924 resultados para Social areas


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In this translation draft of the first part of the author's recently-published book in Japanese, entitled as "Rural-cities in Contemporary Iran: Revolution, War and the Structural Changes in the Rural Society," we are presenting the preliminary discussions on Iranian middle-sized cities and towns which emerged in these 30 years or so. We start from the explanations of the contents of the above-mentioned book and do the reviewing of the preceding studies, followed by the critical review of the studies on the Iranian revolution in 1979, and the studies on Iran's recent political trends and the tendencies towards the local governance, which was tempered and collapsed with the appearance of President Ahmadīnejād. This consists of the Introduction and the first parts of Chapter 1 of our book, and we are expecting to finish translating the whole contents and to publish it in the near future. We apologize for the shortcomings of this paper, for example some partial lack of correspondence of its bibliography with the main contents, mainly because of the technical reasons.

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The present study analyzes residential models in coastal areas with large influxes of tourism, the sustainability of their planning and its repercussion on urban values. The project seeks to establish a methodology for territorial valuation through the analysis of externalities that have influenced urban growth and its impact on the formation of residential real estate values. This will make it possible to create a map for qualitative land valuation, resulting from a combination of environmental, landscape, social and productive valuations. This in turn will establish a reference value for each of the areas in question, as well as their spatial interrelations. These values become guidelines for the study of different territorial scenarios, which help improve the sustainable territorial planning process. This is a rating scale for urban planning. The results allow us to establish how the specific characteristics of the coast are valued and how they can be incorporated into sustainable development policies.

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La presente tesis analiza la integración del sector de las telecomunicaciones con los de TI y medios que conforman el actual hiper-sector de las TIC, para abordar una propuesta de valor que se plantea a dos niveles. Se expone de un lado, la iniciativa WIMS 2.0, que aborda los aspectos tecnológicos y estratégicos de la convergencia telco e Internet para, posteriormente, definir un nuevo modelo de negocio, que adaptado al nuevo sector integrado y siguiendo paradigmas inéditos como los que plantea la innovación abierta, permita generar nuevos flujos de ingresos en áreas no habituales para los operadores de telecomunicaciones. A lo largo del capítulo 2, el lector encontrará la contextualización del entorno de las comunicaciones de banda ancha desde tres vertientes: los aspectos tecnológicos, los económicos y el mercado actual, todo ello enfocado en una dimensión nacional, europea y mundial. Se establece de esta manera las bases para el desarrollo de los siguientes capítulos al demostrar cómo la penetración de la banda ancha ha potenciado el desarrollo de un nuevo sistema de valor en el sector integrado de las TIC, alrededor del cual surgen propuestas de modelos de negocio originales que se catalogan en una taxonomía propia. En el tercer capítulo se detalla la propuesta de valor de la iniciativa WIMS 2.0, fundada y liderada por el autor de esta tesis. WIMS 2.0, como iniciativa abierta, se dirige a la comunidad como una propuesta de un nuevo ecosistema y como un modelo de referencia integrado sobre el que desplegar servicios convergentes. Adicionalmente, sobre el planteamiento teórico definido se aporta el enfoque práctico que supone el despliegue del modelo de referencia dentro de la arquitectura de un operador como Telefónica. El capítulo 4 muestra el modelo de negocio Innovación 2.0, basado en la innovación abierta con el objetivo de capturar nuevos flujos de ingresos incrementando el portfolio de servicios innovadores gracias a las ideas frescas y brillantes de start-ups. Innovación 2.0 lejos de quedarse en una mera propuesta teórica, muestra sus bondades en el éxito práctico en el mercado que ha validado las hipótesis planteadas. El último capítulo plantea las líneas futuras de investigación tanto en el ámbito de la iniciativa WIMS 2.0 como en el modelo de Innovación 2.0, algunas de las cuales se están comenzando a abordar. 3 Abstract This thesis examines the integration of telecommunications sector with IT and media that make up the current hyper-ICT sector, to address a value proposition that arises at two levels. On one side, WIMS 2.0 initiative, which addresses the technological and strategic aspects of the telco and Internet convergence to later define a new business model, adapted to the new integrated sector and following original paradigms such as those posed by open innovation, which generates new revenue streams in areas not typical for telecom operators. Throughout Chapter 2, the reader will find the contextualization of the broadband communications environment from three aspects: technological, economic and the current market all focused on a national, European and world scale. Thus it establishes the basis for the development of the following chapters by demonstrating how the penetration of broadband has led to the development of a new value system in the integrated sector of the ICT, around which arise proposals of originals business models, which are categorized in a own taxonomy. The third chapter outlines the value proposition of the WIMS 2.0 initiative, founded and led by the author of this thesis. WIMS 2.0, as open initiative, presents to the community a proposal for a new ecosystem and an integrated reference model on which to deploy converged services. Additionally, above the theoretical approach defined, WIMS 2.0 provides the practical approach is provided which is the deployment of the reference model into the architecture of an operator such as Telefónica. Chapter 4 shows the Innovation 2.0 business model, based on open innovation with the goal of capturing new revenue streams by increasing the portfolio of innovative services thanks to the fresh and brilliant ideas from start-ups. Innovation 2.0, far from being a mere theoretical proposition, shows its benefits in the successful deployment in the market, which has validated the hypotheses. The last chapter sets out the future research at both the WIMS 2.0 initiative and Innovation 2.0 model, some of which are beginning to be addressed.

