A importância da adaptação da linguagem do visual merchandising para o varejo de baixa renda

A evolução do varejo no Brasil, também atribuída ao crescimento econômico das últimas décadas, foi marcada pelo surgimento de novos formatos e estratégias comerciais e por um surpreendente processo de transformação social. Observa-se que a referida transformação social foi seguida pelo aumento do poder aquisitivo das diferentes classes sociais que compõem o cenário econômico. O crescimento econômico, proporcionado pela instituição de políticas econômicas e de inclusão social, fez despontar um nicho de mercado, que até o momento apresentava-se com acesso restrito ao consumo, formado pela classe social de baixa renda. O surgimento de um novo cenário mercadológico constituído por indivíduos pertencentes à classe social de baixa renda e a concorrência saturada dos mercados consolidados despertaram o interesse de muitas empresas em incrementar suas atividades investindo no emergente mercado de consumo. Para consolidar suas atuações em um mercado pouco conhecido, algumas empresas perceberam a necessidade de compatibilizar sua estratégias comerciais e de marketing ao novo perfil e comportamento dos respectivos consumidores. Entretanto, ainda é possível observar que muitas das referidas estratégias são desenvolvidas a partir de mitos acerca das motivações e comportamentos de consumo da classe social de baixa renda e, desta forma, não correspondente ao estilo de vida e formação cultural do referido público alvo. O presente estudo pretende contribuir para o aperfeiçoamento do varejo de baixa renda e, desta forma, apresentar a importância de planejar ações comerciais e de convencimento de consumo coordenadas com estratégias de marketing, notadamente do visual merchandising, adaptadas ao referido público alvo. Para alcançar a proposta deste estudo fez-se necessária a compreensão do estilo de vida do respectivo público alvo através do desenvolvimento de métodos de pesquisa investigativos, para uma análise detalhada e assertiva das respectivas motivações de consumo.

Quality of life in children and adolescents with congenital heart disease. A new challenge for parents, professionals and community

