Creación del área de ventas y mercadeo para Industrias Leader Ltda.

El departamento de mercadeo y ventas es fundamental en una empresa debido a que es el encargado de desarrollar e implementar estrategias que satisfagan las necesidades y requerimientos del cliente. Es aquí donde más se puede ver reflejado el aumento de las ventas de la empresa. El servicio al cliente, la relación con el mismo y el acompañamiento, es un tema muy importante a tratar, tanto para atraer a nuevos clientes como también para conservar a los clientes actuales. Este trabajo se desarrolló con base en la problemática de la creciente pérdida de clientes de la empresa Leader Ltda., y tiene como objetivo diseñar y crear un plan de mercadeo y ventas para la misma. Por medio de un estudio no experimental, descriptivo e interpretativo  se enfocó en diferentes análisis internos y externos de la compañía para poder desarrollar un plan de acción que se pueda implementar en la compañía.

DISEÑO DE UN GEOPORTAL PARA ANALIZAR LAS INICIATIVAS DE DESARROLLO RURAL LEADER EN EXTREMADURA

En Europa se están gestionando Políticas de Desarrollo Rural desde el año 1991 bajo el amparo de la Iniciativa LEADER. En este proyecto se ha diseñado un Geoportal para visualizar las Iniciativas LEADER de Desarrollo Rural en Extremadura. Para su elaboración se utilizó MapServer que facilita la introducción de las variables físicas, demográficas, económicas, equipamientos y las inversiones por medidas en una base de datos  cartográfica y alfanumérica a escala municipal. El diseño de dicho Geoportal permite, por una parte, analizar el impacto de este tipo de políticas en los últimos dieciséis años, así como establecer su contribución a la mejora de las condiciones de vida de la población rural, sin duda, objetivo principal de estas iniciativas. Y, por otra parte, facilita la consulta pública de los datos sin coste alguno para el usuario, al estar disponible en software SIG Libre.Palabras clave: Europa, LEADER Iniciativa, SIG, software libre, MapServer.ABSTRACTIn Europe, Rural Development Policy since 1991 has been managed under the auspices of the LEADER Initiative. In this project a Geoportal has been designed to visualize rural development under the LEADER Initiatives. MapServer has been used for elaboration and the physical, demographic, economic, equipment and investment measures have been introduced in an alphanumeric and cartographic database to municipal scale. The design of the Geoportal allows the impact of the policies over the last 16 years to be analyzed, as well as to determine their impact on improving the living conditions of the rural population, without a doubt the main objective of these initiatives. Moreover, it allows inspection of the data at no cost to the user via free Open Source GIS software.Key Words: Europe, LEADER Initiative, GIS, Open Source, MapServer.

Analisi e progettazione di un nuovo magazzino automatico all'interno di un'azienda leader internazionale nell'impiantistica industriale: il caso Sacmi

La tesi è basata sul dimensionamento e l’analisi degli articoli che possono andare all’interno di un nuovo magazzino. Il progetto nasce dalla necessità di espandere il centro di stoccaggio attuale. Verranno costruiti un magazzino Autostore, una struttura più compatta ed efficiente nello stoccaggio della merce, ed un nuovo magazzino pallet servito da traslo elevatori. Dato che i materiali all’interno dell’Autostore devono essere stoccati all’interno di cassette più piccole rispetto ad un pallet, è stato necessario stimare il numero di articoli idonei a questo tipo di stoccaggio sia dal punto di vista del peso che dal punto di vista volumetrico, dato che di solo un 30% dei codici si è a conoscenza delle dimensioni. L’analisi si è sviluppata tramite stime in base a quanti codici siano presenti all’interno dei pallet e la loro quantità al suo interno. Da questa stima si sono ricavate tre categorie, verde, arancione e rossa che identificano se i materiali risultano idonei oppure no. I primi sono quelli che possono andare all’interno dell’Autostore, i secondi risultano essere border line, mentre i terzi non possono andare all’interno sicuramente. Degli articoli in esame sono state estratte anche le giacenze medie nei 3 anni passati, in modo tale da dimensionare adeguatamente i magazzini, le entrate merci, così da vedere quante baie di carico sono necessarie e le varie tipologie di movimento legate ai prelievi e le tempistiche di prelievo per ogni baia di scarico, in modo tale da valutare le minime prestazioni che il nuovo magazzino deve soddisfare. Sono stati calcolati anche dei flussi di materiale, uscente ed entrante dall’azienda, in modo tale da individuare la posizione ottimale del nuovo centro di stoccaggio. Infine sono state dimensionate e costificate le due soluzioni: quella Autostore che può ospitare tutti gli articoli della categoria verde, di cui sono stati sviluppati due scenari, mentre quella del magazzino automatico pallet che contiene le altre due categorie.

