de recherche des fragments de mémoires acquis de diverses sources historiques, on a tenté de faire des investigations sur les transformations urbaines qui ont eu lieu dans la ville au cours des années 50 et 60 du XXe siècle. Ces transformations, dans l espace urbain de Caicó à un moment du pic de l'activité de développement de coton, reflétaient et conditionnaient les propres projets de modernization urbaine qui représentants des élites locales eurent conçu avec l'objectif de la construction d une ville idéal dans les regions isolées du Seridó: moderne, civilisé, progressive et capitale régionale du Seridó. Pour cette construction, les nouveaux équipements et services urbains ont passé du plan imaginaire à l espace réel, installés dans plusieurs quartiers de la ville en transformant le paysage urbain. Face à cette situation, cinémas, magasins, station de radio, énergie électrique, institutions de l'éducation, téléphonie, maison de soins infirmiers, usine de bénéficiement de coton, banques, politiques urbaines, hygiéniques et sanitaires, modes de comportement, sociabilités urbaines distincttes, parmi d'autres éléments géographiques se sont institués à travers la réalisation de certains idéaux de progrès social et dans un esprit de modernité urbaine, dans de nouveaux espaces et pratiques inventés, tramés et éprouvés sur les rochers et entre le cours d eau au milieu d'un quotidien urbain marqué par ruptures et permanence de certaines coutumes et habitudes antiques et de certains paysages et environnement ridé

Somente um deve vencer: as bases de recrutamento dos candidatos à Prefeitura das capitais brasileiras em 2008

Não é segredo para os estudiosos e é reconhecido pelos atores envolvidos no jogo político que o Prefeito desempenha importantes atividades, podendo influenciar o dia-a-dia da população, a relação com outras esferas de governo e as eleições gerais. Tomando como universo empírico os candidatos ao cargo de Prefeito das capitais brasileiras em 2008, procuramos identificar e analisar as bases de recrutamento desses concorrentes ao principal posto político do município. As interpretações correntes na literatura concentram-se sobre os vencedores da disputa eleitoral, deixando de lado os derrotados. O que os vencedores têm que os derrotados não têm? Seria o perfil dos vencedores diferente daquele encontrado no grupo dos derrotados? Com o propósito de oferecer uma contribuição aos estudos das bases de recrutamento dos membros pertencentes às elites locais, o texto está organizado em uma única seção, onde vamos discutir três dimensões: (i) gênero, faixa etária e naturalidade; (ii) nível de instrução, grupo profissional e mandato executivo e (iii) gastos com campanha e tamanho do patrimônio. Essas características podem ajudar a construir um perfil sociopolítico dos membros pertencentes aos grupos dos vencedores e dos derrotados nas eleições municipais de 2008 para o cargo de Prefeito das capitais brasileiras. Além disso, o estudo desses atributos pode indicar quais predominaram na disputa eleitoral, isto é, quais deles podem mostrar as características que circundam o processo seletivo dos integrantes do distinto grupo político.

Revolution and livestock farming in Northern Mexico

Through the analysis of Mexican livestock statistics and Sonora and Chihuahua regional census, this work discusses the condition of livestock farming in Northern Mexico during the first decades of the twentieth century, specially after the Revolution. There is no doubt that during this period, the absolute number of livestock heads diminished throughout Mexico, but "estate depredations" did vary geographically. In Nortehrn Mexico, livestock farming suffered more in Chihuahua than in Sonora, and herd recovery was also faster in Sonora. This analysis also allows us to underscore the role of postrevolutionary elites in rebuilding regional economies during the 1920's.

A GEOGRAPHICAL REPRESENTATION IN Coats of arms of LATIN AMERICA

This article seeks to reflect on geographic representation in the coats of arms of countries in Latin America, showing how the physical, aspects of the landscape, the elements of the economy and the republican symbols were used by local elites to compose an imaginary nation in the nineteenth century. This process of "naturalization of territory" was used as an important feature in the national discourse, because this time, in most cases, the Latin American nations were composed of multi-ethnic states, with strong differences of class and a large illiterate population plus a very tenuous territory from the point of view of national integration. Thus, the elements related to geographic image through the use of coats of arms, conveyed strong messages to citizens, showing how these heraldic symbols can become an important source of research to unravel the process of building the imaginary nation.

Imigração e teorias antropólogicas no Brasil (1910-1920)

Brazil takes pride in its alleged lack of racial discrimination. These idealized racial relations are a construction of enlightened elites. This article analyzes one of the main cultural publications in the country in order to establish how European anthropological theories were interpreted by Brazilian intelectuals. In the reappraisal of the country proposed in the journal, the ethnic question was intensely discussed. A whitening of the population was generally perceived as a sort of magic solution to the contradictions in a multiracial, heterogeneous and rigidly hierarchic society. This natural process might be accelerated by an inflow of European immigration. The many expectations and tensions surrounding immigration were expressed in the construction of categories of desirable and undesirable immigrants. Thereof an ideal white country emerged, far away from the myth of racial democracy, which has not materialized in Brazilian society today.

Women's contribution to equality in Latin America and the Caribbean

Includes bibliography

Evaluación de las reformas a los sistemas de pensiones: cuatro aspectos críticos y sugerencias de políticas

Incluye Bibliografía

Lima, uma cidade entre a aristocracia e a plebe (1950-1980)

The city of Lima has undergone serious changes over the past sixty years. Until the middle of the last century, Lima retained an urban structure similar to that built in the 18th century, during the final decades of its colonial period. This reality began to change with the abrupt onset of migration from the mountain ranges to the coast in 1946. However, rather than changes in its urban plan, Lima underwent a ethnic and social reconfiguration that would bring new color and new cultural and behavioral norms to the Peruvian capital. The arrival of migrants to the city caused a conservative reaction in the local elites, but it also sparked a need for the intelligentsia to develop new ways of thinking about the place of migrants in the space of the city, and on the other hand, to create new representations of the city itself. From being a city isolated from the rest of the country, Lima came to live with a range of cultural and ethnic references. It did so, however, without creating greater opportunities for the integration of the masses within the urban and social logic of the city, thus making clear the separation between the aristocracy and the general populace.