Análise do contexto histórico-social e das marcas deixadas no discurso pelo enunciador em diferentes versões do conto de fadas cinderela

Bettelheim (2007), analyzing the infant psyche concluded that for the child to gain self-esteem and develop a balanced sense of self, need to learn to take certain decisions on a daily basis, which will be facilitated by identifying their problems, designed in the stories that are told (or read). Thus, it could find solutions and feel safer. Based on the reading of fairy tales, we dealt with this research, the resumption of fairy tales in homes and schools, in order to help parents and teachers to get parameters to work thinking of their children and students, from such stories, awakening the taste of children by reading and text production. The proposal considered different versions of the fairy tale Cinderella, noting as the moralizing process the messages each approach, and explores the plot and determines which versions would be appropriate for the psycho-cognitive development of children. We also investigated aspects pertinent to the narrative structure, based on literary theory, in order to work in comparative literature. From the discourse analysis, sought to address the marks left by the utterer, capable of denoting its cargo and its ideological worldview projected in the story, although he re-create the history and environment on real facts of a particular period (MARTINS, 2007)

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Ecologia e sociedade: um estudo sobre a experiência da Uniluz

Nesta pesquisa estudamos as relações entre ecologia e sociedade a partir da experiência realizada pela Organização Social Civil de Interesse Público – Nazaré UNILUZ, sediada em Nazaré Paulista, no Estado de São Paulo. Esta organização social implementa diversos programas de desenvolvimento sustentável e tem como eixo central a relação do sujeito com a natureza. Todos os projetos executados nesta instituição afirmam o compromisso com o desenvolvimento sustentável. Com o uso da metodologia da “cartografia” apresentamos as paisagens emergentes no trânsito por um território de fronteira constituído nas relações entre ecologia e sociedade. Assumimos como hipótese de investigação que os modos como os indivíduos se implicam em seus percursos pela natureza determinam a dinâmica dos vínculos com ela estabelecidos. Devido a esta hipótese faremos um rigoroso rastreamento das marcas das sensações e as possíveis vinculações com o movimento de re-significação dos modos do sujeito estar na vida. Portanto, a dimensão epistemológica será, em todo o estudo, considerada em suas articulações com a dimensão ontológica. Neste mapeamento de marcas e sentidos acrescentaremos uma atenção especial para com o papel da memória, seja no recurso de aproximação das marcas constitutivas no corpo dos sujeitos, seja na condição material de adentrar na linguagem e elaborar sentidos. Nosso estudo pretende, por meio da cartografia, avaliar os limites e as possibilidades dos programas de desenvolvimento sustentável, quando tais programas incluem os modos de implicação dos corpos na mudança de atitudes do sujeito em suas relações com o ambiente. As relações entre sociedade e ecologia são estudadas na análise dos programas de desenvolvimento sustentável em execução no âmbito da UNILUZ, em diálogo com as formulações teóricas advindas da chamada “ecologia profunda”

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

A obra do poeta politradutor Armand Robin: marcas de uma existência em fuga

Armand Robin was a prodigious translator, that is to say: his works were translated into 22 different languages, not to mention his missing texts. During his bulletin on the radio, it was also possible to notice that 18 idioms were fluently received. This poet was notable not only because of his capacity of knowing several languages, but also because of his conception about translation. According to Robin, the meaning was not enough; a target text (TT) must be based on the recreation of the source text (ST), signification by signification; sound by sound, language by language. Since his first book, Ma Vie sans Moi, was released, Robin always wanted his translated texts were presented as works of his own, creating the idea that there was no difference between ST and TT, before giving priority to translation, either in publications or in radio transmissions. In 1942, ÉditionsGallimard published his single “novel”, Le temps qu’ilfait, which was object of studies related to the poet as a translator, emphasizing the pulse of life, which was visible in his TTs. However, in our paper, we are going to observe his production as an author, more specifically his writings, his novel and some of his fragments, in order to deepen the knowledge about his experience and also understand the dramatic and peculiar speech which is present in his writings.

Turpilóquio em português e italiano: reflexões sobre marcas de uso de itens tabus em dicionários

In this paper, we tried to understand the place of taboo words and their importance in the language. We focused questions about the taboo and how words can be prohibited. We elected swear words as our object of research because these words have an important place in the lexicon of many speakers, and they are present in books and movies, as well as in the everyday speech. Therefore, we tried to show that they must be analyzed with attention and also free from prejudices. We found out that the use of bad words can be very different in the languages selected and they reflect thus the culture of the languages involved.