studio ed ottimizzazione del modello di valutazione del rapporto fra risorse ed obiettivi di consegna in un’azienda leader nel settore del packaging farmaceutico e cosmetico

Il presente elaborato di tesi riguarda uno studio che è stato portato avanti durante il tirocinio curriculare svolto nell’ufficio Engineering di Marchesini Group S.p.A., azienda leader nella produzione di macchine automatiche per il packaging di prodotti farmaceutici e cosmetici. Dopo aver riscontrato alcune criticità nelle modalità con le quali vengono attualmente pianificate e gestite le risorse appartenenti ai team produttivi e con le quali vengono valutati i carichi di lavoro, si sono elaborati dei modelli e degli strumenti che permettono di migliorare ed ottimizzare l’assegnazione delle risorse ai gruppi e di visualizzare in tempo reale la distribuzione dell’impegno di lavoro dei reparti in relazione alla disponibilità in produzione. Le proposte supportano il trend dell’attuale contesto produttivo di garantire un elevato livello di servizio al cliente rispettandone le richieste e i tempi stabiliti. Difatti, un’assegnazione corretta delle risorse in produzione consente di ridurre i ritardi e le inefficienze e, di conseguenza, di migliorare i lead time. In aggiunta, una correlazione chiara e strutturata fra le risorse e gli obiettivi raggiungibili permette di conseguire con maggiore sicurezza i risultati economici stabiliti, evitando di perdere parte del valore potenzialmente collaudabile.

The Putative Leishmania Telomerase Rna (leishter) Undergoes Trans-splicing And Contains A Conserved Template Sequence.

Telomerase RNAs (TERs) are highly divergent between species, varying in size and sequence composition. Here, we identify a candidate for the telomerase RNA component of Leishmania genus, which includes species that cause leishmaniasis, a neglected tropical disease. Merging a thorough computational screening combined with RNA-seq evidence, we mapped a non-coding RNA gene localized in a syntenic locus on chromosome 25 of five Leishmania species that shares partial synteny with both Trypanosoma brucei TER locus and a putative TER candidate-containing locus of Crithidia fasciculata. Using target-driven molecular biology approaches, we detected a ∼2,100 nt transcript (LeishTER) that contains a 5' spliced leader (SL) cap, a putative 3' polyA tail and a predicted C/D box snoRNA domain. LeishTER is expressed at similar levels in the logarithmic and stationary growth phases of promastigote forms. A 5'SL capped LeishTER co-immunoprecipitated and co-localized with the telomerase protein component (TERT) in a cell cycle-dependent manner. Prediction of its secondary structure strongly suggests the existence of a bona fide single-stranded template sequence and a conserved C[U/C]GUCA motif-containing helix II, representing the template boundary element. This study paves the way for further investigations on the biogenesis of parasite TERT ribonucleoproteins (RNPs) and its role in parasite telomere biology.

