Reestruturação recente da indústria petroquímica: análise Brasil-Mundo do processo de integração vertical

Este estudo analisa o desenvolvimento do processo de integração vertical na indústria petroquímica brasileira a partir da década de 90, focando nos determinantes para este movimento e confrontando com o mesmo processo adotado em grandes empresas mundiais da indústria

A indústria criativa de games no Brasil

The games are a worldwide fever, since 80's is becoming more popular and featured in the media, in the culture and economy. The sector fits in creative economy, a sector of economy that is growing gaining prominence for being a driver for economic, cultural and environmental development. The producing process, competition and logic of cultural games industry differ from traditional economy. The article seeks to show what is necessary to the game industry be able to establish and remain on the market, and what is the obstacles that this industry will face in Brazil, a potential creative economy country

Estratégias Produtivas e Tecnológicas das empresas da Indústria Farmacêutica do Brasil e da Índia: um exame a partir de indicadores aplicados aos fluxos de comércio exterior

This work aims to evaluate the different trajectories in terms of production structure, technological capabilities and performance in international trade of pharmaceutical industries in Brazil and India. For this, we build international trade indicators, based on data provided by the COMTRADE, the UN database for trade. Through the indicators, it is observed that the countries have different results in the catch-up process of the pharmaceutical industry. India has built a productive structure strongly based on generic drugs, with which it is able to greatly meet domestic demand and export to many countries worldwide. Brazil remains in a position of dependence of foreign production, with a high level of imports and exports to the region of Latin America

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

O desenvolvimento da indústria farmacêutica no Brasil e na Índia: um estudo comparativo

The article shows how the development of the pharmaceutical industry in Brazil and India occurred, and why the industry in these two countries, which until the 1970s were much alike, today show significant differences. The historical analysis of the trajectories of the industries in both countries showed that the Indian industry has a higher technological content, due to, among others, the efficiency of public policies implemented since the 1970s, which were aimed at improving not only production, but also the technological development.

Espanha e Brasil na construção da participação democrática: clivagens e consensos

The article searches to launch some analyses and investigations on the historical reach of produced participative processes in Spain and Brazil. Evidently, both the processes if had uncurled in historical, social, economic contexts and distinct politicians, but, exactly thus, keep some approaches that we intend to give prominence in the present article. For example, the popular mobilization in the two presented cases after occurred a long period of not attendance of social demands socials. In the same way, the processes of democratic renewal of both are related with historical landmarks “end of the Cold War” and the dismantlement of the Walfare State that introduced new rationalists in the relation between governing and governed dynamic, over all in the coinage and offer of public politics. How much to the dismantlement of the Welfare State, we present, still, that in the case of Spain it provoked consequences in the modus operandi of the formularization process and implementation of public politics. It occurred, in other words, a decentralization of its formulator power to decide arrangement of public politics that started to count on the participation of social actors in the called relational city (BECERRA, 2011). In the case of Brazil, the dictatorial period (1964-1985), the fast urban growth and the generation of precarious peripheries in the main cities, the distension and the Constituent (1986-1988) had generated the enough forces of pressure so that, gradually, if it incorporated the participative arrangement in the power to decide process. We identify that in both the cases, kept the had ratios, the instauration of a critical scene of suppression/absence of formulated public politics from an interface with the social movements were the propeller spring of the transformations in the power to decide mechanisms of formularization and implementation of public politics.

A construção da participação democrática na província da Catalunha (Espanha) e no Brasil: clivagens e consensos

The article searches to launch some analyses and investigations on the historical reach of produced participative processes in Spain and Brazil. Evidently, both the processes if had uncurled in historical, social, economic contexts and distinct politicians, but, exactly thus, keep some approaches that we intend to give prominence in the present article. For example, the popular mobilization in the two presented cases after occurred a long period of not attendance of social demands socials. In the same way, the processes of democratic renewal of both are related with historical landmarks “end of the cold war” and the dismantlement of the State of well-being that introduced new rationalists in the relation between governing and governed dynamic, over all in the coinage and offer of public politics. How much to the dismantlement of the State of social welfare, we present, still, that in the case of Spain occurred a decentralization of its formulator power to decide arrangement of public politics that started to count on the participation of social actors in the called relational city (BECERRA, 2011). In the case of Brazil, the dictatorial period (1964-1985), the fast urban growth and the generation of precarious peripheries in the main cities, the distension and the Constituent (1986-1988) had generated the enough forces of pressure so that, gradually, if it incorporated the participative arrangement in the power to decide process. We identify that in both the cases, kept the had ratios, the instauration of a critical scene of suppression/absence of formulated public politics from an interface with the social movements were the propeller spring of the transformations in the power to decide mechanisms of formularization and implementation of public politics.

