Parques da Disney - experiências, valores e entreterimento: uma análise à luz do modelo de valorização de consumo de Holbrook

Este trabalho objetiva analisar como famílias brasileiras valorizam as experiências vividas nos parques da Disney como opção de lazer e entretenimento. Usando como referência as dimensões de valores estabelecidas por Holbrook (1999), será estudado à luz destas dimensões, o comportamento de consumo destas pessoas, produzindo desta forma, observações e conteúdos que sirvam, na estratégia de marketing, para futuras observações desta natureza. Os dados para este estudo foram coletados por meio de entrevistas de profundidade, de acordo com McCracken (1988) e usando-se uma metodologia de análise de conteúdo, com dados produzidos de forma qualitativa nestas entrevistas. Com estas entrevistas, objetiva-se entender os principais motivos que levam as famílias a consumirem esse tipo de entretenimento e o que mais os atrai no momento da decisão. Com base nestes dados, o estudo buscará a relação entre as dimensões de valores estabelecidas por Holbrook (1999), assim como a tipologia de valores apresentados por este mesmo autor. Os perfis de consumo apresentados no estudo poderão ser fonte de informações para empresas de entretenimento, assim como para o próprio grupo Disney. Concluiu-se que, de acordo com a pesquisa realizada, há uma indicação de comportamento de consumo mais tendenciosa a alguns dos valores das dimensões descritas por Holbrook (1999).

Mobile payment e o caso da Paggo no Brasil

Este trabalho tem por objetivo analisar o caso da Paggo, a iniciativa de maior destaque em Mobile Payment no Brasil. A escolha pelo tema de Mobile Payment se deu devido ao seu caráter de inovação e disruptura num mercado consolidado como o de meios de pagamento. Através de uma análise qualitativa, o autor se propõe a identificar e elucidar alguns dos atributos básicos fundamentais necessários a uma iniciativa de Mobile Payment. Um modelo teórico foi então desenvolvido com o intuito de aplica-lo à iniciativa da Paggo de forma a verificar a presença destes atributos e seu alinhamento com o direcionamento das ações estratégicas da companhia. Por tratar de um caso específico, limitamos nossa análise ao modelo de Mobile Payment adotado pela Paggo (B2C). Para tal, foram analisados diferentes estudos de autores acadêmicos especializados no tema de inovações tecnológicas e governança. Teorias relativas a inovações em meios de pagamento (CHAKRAVORTI e KOBOR, 2003), economia da informação (SHAPIRO e VARIAN, 1999), adequação das ferramentas organizacionais para a tarefa (CHRISTENSEN e OVERDORF, 2000) e evolução da plataforma de Serviços (TIWANA, KONSYNSKI e BUSH, 2010) compõe a base dos atributos selecionados para o modelo proposto pelo autor. Do ponto de vista prático, foram entrevistados presencialmente o antigo e o atual presidente da Paggo com a finalidade de se coletar dados relativos a aspectos de inovação tecnológica, estrutura organizacional e governança ao longo da história da companhia. Estas entrevistas, transcritas ao final do estudo, por si só já se revelaram como uma grande contribuição a estudiosos do tema, que muitas vezes carecem de perspectivas tão amplas como as apresentadas nestas entrevistas. O tema é ainda mais relevante não apenas pelos impactos diretos e indiretos que sua implementação poderá trazer, não apenas sobre toda a cadeia de valor atual de meios de pagamentos mas, principalmente, para toda a sociedade brasileira visto que o governo brasileiro anunciou recentemente que o Ministério das Comunicações em conjunto com o Banco Central e a Agência Nacional de Telecomunicações (ANATEL) trabalham para apresentar uma proposta de marco regulatório para serviços de pagamento por meio de telefonia móvel ainda em 2012 . Este estudo é portanto de interesse de todos os agentes envolvidos no ecossistema de meios de pagamento: bancos, adquirentes, bandeiras de aceitação, fabricantes de dispositivos, governo e agencias reguladoras, além das operadoras de telefonia celular e outros agentes indiretos. Também é relevante para a sociedade em geral, representada pelos varejistas, comerciantes e prestadores de serviço que poderão se utilizar de novos meios de pagamento móveis e dos usuários finais (compradores) os quais poderão contar com novos serviços e uma dinâmica alternativa de pagamento para efetuar suas transações.

