Distribution strategies for the base of the pyramid: an exploratory study in Brazil

Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack of infrastructure and high transportation costs are some of the distribution challenges companies face in poorer regions. The literature concerning the Base of the Pyramid (BoP) is still recent and only after the seminal article by Prahalad and Hart (2002), it evolved into many different management perspectives. However, there is a lack of researches concerning distribution strategies to the BoP. Therefore, the main objective of this research is to identify, in the perception of executives working in the market, the conditions associated to a satisfactory distribution for the BoP market in Brazil and to build a substantive theory that helps to shed light to the understanding of the distribution phenomenon adopted by consumer goods companies to reach the BoP market in Brazil. In order to accomplish the objectives of this thesis, a grounded theory methodology (Glaser; Strauss, 1967; Corbin; Strauss, 2008) was used. This approach helped to identify the channel strategies used by local and global companies in the market. Many techniques for data collection were applied. The most important one was in-depth interviews with 26 executives from 24 different consumer goods companies in Brazil. Among the companies there were small, medium and large enterprises; which were also grouped as manufacturers, distributors and retailers. Furthermore, secondary data were examined to identify business strategies to reach BoP and map global distribution initiatives. A database from a consumer panel was also used to analyze what and where BoP consumers purchase non-durable goods. It was verified that small and traditional retailing is a very strong format in BoP markets and in the Northern/Northeastern regions. Cash & Carry is a format that is growing a lot. On the other hand, hypermarkets are not very used by low income population. The results suggest that three major categories are associated to a satisfactory distribution: (a) willingness, which means the effort, knowledge and enthusiasm a firm has to operate at BoP markets; (b) well-done execution, which is related to designing correctly the marketing channel and operating efficiently in an environment full of obstacles, such as lack of infrastructure, capillarity, lack of safety, regional differences and informality, and (c) relationship, which was perceived to be friendlier and essential at BoP markets, since it is very difficult for manufacturers to reach the entire market alone. It is more likely to have a satisfactory distribution when manufacturers establish strong relationships in the marketing channel. Besides, small retailers have a perception of isolation and expect a higher level of relationship. These major categories explain also the competitive advantage that local companies have in relation to MNCs and large companies. Despite of the limitations of an exploratory study, it is expected that this thesis will contribute to the BoP knowledge as well as to the identification of the peculiarities of distribution in BoP markets.

Eco-eficiencia e eco- efetividade como direcionadores de geração de valor em projetos

Este trabalho objetivou utilizar a metodologia de análise clínica para verificar se as empresas multinacionais com operação no Brasil aplicam os conceitos de eco-eficiência e eco-efetividade como direcionadores de valor para a aprovação de projetos. A metodologia geração de valor sustentável para o acionista desenvolvida por Hart e Milstein (2003) foi escolhida para ser a base da análise clínica. A análise clínica foi realizada em empresa multinacional listada entre as 500 maiores empresas do mundo e apontada como melhores práticas pelo índice de sustentabilidade Dow Jones, da bolsa de valores dos Estados Unidos da América. A análise clínica demonstrou que a empresa incorpora em sua política de aprovação de projetos de investimento os conceitos de sustentabilidade ambiental, sendo eficiente para a maioria dos aspectos de verificação com base na geração de valor sustentável para o acionista, sendo falha apenas na análise do ciclo de vida dos produtos.

Competição política faz bem à saúde? : evidências dos determinantes e dos efeitos da privatização dos serviços de saneamento básico no Brasil