The Quality of life is currently a major topic discussed in our society. The World Health Organization (WHO) has been developing a unifying and transcultural definition of QOL. They considered it as 'the individual's perception of his or her position in life, within the cultural context and value system he or she lives in, and in relation to his or her goals, expectations, parameters and social relations. It is a broad ranging concept affected in a complex way by the person's physical health, psychological state, level of independence, social relationships and their relationship to salient features of their environment (WHOQOL, 1997, p. 1). Congenital heart disease is the most prevalent congenital disease in Portugal. Despite the advances in cardiac treatment and an early correct diagnosis that could increase the survival of children with congenital heart disease, this condition influences the quality of life of children, adolescents and their parents. Knowing the perception of quality of life could help healthcare professionals, nurses in particular, providing suited care to the needs of these families, establishing priorities in their interventions, sensing predictors of a poor quality of life, promoting adherence to treatment and boosting compliance with treatment, and fostering greater satisfaction for these children, adolescents and their parents. Purpose As part of broader research and with the awareness that the chronic conditions could impact the quality of life and considering that all advances on treating congenital cardiac diseases we have defined this main objective: To determine the quality of life in children and adolescents with congenital heart disease (CHD) and the perception of their parents, as well as factors that influence it. Methods It is a quantitative, descriptive and correlational research. The data collection tool was a questionnaire, which consisted of four parts: socio-demographic and educational characteristics, clinical characteristics, and quality of life, obtained using the Pediatric Cardiac Quality of Life Inventory - PCQLI - (Marino, Tomlinson, Wernovsky, Drotar , Newburger, Mahony et al., 2010) translated into Portuguese. Data collection took place between February and July 2014, in compliance with ethical research guidelines. The sample comprised 59 children, 59 parents of children, 80 adolescents and 80 parents of adolescents. Results The results indicated that children, adolescents, and their parents have high level of perceived health. The results are similar in all groups: children and parents and adolescents and parents. In the group of children, we observed the classification of "Good" in 66.10%, followed by the "Very Good" at 18.65% and "fair" in 15.25% of cases. The parents of the children responded in about half the cases that the health of their children was "good" (50.85%), "very good" in 30.51% "fair" in 11.86% and "Excellent "in 6.78%. In turn, the group of adolescents can be seen that 46.25% rate their health as "good", 32.50% as "very good", 16.25% as "Average" and 5% as "Excellent". Parents of teenagers classify the health of their children mostly as "good" in 42.50%, 31.25% as "very good", 20% as "fair" and 6.25% as "excellent". To point out that none of the respondents pointed out the option of a health status "Bad". About the quality of life, in general the results indicated that children, adolescents and their parents have high levels of quality of life, and that perceptions of parents and children are similar. Only in the children's group (8 to 12 years old), was no influence of socio-demographic, school or clinical variables on quality of life observed. For adolescents (13 to 18 years old), school, special education, school retention, the age of diagnosis of congenital heart disease, cardiac catheterization and surgical intervention influenced their quality of life. Perception of quality of life of parents of children and of adolescents was influenced by socio-demographic and clinical variables. The results partly agree with the literature in this field. About the influence of some variables: - The perception of quality of life expressed by children and adolescents with congenital heart disease and parents are related, with statistical significance. - There were no statistically significant relationships between the quality of life of children and adolescents and their age, gender or socioeconomic status. - Adolescents differ statistically significant between their quality of life and their education, the frequency of special education and the existence of grade retention. The severity of heart disease, the number of cardiac catheterizations or surgery and the presence of other health disorders are unrelated to the quality of life of children and adolescents. - Adolescents revealed that the level of quality of life is influenced by the age of diagnosis of CHD by cardiac catheterization and surgery. - For parents of children and adolescents gender and their education don´t influence their perception of quality of life. Only the socioeconomic status of parents of teens has statistically significant difference to quality of life. - Parents of children and adolescents do not show statistically significant relationship between the perceived level of quality of life and severity of disease, age at diagnosis, the number of surgical interventions and the existence of other health disorders. - There is a relationship of statistical significance between cardiac catheterization and the perceived quality of life by parents of adolescents; between the number of cardiac catheterizations and the perception of quality of life of parents of children; and between performing surgery and the perception of parents of children and adolescents. Conclusion To analyze the quality of life of children and adolescents with CHD must be a key focus of attention in caring for this population, allowing the identification of individual differences, interests, preferences, and prevent potential problems. The knowledge acquired along with clinical experience contributes to improve the quality of life of children and families, facilitating their growth, psycho-emotional development and social integration. Nevertheless, the reading and interpretation of these results must be prudent and cautious, there are limitations to this research, including: the use of a range of specific quality of life for the Congenital heart disease in children, adolescents, and parents but whose validation process could not be completed in this study; the low prevalence of severe conditions in our sample; the absence of national studies to enable comparison with the results obtained. We intend to continue the process of validation of instrument and enlarge the research to Lisbon and Oporto, other major centers where the cardiac conditions can be treated