O campo em revista: agrarismo e modernismo no Estado do Rio de Janeiro nos anos de 1920

O presente trabalho pesquisa como o campo foi interpretado nos anos de 1920 pelos intelectuais fluminenses. Por meio da analise de três revistas – Illustração Fluminense (1921-1924), A Agricultura Fluminense: revista da Sociedade de Agricultura e Indústrias Ruraes (1926) e A Fazenda Fluminense (1929-1930) – busca-se compreender como o rural foi uma via alternativa para a modernização do Estado do Rio de Janeiro. A revista foi um gênero de imprensa símbolo da modernidade que produzia novas sensibilidades e comportamentos em uma época de transformações. A economia fluminense encontrava-se em crise desde o final do século XIX fazendo com que o Estado passasse a ter um papel secundário na política nacional republicana. O projeto das revistas agrícolas analisadas desejavam reconstruir essa identidade fluminense ao propor um campo modernizado, com novas técnicas de cultivo, com políticas de diversificação agrícola, com investimentos na educação rural e com pequenas propriedades. O rural, tantas vezes ligado ao “atraso”, integrou as propostas modernistas fluminenses discutidas no início do século XX.

Agenda power in Brazil's Câmara dos Deputados , 1989 to 1999

This paper examines the structure of agenda power in the Brazilian Câmara dos Deputados (Chamber of Deputies). Our main question concerns when consistent agenda control by a single majority coalition, as opposed to agenda control by shifting majorities, has emerged in the post-1988 Câmara. Consistent agenda control emerges routinely in parliamentary regimes: the government commands a majority in the assembly; the legislative agenda is negotiated among the governing parties, typically with each able to “veto” the placement of bills on the agenda. However, the Câmara faces an external executive, the president, with substantial formal powers to set its agenda. Consistent agenda control thus can emerge only if the president chooses to ally with a majority coalition in the assembly. If the president always chose to form such an alliance—a presidentially-led agenda cartel—then one would expect some consistently parliamentary patterns in Brazil: the appointment of legislative party leaders to the cabinet; the use of statutes rather than decrees to achieve policy goals; the avoidance of bills that would pass and split the governing coalition. We find that only the Cardoso presidency displays consistent evidence of such a presidentiallyled agenda cartel. In this sense, our argument differs from that of Figueiredo and Limongi (1999; 2000), who argue that presidents have consistently pursued a parliamentary mode of governance in Brazil. Yet it also differs from those who argue that presidents have consistently pursued a shifting-coalitions strategy. Our results suggest that presidents make a strategic choice, with much hinging on that choice.

Dinamicity and unpredictability of emerging markets: an implementation of Goetzamnn and Jorion (1999)

This research is to be considered as an implementation of Goetzmann and Jorion (1999). In order to provide a more realistic scenario, we have implemented a Garch (1,1) approach for the residuals of returns and a multifactor model thus to better replicate the systematic risk of a market. The new simulations reveal some new aspects of emerging markets’ expected returns: the unpredictability of the emerging markets’ returns with the global factor does not depend on the year of emergence and that the unsystematic risk explains the returns of emerging markets for a much larger period of time. The results also reveal the high impact of Exchange rate, Commodities index and of the Global factor in emerging markets’ expected return.