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This paper considers the role of communication in the implementation of corporate social responsibility (CSR) as a vital management system for achieving advantages and motivation in employees. The paper also highlights the relevant functions assumed by information professionals to overcome communication deficiencies and lack of knowledge about these relatively new areas of responsibility. A case study of Crédit Agricole España (CAE) is presented, with results that highlight the importance of all the communication-related aspects of implementing CSR.

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There is evidence that the climate changes and that now, the change is influenced and accelerated by the CO2 augmentation in atmosphere due to combustion by humans. Such ?Climate change? is on the policy agenda at the global level, with the aim of understanding and reducing its causes and to mitigate its consequences. In most countries and international organisms UNO (e.g. Rio de Janeiro 1992), OECD, EC, etc . . . the efforts and debates have been directed to know the possible causes, to predict the future evolution of some variable conditioners, and trying to make studies to fight against the effects or to delay the negative evolution of such. The Protocol of Kyoto 1997 set international efforts about CO2 emissions, but it was partial and not followed e.g. by USA and China . . . , and in Durban 2011 the ineffectiveness of humanity on such global real challenges was set as evident. Among all that, the elaboration of a global model was not boarded that can help to choose the best alternative between the feasible ones, to elaborate the strategies and to evaluate the costs, and the authors propose to enter in that frame for study. As in all natural, technological and social changes, the best-prepared countries will have the best bear and the more rapid recover. In all the geographic areas the alternative will not be the same one, but the model must help us to make the appropriated decision. It is essential to know those areas that are more sensitive to the negative effects of climate change, the parameters to take into account for its evaluation, and comprehensive plans to deal with it. The objective of this paper is to elaborate a mathematical model support of decisions, which will allow to develop and to evaluate alternatives of adaptation to the climatic change of different communities in Europe and Latin-America, mainly in especially vulnerable areas to the climatic change, considering in them all the intervening factors. The models will consider criteria of physical type (meteorological, edaphic, water resources), of use of the ground (agriculturist, forest, mining, industrial, urban, tourist, cattle dealer), economic (income, costs, benefits, infrastructures), social (population), politician (implementation, legislation), educative (Educational programs, diffusion) and environmental, at the present moment and the future. The intention is to obtain tools for aiding to get a realistic position for these challenges, which are an important part of the future problems of humanity in next decades.