Esta tese analisou os determinantes e os efeitos da privatização dos serviços de saneamento básico no Brasil (abastecimento de água e coleta de esgoto). Em relação aos seus determinantes, as evidências são consistentes com a hipótese de que as privatizações foram adotadas como estratégias políticas, com o propósito de reduzir a discricionariedade de eventual sucessor político, o que se depreende da maior probabilidade de privatização à medida que eleva o risco eleitoral. Estratégia análoga é a redução do escopo de atuação dos governos estaduais, apontada pela maior probabilidade de privatização em municípios nos quais os prefeitos não pertencem a partidos da coligação dos governadores de seus estados. Em relação aos efeitos da privatização sobre indicadores epidemiológicos (morbidade e mortalidade) e de acesso, foram comparadas duas modalidades de provisão privada: provisão centralizada (regional), que pode gerar ganhos de escala; e provisão descentralizada (local), que pode resultar em maior controle social e redução dos custos de monitoramento. Os resultados indicam que o modelo de provisão privada descentralizada resultou em menor incidência de morbidade e de mortalidade. Como esses indicadores refletiriam os efeitos sobre a qualidade dos serviços, o resultado contradiz a hipótese de existência de um trade-off custo-qualidade na provisão privada de serviços públicos, como argumentado por Hart et al (1997). O mesmo resultado não é observado na modalidade de privatização regional, o que sugere que a forma de privatização é relevante para desempenho das empresas privadas. Por último, foi verificado que a privatização local expande o acesso em municípios nos quais os níveis de cobertura eram baixos, o que poderia refletir suas capacidades de investimento. Além disso, ao contrário da provisão pública, a privatização local não privilegia o abastecimento de água e os domicílios com maiores níveis de renda. Portanto, a competição política, ao influenciar o risco eleitoral dos prefeitos, determina a privatização, que impacta positivamente sobre o acesso e a qualidade dos serviços e, por esta via, reduz a morbidade e a mortalidade.

Relação entre stakeholders, recursos estratégicos e sustentabilidade em uma organização atuante na cadeia de valor da indústria brasileira de energia eólica

This paper approaches the strategy in business management and aimed at identifying and outlining the interests and commitment of stakeholders in strategic resources management concerning production and implementation of wind turbine equipment of a Brazilian wind power company and also verifying if internal and external results deriving from such activities were sustainable, taking as main reference seminal publications and periodicals relevant to the research point that discuss the Resource Theory, Stakeholders and Sustainability. An analysis was carried out to assess how stakeholders, beyond the temporal context, intermediated the composition, development and management of the organization´s resources, as well as the social, environmental and economic results obtained from resources management in the production and supply of wind turbines to a Wind Power Plant located in the State of Ceara, in order to portray that Brazil sustainability can be an important competitive advantage source that creates value for shareholders and the community (Hart & Milstein, 2003). The strategy herein applied was the qualitative investigation using a single study case, which allowed for the thorough examination of an active organization operating in the Brazilian industry of wind power and also the resources used in the production and implementation of wind turbines supplied to the a Wind Power Plant in Ceara. Considering the content analysis and the triangulation principle, three qualitative data collection methods were applied to identify and characterize stakeholders’ interest and commitment in resource management of the organization operating in the Brazilian wind power industry, as follows, semistructured deep interview with managers of tactic-strategic level and analysts of organization´s value chain nine activities, analysis of public internal and external documents; and analysis of audio-visual material. Nonetheless, to identify the internal and external economic, social and environmental results of implementation and supply of wind turbines to the Wind Power Plant in Ceara, semistructured interviews were also carried out with the residents of the region. Results showed the BNDES (Brazilian Development Bank) and the organization head office were the stakeholders who exerted the strongest influence on resources related to production and implementation of the aerogenerator product at Trairi Wind Plant in Ceara. Concerning the organization resources, at the current stage of the Brazilian Wind Industry ,although the brand, reliability and reputation of the organization under study were valuable esources, rare, hard to imitate and exploited by the organization, it was noticed that opposed to RBV, they did not actually represent a source of competitive advantage . For the local community the social, economic and environmental results related to the wind turbines implementation were more positive than negative, despite the fact that the productive process caused negative environmental impacts such as the high emission of CO2 to transport wind turbines components to Trairi Wind Power Plant.

Medidas de risco extraídas de opções sobre petróleo

Bali, Cakici e Chabi-Yo (2011) introduziram uma nova medida de risco, englobando as medidas de risco de Aumann e Serrano (2008) e Foster e Hart (2009). Trata-se de um modelo de medida de risco implícito de opções baseado na distribuição neutra ao risco dos retornos de ativos financeiros. Este trabalho se propõe a calcular a medida de risco de Bali, Cakici e Chabi-Yo (2011) com base nas opções de petróleo, a commodity mais importante da economia mundial. Como os preços das opções incorporam a expectativa do mercado, a medida de risco calculada é considerada forward-looking. Desta forma, esse trabalho também analisa a significância dessa medida em prever a atividade econômica futura. Os resultados indicaram poder preditivo em relação ao índice VIX, o qual representa a incerteza do mercado financeiro, e ao índice CFNAI, indicador da atividade econômica norte-americana.