O Congresso Nacional, as relações civis-militares e a política de defesa no Brasil (1999-2014)

A partir de 2008, o Brasil empreendeu um conjunto de ações na área de defesa nacional sem precedentes desde a redemocratização do país. A publicação da Estratégia Nacional de Defesa foi um marco nesse processo. O documento viabilizou reformas no Ministério da Defesa e a expansão de projetos estratégicos para reaparelhar as Forças Armadas. Pela primeira vez, os investimentos chegaram a superar os gastos com custeio no orçamento destinado à defesa. Além disso, os militares ampliaram os serviços sociais na Amazônia e participaram mais ativamente de ações de segurança pública nas metrópoles brasileiras. O objetivo deste estudo é avaliar como essa nova conjuntura impactou nas atividades parlamentares relacionadas à defesa nacional e aos assuntos militares. Para isso, foi feito um levantamento de todas as proposições de deputados federais e de senadores relacionadas ao tema desde 1999, ano de criação do Ministério da Defesa. Os resultados demonstram que a defesa nacional continua tendo um papel secundário no Congresso Nacional. Apesar da instalação de frentes parlamentares, subcomissões e o uso de outros instrumentos inéditos que conferiram visibilidade ao tema nas casas legislativas, a quantidade de iniciativas diminuiu nos últimos anos. Em contrapartida, instituições de controle, fiscalização e investigação, como o Ministério Público e o TCU, têm sido mais atuantes. No mais, observamos que os deputados mais ativos vêm de estados com maior quantidade de militares em proporção ao número de habitantes. Isso sugere uma conexão eleitoral na atuação nas questões de defesa.

Análise da concepção arquitetural à luz da arquiteturologia: um estudo da produção de edifícios de uso não-residencial do arquiteto João Maurício Fernandes de Miranda, entre 1961 e 1981

This study explores the architectural conception process using the Architecturologie as an instrument of analysis, based on Enseigner la Conception Architecturale (2000), developed by Boudon - architect, lecturer and French researcher. It begins with the selection of local architect´s works, João Maurício Fernandes de Miranda, which resulted in six non residential projects developed between 1961 and 1981. Architectural readings were developed, with emphasis in the identification of architecturological scales, their functions, relationship and modality of occurrence

O terciário (re) desenhando a periferia: a região administrativa norte de Natal/RN, na última década do século XX, servicializada na Av. Dr. João Medeiros Filho

The tertiary sector has been (re)defining and (re)qualifying, in an impacting way, the urban spaces in the cities, introducing new elements for the discussion of the relationship center/periphery. In Natal, as an inducing economic activity of its development, it conforms to the new needs of the capital, expanding, being materialized through several processes and spatial forms. We aim at analyzing one of those processes, which has taken its Northern Administrative Area to (re)define the design of its urban space, through the actions developed by the agents involved with the spatialization of the tertiary activities, at the same time as it redimensions its role as a periphery of Natal, contributing to the study of the recent and growing transformations of the Brazilian capitals. The studied district corresponds to 39.4% of the municipal area and, until recently, was composed by precarious reproduction spaces, unprovided of relevant economical activities. After the boom of the development of extensive housing complexes by SFH/BNH, the area, gradually stopped being a dependent area, and it imposed itself as an economically participant region, with the increase of the trade and services sectors, as well as a favorable place for the appearance of new activities. Its reflexes are noticeable in the achieved spatial configuration. As the main road to induct changes, Dr. João Medeiros Filho Avenue presents these new tendencies in the production of the intraurban space, concentrating the largest goods and services equipments of the area, through investments of the private and public sectors, which guarantee the capital allocation for the construction of a new centrality

