988 resultados para Marketing 3.0


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This article reports findings and reflections based on the results of three different research projects conducted between 2008 and 2013 and focusing on the perspective of young care leavers in Spain. The overall aim was to examine these young people’s perceptions and evaluations of how they were treated while in the public care system, mainly residential care. Reviewing these qualitative studies, the most common and relevant issues highlighted by young people were related to the following themes: (a) entering care; (b) stability and emotional bonds in care; (c) education; (d) friends; (e) labelling, stigmatization, rights and opportunities; (f) autonomy and responsibility versus overprotection; (g) contact with parents, siblings and extended family; (h) maltreatment in care; and (i) leaving care. One of the main elements used in their assessments was comparison (i) between their previous situation within their birth family and the quality of care experienced in the residential home; and (ii) between what these young people commonly refer to as “normal children” and children in care. Recommendations deriving from their advice and opinions are also debated

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This paper describes the development and validation of simple and selective analytical method for determination of 3.4-methylenedioxymethamphetamine (MDMA) in Ecstasy tablets, using high performance liquid chromatography with fluorescence detection. Analysis was performed in a reversed phase column (LiChrospher 100 C18, 150 x 4.6 mm, 5 µm), isocratic elution with phosphate buffer 25 mmol/L pH 3.0 and acetonitrile (95:5, v/v). The method presents adequate linearity, selectivity, precision and accuracy. MDMA concentration in analyzed tablets showed a remarkable variability (from 8.5 to 59.5 mg/tablet) although the tablet weights were uniform, indicating poor manufacturing control thus imposing additional health risks to the users.

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The triplet excited state of xanthone was generated and characterized by laser flash photolysis in acetonitrile (λmax=620 nm; t=1.8 ms) and in ionic liquid 1-butyl-3-methylimidazolium hexafluorophosphate [bmim.PF6] (λmax=620 nm; t=3.0 ms). It reacts with phenols yielding the corresponding xanthone ketyl radical. Stern-Volmer plots for the reaction of triplet xanthone with phenols led to the determination of absolute rate constants for phenolic hydrogen abstraction in the order of ~10(9) Lmol-1s-1 in acetonitrile and ~10(8) Lmol-1s-1 in [bmim.PF6]. The lower diffusioncontrolled rate constant for [bmim.PF6] is responsible for the difference in the phenolic hydrogen abstraction rate constants in this solvent.

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The core idea of this Master's Thesis was that five key characteristics – market heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition, and inadequate infrastructure – of emerging markets are radically different from the traditional industrialized capitalist society and they will require us to rethink the core assumptions of business-to-business marketing, such as business relationships, marketing communication elements, and digitalization. In this research, Russia is considered to be an emerging market that reflects the aforementioned theoretical characteristics. The research was a qualitative case study and furthermore a collective case study. In the beginning three digital marketing professionals were interviewed to better understand digital B2B marketing. The actual research data was collected through seven structured theme interviews with representatives of the case companies operating in Russia. The selection of case companies included three business consulting companies and four industrial companies. The aim of this qualitative study was to understand and clarify how business marketing exploits digital marketing methods as a part of the chosen business marketing strategy under emerging markets’ special conditions. This objective was divided in three research questions: 1) How the chosen marketing strategy reflects in the business marketing process? 2) How digital marketing communication contributes to business marketing? 3) How are the emerging markets’ characteristics reflected in the business marketing process? The main research findings indicate that digital business-to-business marketing communications can be useful and effective. Moreover, business DMC can be defined and structured in a reasonable way. The company's prevalent marketing paradigm and the chosen marketing strategy reflect in the business marketing process, and in utilizing digital marketing communications. The assumption that emerging markets set an environment with special characteristics for business marketing was supported by the study. However, the business environmental aspects were not considerably disturbing digital B2B marketing, but making it even more reasonable to harness in Russia.

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Low levels of ionizing radiation induce two translocation responses in soybean: a reduction in photoassimilate export from leaves and a change in the distribution pattern of exported photoassimilate within the plant. In this investigation these responses have been further studied specifically to ascertain the site of radiation damage and to better understand the physiological responses observed. Experimentally the primary data was obtained from studies in which a mature trifoliate leaf of a young soybean plant (Glycine ~ L. cultivar Harosoy '63) is isolated in a closed transparent chamber and allowed to photoassimilate 14C02 for 15 minutes. This is followed by an additional 45 ~_il'1;ute period before the plant is sectl.o ne d an d 14 C-ra dl' oactl.v.l ty d eterml. ne d'l n a 11 parts. Such 14c data provides one with the magnitude and distribution pattern of translocation. Further analyses were conducted to determine the relative levels of the major photosynthetic products using the techniques of paper chromatography and autoradiography. Since differences between control and irradiated P 1 ants were not 0 b serve d l' n t h e par tl't"lo nlng 0 f 14 C between the 80% ethanol-soluble and -insoluble fractions 14 or in the relative amounts of C-products of photosynthesis, the reduction in export in irradiated plants is not likely due to reduced availability of translocatable materials. Data presented in this thesis shows that photoassimilate export was not affected by gamma radiation until a threshold dose between 2.0 and 3.0 krads was reached. It was also observed that radiation-induced damage to the export process was capable of recovery in a period of 1 to 2 hours provided high light intensity was supplied. In contrast, the distribution pattern was shown to be extremely radiosensitive with a low threshold dose between .25 and .49 krads. Although this process was also capable of recovery,lt" occurred much earlier and was followed by a secondary effect which lasted at least for the duration of the experiments. The data presented in this thesis is interpreted to suggest that the sites of radiation action for the two translocation responses are different. In regards to photoassimilate export, the site of action of ionizing radiation is the leaf, quite possibly the process of photophosphorylation which may provide energy directly for phloem loading and for membrane integrity of the phloem tissue* In regards to the pattern of distribution of exported photoassimilate, the site is likely the apical sink, possibly the result of changes of levels of endogenous hormones. By the selection of radiation exposure dose and time post-irradiation, it is possible to affect independently these two processes suggesting that each may be regulated independent of the other and involves a distinct site.

