Love letters to the future

Carta-vídeo mostrada no evento Love Letters to the Future, realizado em Copenhague no dia 13/12, com leitura de mensagens para as gerações que estarão no planeta em 100 anos

Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market

Increasing competition caused by globalization, high growth of some emerging markets and stagnation of developed economies motivate Consumer Packaged Goods (CPGs) manufacturers to drive their attention to emerging markets. These companies are expected to adapt their marketing activities to the particularities of these markets in order to succeed. In a country classified as emerging market, regions are not alike and some contrasts can be identified. In addition, divergences of marketing variables effect can also be observed in the different retail formats. The retail formats in emerging markets can be segregated in chain self-service and traditional full-service. Thus, understanding the effectiveness of marketing mix not only in country aggregated level data can be an important contribution. Inasmuch as companies aim to generate profits from emerging markets, price is an important marketing variable in the process of creating competitive advantage. Along with price, promotional variables such as in-store displays and price cut are often viewed as temporary incentives to increase short-term sales. Managers defend the usage of promotions as being the most reliable and fastest manner to increase sales and then short-term profits. However, some authors alert about sales promotions disadvantages; mainly in the long-term. This study investigates the effect of price and in-store promotions on sales volume in different regions within an emerging market. The database used is at SKU level for juice, being segregated in the Brazilian northeast and southeast regions and corresponding to the period from January 2011 to January 2013. The methodological approach is descriptive quantitative involving validation tests, application of multivariate and temporal series analysis method. The Vector-Autoregressive (VAR) model was used to perform the analysis. Results suggest similar price sensitivity in the northeast and southeast region and greater in-store promotion sensitivity in the northeast. Price reductions show negative results in the long-term (persistent sales in six months) and in-store promotion, positive results. In-store promotion shows no significant influence on sales in chain self-service stores while price demonstrates no relevant impact on sales in traditional full-service stores. Hence, this study contributes to the business environment for companies wishing to manage price and sales promotions for consumer brands in regions with different features within an emerging market. As a theoretical contribution, this study fills an academic gap providing a dedicated price and sales promotion study to contrast regions in an emerging market.

Referral letters in oral medicine: an approach for the general dental practitioner

The aim of this study was to analyze the contents of referral letters related to clinical history and reason for consultation. A total of 236 consecutive referral letters were evaluated. Analysis of the referral letters was based on key items concerning patient identification. chief complaint, previous consultation. laboratory investigation and use of drugs for the chief complaint. A database was organized (Epinfo 6.04) and the chi (2) test (a = 0.05) was applied to the results. of the 800 files examined. only 30%, (236) had a referral letter. of the 236 referral letters. 67% were from dentists, 22% from physicians and 11% from unidentified professionals. Patient age did not appear in 70%, of the letters and the chief complaint was mentioned only in 55%. The letters had no details such as description of the oral lesion (80%), anatomical site (34%), size (99%), symptoms (83%), or period of evolution (92%). Clinical diagnosis was not included in 84% of the letters. Less than 5% of the referral letters contained information about previous consultation and laboratory investigation. The chi (2) test showed significant differences for ail items of the referral letter. Referral letters did not satisfy minimal requirements about clinical history or reason for consultation. leading to failed communication among professionals. Based on this study, we suggest that standard letters are important to improve the quality of the letters, reducing the rate of omission of relevant items.

Referral letters in oral medicine: standard versus non-standard letters

Usually referral letters are the only means of communication between general practitioners and specialists in the health area. However, they are inadequate if important basic data are omitted. The aim of this study was to compare the content of standard and non-standard letters. A total of 1956 files from the Oral Medicine Service were consecutively evaluated (March 1996 to September 2000). Key items were considered for analysis and the results were stored in a database using the Epinfo 6.04 program. The X-2 test (a=0.05) was applied to the results. of the 1956 files examined, 34% (662) had a referral letter, 31% of them being standard letters and 69% non-standard letters. Most standard letters (87%) were from professionals of public health institutions. Most percent discrepancies between standard and non-standard letters were observed for patient address (14.90 vs 1.32%), patient age (54.81 vs 9.47%), chief complaint (32.21 vs 8.37%), fundamental lesion (29.33 vs 13.66%), and symptoms (27.81 vs 15.42%,,). Statistically significant differences were observed for patient age, professional referring the patient, chief complaint, and site of the lesion. The quality and quantity of the information differed significantly between the two types of letters. The standard letters were more complete and contained information commonly absent in the non-standard letters. We suggest the use of standard letters for improving the quality of communication among professionals.

Surveillance on the light-front gauge-fixing Lagrangians

In this work we propose two Lagrange multipliers with distinct coefficients for the light-front gauge that leads to the complete (non-reduced) propagator. This is accomplished via (n · A)2 + (∂ · A) 2 terms in the Lagrangian density. These lead to a well-defined and exact though Lorentz non invariant light-front propagator.

Quantum gauge boson propagators in the light front

Gauge fields in the light front are traditionally addressed via, the employment of an algebraic condition n·A = 0 in the Lagrangian density, where Aμ is the gauge field (Abelian or non-Abelian) and nμ is the external, light-like, constant vector which defines the gauge proper. However, this condition though necessary is not sufficient to fix the gauge completely; there still remains a residual gauge freedom that must be addressed appropriately. To do this, we need to define the condition (n·A) (∂·A) = 0 with n·A = 0 = ∂·A. The implementation of this condition in the theory gives rise to a gauge boson propagator (in momentum space) leading to conspicuous nonlocal singularities of the type (k·n)-α where α = 1, 2. These singularities must be conveniently treated, and by convenient we mean not only mathemathically well-defined but physically sound and meaningful as well. In calculating such a propagator for one and two noncovariant gauge bosons those singularities demand from the outset the use of a prescription such as the Mandelstam-Leibbrandt (ML) one. We show that the implementation of the ML prescription does not remove certain pathologies associated with zero modes. However we present a causal, singularity-softening prescription and show how to keep causality from being broken without the zero mode nuisance and letting only the propagation of physical degrees of freedom.

Derechos aduaneros vigentes en los países centroamericanos sobre las principales materias primas y productos terminados de ácidos alquilaril sulfónicos, alquilaril sulfonatos y otras sales de ácidos de alquilaril sulfónicos y lustradores-limpiadores para zapatos

Incluye Bibliografía

Erudição e ciência: as procelas de Júlio Ribeiro no Brasil oitocentista

Pós-graduação em História - FCLAS

Práticas de informação e leitura: mediação e apropriação da informação nas cartas de leitores de um jornal popular do interior de São Paulo

Pós-graduação em Ciência da Informação - FFC

Harriet P. Lynch Letters - Accession 16 - M2 (2)

The Harriet P. Lynch Letters consist of correspondence from Harriet P. Lynch to Mrs. Julian B. Salley discussing the equal pay for equal work controversy at Winthrop College (1915-1920) where certain women teachers resigned or were fired. Mrs. Salley and Mrs. Lynch served as president and vice-president respectively of the Equal Suffrage League.

Alexander Samuel Salley Letters - Accession 45 - M20 (30)

The Alexander Samuel Salley Letters consist of a 1930 letter concerning Salley’s comments on the exchange between South and North Carolina of two strips of land that led to the King’s Mountain becoming a part of South Carolina in 1772, eight years before the battle and a 1921 letter in which Salley addresses various historical songs of South Carolina and his reputation as an historian.