Da fronteira à sustentabilidade?: o caso de Paragominas-PA

Paragominas constituiu um pólo do avanço da fronteira na Amazônia, vivenciando ao longo de sua história, um modelo de desenvolvimento orientado pela busca do crescimento econômico. Este modelo foi caracterizado pelo avanço de frentes econômicas, notadamente, a da pecuária e do extrativismo madeireiro, que resultaram em crescimento econômico associado a problemas sociais e degradação ambiental. A partir da primeira década deste século, são verificadas mudanças neste cenário, com mudanças na base produtiva e avanços significativos na gestão dos recursos naturais do município. O Projeto Paragominas Município Verde, iniciado em 2008, é apontado como um fato histórico que marca a transição da economia de fronteira para um modelo de desenvolvimento sustentável. O presente estudo demonstra que as mudanças verificadas no município são anteriores a este fato histórico e foram orientadas por razões de alterações na viabilidade econômica das atividades desenvolvidas e/ou por questões relativas aos novos padrões de consumo da economia globalizada, como características de uma nova fase da fronteira na Amazônia. Na nova fase da fronteira em Paragominas, a par do avanço das dimensões ambiental e ecológica, ainda persistem os desafios da promoção de um acesso mais democrático aos recursos naturais, de uma maior distribuição das riquezas geradas e de uma melhor qualidade de vida para seus cidadãos, problemas afetos à dimensão social de um processo de desenvolvimento mais abrangente, que caracterize de fato, um modelo de sustentabilidade.

Crise do modelo do jornalismo comercial e emergência do jornalismo cidadão

Corporative media, represented by TV, radio, press and internet conglomerates, is responsible for the biggest portion of audience and public all over the world. The commercial media was built upon media concentration and monopoly strategies and this business aims society’s economic and political control. Unfortunately, they don’t represent the biggest portion of population’s interests and, because of that, corporative media faces a crisis moment while alternative means of communication rise from the initiative of professionals who are committed to society’s marginalized sectors. Radical media intends to express a variant vision about hegemonic policies, priorities and perspectives. Citizen journalism is one of radical media arms and this research proposition is to analyze the business model of commercial media in Brazil and in the world, its means of production, and compare them with citizen journalism methods. This work also intends to analyze radical media and how it is opposite to corporative media by studying Escola de Notícias, an educommunication project from São Paulo

Fatores facilitadores e restritivos no processo de gestão de franquias sob o ponto de vista do franqueado: um estudo multicasos no setor de alimentação

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

O Leão do Norte vai voltar a rugir?: um estudo de caso sobre as mudanças na Administração do Comercial Futebol Clube da cidade de Ribeirão Preto - SP

From the informations collected on the Commercial Football Club, the city of Ribeirao Preto, there was a case study in order to identify and describe the management model adopted by the club, to overcome the financial and administrative crisis. It was used as reference to analyze the concepts of social capital and historic capital, considered decisive for the choice of the management model adopted. In addition, we also used the proposals contained in sports management studies to identify the business model chosen by the Commercial Club Football Club. In the final considerations argued that the adopted model already includes some results, as the club qualified to participate the Series A-1 League football Paulista, one of the targets set by the new management of the club

A importância do mercado de capitais: considerações das teorias econômica e financeira

This paper attempts to analyze and highlight the importance of the capital market for growth and economic development of the country, sustainable business growth and growth of the assets of an individual, as an alternative investment and financing. Were also examined the barriers to further growth of this market and relevant criticism about this. The study is guided from analyzes of economic and financial theories, concepts and fundamental principles for understanding the functioning of financial markets, even more specific, empirical analysis of the efficiency of markets and the stock market, in the context of Brazilian reality

Planejamento e prototipagem de uma rede social de gastronomia convergente com programas de TV e mídias sociais

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Modelo de simulação NS-2 para o protocolo DNP3 sobre o protocolo de rede sem fio IEEE 802.15.4 para simulação de baixo custo de aplicação smart grid