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Climate change is on the policy agenda at the global level, with the aim of understanding and reducing its causes and to mitigate its consequences. In most of the countries and international organisms UNO, OECD, EC, etc … the efforts and debates have been directed to know the possible causes, to predict the future evolution of some variable conditioners, and trying to make studies to fight against the effects or to delay the negative evolution of such. Nevertheless, the elaboration of a global model was not boarded that can help to choose the best alternative between the feasible ones, to elaborate the strategies and to evaluate the costs. As in all natural, technological and social changes, the best-prepared countries will have the best bear and the more rapid recover. In all the geographic areas the alternative will not be the same one, but the model should help us to make the appropriated decision. It is essential to know those areas that are more sensitive to the negative effects of climate change, the parameters to take into account for its evaluation, and comprehensive plans to deal with it. The objective of this paper is to elaborate a mathematical model support of decisions, that will allow to develop and to evaluate alternatives of adaptation to the climatic change of different communities in Europe and Latin-America, mainly, in vulnerable areas to the climatic change, considering in them all the intervening factors. The models will take into consideration criteria of physical type (meteorological, edaphic, water resources), of use of the ground (agriculturist, forest, mining, industrial, urban, tourist, cattle dealer), economic (income, costs, benefits, infrastructures), social (population), politician (implementation, legislation), educative (Educational programs, diffusion), sanitary and environmental, at the present moment and the future.

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This work sets out an innovative methodology that aims to facilitate the implementation and continuous improvement of Social Responsibility. It is a methodology that takes account of strategic-economic, social and environmental questions and allows measuring the impact of each of these aspects on the stakeholders and on each of the value areas. It can be extrapolated to all kinds of organisations regardless of their size and sector and admits scaleable models. A marked feature that sets it aside from other methodologies is that it eliminates subjectivity from the qualitative aspects and introduces an algorithm to quantify them.

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La actividad minera tiene un gran impacto sobre el territorio, probablemente más que ninguna otra de las actividades humanas, ya que transforma el espacio en todas sus dimensiones: ecológica, ambiental, social y económica. Cuando la reducción de la rentabilidad de la explotación conduce al cierre de ésta, la repercusión sobre su entorno puede llegar a ser brutal. Pero las explotaciones mineras son muy distintas entre ellas y los efectos que su abandono producen sobre el espacio en la que se enclavan pueden ser diversos, por lo que la decisión sobre el futuro de estas áreas no es simple y evidente. Aquí se propone desarrollar una propuesta de clasificación tipológica de las minas y sus regiones con el objetivo de determinar las estrategias de intervención más adecuadas para el futuro de estos espacios y sus habitantes. En concreto se busca diferenciar los conceptos de Mina, Parque Minero, Espacio Minero y Región Minera, todos ellos fruto de la interacción de la huella de la actividad minera con el medio físico, los enclaves urbanizados, y la estructura socioeconómica de la región en la que se enclavan. Mining activity is having a great impact on the territory, probably more than any other human activity, which transforms the space in all of its dimensions, ecological, environmental, social and economic. When reducing the profitability of the operation leads to the conclusion thereof, the impact on the environment can be brutal. But mining are very different between them and the effects they produce on their abandonment in space that interlock can be diverse, so the decision on the future of these areas is not simple and obvious. This proposal aims to develop a typological classification of mines and their regions in order to determine the most appropriate intervention strategies for the future of these spaces and their inhabitants. Specifically, it seeks to differentiate the concepts of Mine, Mining Park, Space Miner and Mining Region, all the result of the interaction of the mining footprint with the physical environment, the urbanized enclaves, and the socio-economic structure of the region which interlock. El presente libro reúne las ponencias presentadas por los investigadores de la red REUSE dentro del 1er Simposio de Reutilización del Espacio Minero; evento organizado por la Universidad Federal de Minas Gerais (UFMG) en Belo Horizonte, entre el 1 y el 3 de octubre de 2012, en el marco del 1er Seminario Internacional de Reconversión de Territorios. La red REUSE es una red realizada gracias a la financiación del programa CYTED