Trypanosoma cruzi: evaluation of (-)-cubebin derivatives activity in the messenger RNAs processing

No fully effective treatment has been developed since the discovery of Chagas` disease. Since drug-resistant Trypanosoma cruzi strains are occurring and the current therapy is effective in the acute phase but with various adverse side effects, more studies are needed to characterize the susceptibility of T. cruzi to new drugs. Pre-mRNA maturation in trypanosomatids occurs through a process called trans-splicing, which is unusual RNA processing reaction, and it implies the processing of polycistronic transcription units into individual mRNAs; a short transcript spliced leader (SL RNA) is trans-spliced to the acceptor pre-mRNA, giving origin to the mature mRNA. Cubebin derivatives seem to provide treatments with less collateral effects than benznidazole and showed similar or better trypanocidal activities than benznidazole. Therefore, the cubebin derivatives ((-)-6,6`-dinitrohinokinin (DNH) and (-)-hinokinin (HQ)) interference in the mRNA processing was evaluated using T. cruzi permeable cells (Y and BOL (Bolivia) strains) following by RNase protection reaction. These substances seem to intervene in any step of the RNA transcription, promoting alterations in the RNA synthesis, even though the RNA processing mechanism still occurs. Furthermore, HQ presented better activity against the parasites than DNH, meaning that BOL strain seems to be more resistant than Y.

The effects of Australian tall poppy attitudes on American value based leadership theory

A survey study of twenty-two Australian CEOs and their subordinates assessed relationships between Australian leader motives, Australian value based leader behaviour, subordinate tall poppy attitudes and subordinate commitment, effectiveness, motivation and satisfaction (CEMS). On the whole, the results showed general support for value based leadership processes. Subsequent regression analyses of the second main component of Value Based Leadership Theory, value based leader behaviour, revealed that the collectivistic, inspirational, integrity and visionary behaviour sub-scales of the construct were positively related with subordinate CEMS. Although the hypothesis that subordinate tall poppy attitudes would moderate value based leadership processes was not clearly supported, subsequent regression analyses found that subordinate tall poppy attitudes were negatively related with perceptions of value based leader behaviour and CEMS. These findings suggest complex relationships between the three constructs, and the proposed model for the Australian context is accordingly amended. Overall, the research supports the need to consider cultural-specific attitudes in management development.

Emotion and attribution of intentionality in leader–member relationships

In this article, we present a model of emotions and attributions of intentionality within the leader–member relationship. The model is predicated on two central ideas. The first is that leadership is intrinsically an emotional process, where leaders display emotion and attempt to evoke emotion in their members. The second is that leadership is a process of social interaction and is therefore appropriately defined in terms of social, psychological theories such as the attribution theory. Our focus is on the perspective of members, not the leaders. Specifically, members' attributions about their leader's intentions influence how the members evaluate, interpret, and eventually label the leader's influence attempts as either “true” or “pseudo” transformational leadership. These attributions are determined by and themselves influence the members' emotions. We describe each of the elements of the model and conclude with a discussion of the implications of the model for theory, research, and practice.

Studies of Cognition and Emotion in Organisations: Attribution, Affective Events, Emotional Intelligence and Perception of Emotion

This article details the author’s attempts to improve understanding of organisational behaviour through investigation of the cognitive and affective processes that underlie attitudes and behaviour. To this end, the paper describes the author’s earlier work on the attribution theory of leadership and, more recently, in three areas of emotion research: affective events theory, emotional intelligence, and the effect of supervisors’ facial expression on employees’ perceptions of leader-member exchange quality. The paper summarises the author’s research on these topics, shows how they have contributed to furthering our understanding of organisational behaviour, suggests where research in these areas are going, and draws some conclusions for management practice.

The role of affect, fairness, and social perception in team member exchange

Accumulating evidence suggests that Team-member exchange (TMX) influences employee work attitudes and behaviours separately from the effects of leader-member exchange (LMX). In particular, little is known of the effect of LMX differentiation (in-group versus out-group) as a process of social exhange that can, in turn, affect TMX quality. To explore this phenomenon, this chapter presents a multi-level model of TMX in organizations, which incorporates LMX differentiation, team identification, team member affect at the individual level, and fairness of LMX differentiation and affective climate at the group-level. We conclude with a discussion of the implications of our model for theory, research, and practice.