Pós-graduação em Engenharia Elétrica - FEIS

Geração de receitas complementares em mídia digital para um programa regional de televisão: estudo de caso do Revista de Sábado

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

Social TV Unesp: proposta de aplicativo em segunda tela com ênfase em modelo de negócios para TV Universitária UNESP

The audiovisual market carefully observes a tendency in television consumption habit: viewers are increasingly watching television content while surfing the internet through mobile devices like tablets, smartphones and laptops. Known as second screen, viewers interact simultaneously across these devices, sharing information about the programming on social networks, seeking additional information about the contents well aired, in addition to being likely to purchase products and services on platforms of mobile-commerce persuaded by the scheduling of programming through commercials. Given this, the aim of this article is to propose and prototyping an application visually in second screen with emphasis on business model with possible application on TV Unesp, where the viewer to interact with the programming through the application is exposed to previously scheduled ads, links to mobile-commerce and posts indicating purchase suggestions.

Da culinária de papel às mídias sociais de nicho: planejando o desenvolvimento de um ambiente colaborativo para a publicação de receitas e dicas culinárias

This paper describes the planning for the development of a social network conceived as a convergent environment on internet with cooking shows on TV. As results, the paper presents the characterization of the product's business model and a roadmap for specifying its requirements.

Desarrollo del modelo de negocio de una asesoría informática para el sector turístico

[ES] El objetivo de este TFG es la obtención de un modelo de negocio de una asesoría informática para PYMES, centrada en el sector turístico, mediante la metodología de desarrollo del cliente utilizando el famoso método del lienzo creado por Alexander Osterwalder. Para la obtención del mismo se han realizado encuestas a cuarenta negocios de la isla de Gran Canaria. El proceso seguido ha consistido en someter el lienzo de trabajo a modificaciones, a fin de obtener hipótesis verificadas y poder crear un catálogo de servicios. En este proyecto se han realizado tres etapas diferentes. En la primera etapa del proceso se realizaron veintidós encuestas, siendo los resultados obtenidos modificaciones en seis de los nueve bloques que forman el lienzo. En la segunda etapa se realizaron dieciséis encuestas, confirmándose los aspectos modificados en la etapa anterior y refinándose aspectos de diferentes bloques del modelo de negocio. Finalmente en la tercera etapa se realizaron catorce encuestas. Los resultados obtenidos no hicieron variar significativamente el modelo de negocio, con lo que se dio por concluido el proceso. El resultado obtenido es el modelo de negocio validado y verificado, así como un catálogo de servicios definidos.

Knowledge Flows and Networks: the Interplay between Local and Global Linkages within Bangalore IT Cluster

This doctoral work gains deeper insight into the dynamics of knowledge flows within and across clusters, unfolding their features, directions and strategic implications. Alliances, networks and personnel mobility are acknowledged as the three main channels of inter-firm knowledge flows, thus offering three heterogeneous measures to analyze the phenomenon. The interplay between the three channels and the richness of available research methods, has allowed for the elaboration of three different papers and perspectives. The common empirical setting is the IT cluster in Bangalore, for its distinguished features as a high-tech cluster and for its steady yearly two-digit growth around the service-based business model. The first paper deploys both a firm-level and a tie-level analysis, exploring the cases of 4 domestic companies and of 2 MNCs active the cluster, according to a cluster-based perspective. The distinction between business-domain knowledge and technical knowledge emerges from the qualitative evidence, further confirmed by quantitative analyses at tie-level. At firm-level, the specialization degree seems to be influencing the kind of knowledge shared, while at tie-level both the frequency of interaction and the governance mode prove to determine differences in the distribution of knowledge flows. The second paper zooms out and considers the inter-firm networks; particularly focusing on the role of cluster boundary, internal and external networks are analyzed, in their size, long-term orientation and exploration degree. The research method is purely qualitative and allows for the observation of the evolving strategic role of internal network: from exploitation-based to exploration-based. Moreover, a causal pattern is emphasized, linking the evolution and features of the external network to the evolution and features of internal network. The final paper addresses the softer and more micro-level side of knowledge flows: personnel mobility. A social capital perspective is here developed, which considers both employees’ acquisition and employees’ loss as building inter-firm ties, thus enhancing company’s overall social capital. Negative binomial regression analyses at dyad-level test the significant impact of cluster affiliation (cluster firms vs non-cluster firms), industry affiliation (IT firms vs non-IT fims) and foreign affiliation (MNCs vs domestic firms) in shaping the uneven distribution of personnel mobility, and thus of knowledge flows, among companies.

