969 resultados para direct marketing


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Current understanding is that high planting density has the potential to suppress weeds and crop-weed interactions can be exploited by adjusting fertilizer rates. We hypothesized that (a) high planting density can be used to suppress Rottboellia cochinchinensis growth and (b) rice competitiveness against this weed can be enhanced by increasing nitrogen (N) rates. We tested these hypotheses by growing R. cochinchinensis alone and in competition with four rice planting densities (0, 100, 200, and 400 plants m-2) at four N rates (0, 50, 100, and 150 kg ha-1). At 56 days after sowing (DAS), R. cochinchinensis plant height decreased by 27-50 %, tiller number by 55-76 %, leaf number by 68-84 %, leaf area by 70-83 %, leaf biomass by 26-90 %, and inflorescence biomass by 60-84 %, with rice densities ranging from 100 to 400 plants m-2. All these parameters increased with an increase in N rate. Without the addition of N, R. cochinchinensis plants were 174 % taller than rice; whereas, with added N, they were 233 % taller. Added N favored more weed biomass production relative to rice. R. cochinchinensis grew taller than rice (at all N rates) to avoid shade, which suggests that it is a "shade-avoiding" plant. R. cochinchinensis showed this ability to reduce the effect of rice interference through increased leaf weight ratio, specific stem length, and decreased root-shoot weight ratio. This weed is more responsive to N fertilizer than rice. Therefore, farmers should give special consideration to the application timing of N fertilizer when more N-responsive weeds are present in their field. Results suggest that the growth and seed production of R. cochinchinensis can be decreased considerably by increasing rice density to 400 plants m-2. There is a need to integrate different weed control measures to achieve complete control of this noxious weed.

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The adoption of dry direct seeding of rice in many Asian countries has resulted in increased interest among weed scientists to improve weed management strategies, because of the large and complex weed flora associated with dry-seeded rice (DSR). Tillage and cover cropping practices can be integrated into weed management strategies as these have been known to affect weed emergence for several ecological reasons. A study was conducted in the summer seasons of 2012 and 2013 at the Punjab Agricultural University, Ludhiana, India, to evaluate the effects of tillage, cover cropping, and herbicides on weed growth and grain yield of DSR. Most of the weed species (Echinochloa crus-galli, Echinochloa colona, Eleusine indica, and Euphorbia hirta) under study tended to populate the cover crop (CC) treatment more than the no-cover crop (no-CC) treatment. Zero tillage (ZT) resulted in higher weed densities of most of the weed species studied. The interaction effects of these treatments suggest that lesser herbicide efficacy in ZT and CC plots led to higher weed pressure and weed biomass. Grain yield was significantly higher in the conventional tillage system (2.40–3.32 t ha−1), because of lesser weed pressure, than in ZT (2.08–2.73 t ha−1). Almost all weed species increased in number and biomass production in the second year (2013) compared with the preceding year. Herbicide application (pendimethalin followed by bispyribac-sodium) alone, though significantly increased DSR grain yield over that of the unsprayed check, resulted in lesser grain yield compared with the weed-free check (5.07–5.12 t ha−1) by 14% and 27% in 2012 and 2013, respectively. This was mainly due to the buildup of biomass by weeds that escaped from herbicide application. The study reveals that conservation practices such as ZT can form an important component of integrated weed management in DSR, provided that herbicide efficacy be improved by adjusting rate and time of herbicide application in such systems.