A formação de professores de espanhol língua estrangeira (Ele) no Brasil e de português língua estrangeira (Ple) na Argentina: identidade(s) em processo de construção e reconstrução

Bajo la perspectiva discursiva, específicamente francesa y según estudios realizados por Hall (2002), Souza Santos (2005) entre otros, que están analizando el concepto de identidad, como los estudios de Celada (2002, 2009, 2010), Serrani (1997, 2003, 2005) y Zoppi-Fontana (2009), con relación al proceso de enseñanza y aprendizaje de Lengua Extranjera, verificamos que la construcción de la identidad se da en proceso de constante reconfiguración, visto que aprender otra lengua implica entrar en contacto con otros modos de ver y de nombrar el mundo, y de este modo es necesario “desplazarse” de sí mismo y reconfigurarse con relación a otro(s) hablante(s) de esta nueva lengua a ser aprendida. En nuestro caso se trata de aprender y enseñar lenguas próximas: portugués y español, con rasgos lingüístico-discursivos de aproximaciones y de distanciamientos. Para tanto, este estudio preliminar tiene como objetivos: verificar como acontece actualmente la constitución de la(s) identidad(es) en el proceso de enseñanza y aprendizaje de Español Lengua Extranjera (ELE) en Brasil y de Portugués Lengua Extranjera (PLE) en Argentina, en especial en la formación del profesor de estas lenguas; observar contextos de enseñanza y aprendizaje, los que posibilitan la inserción del profesor de Portugués (PLE) en Argentina y del profesor de Español (ELE) en las regiones enfocadas, considerando las Leyes brasileña y argentina que determinan la oferta de la enseñanza de las referidas lenguas: Ley 26.468, de enero de 2009, que determina la oferta obligatoria del Portugués en Argentina y la Ley no. 11.161, de agosto de 2005, sobre la enseñanza de la Lengua Española en Brasil. La metodología, de tipo interpretativista, presupone como instrumentos la realización de análisis de las Leyes que promueven la enseñanza de ELE en Brasil y de PLE en Argentina, así como de entrevistas, preguntas e análisis de los datos levantados.

Provocação para um resgate na construção das relações literárias Brasil/Alemanha

The present article starts from the initial consideration that, in the perspective of the investigations of the Brazil/Germany literary relations, not always the study of the presence of Brazilian literary works in Germany has been receiving sufficient attention in Brazil. Initially, the natural existence of mental paths is signalized. This fact, in a way, guides the general lines of the critical Brazilian thought in the consideration of aspects of the cultural and literary dialog here in question. This consideration favors the movement that goes from Germany to Brazil, which doesn’t give enough space for the study of the opposite movement. Finally, some historical literary elements are presented, which can base deeper studies of the literary relations Brazil/Germany in the sense that here is intended to be rescued, i.e., the one that goes from South America to Europe.

Deutsche Welle Brasil: construção da notícia e representação social

Zusammenfassung: In dieser Studie wurde untersucht, wie Nachrichten, die vom Nachrichtenportal Deutsche Welle in portugiesischer Sprache veröffentlicht werden, produziert werden und inwieweit sie Brasilien und Deutschland bezüglich kulturellen, politischen und wirtschaftlichen Aspekten repräsentieren. Der staatliche deutsche Auslandsrundfunk zeichnet sich durch seine internationale Reichweite aus und schafft Dialoge zwischen Deutschland und anderen Nationen. Angesichts der Schnittstelle zwischen Journalismus und Internet, haben wir uns auf den Sender Deutsche Welle, und dort vor allem auf die brasilianische Nachrichtenredaktion fokussiert. Dadurch war es möglich, den Kontext, in dem der analysierte journalistische Inhalt produziert wird, genau zu verstehen. Die Nachrichten wurden über einen Zeitraum von einer Woche im Portal gesammelt und anschließend einer quantitativen und qualitativen Inhaltsanalyse unterzogen (BARDIN, 2009). Die Ergebnisse zeigen, wie die Inhalte beide Länder repräsentieren und gleichzeitig die Redaktionsstrategie des Senders bestätigt wird. In Anbetracht des Effekts, den die Nachrichten und die übermittelte Repräsentation der beiden Länder in den Beiträgen auf die Meinungsbildung der Zielgruppe haben könnten, trägt diese Studie zum wissenschaftlichen Verständnis im journalistischen Bereich bei und regt zu weitere Studien über die Deutsche Welle an

Reflexões sobre a variação terminológica na lexicografia corrente no Brasil e a construção das bases teórico-metodológicas para o dicionário de lexicografia brasileira

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo sobre os determinantes do investimento na indústria de transformação brasileira: análise setorial para o período de 1996 a 2012

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O paraíso atrasado: a construção do rural no Brasil através do imaginário geográfico

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O movimento homossexual no Brasil: construção da identidade, eventos e visibilidade mediática

The lesbian and gay movement has organized itself in Brazil with the goal of creating and making its sexual identity stronger, as well as fighting for its rights and against any homophobic act. This paper analyses the homosexual movement and its relation to building its own identity, as a fighting force. We emphasize the relevance of the manifestation events, such as the LGBT pride parade and, in Bauru, the diversity parade, events that not only provide visibility to the topic, with the presence of the media, but also, represent the voice of these people who search for their citizenship rights.

Contribuição da Teoria Ator-Rede (T A-R) para o estudo da construção do conhecimento geográfico: uma leitura da introdução da New Geography no Brasil através da Sociologia das Associações

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)