O narrador de Walter Benjamin e a contação de histórias: (duas) contribuições para a educação atual

Este artigo oferece a reflexão acerca da educação, pensando sua atualidade e a necessidade de tornar marcantes as experiências das crianças com a contação de histórias, a qual pode ser uma ferramenta para tanto. Com a obra de Benjamin, O Narrador, destaca-se um elemento não mais comum entre as pessoas, as quais, em épocas passadas, podiam trocar experiências por meio do conto ou da narração de sua própria vida. Não há mais tempo para isso, não há mais capacidade para isso; a sociedade atual está orientada pela informação rápida e pela aceleração da vida, não permitindo um tempo ocioso para este tipo de experiência como um momento de ensino que ilustra e marca a vida inteira. Com estas preocupações, acrescentamos a discussão de autores que tratam da literatura ou dos contos na educação brasileira, sua influência e possibilidades de novas experiências com as crianças.

Ensino de literatura: possível humanização do indivíduo no contexto da atual sociedade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Neuróbica, ginástica para o cérebro: levantamento do atual estado da arte deste tema

This paper presents a brief review of theoretical studies on the stimulation and brain development. We also addressed questions about its plasticity, its influence on learning and behavior of the individual in interaction with the environment. Studies clearly show that the brain does not go into decline as we age. In this sense, a new discovery in neuroscience has revealed that the brain maintains the ability to grow and change the pattern of its connections to death. Findings such as these form the basis of neurobics. Demonstrating the importance of a relevant application of appropriate stimuli to change the morphology and function of neurons, the technique can be applied in different ways, ie, clinical, behavioral and neurological. Furthermore it can be applied during all phases of human development

Leishmaniose visceral: situação atual e controle

In Brazil, the importance of leishmaniosis it is seen in its high incidence and huge distribution, as well as the possibility of became a lethal disease. It´s a zoonosis of canids, felines, rodents e marsupials, that is transmitted to men through vector bugs. Visceral leishmaniosis, the most serious and prevalent form, strongly became as an emergent and endemic disease, seeing in many Brazilian states, also bringing a lot of problems to public health. Because of this, it´s notable that the increase of urbanization in the last 20 years put in quest all the control strategies existent, the measures implanted until today were incapable to eliminate the transmission as to impede the occurrence of new epidemics. The prevention of dogs through imunoprophylaxis appear as an alternative, however to have a safe use it´s needed other studies, that can bring real results. The research below shows the increase of visceral leishmaniosis during the years, associated mainly to human cases, besides of dismember the tries used or that will be used with objective of dicrease the spread of leishmaniosis

Marketing esportivo e liderança: aspectos relevantes do esporte brasileiro

A influência do futebol no Brasil acaba promovendo a pouca divulgação de outras modalidades esportivas, dentre elas o baseball e o softball, modalidades esportivas ainda pouco conhecidas neste país, porém muito populares na América do Norte e na Ásia e que vêm buscando seu espaço, com o escasso apoio e incentivo à prática. Dessa forma, esta pesquisa tem como objetivo investigar as influências que o marketing esportivo e sua liderança sobre o baseball e o softball no Brasil e observar os métodos utilizados para realizar a divulgação dos esportes mencionados. A metodologia utilizada para o estudo será através de revisões bibliográficas relacionadas às modalidades em questão, sobre marketing, mídia e liderança relacionada ao baseball e softball. A partir disto espera-se encontrar novos métodos para a divulgação dos esportes e o entendimento do por que destas modalidades não conseguirem se difundir no país de maneira sólida

Revisão sobre fármacos quirais e a sua importância na medicina atual

Aspects are discussed on the chirality of drugs and their action in the human body, the benefits of using a drug in enantiomerically pure form and why, even today, despite the risks, many drugs are marketed as racemic mixture. Among the methods of separation there is the High Performance Liquid Chromatography (HPLC) which can be given in different ways using chiral additives in the mobile phase as in the system of ligand exchange in the ion pair system and the system of cavity or inclusion. Note also the wide variety of chiral stationary phases available in the market that allow high specificity using them according to the need and purpose of the method. The review of the topic is extremely important since it is a matter of public interest world that brings into play issues and financial policies

Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Modernidade e pós-modernidade: em busca do sentido da vida atual

This paper refl ects on a set of themes that are part of the contemporary agenda. The article contrasts modernity and post-modernity to discuss the “new sociology” which is dedicated to interpret the world and the way of life derived from the digital revolution and an intense capitalist globalization. Accepting some of the metaphors and concepts developed by this sociology, the paper argues that the world suggests much more than the image of a “radicalized modernity”, in which the dynamics of the past collide and combine with dynamics that are coming into existence, forming a plural, uneven, and surprisingly fast system.