Scienza della sostenibilita' e regolazione: Il caso studio della politica europea in materia di risparmio energetico

Entro l’approccio concettuale e metodologico transdisciplinare della Scienza della Sostenibilità, la presente tesi elabora un background teorico per concettualizzare una definizione di sostenibilità sulla cui base proporre un modello di sviluppo alternativo a quello dominante, declinato in termini di proposte concrete entro il caso-studio di regolazione europea in materia di risparmio energetico. La ricerca, attraverso un’analisi transdisciplinare, identifica una crisi strutturale del modello di sviluppo dominante basato sulla crescita economica quale (unico) indicatore di benessere e una crisi valoriale. L’attenzione si concentra quindi sull’individuazione di un paradigma idoneo a rispondere alle criticità emerse dall’analisi. A tal fine vengono esaminati i concetti di sviluppo sostenibile e di sostenibilità, arrivando a proporre un nuovo paradigma (la “sostenibilità ecosistemica”) che dia conto dell’impossibilità di una crescita infinita su un sistema caratterizzato da risorse limitate. Vengono poi presentate delle proposte per un modello di sviluppo sostenibile alternativo a quello dominante. Siffatta elaborazione teorica viene declinata in termini concreti mediante l’elaborazione di un caso-studio. A tal fine, viene innanzitutto analizzata la funzione della regolazione come strumento per garantire l’applicazione pratica del modello teorico. L’attenzione è concentrata sul caso-studio rappresentato dalla politica e regolazione dell’Unione Europea in materia di risparmio ed efficienza energetica. Dall’analisi emerge una progressiva commistione tra i due concetti di risparmio energetico ed efficienza energetica, per la quale vengono avanzate delle motivazioni e individuati dei rischi in termini di effetti rebound. Per rispondere alle incongruenze tra obiettivo proclamato dall’Unione Europea di riduzione dei consumi energetici e politica effettivamente perseguita, viene proposta una forma di “regolazione per la sostenibilità” in ambito abitativo residenziale che, promuovendo la condivisione dei servizi energetici, recuperi il significato proprio di risparmio energetico come riduzione del consumo mediante cambiamenti di comportamento, arricchendolo di una nuova connotazione come “bene relazionale” per la promozione del benessere relazionale ed individuale.

Building Information Modelling (BIM) Effectiveness in Performing Life Cycle Assessment of Building

The scope of this project is to study the effectiveness of building information modelling (BIM) in performing life cycle assessment in a building. For the purposes of the study will be used “Revit” which is a BIM software and Tally which is an LCA tool integrated in Revit. The project is divided in six chapters. The first chapter consists of a theoretical introduction into building information modelling and its connection to life cycle assessment. The second chapter describes the characteristics of building information modelling (BIM). In addition, a comparison has been made with the traditional architectural, engineering and construction business model and the benefits to shift into BIM. In the third chapter it will be a review of the most well-known and available BIM software in the market. In chapter four life cycle assessment (LCA) will be described in general and later on specifically for the purpose of the case study that will be used in the following chapter. Moreover, the tools that are available to perform an LCA will be reviewed. Chapter five will present the case study that consists of a model in a BIM software (Revit) and the LCA performed by Tally, an LCA tool integrated into Revit. In the last chapter will be a discussion of the results that were obtained, the limitation and the possible future improvement in performing life cycle assessment (LCA) in a BIM model.