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Estamos viviendo la era de la Internetificación. A día de hoy, las conexiones a Internet se asumen presentes en nuestro entorno como una necesidad más. La Web, se ha convertido en un lugar de generación de contenido por los usuarios. Una información generada, que sobrepasa la idea con la que surgió esta, ya que en la mayoría de casos, su contenido no se ha diseñado más que para ser consumido por humanos, y no por máquinas. Esto supone un cambio de mentalidad en la forma en que diseñamos sistemas capaces de soportar una carga computacional y de almacenamiento que crece sin un fin aparente. Al mismo tiempo, vivimos un momento de crisis de la educación superior: los altos costes de una educación de calidad suponen una amenaza para el mundo académico. Mediante el uso de la tecnología, se puede lograr un incremento de la productividad, y una reducción en dichos costes en un campo, en el que apenas se ha avanzado desde el Renacimiento. En CloudRoom se ha diseñado una plataforma MOOC con una arquitectura ajustada a las últimas convenciones en Cloud Computing, que implica el uso de Servicios REST, bases de datos NoSQL, y que hace uso de las últimas recomendaciones del W3C en materia de desarrollo web y Linked Data. Para su construcción, se ha hecho uso de métodos ágiles de Ingeniería del Software, técnicas de Interacción Persona-Ordenador, y tecnologías de última generación como Neo4j, Redis, Node.js, AngularJS, Bootstrap, HTML5, CSS3 o Amazon Web Services. Se ha realizado un trabajo integral de Ingeniería Informática, combinando prácticamente la totalidad de aquellas áreas de conocimiento fundamentales en Informática. En definitiva se han ideado las bases de un sistema distribuido robusto, mantenible, con características sociales y semánticas, que puede ser ejecutado en múltiples dispositivos, y que es capaz de responder ante millones de usuarios. We are living through an age of Internetification. Nowadays, Internet connections are a utility whose presence one can simply assume. The web has become a place of generation of content by users. The information generated surpasses the notion with which the World Wide Web emerged because, in most cases, this content has been designed to be consumed by humans and not by machines. This fact implies a change of mindset in the way that we design systems; these systems should be able to support a computational and storage capacity that apparently grows endlessly. At the same time, our education system is in a state of crisis: the high costs of high-quality education threaten the academic world. With the use of technology, we could achieve an increase of productivity and quality, and a reduction of these costs in this field, which has remained largely unchanged since the Renaissance. In CloudRoom, a MOOC platform has been designed with an architecture that satisfies the last conventions on Cloud Computing; which involves the use of REST services, NoSQL databases, and uses the last recommendations from W3C in terms of web development and Linked Data. For its building process, agile methods of Software Engineering, Human-Computer Interaction techniques, and state of the art technologies such as Neo4j, Redis, Node.js, AngularJS, Bootstrap, HTML5, CSS3 or Amazon Web Services have been used. Furthermore, a comprehensive Informatics Engineering work has been performed, by combining virtually all of the areas of knowledge in Computer Science. Summarizing, the pillars of a robust, maintainable, and distributed system have been devised; a system with social and semantic capabilities, which runs in multiple devices, and scales to millions of users.

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On December 17 came into force on community standard marine fuels. Bunker prices are expected to increase, recent statistics support this argument and the difference between the high sulphur (HS) and the low sulphur (LS) marine bunkers will be sustained. Considering also the price difference between the basis-market of Rotterdam with the rest European ports, the expected bunker prices will be higher in the Mediterranean. This paper begins with a review of the current situation in ECAS areas, highlighting the rules to be implemented shortly. The aim of the paper is known the current situation bunkering determine the estimated short term in Spain from world fleet.

