Sähköpostimyynnin erityispiirteet taloushallinnon näkökulmasta Case: Sanoma Magazines Finland Oy

Digitaalisten myyntikanavien käytön lisääntyminen suoramarkkinoinnissa ja kanavien tarjoamat mahdollisuudet ovat ajankohtainen aihe yritysmaailmassa. Digitalisoitumisen hyödyt yritykselle ovat myös uusi tutkimuskohde. Tutkimuksessa pyritään löytämään perinteisen ja digitaalisen kanavan erot sekä kuvaamaan sähköpostimyynnin erityispiirteet aikakauslehden tilausmyynnissä. Tutkimuksen näkökulmana on taloushallinnon kustannus-hyötytarkastelu. Tämän kvalitatiivisen tutkimuksen menetelmänä on tapaustutkimus ja kohdeyrityksenä Sanoma Magazines Finland Oy, jonka lehtituotteiden myynnin tietoja on kerätty pääasiassa havainnoimalla yrityksen eri järjestelmistä. Ilmiötä on tarkasteltu sähköiseen markkinointiin liittyvän lainsäädännön, strategia-ajattelun käsitteistön ja taloushallinnosta erityisesti kustannuslaskennan kautta. Empiriassa kuvataan kahden eri myyntikanavan myyntiprosessit. Vertailemalla eri kanavien viiden eri lehtituotteen kahden vuoden myynnin toimenpiteiden tunnuslukuja keskenään pyritään selvittämään ja kuvaamaan sähköpostimyynnin erityispiirteet.

Prostate cancer screening in Switzerland: 20-year trends and socioeconomic disparities.

BACKGROUND: Despite important controversy in its efficacy, prostate cancer (PCa) screening has become widespread. Important socioeconomic screening disparities have been reported. However, trends in PCa screening and social disparities have not been investigated in Switzerland, a high risk country for PCa. We used data from five waves (from 1992-2012) of the population-based Swiss Health Interview Survey to evaluate trends in PCa screening and its association with socioeconomic indicators. METHODS: We used multivariable Poisson regression to estimate prevalence ratios (PR) and 95% Confidence Intervals (CI) adjusting for demographics, health status, and use of healthcare. RESULTS: The study included 12,034 men aged ≥50 years (mean age: 63.9). Between 1992 and 2012, ever use of PCa screening increased from 55.3% to 70.0% and its use within the last two years from 32.6% to 42.4% (p-value <0.05). Income, education, and occupational class were independently associated with PCa screening. PCa screening within the last two years was greater in men with the highest (>$6,000/month) vs. lowest income (≤$2,000) (46.5% vs. 38.7% in 2012, PR for overall period =1.29, 95%CI: 1.13-1.48). These socioeconomic disparities did not significantly change over time. CONCLUSIONS: This study shows that about half of Swiss men had performed at least one PCa screening. Men belonging to high socioeconomic status are clearly more frequently screened than those less favored. Given the uncertainty of the usefulness of PCa screening, men, including those with high socioeconomic status, should be clearly informed about benefits and harms of PCa screening, in particular, the adverse effect of over-diagnosis and of associated over-treatment.

Fontes, reatividade e quantificação de metanol e etanol na atmosfera

In the last two decades, the use of oxygenated fuels, like methanol and ethanol, pure or in mixture with gasoline, has been growing due to benefits introduced into the air quality. In Brasil, the fraction of light duty vehicles powered by pure hydrated ethanol is estimated at about 4 million, while the remaining vehicles actually utilize a mixture (22:78 v/v) of ethanol:gasoline. As a consequence, there's a need for the availability of methods that can provide the evaluation of possible impacts of alcohol emissions in the formation of chemical species in the atmosphere, as ozone, aldehydes, carboxylic acids and so on. In this paper, methanol and ethanol are discussed in their general aspects, as well as their atmospheric sources, chemical reactivity and available methods of analysis.

Spatial and Temporal Trends in Sunshine Duration over Western Europe

This work analyzes sunshine duration variability in the western part of Europe (WEU) over the 1938– 2004 period. A principal component analysis is applied to cluster the original series from 79 sites into 6 regions, and then annual and seasonal mean series are constructed on regional and also for the whole WEU scales. Over the entire period studied here, the linear trend of annual sunshine duration is found to be nonsignificant. However, annual sunshine duration shows an overall decrease since the 1950s until the early 1980s, followed by a subsequent recovery during the last two decades. This behavior is in good agreement with the dimming and brightening phenomena described in previous literature. From the seasonal analysis, the most remarkable result is the similarity between spring and annual series, although the spring series has a negative trend; and the clear significant increase found for the whole WEU winter series, being especially large since the 1970s. The behavior of the major synoptic patterns for two seasons is investigated, resulting in some indications that sunshine duration evolution may be partially explained by changes in the frequency of some of them

Multi-sensor Simultaneous Localization and Mapping

Simultaneous localization and mapping(SLAM) is a very important problem in mobile robotics. Many solutions have been proposed by different scientists during the last two decades, nevertheless few studies have considered the use of multiple sensors simultane¬ously. The solution is on combining several data sources with the aid of an Extended Kalman Filter (EKF). Two approaches are proposed. The first one is to use the ordinary EKF SLAM algorithm for each data source separately in parallel and then at the end of each step, fuse the results into one solution. Another proposed approach is the use of multiple data sources simultaneously in a single filter. The comparison of the computational com¬plexity of the two methods is also presented. The first method is almost four times faster than the second one.