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Rice production symbolizes the single largest land use for food production on the Earth. The significance of this cereal as a source of energy and income seems overwhelming for millions of people in Asia, representing 90% of global rice production and consumption. Estimates indicate that the burgeoning population will need 25% more rice by 2025 than today's consumption. As the demand for rice is increasing, its production in Asia is threatened by a dwindling natural resource base, socioeconomic limitations, and uncertainty of climatic optima. Transplanting in puddled soil with continuous flooding is a common method of rice crop establishment in Asia. There is a dire need to look for rice production technologies that not only cope with existing limitations of transplanted rice but also are viable, economical, and secure for future food demand.Direct seeding of rice has evolved as a potential alternative to the current detrimental practice of puddling and nursery transplanting. The associated benefits include higher water productivity, less labor and energy inputs, less methane emissions, elimination of time and edaphic conflicts in the rice-wheat cropping system, and early crop maturity. Realization of the yield potential and sustainability of this resource-conserving rice production technique lies primarily in sustainable weed management, since weeds have been recognized as the single largest biological constraint in direct-seeded rice (DSR). Weed competition can reduce DSR yield by 30-80% and even complete crop failure can occur under specific conditions. Understanding the dynamics and outcomes of weed-crop competition in DSR requires sound knowledge of weed ecology, besides production factors that influence both rice and weeds, as well as their association. Successful adoption of direct seeding at the farmers' level in Asia will largely depend on whether farmers can control weeds and prevent shifts in weed populations from intractable weeds to more difficult-to-control weeds as a consequence of direct seeding. Sustainable weed management in DSR comprises all the factors that give DSR a competitive edge over weeds regarding acquisition and use of growth resources. This warrants the need to integrate various cultural practices with weed control measures in order to broaden the spectrum of activity against weed flora. A weed control program focusing entirely on herbicides is no longer ecologically sound, economically feasible, and effective against diverse weed flora and may result in the evolution of herbicide-resistant weed biotypes. Rotation of herbicides with contrasting modes of action in conjunction with cultural measures such as the use of weed-competitive rice cultivars, sowing time, stale seedbed technique, seeding rate, crop row spacing, fertilizer and water inputs and their application method/timing, and manual and mechanical hoeing can prove more effective and need to be optimized keeping in view the type and intensity of weed infestation. This chapter tries to unravel the dynamics of weed-crop competition in DSR. Technological issues, limitations associated with DSR, and opportunities to combat the weed menace are also discussed as a pragmatic approach for sustainable DSR production. A realistic approach to secure yield targets against weed competition will combine the abovementioned strategies and tactics in a coordinated manner. This chapter further suggests the need of multifaceted and interdisciplinary research into ecologically based weed management, as DSR seems inevitable in the near future.

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Herein, we report a simple and efficient methodology for the synthesis of beta-amino disulfides by regioselective ring opening of sulfamidates with benzyltriethylammonium tetrathiomolybdate [BnNEt3](2)MoS4. Stability and reactivity of different protecting groups under the reaction conditions have been discussed. This methodology has also been extended to serine and threonine derived sulfamidates to furnish cystine and 3,3'-dimethyl cystine derivatives.

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Dry direct-seeded rice (DSR) faces with complex weed problems particularly when farmers missed pre-emergence herbicide applications. Thus, an effective and strategic weed control in DSR is often required with available options of post-emergence herbicides. In such situations, tank mixtures of herbicides may provide broad spectrum weed control in DSR. Field experiments were conducted in the wet seasons of 2013 and 2014 to study weed control in response to tank mixtures of herbicides currently applied in DSR in South Asia. Results revealed that the tank mixtures of the currently available herbicides (azimsulfuron plus bispyribac or fenoxaprop, bispyribac plus fenoxaprop, and azimsulfuron plus bispyribac plus fenoxaprop; all applied as post-emergence) rarely resulted in antagonistic effects. Highest weed control efficiency (∼98%) was recorded with the tank mixture of azimsulfuron plus bispyribac plus fenoxaprop during both the years. This treatment also produced highest grain yield (7.2 t ha−1 in 2013 and 7.9 t ha−1in 2014), which was similar to the grain yield in the plots treated with the tank mix of azimsulfuron plus fenoxaprop, pendimethalin (applied as pre-emergence) followed by (fb) bispyribac, pendimethalin fb fenoxaprop, as well as pendimethalin fb azimsulfuron. Plots treated with the post-emergence application of single herbicide (i.e., azimsulfuron, bispyribac, or fenoxaprop) had lower grain yield (3.0–5.2 t ha−1 in 2013 to 3.5–6.1 t ha−1in 2014) than all the sequential herbicide treatments and tank mixtures (azimsulfuron plus fenoxaprop and azimsulfuron plus bispyribac), owing to a broad spectrum weed control. The study suggested that if farmers missed the pre-emergence application of herbicides (e.g., pendimethalin) due to erratic rains or due to other reasons, good weed control and high yield can still be obtained with tank mix applications of azimsulfuron plus fenoxaprop or azimsulfuron plus bispyribac plus fenoxaprop in DSR.

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This is a conceptual paper that seeks to explore the role of entrepreneurial marketing in promoting entrepreneurship in tertiary education. We postulate that the subject of entrepreneurship is marketed in different ways as a means of introducing (a) new learners to the subject area of entrepreneurship and (b) the wide ranging possibilities of entrepreneurship education. This research explores both the entrepreneurial marketing and the entrepreneurship literature to capture how they meet at the interface to solve the issue of appropriately marketing entrepreneurship courses within the context of university education. Whilst empirical evidence of entrepreneurial marketing has tended to concentrate on profit-making and small organizations, fewer studies have sought to understand the role of entrepreneurial marketing in public sector organizations, including the university. Although this article is exploratory in nature, it shows the benefits of utilizing the extensive research within the fields of entrepreneurial marketing and entrepreneurship to determine the value of entrepreneurship education for policymakers, universities and students.