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El presente trabajo tiene como objetivo diseñar un modelo de gestión de responsabilidad social sustentado en estándares internacionales para las empresas del sector petrolero venezolano. Esta investigación no se suscribe a un modelo epistémico en particular, como forma parcializada de ver la realidad. Por el contrario, se realizó un abordaje holístico de la investigación, entendiendo el evento de estudio, la gestión de la responsabilidad social, como un evento integrado por distintas visiones de la relación empresa – sociedad. La holística se refiere a una tendencia que permite entender la realidad desde el punto de vista de las múltiples interacciones que la caracterizan. Corresponde a una actitud integradora como también a una teoría explicativa que se orienta hacia una comprensión contextual de los procesos, de los protagonistas y de los eventos. Desde la concepción holística se determinó que la investigación es de tipo proyectiva. Este tipo de investigación propone soluciones a una situación determinada a partir de un proceso de indagación. Implica describir, comparar, explicar y proponer alternativas de cambios, lo que da lugar a los estadios de investigación. En cuanto al diseño de la investigación, aplicando el ciclo holístico, se tiene un diseño que es univariable, transeccional contemporáneo y de fuente mixta. Univariable, porque se enfoca en la gestión de responsabilidad social. Transeccional contemporáneo, porque el evento se estudia en la actualidad y se realiza una sola medición de los datos. De fuente mixta, porque en los estadios descriptivo y explicativo se aplica un diseño de campo, al recolectar los datos directamente en las empresas objeto de estudio, mientras que para los estadios analítico y comparativo se aplica un diseño documental. Las técnicas de recolección de la información estuvieron constituidas por fuentes primarias provenientes de la observación directa, la revisión documental y la aplicación de un cuestionario estructurado tipo escala Likert. El análisis de los datos comprendió el análisis estadístico descriptivo, la estimación de la fiabilidad y el análisis de coeficientes de correlación y análisis de ruta, a través del software estadístico SPSS v.19.0 y AMOS v.20. En los estadios descriptivo y explicativo se estudió la gestión de la responsabilidad social en las empresas del sector petrolero. Los resultados indicaron que las empresas del sector petrolero actúan bajo los lineamientos trazados en el Plan de Desarrollo Nacional y de acuerdo con las políticas, directrices, planes y estrategias para el sector de los hidrocarburos, dictadas por el Ministerio de Energía y Petróleo. También incluyen el compromiso social y la política ambiental en su filosofía de gestión. Tienen en su estructura organizacional una gerencia de desarrollo social que gestiona la responsabilidad social. Las actividades de inversión social se presentan poco estructuradas y en ocasiones se improvisan ya que atienden a los lineamientos políticos del Estado y no a una política interna de sostenibilidad del negocio petrolero. En cuanto a la integralidad de la gestión las empresas no consideran la responsabilidad social en todas las áreas, por lo que deben ampliar su concepción de una gestión responsable, redefiniendo estructuras, estrategias y procesos, con una orientación hacia una gestión sustentable. En cuanto a los estadios analítico y comparativo aplicados al estudio de las guías y estándares internacionales de responsabilidad social, se determinó que en términos de la integralidad de la gestión las iniciativas que destacan son: en cuanto a los principios, las directrices para empresas multinacionales según la OCDE y el Libro Verde de la Unión Europea. En relación con las guías de implementación y control, el Global Reporting Initiative y la norma ISO 26000. Y en cuanto a los sistemas de gestión el Sistema de Gestión Ética y Responsable (SGE 21) y el Sistema de Gestión de Responsabilidad Social IQNET SR10. Finalmente se diseñó una estructura para la gestión integral de responsabilidad social basada en los estándares internacionales y en el concepto de desarrollo sostenible. Por tanto abarca el desarrollo social, el equilibrio ecológico y el crecimiento económico, lo que permite un desarrollo sinérgico. La originalidad del enfoque consistió en la comprensión de la investigación desde una concepción holística, que permitió la integración de las teorías que tratan el tema de la responsabilidad social a través de un abordaje estructurado. ABSTRACT The present research aims to design a model of social responsibility management underpinned by international standards for companies in the Venezuelan oil sector. This research is not framed in a particular epistemic model as a biased way of looking at reality. Instead, a holistic approach to the research was conducted, understanding the event under study, the management of social responsibility as an event composed of different views of the relationship between corporation and society. The term holistic refers to a trend in understanding the reality from the point of view of the multiple interactions that characterize it. It corresponds to an integrative as well as an explanatory theory that is oriented towards a contextual understanding of the processes, of the participants and of the events. From the holistic conception it was determined that this research is of a projective type. The research proposes solutions to a given situation from a process of inquiry. It implies describing, comparing, explaining and proposing alternative changes, which results in the different research stages. Regarding the research design, applying the holistic cycle, an univariate, contemporary cross-sectional and mixed source design is obtained. It is univariate, because it focuses on the management of social responsibility. It is contemporary cross-sectional, because the event is studied in the present time and a single measurement of data is performed. It relies on mixed source, because in the descriptive and explanatory stages a field design is applied when collecting data directly from the companies under study, while for the analytical and comparative stages applies a documentary design is applied. The data collection techniques were constituted by primary sources from direct observation, document review and the implementation of a structured Likert scale questionnaire. The data analysis comprised descriptive statistical analysis, reliability estimates and analysis of correlation and the path analysis through the SPSS v.19.0 and AMOS V.20 statistical software. In the descriptive and explanatory stages social responsibility management in the oil sector companies was studied. The results indicated that the oil companies operate under the guidelines outlined in the National Development Plan and in accordance with the policies, guidelines, plans and strategies for the hydrocarbons sector, issued by the Ministry of Energy and Petroleum. They also include the social commitment and the environmental policy in their management philosophy. They have in their organizational structure a social development management which deals with social responsibility. Corporate social investment is presented poorly structured and is sometimes improvised since they follow the policy guidelines of the state and not the internal sustainability policy of the oil business. As for the integrity of management companies they do not consider social responsibility in all areas, so they need to expand their conception of responsible management, redefining structures, strategies and processes, with a focus on sustainable management. As for the analytical and comparative stages applied to the study of international guidelines and standards of social responsibility, it was determined that, in terms of the comprehensiveness of management, the initiatives that stand out are the following: With respect to principles, the guidelines for multinational enterprises as indicated by OECD and the Green Paper of the European Union. Regarding the implementation and control guides, the Global Reporting Initiative and the ISO 26000 standard are relevant. And as for management systems the Ethics and Responsible Management System (SGE 21) and the IQNet SR10 Social responsibility management system have to be considered. Finally a framework for the comprehensive management of social responsibility based on international standards and the concept of sustainable development was designed. Hence, social development, ecological balance and economic growth are included allowing therefore a synergistic development. The originality of this approach is the understanding of research in a holistic way, which allows the integration of theories that address the issue of social responsibility through a structured approximation.