Quality of life in children and adolescents with congenital heart disease

Purpose: The Quality of life is currently a major topic discussed in our society. The World Health Organization (WHO) has been developing a unifying and transcultural definition of QOL. They considered it as 'the individual's perception of his or her position in life, within the cultural context and value system he or she lives in, and in relation to his or her goals, expectations, parameters and social relations. It is a broad ranging concept affected in a complex way by the person's physical health, psychological state, level of independence, social relationships and their relationship to salient features of their environment (WHOQOL, 1997, p. 1). Congenital heart disease is the most prevalent congenital disease in Portugal. Despite the advances in cardiac treatment and an early correct diagnosis that could increase the survival of children with congenital heart disease, this condition influences the quality of life of children, adolescents and their parents. Knowing the perception of quality of life could help healthcare professionals, nurses in particular, providing suited care to the needs of these families, establishing priorities in their interventions, sensing predictors of a poor quality of life, promoting adherence to treatment and boosting compliance with treatment, and fostering greater satisfaction for these children, adolescents and their parents. 'As part of broader research and with the awareness that the chronic conditions could impact the quality of life and considering that all advances on treating congenital cardiac diseases we have defined this main objective: To determine the quality of life in children and adolescents with congenital heart disease (CHD) and the perception of their parents, as well as factors that influence it. Methods: It is a quantitative, descriptive and correlational research. The data collection tool was a questionnaire, which consisted of four parts: socio-demographic and educational characteristics, clinical characteristics, and quality of life, obtained using the Pediatric Cardiac Quality of Life Inventory ? PCQLI - (Marino, Tomlinson, Wernovsky, Drotar , Newburger, Mahony et al., 2010) translated into Portuguese. Data collection took place between February and July 2014, in compliance with ethical research guidelines. The sample comprised 59 children, 59 parents of children, 80 adolescents and 80 parents of adolescents. Results: The results indicated that children, adolescents, and their parents have high level of perceived health. The results are similar in all groups: children and parents and adolescents and parents. In the group of children, we observed the classification of "Good" in 66.10%, followed by the "Very Good" at 18.65% and "fair" in 15.25% of cases. The parents of the children responded in about half the cases that the health of their children was "good" (50.85%), "very good" in 30.51% "fair" in 11.86% and "Excellent "in 6.78%. In turn, the group of adolescents can be seen that 46.25% rate their health as "good", 32.50% as "very good", 16.25% as "Average" and 5% as "Excellent". Parents of teenagers classify the health of their children mostly as "good" in 42.50%, 31.25% as "very good", 20% as "fair" and 6.25% as "excellent". To point out that none of the respondents pointed out the option of a health status "Bad". About the quality of life, in general the results indicated that children, adolescents and their parents have high levels of quality of life, and that perceptions of parents and children are similar. Only in the children?s group (8 to 12 years old), was no influence of socio-demographic, school or clinical variables on quality of life observed. For adolescents (13 to 18 years old), school, special education, school retention, the age of diagnosis of congenital heart disease, cardiac catheterization and surgical intervention influenced their quality of life. Perception of quality of life of parents of children and of adolescents was influenced by socio-demographic and clinical variables. The results partly agree with the literature in this field. About the influence of some variables: The perception of quality of life expressed by children and adolescents with congenital heart disease and parents are related, with statistical significance. There were no statistically significant relationships between the quality of life of children and adolescents and their age, gender or socioeconomic status. Adolescents differ statistically significant between their quality of life and their education, the frequency of special education and the existence of grade retention. The severity of heart disease, the number of cardiac catheterizations or surgery and the presence of other health disorders are unrelated to the quality of life of children and adolescents. Adolescents revealed that the level of quality of life is influenced by the age of diagnosis of CHD by cardiac catheterization and surgery. For parents of children and adolescents gender and their education don?t influence their perception of quality of life. Only the socioeconomic status of parents of teens has statistically significant difference to quality of life. Parents of children and adolescents do not show statistically significant relationship between the perceived level of quality of life and severity of disease, age at diagnosis, the number of surgical interventions and the existence of other health disorders. There is a relationship of statistical significance between cardiac catheterization and the perceived quality of life by parents of adolescents; between the number of cardiac catheterizations and the perception of quality of life of parents of children; and between performing surgery and the perception of parents of children and adolescents. Conclusion: To analyze the quality of life of children and adolescents with CHD must be a key focus of attention in caring for this population, allowing the identification of individual differences, interests, preferences, and prevent potential problems. The knowledge acquired along with clinical experience contributes to improve the quality of life of children and families, facilitating their growth, psycho-emotional development and social integration. Nevertheless, the reading and interpretation of these results must be prudent and cautious, there are limitations to this research, including: the use of a range of specific quality of life for the Congenital heart disease in children, adolescents, and parents but whose validation process could not be completed in this study; the low prevalence of severe conditions in our sample; the absence of national studies to enable comparison with the results obtained. We intend to continue the process of validation of instrument and enlarge the research to Lisbon and Oporto, other major centers where the cardiac conditions can be treated.