Effect of self-monitoring and national culture on follower perceptions of personal charisma and charismatic message

In this paper, a theory of charismatic relationships is examined with reference to the follower's personal characteristics. It is argued that a leader's charismatic message and personal charisma occupy different roles for individuals who vary in national culture and level of self-monitoring. In an empirical test of the theory, 387 undergraduates of Chinese and Australian cultural backgrounds completed self-monitoring and charismatic leadership instruments. High self-monitors placed more importance on personal charisma than the charismatic message. Chinese participants relied more than the Australians on the charismatic message, although this preference depended on self-monitoring orientation. These results indicate the influence of both individual-and cultural-level variables on leader-member relationships, and the need to consider these effects in future developments of a theory of charismatic leadership.

Social identity and self-categorization processes in organizational contexts

Although aspects of social identity theory are familiar to organizational psychologists, its elaboration, through self-categorization theory, of how social categorization and prototype-based depersonalization actually produce social identity effects is less well known. We describe these processes, relate self-categorization theory to social identity theory, describe new theoretical developments in detail, and show how these developments can address a: range of organizational phenomena. We discuss cohesion and deviance, leadership, subgroup and sociodemographic structure, and mergers and acquisitions.

Francoist Primary education: the schoolbook as an instrument of child indoctrination

The Francoist rule, mainly in its first decades, exerted a strong control upon education, which was left in the hands of the Catholic nationalist. Innumerous children`s schoolbooks were published driven by strong patriotic and religious bias. The authors aimed to shape the children`s minds based on the premises that supported the regimen: authority, hierarchy, order, abeyance, fear and devotion to God and the leader Francisco Franco. This paper analyzes the content of the elementary education books and shows how they were important instruments of child indoctrination marked by intolerance. The content and the images of the books contributed to construct an excluding national identity based on a heightened Catholic patriotism, stimulated heroism, martyrdom, child sacrifice, and hatred for the enemies of the religion and of ""mother Spain"".

A social identity theory of leadership

A social identity theory of leadership is described that views leadership as a group process generated by social categorization and prototype-based depersonalization processes associated with social identity. Group identification, as self-categorization, constructs an intragroup prototypicality gradient that invests the most prototypical member with the appearance of having influence; the appearance arises because members cognitively and behaviorally conform to the prototype. The appearance of influence becomes a reality through depersonalized social attraction processes that make followers agree and comply with the leader's ideas and suggestions. Consensual social attraction also imbues the leader with apparent status and creates a status-based structural differentiation within the group into leader(s) and followers, which has characteristics of unequal status intergroup relations. In addition, a fundamental attribution process constructs a charismatic leadership personality for the leader, which further empowers the leader and sharpens the leader-follower status differential. Empirical support for the theory is reviewed and a range of implications discussed, including intergroup dimensions, uncertainty reduction and extremism, power, and pitfalls of prototype-based leadership.

Papillomavirus research update: highlights of the Barcelona HPV 2000 international papillomavirus conference

The 18th international papillomavirus conference took place in Barcelona, Spain in July 2000. The HPV clinical workshop was jointly organised with the annual meeting of the Spanish Association of Cervical Pathology and Colposcopy. The conference included 615 abstracts describing ongoing research in epidemiology, diagnosis/screening, treatment/prognosis, immunology/human immunodeficiency virus, vaccine development/trials, transformation/progression, replication, transcription/translation, viral protein functions, and viral and host interactions. This leader summarises the highlights presented at the conference (the full text of the abstracts and lectures can be found at www.hpv2000.com). Relevant material in Spanish can be found at www.aepcc. org.