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Le Web se caractérise de bien des façons, un de ses traits dominants étant son caractère hautement évolutif. Bien que relativement jeune, il en est déjà à sa deuxième génération – on parle du Web 2.0 – et certains entrevoient déjà le Web 3.0. Cette évolution n’est pas uniquement technologique mais aussi culturelle, modifiant le rapport des internautes à cet univers numérique et à l’information qui s’y trouve. Les technologies phares du Web 2.0 – blogues, fils RSS, sites Wikis, etc. – offrent aux utilisateurs du Web la possibilité de passer d’un rôle passif d’observateurs à un rôle actif de créateurs. Le Web que l’on côtoie actuellement en est ainsi un plus participatif, dynamique et collaboratif. Les organisations doivent ainsi sérieusement considérer non seulement le potentiel de ces nouveaux environnements pour les aider dans le cadre de leurs activités, mais aussi la nouvelle cyberculture qu’ils engendrent chez leurs employés, clients et partenaires. Les plateformes du Web 2.0 viennent renforcer le potentiel déjà perçu par les organisations des systèmes d’information Web (SIW) à plusieurs niveaux : comme le partage d’information, l’augmentation de la compétitivité ou l’amélioration des relations avec leurs clients. Les milieux documentaires peuvent, au même titre que d’autres types d’organisations, tirer profit des outils de ce Web participatif et de la nouvelle culture collaborative qui en découle. Depuis quelque temps déjà, les bibliothèques se penchent activement sur ces questions et la communauté archivistique emboîte le pas… « vers une Archivistique 2.0 ? » se demanderont certains. Cet article se propose d’examiner le potentiel du Web 2.0 pour les organisations en général ainsi que plus particulièrement pour la communauté archivistique. Nous nous attarderons dans un premier temps à définir ce qu’est le Web 2.0 et à détailler ses technologies et concepts clés. Ces précisions aideront à mieux comprendre par la suite l’apport possible du Web 2.0 en contexte organisationnel. Finalement, des exemples d’utilisation du Web 2.0 par la communauté archivistique viendront conclure cette réflexion sur le Web 2.0, les organisations et l’archivistique.

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Ponent: Maria Puig de la Bellacasa / Presenta: Víctor Jorquera

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Ponent: Anna Ortiz / Presenta: Bárbara Biglia

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Material didàctic del grup d'investigació Observatori sobre la Didàctica de les Arts (ODAS)

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Breu explicació de la Nit de la Recerca i la II Fira de Mostres de Recerca, dues activitats dins el concepte de comunicació científica 2.0 organitzades per la UdG durant el 2007

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Últimes novetats en publicacions i treballs de recerca del Departament de Didàctiques específiques

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Número 3 del Qüern, un butlletí bibliogràfic de literatura i llengua catalanes antigues

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Introducción a la Arquitectura es una asignatura de primer curso que se imparte en la Escuela de Arquitectura de la Universidad de A Coruña. En ella se pretende iniciar la formación del futuro profesional atendiendo desde el comienzo, al triple soporte reflexivo, proyectivo y constructivo del hecho arquitectónico: Se trata de despertar o acrecentar el interés por la Arquitectura y por su razón de ser, aproximándose a su concepto desde una visión teórica e histórica, y fomentando la capacidad analítica, el sentido crítico y el desarrollo lógico del alumno en el territorio propio de la arquitectura, que va desde el urbanismo hasta el diseño elemental. El camino hacia la inminente implantación del Proceso de Bolonia, donde el nuevo concepto de crédito europeo matiza la necesidad de control y responsabilidad de y hacia el alumno, así como la redefinición del sistema universitario a partir del acceso a la sociedad del Conocimiento, nos conduce a la necesidad de incorporar las nuevas tecnologías como nuevo modo de control y relación profesor-alumno dentro de la asignatura. Dentro de este planteamiento se ha trabajado desde hace dos años utilizando herramientas Web 2.0 tanto como elementos de comunicación y debate entre profesores y alumnos como entre los propios alumnos, lo que nos permite realizar un análisis de experiencias y valorar críticamente los resultados obtenidos