Casas modernas na orla marítima de João Pessoa 1960 a 1974

This paper studies modern houses built in the neighborhoods of Cabo Branco, Tambaú and Manaíra by the seafront in Joao Pessoa, built between 1960 and 1974. We start from the already widespread notion that Brazilian Modern Architecture was inspired by foreign ways, mainly European but also American here recast, adapted, often innovating repertoire and ideas received (Y. BRUAND, 2005; H. SEGAWA, 2002; C. E. COMAS, 2002; C. E. COMAS, 2002; M. M. ACAYABA e S. FICHER, 1982; M. B. C. ARANHA, 2008; F. C. L. LARA, 2001; R. V. ZEIN, 2005; L. E. AMORIM, 1999, C. V. STINCO, 2010). With this look, after a field study, we collected 61 specimens in the collection of the Central Archive of João Pessoa City Hall, in order to identify which reformulations, adaptations or innovations would exist in modern houses built along the coast in João Pessoa. As we try to analyze the houses by what the bibliography had suggested (G. C. ARGAN, 1992; L. CORBUSIER, 2002; C.E.D. e M. ADRIÀ, 2007; K. FRAMPTON, 1997; H. H. HITCHCOCK, 1976; L. BENEVOLO, 2004; R. DE FUSCO, 1992, N . PEVSNER, 2002; M. RAGON, 1986; B. RISEBERO, 1982; E. ROBBINS, 1997; W. J. R. CURTIS, 1982; V. SCULLY, 2003; B. ZEVI, 1984; D. DUNST, 1999; A. COLQUHOUN, 2002; R. WESTON, 2005; A. IÑAKI, 2006; J. PETER, 1994) the starting idea seemed to us not sufficiently developed. So we decided, first, to undertake a literature review comparing speech and image of modern houses most often cited by international and national literature, following a script freely inspired the Vitruvian triad: the functional and spatial (sectorization, guidance, spatiality, movement); constructive aspects (structural elements, modulation, deck, sealing), and aesthetic aspects (composition, apertures, ornaments) (Cap.1), then cast a look under this same route in 61 specimens obtained initially, trying to verify any specificities they would have (Cap.2). Failing to deepen the analysis of all these examples, we chose 10 projects which were redesigned and described in more detail to which we supplement with the aspects of place - location / lot location, access, axiality. (E. C. MAHFUZ, 2002; J. C. MIGUEL, 2000; E. C. CHEREGATI, 2007; M. COTRIM, 2007). (Cap. 3). The documentation and description resulting allowed us to approach some related questions about the canonical transcripts hybridizing, adoptions and any vernacular innovations of modern houses along the coast, We conclude that the appellants and anachronistic elements isolates found in each of the studied bind to the Brazilian Modern Architecture

Projeto do complexo ambulatorial do Hospital Universitário João de Barros Barreto visando a critérios de sustentabilidade

The purpose of this dissertation is the architectural project of the ambulatory complex of the Federal University of Pará in Belém. It is a health care establishment whose focus is sustainability, energy efficiency and humanization. This design went through the application of architectural concepts, the study of references (theorical and empirical ones), planning, examining the terrain and its conditions and the preliminay design and resulted in a preliminary architecture blueprint. The empirical research is based on the main building of the Hospital Universitário João de Barros Barreto in Belém, Hospital Sarah Kubitschek of Fortaleza (Architect João Filgueiras de Lima - Lelé) and Hospital e Maternity São Luiz of São Paulo (Architect Siegbert Zanettini). Part of the planning is based on the method "Problem Seeking of Pena and Parshal (2001)". During the development process I sought to incorporate sustainability criterias, energy efficiency and humanization. In relation to sustainability the dissertation focuses on the utilization of rainwater for non-potable usage

O compromisso político do serviço prestado pela Fundação Bradesco na cidade de João Pessoa

In this work we have analyzed the political commitment of the social assistance sponsored by the Bradesco Foundation in João Pessoa. This Foundation is a private institution of public interest that provides social assistance to low income populations all over Brazil. This kind of work is one of the oldest management initiatives in what is actually referred to as managers` social responsibility. This thesis assumes that managers who are in fact socially responsible should guide their actions by the principles of social democracy, so that everyone can enjoy citizens` social freedom, and guarantee their rights as well as the political awareness of social actors. Analysis of documents and a qualitative approach have been applied to the pedagogical Project of the Foundation, as well as phenomenology to study the social profile of their students. The analysis of the pedagogical project as well as the students` standpoint towards life reveals that the Bradesco Foundation is indeed committed to the social efficacy of its students. The educational proposal of the organization includes those elements that are required for teenagers` education envisaging participative citizenship. The teenagers` speech reveals that they have developed the project identity, being therefore able to take part in the process of political transformation of our time. The results indicate that the Bradesco Foundation not only guarantees some of the basic social rights for the healthy development of those who attend their courses, but also sponsors a high level education providing both a technical and a political formation