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Los programas de desarrollo regional promovidos por los gobiernos nacionales y las agencias multilaterales, como el Banco Mundial y el Banco Interamericano de Desarrollo (BID), se orientan a las políticas públicas de suministro de bienes públicos, ya sean servicios públicos o infraestructuras, a las regiones subdesarrolladas. Las evidencias apuntan que el éxito de estos programas depende en parte de externalidades, las cuales se relacionan con los cambios del tejido asociativo y los valores de los participantes de la comunidad. Estas externalidades se definen como el capital social. Cómo las externalidades no son directamente evaluadas en el impacto económico y social de los proyectos, pero su existencia es aceptada por los planificadores que reconocen la importancia de desarrollar el tejido de relaciones en la comunidad. Sin embargo este capital social no es medido. El objeto de esta tesis es investigar y proponer procesos de medida y evaluación del capital social de un proyecto, y relacionarlos con las actividades del mismo en un territorio y proyecto dado como casos de estudio. El Programa de Desarrollo de la Zona de Mata (PROMATA) en el Estado de Pernambuco, Brasil, financiado por el Estado de Pernambuco en Brasil y el BID, finalizado en 2010, ha sido elegido como caso de estudio. Para la evaluación y medida del capital social se han estudiado dos periodos. Uno considerando solo los planes del proyecto, sin considerar su implantación, que se ha denominado evaluación A Priori, basada en un panel de expertos con visión de las externalidades generadas. Y otra con la participación de las partes de la comunidad después de su finalización, denomina evaluación A Posteriori, para lo cual se han entrevistado un número significativo de partes interesadas utilizando un cuestionario especialmente diseñado. Los resultados han sido procesados mediante análisis estadísticos avanzados. El proyecto PROMATA es considerado un caso de éxito en Brasil, en parte por su aproximación al desarrollo asociativo. Sin embargo las valoraciones del capital social muestran que algunas relaciones Estado-sociedad y sociedad-personas no han cambiado todo lo esperado, en oposición a las evaluaciones de satisfacción de los indicadores del proyecto. Es el efecto externo del capital social. ABSTRACT The regional development programs promoted by the national governments and international multilateral agencies, like the World Bank and the Interamerican Development Bank (BID), are oriented to public policies under which public goods, like public services and infrastructures, are supplied to underdeveloped regions. More and more evidences are pointing to the fact that success of these programs depends in a good part of externalities, which are related to the changes in the networking and values among the stakeholders in the territory. These externalities are defined as the Social Capital. As externalities, they are not directly evaluated in the projects economic and social impact, but accepted to exist and the planners of the projects do acknowledge the important of social networking. However never assessed. The objective of this thesis is to investigate and propose a way to measure and assess the social capital of a given project, and relate that with the activities of the project, with a given project and territory as base case. The Development Program in Zona da Mata (PROMATA) in the State of Pernambuco, Brazil, funded by the Brazil State and the BID, ended in 2010, was chosen as the base case. For the assessment of the social capital two periods in time where studied. One considering only the project program named a priori evaluation and based in a panel of experts, which are aware of the possible externalities of the project. Other, considering the stakeholders view after the project ended, named posterior evaluation, which required interviewing a number of stakeholders using a specially designed questionnaire. The results were processed using advanced statistical techniques. PROMATA is considered a success case story in Brazil, in part for its social networking approach. However when the social capital is assessed there are areas of state-society and society-community relations not that well transformed, as the satisfaction research of the project indicators. This unforeseen externality is the social capital effect.