Vinte anos de efeito SERS

The Surface Enhanced Raman Scattering (SERS) effect was observed for the first time in 1974, but it was only considered a new effect three years later, hence, nearly twenty years ago. Since its discovery, a significant amount of investigations have been performed aiming at to clarify the nature of the observed enhancement, to improve the surface stability and to establish applications which nowadays range from the study of biomolecules to catalysis. Some of the more relevant aspects of this effect which have been examined across the last two decades are summarized in this paper which presents the introductory aspects of SERS alongside with several of its applications.

Catálise de transferência de fase

Since its discovery, phase transfer catalysis (PTC) has grown considerably and nowadays is one of the most versatile preparative methods. The search for new catalysts, their use in PTC asymmetric synthesis and the attempts to understand their mechanistic role are modern and exciting topics of investigation. A review on main achievements in the last two decades is presented.

The Effects of Corruption and Seigniorage on Growth and Inflation

In the last two decades, cases of corruption have been unveiled in different countries, raising public awareness and reinforcing a trend in which society expects more from their leaders. Our objective in this paper is to examine the effects of corruption and seigniorage on inflation and growth rates. The model used in this article is an extension of the model used by Huang and Wei (2006). We find interesting results and one of them is that, under some conditions, corruption has a positive impact on the growth rate. JEL classification : D73, E52, E58, E62. Keywords : Corruption; Fiscal Policy; Growth; Monetary Policy; Seigniorage.

Is Self-employment a Way to Escape from Skill Mismatches?

During the last two decades, skill mismatches have become one of the most important issues of policy concern in the EU (European Commission, 2008). Hence, the literature has stressed the necessity to reduce skill mismatches. We contribute to this literature by analyzing the impact of the transition from salaried employment to self-employment on self-reported skill mismatches. To do so, we resort to the European Community Household Panel (ECHP) covering the period 1994–2001. Using panel data, we track individuals over time and measure their self-reported skill mismatch before and after the transition. Our empirical findings indicate not only that the average self-employee is less likely to declare being skill-mismatched but also that those individuals who transit from salaried employment to self-employment reduce their probability of skill mismatches after the transition. Keywords: Self-employment, skill mismatches, salaried employment. JEL Classification: L26, J24, B23 __________________________

Hacia el liaison librarian: transformación de servicios bibliotecarios para dar apoyo a la docencia en la Universitat Oberta de Catalunya (UOC)

Es descriu la transformació esdevinguda en els últims dos anys en un dels dos grups operatius de la Biblioteca Virtual de la Universitat Oberta de Catalunya (UOC), l'equip de Serveis de Biblioteca per a l'Aprenentatge (SBA), que té com a objectiu principal el suport al procés d'aprenentatge i la docència. Es descriu en detall l'elaboració d'una carta de serveis específica per als docents, el propòsit del qual és acompanyar-los en la recerca i selecció de recursos d'aprenentatge per a les assignatures que s'imparteixen a la UOC.

Poluição química relacionada ao ar de interiores no Brasil

During the last two decades there has been increasing concern within the scientific community related to the effects of indoor air quality on health. Changes in building design devised to improve energy efficiency and new synthetic building materials have contributed to increase pollutant concentrations. These factors have generated poor air quality and caused the development of a lot of symptoms known as Sick Building Syndrome (SBS). In Brazil, there are few studies in this area, collected in this review to support researches and awareness of the need to adopt preventive measures to reach a better quality for the Indoor Environment.