Empregabilidade e inserção no mercado de trabalho das comunidades ciganas em Portugal e Espanha

A investigação desenvolvida é sobre a empregabilidade e inserção no mercado de trabalho da comunidade cigana portuguesa. Deste ponto de vista, a investigação recai sobre o processo desenvolvido de integração social nas últimas décadas onde se questiona, os Planos de Ação para a Inclusão das Comunidades Ciganas e o seu impacto na vida socioprofissional das mesmas. Para o efeito, será realizado um estudo comparado entre Portugal e Espanha no que concerne ao processo de integração social das comunidades ciganas. Estudos recentes do Instituto Português de Administração e Marketing (IPAM) referem que o emprego é mais difícil de conseguir para pessoas deficientes e pessoas ciganas (os cegos lideram a tabela com 71,6 por cento, seguindo-se a etnia cigana com 47,3).1 Um dos principais obstáculos que se tem verificado em relação à inserção no mercado de trabalho é consequência do problema da discriminação institucional (direta ou indireta)2, relutância por parte das próprias entidades responsáveis pela implementação do desenvolvimento dos programas de emprego. Devido à importância do exercício da cidadania no processo de integração social, realizar-se à uma parte empírica dedicada ao movimento associativo em Portugal e Espanha, de modo a perceber qual o seu envolvimento na definição da política social e respetivas prioridades em relação ao emprego e defesa dos direitos humanos. No quadro da compreensão, será desenvolvido uma investigação qualitativa e quantitativa, com recurso à aplicação de inquérito junto de dirigentes/representantes de ONG´S Ciganas nos dois países, no que concerne à participação/representação das mesmas, na definição de estratégias de intervenção social tendo em conta a politica social nacional e as orientações da União Europeia como é exemplo, a Estratégia Nacional Para a Integração da Comunidade Cigana; EMPLOYABILITY AND INTEGRATION IN THE LABOUR MARKET OF THE GYPSY IN PORTUGAL AND SPAIN Abstract: The research carried out is on employability and inclusion in the Community Portuguese Gypsy labor market. From this point of view, the investigation lies with the developed process of social integration in recent decades where it questions the Action Plans for Inclusion of Roma communities and their impact on the socio-professional life of the community Gypsy. For this purpose, a comparative study between Portugal and Spain regarding the process of social integration of Roma will be held. Recent studies of the Portuguese Institute of Administration and Marketing (IPAM), indicate that employment is more difficult to achieve for disable people and Roma people (the blind lead the table with 71.6 percent, followed by 47%). One of the main obstacles that has been seen in relation to the insertion in the labor market is a result of the problem of institutional discrimination (direct or indirect), reluctance by the very entities responsible for implementing the development of employment programs. Because of the importance of citizenship in the social integration process, carried out the empirical part dedicated to the associative movement in Portugal and Spain, in order to understand what their involvement in the definition of social policy and respective priorities in relation to employment and defense of human rights. In the context of understanding, a qualitative research will be developed, using the application survey of leaders / representatives of NGOs Roma in both countries, with respect to participation / representation of the same in the definition of social intervention strategies taking into account national social policy and the guidelines of the European Union as example, the national Strategy for the Integration of Roma Community.

La construcción de políticas sociales con enfoque de derechos humanos para losadultos mayores: estudio de caso, Bogotá 2009

 Resumen:Este artículo presenta los resultados de una investigación realizada en el primer semestre de 2009 por el Grupo de Investigación en Derechos Humanos de la Universidad del Rosario1 y financiada por la Secretaría de Integración Social del Distrito Capital, donde se buscó desarrollar lineamientos para una política pública para los adultos mayores en Bogotá. Se abordan, en primer lugar, los aportes conceptuales de la investigación y su relación con los principales trabajos que en la materia se adelantan por parte del Grupo de Investigación en Derechos Humanos de la Universidad del Rosario, luego se describen los hallazgos logrados a través del trabajo con grupos focales en 10 localidades de Bogotá y, finalmente concluir con una breve explicación acerca de los retos identificados en dicho proceso. Abstract:The article presents the results of a research done during the first semester of 2009 by the Human Right Research Team of the Rosario University, and financed by the Secretary of Social Integration from District Capital, where the development of guidelines for an the elder adult’s policy in Bogotá was pursued. The article considers, in first place, the conceptual contribution of the research and it is relation with the principal works that in the same subject are done by the Human Right Research Team of the University of Rosario. The findings are described throughout the focal groups of work in 10 communities of Bogotá. Finally, the article concludes with a brief explanation about the challenges identified in the process.