A importancia da bioética e do biodireito na sociedade atual

Considering the dynamics observed in bioethics conceptualization and its projection at the current society, this work, initially, provides a retrospective on the transformation of society over the centuries and, consequently on the emergence of new branches of scientific knowledge. Besides, offers a distinction between law, morality and ethics as a way to make the approximation of a definition of biolaw and bioethics, central theme of this study. Finally, emphasizes the importance of the use of bioethics and biolaw in the solution of conflicts of interest involving the so-called "actuality society law", all aimed at providing better protection for the current society, and particularly to guarantee the protection of fundamental rights for the citizen.

A situação atual do ensino médio brasileiro e as propostas para a próxima década: infraestrutura, gestão e formação do profissional que atua no ensino médio

The aim of this paper is to analyze the current brazilian high school situation that refers specifically to issues of infrastructure, training of professionals working in high school and the question of management of high school, because we believe that such questions also may have fundamental importance for both young people who drop out of high school and for young people who stay there. We will discuss these issues (infrastructure, management and training of professionals working in high school) as a reference, on the one hand, the goals and objectives proposed by the last National Education Plan (PNE - Law No. 10.172/2001), and on the other hand, the objectives and goals proposed for these same issues by the new PNE, to run until 2020, emphasizing that this is still under discussion in Congress, therefore, liable to modifications.

O trabalho como dispositivo de atenção em saúde mental: trajetória histórica e reflexões sobre sua atual utilização

The partnership between Mental Health (MH) and work is present throughout the history of psychiatry. Capitalist society has used and uses the fitness or unfitness for work not only as one of the elements to the definition of "normality", but also as a treatment strategy. In this perspective, one can find a position healing and, more recently, a different proposal put forward by the psychiatric reform that considers also make / produce, the construction of meaning in the work as crucial for subjectivity. This sense is present in therapeutic workshops that seek to value the uniqueness, not to override the differences. The objective of this paper is to reflect on the relationship between Attention in SM / Work. Initially presents three theses, from which this relationship is built historically: 1 - Work as a means of avoiding idleness returning productively to society; 2 - Work as a healing practice, from the prescription, and 3 - Work as a strategy for care and social inclusion. Below, we discuss some questions about therapeutic workshops and income generation in the mental health care as a device for attention and social inclusion.

Políticas educacionais e mídia no Brasil: apontamentos sobre o quadro atual

This paper describes some of the key political strategies focused on the relationship between the school and the media in the country. Stand out actions taken by the media in its relationship with the formal education, the proposals on the subject found in the Parâmetros Curriculares Nacionais (PCN), the guidelines found in documents on school management, and some of the concrete initiatives undertaken by the government agencies. The framework allows us to observe the distance between the initiatives managed within the school field (involving curriculum programs, programs management and the action of the government agencies linked to field of formal education) and external proposals outside that field.

Museus ferroviários do Estado de Sao Paulo (Brasil): as políticas de conservação e o estado atual do patrimônio ferroviário brasileiro

This paper is to discuss the expansion and partly dismantlement of Brazilian merchant marine, tracking their legal, administrative and planning. The analysis period extends from the formation of the Comissão da Marinha Mercante, 1941, to the end of the government of Fernando Henrique Cardoso, 2002. In this long duration it is discussed the formation of the national system of economy and the dynamics of contradictory national merchant navy. The text is divided into two parts: 1) Expansion: The centralization, the planning and nationalization with the formation of the shipbuilding industry, highlighting the actions of the Comissão da Marinha Mercante and the Superintendência Nacional da Marinha Mercante, planning and financing the national navigation; 2) Demolition part: the denationalization and privatization of the national navigation, in addition to the deep restructuring of the shipbuilding industry, highlighting the creation of the Agência Nacional de Transporte Aquaviários during the last years of Fernando Henrique Cardoso government.