Essays on pricing of risk and international linkage of Russian stock market

Last two decades have seen a rapid change in the global economic and financial situation; the economic conditions in many small and large underdeveloped countries started to improve and they became recognized as emerging markets. This led to growth in the amounts of global investments in these countries, partly spurred by expectations of higher returns, favorable risk-return opportunities, and better diversification alternatives to global investors. This process, however, has not been without problems and it has emphasized the need for more information on these markets. In particular, the liberalization of financial markets around the world, globalization of trade and companies, recent formation of economic and regional blocks, and the rapid development of underdeveloped countries during the last two decades have brought a major challenge to the financial world and researchers alike. This doctoral dissertation studies one of the largest emerging markets, namely Russia. The motivation why the Russian equity market is worth investigating includes, among other factors, its sheer size, rapid and robust economic growth since the turn of the millennium, future prospect for international investors, and a number of important major financial reforms implemented since the early 1990s. Another interesting feature of the Russian economy, which gives motivation to study Russian market, is Russia’s 1998 financial crisis, considered as one of the worst crisis in recent times, affecting both developed and developing economies. Therefore, special attention has been paid to Russia’s 1998 financial crisis throughout this dissertation. This thesis covers the period from the birth of the modern Russian financial markets to the present day, Special attention is given to the international linkage and the 1998 financial crisis. This study first identifies the risks associated with Russian market and then deals with their pricing issues. Finally some insights about portfolio construction within Russian market are presented. The first research paper of this dissertation considers the linkage of the Russian equity market to the world equity market by examining the international transmission of the Russia’s 1998 financial crisis utilizing the GARCH-BEKK model proposed by Engle and Kroner. Empirical results shows evidence of direct linkage between the Russian equity market and the world market both in regards of returns and volatility. However, the weakness of the linkage suggests that the Russian equity market was only partially integrated into the world market, even though the contagion can be clearly seen during the time of the crisis period. The second and the third paper, co-authored with Mika Vaihekoski, investigate whether global, local and currency risks are priced in the Russian stock market from a US investors’ point of view. Furthermore, the dynamics of these sources of risk are studied, i.e., whether the prices of the global and local risk factors are constant or time-varying over time. We utilize the multivariate GARCH-M framework of De Santis and Gérard (1998). Similar to them we find price of global market risk to be time-varying. Currency risk also found to be priced and highly time varying in the Russian market. Moreover, our results suggest that the Russian market is partially segmented and local risk is also priced in the market. The model also implies that the biggest impact on the US market risk premium is coming from the world risk component whereas the Russian risk premium is on average caused mostly by the local and currency components. The purpose of the fourth paper is to look at the relationship between the stock and the bond market of Russia. The objective is to examine whether the correlations between two classes of assets are time varying by using multivariate conditional volatility models. The Constant Conditional Correlation model by Bollerslev (1990), the Dynamic Conditional Correlation model by Engle (2002), and an asymmetric version of the Dynamic Conditional Correlation model by Cappiello et al. (2006) are used in the analysis. The empirical results do not support the assumption of constant conditional correlation and there was clear evidence of time varying correlations between the Russian stocks and bond market and both asset markets exhibit positive asymmetries. The implications of the results in this dissertation are useful for both companies and international investors who are interested in investing in Russia. Our results give useful insights to those involved in minimising or managing financial risk exposures, such as, portfolio managers, international investors, risk analysts and financial researchers. When portfolio managers aim to optimize the risk-return relationship, the results indicate that at least in the case of Russia, one should account for the local market as well as currency risk when calculating the key inputs for the optimization. In addition, the pricing of exchange rate risk implies that exchange rate exposure is partly non-diversifiable and investors are compensated for bearing the risk. Likewise, international transmission of stock market volatility can profoundly influence corporate capital budgeting decisions, investors’ investment decisions, and other business cycle variables. Finally, the weak integration of the Russian market and low correlations between Russian stock and bond market offers good opportunities to the international investors to diversify their portfolios.

ACM/IEEE Curricula ja tietotekniikan osaston kandidaatin tutkinnon vertailu, arviointi ja soveltaminen

Tietotekniikan käyttö on yleistynyt sekä yritysmaailmassa että kotikäytössä viimeisen kahden vuosikymmenen aikana. Tietotekniikan opetuksen ajanmukaisuus onkin tärkeää, jotta yritykset saisivat palkattua tarpeitaan vastaavia tietotekniikan ammattilaisia. Tässä kandidaatintyössä perehdytään ACM/IEEE:n opetussuunnitelmiin vertailemalla ja arvioimalla niitä Lappeenrannan teknillisen yliopiston tietotekniikan kandidaatin tutkintoon. Työssä tehtävä vertailu ja arviointi pohjautuvat kirjallisuuteen sekä haastatteluihin Lappeenrannan teknillisen yliopiston tietotekniikan osastolla.

The single principle of compositional data analysis, continuing fallacies, confusionsand misunderstandings and some suggested remedies

In any discipline, where uncertainty and variability are present, it is important to haveprinciples which are accepted as inviolate and which should therefore drive statisticalmodelling, statistical analysis of data and any inferences from such an analysis.Despite the fact that two such principles have existed over the last two decades andfrom these a sensible, meaningful methodology has been developed for the statisticalanalysis of compositional data, the application of inappropriate and/or meaninglessmethods persists in many areas of application. This paper identifies at least tencommon fallacies and confusions in compositional data analysis with illustrativeexamples and provides readers with necessary, and hopefully sufficient, arguments topersuade the culprits why and how they should amend their ways

Efficiency and Equity in Learning Communities and schools

Traditionally, school efficiency has been measured as a function of educational production. In the last two decades, however, studies in the economics of education have indicated that more is required to improve school efficiency: researchers must explore how significant changes in school organization affect the performance of at-risk students. In this paper we introduce Henry Levin’s adoption of the X-efficiency approach to education and we describe the efficient and cost-effective characteristics of one Learning Communities Project School that significantly improved its student outcomes and enrollment numbersand reduced its absenteeism rate to zero. The organizational change that facilitatedthese improvements defined specific issues to address. Students’ school success became the focus of the school project, which also offered specific incentives, selected teachers, involved parents and community members in decisions, and used the most efficient technologies and methods. This case analysis reveals new two elements—family training and community involvement—that were not explicit parts of Levin’s adaptation. The case of the Antonio Machado Public School should attract the attention of both social scientists and policy makers