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In the framework ofthe National Research Plan2008-2011, our research poses estrategy for the design and evaluation of plans and programmes of urban integrated regeneration. The objective is to develop a study on the role of rehabilitation of buildings in concepts like urban integration, social cohesion and environmental responsibility. The research proposes a methodological tool for evaluating urban regeneration processes from a holistic perspective that can serve as a guide for governments and technical teams to address intervention in consolidated urban areas with physical and socio-economic problems. The development of the tool has inevitably led to delve into different areas where you can intervene but has not lost sight of the complex interplay of factors involved in the process.It is an open source tool to visualize Urban Integrated Rehabilitation processes.

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Este trabajo trata el estudio de la implementación y desarrollo de las diversas plataformas del social media: redes sociales y del conocimiento, blogs y herramientas colaborativas en el ámbito corporativo de la empresa. El estudio recopila información de consultoras tecnológicas, de artículos y de diversas plataformas social media y se realiza una investigación sobre el tema planteado. Se incluye el análisis de 42 encuestas a profesionales de dos grandes empresas de las telecomunicaciones en España. Estas dos empresas cuentan una con cerca de 28000 empleados y la otra con más 300 empleados en sus filiales españolas. Ambas tienen una importante presencia internacional. Estas dos empresa se diferencian de otras empresas del sector de las telecomunicaciones en que están apostando en la implementación del social media en sus procesos internos. Además se incluye el estudio y análisis de las estadísticas de uso y de una series de encuestas realizadas en el muro de la red social corporativa de una multinacional de las telecomunicaciones durante tres meses. Se presenta una nueva cultura social de empresa innovadora en áreas como la gestión del conocimiento, comunicación interna, formación e innovación. Y se ofrece una visión cuantitativa y de la implantación del social media en los procesos de una empresa. Se desarrolla una exposición donde se detalla el proceso de estudio de las diferentes plataformas social media y áreas de aplicación en la empresa, el estudio de los aspectos legales de su aplicación y uso y la implementación y desarrollo. Asimismo se expone un análisis teórico-práctico del cálculo del retorno de la inversión (ROI) y por último un análisis de la información recopilada en las encuestas y en el estudio estadístico de la red social corporativa. Los datos de las encuestas fueron analizados mediante estadística descriptiva basada en gráficos y tablas de contingencia donde se calculan residuos y porcentajes totales para analizar la dependencia entre el social media, eficiencia, productividad y cuenta de resultados, además del análisis de la aportación del social media a la misión, comunicación interna y gestión del conocimiento en la empresa. También se realizan cálculos de distribuciones Chi-cuadrado para demostrar la dependencia del social media-productividad y del GAP que relaciona la importancia y el nivel de satisfacción del social media. En el análisis teórico-práctico se toman como parámetros los beneficios, costes, flexibilidad y riesgo. Los beneficios van ligados a la productividad, gestión del conocimiento, capital humano y procesos internos. Los costes a las licencias de software, administración, implementación y formación. A partir de estos parámetros se realizó el estudio de un modelo de empresa que representa a una gran empresa de las TIC en España. Los datos para el estudio son estimativos dentro de la realidad, debido a que la intención no es saber estos valores reales sino el estudio teórico-práctico del método y su aplicación para el calculo del ROI. El estudio estadístico del la red social se realizo durante tres meses y se obtuvo el progreso de uso de la red social en eventos tales como: número de participantes activos, mensajes publicados, archivos subidos, grupos activos y tipos y plataformas de acceso. Del estudio de los datos estadísticos de estos eventos se obtuvieron indicadores de participación, actividad y conocimiento de la red social que son útiles par el calculo del ROI. En conclusión, se demuestran las mejoras que ofrece el social media en campos como la comunicación interna, gestión del conocimiento, formación e innovación. Y gracias a estas mejoras el aumento de la productividad y eficiencia del profesional y asimismo un potencial retorno de la inversión (ROI). ABSTRACT. This paper deals with the study of the implementation and development of the different