Promuovere l'autovalutazione e il miglioramento delle strategie di apprendimento degli studenti internazionali cinesi: una ricerca empirica presso l'Università di Bologna

Nel quadro di alcuni filoni di ricerca inerenti alla promozione delle strategie cognitive, metacognitive e motivazionali degli studenti per una migliore efficacia del loro apprendimento (anche a livello universitario), il contributo presenta l’impianto e gli esiti di una ricerca empirica volta a indagare le percezioni degli studenti internazionali cinesi sulla loro esperienza universitaria in Italia, con un focus sulle eventuali difficoltà nell’adozione di un approccio autonomo e strategico all’apprendimento, e a sperimentare un intervento formativo messo a punto per sostenerli nel miglioramento del loro approccio all’apprendimento attraverso l’uso di procedure sistematiche di autoriflessione, self-recording e autovalutazione supportate dalla ricercatrice. Il disegno della ricerca è un quasi-esperimento a due gruppi con pre-test e post-test. Il campione è costituito da 60 studenti di diversi Dipartimenti dell’Università di Bologna che hanno partecipato volontariamente alla ricerca, di cui 30 hanno preso parte all’intervento. Gli strumenti utilizzati per la misurazione in ingresso e in uscita sono il Questionario sui Processi di Apprendimento e alcune scale del Questionario sulle Strategie di Apprendimento. Agli studenti del gruppo sperimentale è stato somministrato anche un questionario finale di valutazione del percorso formativo. Sono state inoltre effettuate alcune interviste a distanza di tempo come fase di follow up. Gli studenti in entrambi i gruppi affrontano sfide relative all’ambientamento nel contesto universitario italiano, con particolare riferimento a difficoltà linguistiche e di integrazione sociale. I principali fattori influenti sull’efficacia dello studio includono le barriere linguistiche, la gestione del tempo, la consapevolezza e l’uso delle strategie di studio. Nonostante emerga un miglioramento del gruppo sperimentale tra pre e post test, le differenze tra i due gruppi non sono risultate statisticamente significative. Tuttavia, i feedback forniti dagli studenti nel questionario di soddisfazione per il percorso formativo e nelle interviste post-intervento evidenziano percezioni positive sull’utilità del percorso, con benefici relativi al loro approccio allo studio.

Social adaptation of children with mild intellectual disability: Effects of partial integration within primary school classes

is study examined the social adaptation of children with mild intellectual disability who were either (a) partially integrated into regular primary school classes, or (b) full-time in separate classes, All of the children were integrated in sport and play activities with the whole school. Consistent with previous research, children with intellectual disability were less socially accepted than were a matched group of control children. Children in partially integrated classes received more play nominations than those in separate classes, brit there was no greater acceptance as a best friend. On teachers' reports, disabled children had higher levels of inappropriate social behaviours, but there was no significant difference in appropriate behaviours. Self-assessments by integrated children were more negative than those by children in separate classes, and their peer-relationship satisfaction was lower. Ratings by disabled children of their satisfaction with peer relationships were associated with ratings of appropriate social skills by themselves and their teachers, and with self-ratings of negative behaviour. The study confirmed that partial integration can have negative consequences for children with an intellectual disability.

The integration of online advertising into social media

This study examined user-generated (UG) advertising in the context of social media networks. The focus was on how people, whether an expert in the area, a non-expert or a friend, influence the reader of the advertisement. Furthermore, the study analyzed how the certainty level of the UG advertisement influences the person viewing the ad. The study showed that for the friend source a high certainty message was more persuasive. However, regarding the certainty no significant results were found for the expert and non-expert. Further, the type of the source had a considerable impact on persuasion. Someone that we personally know (e.g., a friend) was rated most positive for all analyzes variables. This shows that with the rising usage of social media there are great opportunities for new effective advertising strategies that could include a new type of an endorser – friends.