As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Efeitos do citrato de sildenafila sobre a neuroproteção na neuropatia óptica, em ratos (Lewis/SsNHsd) com glaucoma agudo

Pós-graduação em Cirurgia Veterinária - FCAV

A trajetória do projeto Teletandem Brasil: da modalidade institucional não-integrada à institucional integrada

The purpose of this paper is to present the road taken by the Teletandem Brasil Project (Telles, 2006) and describe the modifications that have occurred in relation to the implementation of teletandem activities, which implies changes from a non-integrated modality to an integrated one (Brammerts, 1996). In order to do so, a characterization of the initial context assumed by the project is presented – non-integrated institutional teletandem - in contrast with the new environment fostered by a partnership between UNESP (Universidade Estadual Paulista) and UGA (University of Georgia). This new partnership has allowed the inclusion of teletandem into the foreign language syllabus, characterizing the institutional integrated teletandem. We also show the activities derived from this new modality.

Gestão de recursos humanos em projetos de software: proposta integrada ao processo pessoal

The software quality represents a more and more important attribute for the survival and growth of software industries. In order to ensure the quality of products manufactured, various practices have been incorporated into the development process. In this context, some successful software organizations have invested in an approach to human resource management, which consists in integrating the management activities with a personal process called Personal Software Process - PSP, which has led to the maintenance of greater discipline and control over all development phases. Given this, this work presents a proposal for integration of techniques set out in the PSP with a web system previously developed, which is called System to Aid Project Management - SAPM.

Técnicas de caracterização microestrutural, por microscopia óptica e microscopia eletrônica de varredura, de aços bifásicos e multifásicos aplicados à indústria automobilística

This project developed microstructural characterization technics of commercial dualphase and multi-phasic (TRIP) steels that were provided by the automotive industry and are currently used as the raw material for the production of automobiles. Inserted in this context, there is the development of the advanced high strength steels in consonance with the ULSABAVC project, which aims the production of safe, economically viable and efficient in terms of fuel consumption vehicles for the 21st century. The micro-structural characterization of biphasic and multiphase steels was done by the identification and quantification of the coexistent phases. In this item, a special attention was given to the technics that were performed using optic microscopy and scanning electron microscopy. An important contribution to this work was the utilization of different alternative chemical reagents (Beraha, Heat-Tinting technics) in addition to the classical ones (Nital and LePera)already used conventionally by the UNESP's Group of Mechanical, Microstructural and Fractografic Characterization of Materials. The revealed microstructures were correlated with the materials' mechanical properties determined through traction tests, such as ultimate tensile strengths, yield strength and stretching important since the material has structural application in the automotive industry. As a result, it was observed the superiority concerning the studied mechanical properties for the biphasic and multiphasic steels when compared to the conventional carbon steels. Besides, it was perceived a large potential for the industrial scale utilization of the Heat Tinting technics in this field, seen its differentiation of the existent phases and easy reproducibility

Método para desenvolvimento de práticas de gestão integrada em clusters industriais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Preparação e caracterização óptica de filmes híbridos dopados com o azocorante Disperse Red 1

The Sol-gel process has facilitated the processing of Organic-Inorganic Hybrid Materials with several scientific applications and technologies. The hybrid combine the advantages of the Sol-gel process with specific characteristics of organic polymers, allowing processing of thin films without fractures or fissures. The incorporation of azo dyes in polymer matrices has been widely used in the investigation of optical properties. The azo dye Disperse Red (DR1) presents optical alterations when exposed to visible or ultraviolet light. The alterations occur due to transitions of their isomers, trans and cis, caused by photoisomerization, due to electronic transitions of azo group (-N=N-), presenting photochromic and/or photorefractive effects. The hybrid system used in this work is the precursor 3- Glycidoxypropyl-Trimethoxi-silane (GPTS), the Tetraethylorthosilicate (TEOS) and DR1 as a dopant. The characterizations were performed using absorption spectroscopy UV-Vis which allowed the identification of the absorption bands and its variations when the samples were treated thermally and/or illuminated by ultraviolet light

Gestão integrada de resíduos sólidos urbanos nos municípios da UGRHI- 14 Alto Paranapanema: interfaces concretas e potencialidades

Pós-graduação em Geografia - FCT

Obtenção e caracterização óptica e elétrica de 'La''Ta'O IND.4' e LiTaO Ind.3 puros e dopados com Eu POT.3+

Eletronicalceramics are used in many applications such as: multilayer capacitor, transducer, pyroelectric sensors and electrooptic devices. In recent years there has been a growing demand for eletronicalceramics with better performance and functionality. This demand has accelerated the development of synthesis techniques to produce powders with well-defined particle size, shape and crystallinity. The eletronicalceramics in the form of bulk are determined by their performance characteristics of the powders used and the preparation process. So, physical and chemical properties of powders, such as chemical control of stoichiometry, purity, homogeneity, particle size and shape should be observed when choosing the methods of synthesis. Among the techniques used so far, the polymeric precursor method, also known as Pechini, has been considered ideal for the preparation of nanosized powders. Thus, this research project aims to use the polymeric precursor method to prepare powders of lithium tantalate and lanthanum tantalate, with good chemical stability. In this aspect is proposed to investigate the effects of variation of the concentration of europium about the properties of tantalate because doping with Eu3 + indicates that they may occupy different sites in the crystal structure, as in the case of LiTaO3. Effects of things like occupation sites, stability of phases and formation temperature have been previously investigated by the group, which motivated the formulation of this project. Our proposal aims to introduce the Eu3 + LaTaO4 and LiTaO3 and study the structural and optical properties of the powders obtained by Pechini method, as well as correlate these studies with the electrical properties of the material, mainly the Ironelectricty Hysteresis.

Caracterização óptica e eletrônica de filmes semicondutores usando espectros de transmitância e refletância

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Carta de compartimentação fisiográfica na escala 1:50.000 a partir da análise integrada na bacia do Ribeirão de Araras (SP)

Pós-graduação em Geociências e Meio Ambiente - IGCE

Comparação entre as análises paramétrica e integrada na suscetibilidade a escorregamentos no entorno de dutos: Duto Orbel, Rio de Janeiro

Pós-graduação em Geociências e Meio Ambiente - IGCE

Desenvolvimento de metodologia para implementação de eficiência energética em sistemas auxiliares de uma planta industrial siderúrgica semi-integrada

Pós-graduação em Engenharia Mecânica - FEG

Preparação e caracterização óptica de filmes de ORMOSIL obtidos via processo sol-gel dopados com azocorantes

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)