platforms of social media: social networks and knowledge, blogs and collaborative tools in the corporate enterprise level. The study collects information technology consulting, articles and several social media platforms and an investigation into the question raised is performed. Analysis of 42 surveys of professionals from two big companies telecommunications in Spain are included. These two companies have one about 28000 employees and another with more than 300 employees at its Spanish subsidiaries. Both have a strong international presence. These two companies differ from other companies in the telecommunications sector they are betting in the implementation of social media in their internal processes. Furthermore, the study and analysis of usage statistics and a series of surveys on the wall of the corporate social network of a multinational telecommunications is included for three months. A new social culture enterprise is presented innovative in areas such as knowledge management, internal communications, training and innovation. And a quantitative vision into implementation of social media in the processes of a company is offered. They develops an exhibition where shown the process of studying the different social media platforms and application areas in the company, the study of the legal aspects of your application and use and implementation and development. A theoretical and practical analysis also exposed of calculation of return on investment (ROI) and finally an analysis of the information collected in surveys and statistical study of corporate social network. The survey data were analyzed using descriptive statistics based on graphs and contingency tables where waste and total percentages are calculated for analyze the dependence between the social media, efficiency, productivity and income statement, plus analysis of the contribution of social media on the mission, internal communication and knowledge management in the company. Also Calculations of chi-square distributions are conducted to demonstrate the dependence between of productivity and social media and the GAP that relates the importance and satisfaction level in social media. The theoretical and practical analysis parameters are the benefits, costs, flexibility and risk. The benefits are linked to productivity, knowledge management, human capital and internal processes. The costs are linked the software licensing, management, implementation and training. Based on these parameters was performed the study of a business model that represents a large ICT company in Spain. The data for the study are estimates within the reality, because the intention is not to know these real values but the theoretical and practical study and application of the method for calculating the ROI. Statistical analysis of the social network was made during or three months and was obtained the progress of social network use at events such as: number of active participants, messages posted, files uploaded, active groups and types and access platforms. Into study of statistical data of these events were obtained indicators of participation, activity and knowledge of the social network that are useful for calculating the ROI. In conclusion, the improvements offered by the social media in areas such as internal communication, knowledge management, training and innovation are shown. And thanks to these improvements increase the productivity and efficiency of professional and also a potential return on investment (ROI).

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English Summary: Both in the remote origin of the city and the more recent one of urbanism as a remedial discipline conceived as a means of tackling with the urban and territorial impacts of industrialisation, the relatively balanced relation between town and country was a constant which endured until the progressive fragmentation and separation among the different areas of knowledge and action contributed to create a gap between them both, with disastrous consequences in environmental, social and economical terms. The tasks at hands from the perspective of integral sustainability is to promote a reunion throughout a new culture of territory. Resumen Tanto en los orígenes remotos de la ciudad como en los recientes del urbanismo como disciplina surgida para mitigar el impacto urbano y territorial del industrialismo, la relación relativamente equilibrada entre campo y ciudad fue una constante que se mantuvo hasta que la progresiva fragmentación entre áreas de conocimiento y de intervención contribuyó a un paulatino desencuentro entre ambos, de desastrosas consecuencias en términos sociales, ambientales y económicos. La tarea que se presenta desde la óptica de la sostenibilidad integral es propiciar el reencuentro a través de una nueva cultura del territorio