Uma abordagem institucional da carcinicultura do Rio Grande do Norte de 1999 a 2009

This study analyzes the institucional environment and its changes around the carcinicultora activity in Rio Grande do Norte from the understanding of its trajectory and the macroinstitucional elements micron and that characterizes the activity in the period of 1999 the 2009. In the analysis of the occured institucional changes in the carcinicultura the Guaraíra Estuary is overcome as space reference, located in the eastern coast of the Rio Grande of the North. The analysis proposal has for base the adoption of the conceptual support of the innovative institucionalistas and neoshumpterianas theories, for understanding that these bring complementary and enriching elements that will allow an analysis, not static, but, dynamics of the carcinicultora activity. It was verified that the crisis brought up for the antidumping action, for the problems of the illnesses that had abated the shrimp, for the depreciation of the Real, among others it led to an overturn in the productive conjuncture of market and forced the alteration of the effective institutions. This institucional alteration, goes in the direction to search to take care of the new demands of the carcinicultura that was possible for the solidity of the institucional foundations constructed throughout the thirty previous years and the consequent consolidation of the composed institucional apparatus for rich a mix of organizations, not only for agencies of government, as well as for organizations with social representation

Trabalho, educação e desenvolvimento: o norte da educação da CUT na Amazônia

This thesis is the result of a bibliographic and field research, with the purpose to answer in what way the process of education developed by the CUT, expressed in the experience of the Project Vento Norte, developed in the Amazônia has colaborated in the sense of the possibility of a articulation between work, education, and develpoment. The bibliographic reasearch was based in the studies of theoreticals like Gadotti (1999), Marx (1998, 1998a), Pochman (2002), Brandão (1985, 2002), Adorno (1999, 2000), Horkeimer (1976), reseachers that in the process of their studies, thinked about the theme, related to work, to education and to developement. The field research was done by the intervews with CUT s educators and managers from the states of Acre, Amazonas, Amapá, Pará, Rondônia and Roraima. The thesis s process of elaboration is done in a cobweb of elements articulated to socioculture values from the habitat of amazônia people. The conclusions point to us that the hypothesis of the CUT, by the Project Vento Norte, develops a propose of education that articulates Work, Education and Development that is confirmed. But, the partiality of the project is presented by the limitations of the CUT s possibility in continuation of the project. Thats why the thesis suports the idea of the project and it consolidation in the Amazônica Region, by the conception of the syndicate managers and educators

A educação da mulher norte-riograndense segundo Júlia Medeiros (1920-1930)

This present work has the aim of reconstruct the biographical profile and the practices of the professor and journalist Julia Medeiros in the county of Caico, State of Rio Grande do Norte, in the 1920 s and 1930 s, justified by the visibility of this professor during the construction of the lettered society from the mentioned State and the participation in potiguar press. How were the women and educator s representations in the 1920 s and 1930 s ? With the aim to get answers, I use as sources, the Public Archive of Rio Grande do Norte and the Geographical and Historical Institute of Rio Grande do Norte, the newspaper of that time, as the available issues of Jornal das Moças (1923-1932), magazines, letters, pictures, and interviews with relatives, ex-students and friends of this intellectual woman. It was noticed that she stood out as a professor at School Group of Senador Guerra and as a journalist, sending opinions about everyday life. With this analysis, it configures, in part, her time and the history of education in Rio Grande do Norte, with the participation of teachers. Despite of her importance during the construction of education and citizenship of women, Julia Medeiros lived the two sides of the same coin: visibilty and anonymity