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We consider an obstacle scattering problem for linear Beltrami fields. A vector field is a linear Beltrami field if the curl of the field is a constant times itself. We study the obstacles that are of Neumann type, that is, the normal component of the total field vanishes on the boundary of the obstacle. We prove the unique solvability for the corresponding exterior boundary value problem, in other words, the direct obstacle scattering model. For the inverse obstacle scattering problem, we deduce the formulas that are needed to apply the singular sources method. The numerical examples are computed for the direct scattering problem and for the inverse scattering problem.

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A direct method of preparing cast aluminium alloy-graphite particle composites using uncoated graphite particles is reported. The method consists of introducing and dispersing uncoated but suitably pretreated graphite particles in aluminium alloy melts, and casting the resulting composite melts in suitable permanent moulds. The optical pretreatment required for the dispersion of the uncoated graphite particles in aluminium alloy melts consists of heating the graphite particles to 400° C in air for 1 h just prior to their dispersion in the melts. The effects of alloying elements such as Si, Cu and Mg on the dispersability of pretreated graphite in molten aluminium have also been reported. It was found that additions of about 0.5% Mg or 5% Si significantly improve the dispersability of graphite particles in aluminium alloy melts as indicated by the high recoveries of graphite in the castings of these composites. It was also possible to disperse upto 3% graphite in LM 13 alloy melts and retain the graphite particles in a well distributed fashion in the castings using the pre-heat-treated graphite particles. The observations in this study have been related to the information presently available on wetting between graphite and molten aluminium in the presence of different elements and our own thermogravimetric analysis studies on graphite particles. Physical and mechanical properties of LM 13-3% graphite composite made using pre-heat-treated graphite powder, were found to be adequate for many applications, including pistons which have been successfully used in internal combustion engines.

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As a result of competitive pressures, firms are transitioning to international sourcing and initiating complex relationships with suppliers. Despite a lack of inward internationalisation research, there is progressive support for the importance of importing. Heavier focus has been placed on downstream efforts in past years, despite the fact that many factors affecting exporting also influence importing. For small and medium sized enterprises (SME), the psychic distance construct is especially important for internationalisation behaviour but there is little evidence on how perceptual psychic distance, that is the individual’s experiences, influences the buyer-seller relationship. This study draws on internationalisation process theory and commitment-trust theory, in an effort to describe the relationship between objective characteristics (i.e. language, cultural background, education and international experience) and relationship marketing (trust and commitment). The study utilises a holistic, multiple case study design to gain a deeper understanding of the inherent complexities of the relationships in dyads and how objective characteristics, which reduce psychic distance, can facilitate trust and commitment development between importers and exporters.

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This thesis examines green marketing and green consumption behaviours addressing limited understandings about how consumers interpret their green consumption behaviour in their everyday lives; what motivates people to purchase green products, and what barriers exist to this behaviour. Findings reveal that enhancing green consumption through green marketing depends on consumers' enthusiasm to engage in green practices and green behavioural influences. The research supports the need for qualitative research to provide rich insights into relationships between consumer behaviour, green marketing and green consumption and builds a stronger knowledge foundation by introducing social practice theory into the marketing discipline.

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Direct synthesis of unsymmetrical beta-sulfonamido disulfides by ring-opening of aziridines by using benzyltriethyl-ammonium tetrathiomolybdate 1 as a sulfur transfer reagent in the presence of symmetrical disulfides as thiol equivalents has been reported. Reaction of benzyl and alkyl disulfides gave unsymmetrical beta-sulfonamido disulfides as the only product in very good yields. From the Study, it has been observed that aryl disulfides containing p-NO2, p-Cl, and p-CN led to the formation of the corresponding beta-aminosulfides as the exclusive products. However, un-substituted aryl disulfides and the one containing electron-donating substituents (p-Me) provide a mixture of beta-sulfonamido mono- and disulfides as the products.

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- Purpose Despite the importance of theory as a driving framework, many social marketers either fail to explicitly use theory as the basis of designing social marketing interventions or default to familiar theories which may not accurately reflect the nature of the behavioural issue. The purpose of this paper is therefore to propose and demonstrate the social marketing theory (SMT)-based approach for designing social marketing interventions, campaigns or tools. - Design/methodology/approach This conceptual paper proposes a four-step process and illustrates this process by applying the SMT-based approach to the digital component of a social marketing intervention for preventing domestic violence. - Findings For effective social marketing interventions, the underpinning theory must reflect consumer insights and key behavioural drivers and be used explicitly in the design process. - Practical implications Social marketing practitioners do not always understand how to use theory in the design of interventions, campaigns or tools, and scholars do not always understand how to translate theories into practice. This paper outlines a process and illustrates how theory can be selected and applied. - Originality/value This paper proposes a process for theory selection and use in a social marketing context.