Conhecimento e atitudes da área da saúde frente ao risco de contaminação por hepatites ao fazer as unhas

Pós-graduação em Saúde Coletiva - FMB

Análises microbiológicas e quantificação de proteína de soja pela metodologia isotípica (δ13C and δ15N) em hambúrgueres bovinos de marcas comerciais brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Notas preliminares sobre historiografia da educação sexual brasileira: apontamentos de uma cronologia descritiva: 1) Atitudes e comportamentos sexuais no brasil nos documentos da inquisição dos séculos XVI e XVII

Te authors intend to present the history o Brazilian education as an important

Programa informativo sobre deficiência mental e inclusão: mudanças nas atitudes socias de crianças sem deficiência

This article presents part of a study that analyzed the concepts, feelings and attitudes of children without disabilities about mental retardation and inclusion and evaluated the effects of an informative program that deals with the issue. The study included forty children from two first grade classrooms in a public school in Marília-SP. One classroom participated as a control group. All children underwent pre and post tests in the form of interviews on the subject and a scale of children's social attitudes towards inclusion was applied. The experimental group participated in the informative program, composed of thirteen weekly meetings, in which the limitations and possibilities of people with mental retardation, specialized care, their schooling and family and social aspects, were discussed, using various educational and recreational strategies. The data collected in the interviews were categorized and content analysis was conducted. With the scale, individual scores were obtained. Statistical calculations were performed to verify the significance of differences between groups. In this paper we discuss the data obtained with the scale which were crossed with interview data. The results of the interviews and the scale indicated several changes in children's attitudes towards inclusion, but relations between many of these data could not be statistically confirmed. These results indicate the importance of expanding the research on the relationship between the phenomena presented.

Correspondência de cor de diferentes marcas e sistemas de resina c omposta em relação à escala vita classical

The objective of this study was to compare different resins and determine their matching color with Vita shade, also investigating the possibility of substitution among them and the correlation between the visual and spectrophotometry methods of color selection. The composite resin Tetric N-Ceram® shade A1 was used as light-control and color A4 as dark-control. For each material were prepared five 10 x 2 mm disks. Analyses were performed in a metamerism box by volunteers who ordered the specimens from the lightest to the darkest. The spectrophotometry was carried out using the spectrophotometer Vita Easyshade®. ∆E values were subjected to analysis of variance with 5% significance level. The Fisher exact test showed that there was no color match among the materials and the reference Vita shade. The possibility of substitution among the composites could not be established. The two methods are able to correctly differentiate the control resin A4 as distinct from the other resins shade A2.

Avaliação psicométrica da escala de atitudes em relação à estatística

RESUMO: O objetivo do estudo foi estimar a validade e confiabilidade da Escala de atitudes em relação à Estatística (EAE) quando aplicada a estudantes de Ciências Farmacêuticas. A amostra de 253 estudantes foi subdividida em duas partes. Sessenta por cento da amostra foi utilizada para explorar a estrutura fatorial e 40% para confirmá-la. Para verificar a reprodutibilidade da escala a mesma foi aplicada em duplicata a 40 estudantes. Aplicou-se o Teste de esfericidade de Bartlett e o índice Kaiser-Meyer-Olkin (KMO). A extração dos fatores foi realizada pela Análise de Componentes Principais. Realizou-se rotação ortogonal Varimax. Calculou-se o Coeficiente alfa de Cronbach (α) e o Coeficiente de Correlação Intraclasse (ρ). Realizou-se análise fatorial confirmatória. Elaborou-se um modelo hierárquico de segunda ordem (MHSO). O teste de esfericidade de Bartlett e o índice KMO foram excelentes (χ 2 =1835,815, p<0,001; KMO=0,935). Verificou-se dois fatores com valores próprios acima de 1 (λ=9,748; λ=2,086) explicando 59,2% da variância total. A questão 2 foi removida. Observou-se excelente consistência interna e reprodutibilidade. O modelo fatorial apresentou índices de qualidade de ajustamento bons (λ=0,59-0,86, χ 2 /gl=1,691, CFI=0,919, GFI=0,804, RMSEA=0,079). A validade discriminante dos fatores foi adequada. A EAE apresentou estrutura bifatorial na amostra com níveis de validade e confiabilidade adequados.

Filosofia para crianças: do desenvolvimento das habilidades do pensar bem à formação de atitudes

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)