Aspectos morfológicos de folhas na diferenciação de variedades de carambola

Em certas espécies vegetais, a distinção entre variedades pode ser realizada com base em aspectos morfológicos das folhas, o que permite a diferenciação mesmo quando não apresentam flores e/ou frutos. O presente trabalho foi realizado objetivando a distinção entre variedades de caramboleira (Averrhoa carambola L.) através de aspectos foliares. Foram avaliadas quatro variedades de caramboleira: Arkin, B-10, Golden Star e Hart, com quatro repetições de 10 folhas cada. Pelos resultados obtidos no presente trabalho, conclui-se que há diferenças morfológicas foliares entre as variedades de caramboleira, permitindo a sua distinção, especialmente em condições de viveiro.

Comparação entre cultivares de carambola para produção de produtos minimamente processados

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Estudo da influência de compostos recalcitrantes na remoção de matéria orgânica biodegradável no tratamento de efluente de refinarias de petróleo

Petroleum Refinery wastewaters (PRW) have hart-to-degrade compounds, such as: phenols, ammonia, cyanides, sulfides, oils and greases and the mono and polynuclear aromatic hydrocarbons: benzene, toluene and xylene (BTX), acenaphthene, nitrobenzene and naphtalene. It is known that the microrganisms activity can be reduced in the presence of certain substances, adversely affecting the biological process of wastewater treatment. This research was instigated due the small number of studies regarding to this specific topic in the avaiable literature. This body of work ims to evaluate the effect of toxic substances on the biodegradability of the organic material found in PRW. Glucose was chosen as the model substrate due to its biodegradable nature. This study was divided into three parts: i) a survey of recalcitants compounds and the removal of phenol by using both biological and photochemical-biological processes; ii) biomass aclimation and iii) evaluation of the inhibitory effect certain compounds have on glucose biodegradation. The phenol degradation experiments were carried out in an activity sludge system and in a photochemical reactor. The results showed the photochemical-biological process to be more effective on phenol degradation, suggesting the superioruty of a combined photochemical-biological treatment when compared with a simple biological process for phenol removal from industry wastewaters. For the acclimation step, was used an activated sludge from industrial wastewaters. A rapid biomass aclimation to a synthetic solution composed of the main inhibitory compouns fpund in a PRW was obtained using the following operation condition: (pH = 7,0; DO ≥ 2,0 mg/L; RS = 20 days e qH = 31,2 and 20,4 hours), The last part was consisted of using respirometry evaluation toxicity effects of selected compounds over oxygen uptake rate to adaptated and non adaptated biomass in the presence of inhibitory compounds. The adaptated sludge showed greater degration capacity, with lower sensibility to toxic effects. The respirometry has proved to be very practical, as the techiniques used were simple and rapid, such as: Chemical Oxygen Demand (COD), Dissolved Oxygen (DO), and Volatile Suspended Solids (VSS). Using the latter it is possible to perform sludge selection to beggingthe process; thus allowing its use for aerobic treatment system`s behacior prediction

The Genome Sequence of Taurine Cattle: A Window to Ruminant Biology and Evolution

To understand the biology and evolution of ruminants, the cattle genome was sequenced to about sevenfold coverage. The cattle genome contains a minimum of 22,000 genes, with a core set of 14,345 orthologs shared among seven mammalian species of which 1217 are absent or undetected in noneutherian (marsupial or monotreme) genomes. Cattle-specific evolutionary breakpoint regions in chromosomes have a higher density of segmental duplications, enrichment of repetitive elements, and species-specific variations in genes associated with lactation and immune responsiveness. Genes involved in metabolism are generally highly conserved, although five metabolic genes are deleted or extensively diverged from their human orthologs. The cattle genome sequence thus provides a resource for understanding mammalian evolution and accelerating livestock genetic improvement for milk and meat production.

Surface energy increase of oxygen-plasma-treated PET

Prosthetic composite is a widely used biomaterial that satisfies the criteria for application as an organic implant without adverse reactions. Polyethylene therephthalate (PET) fiber-reinforced composites have been used because of the excellent cell adhesion, biodegradability and biocompatibility. The chemical inertness and low surface energy of PET in general are associated with inadequate bonds for polymer reinforcements. It is recognized that the high strength of composites, which results from the interaction between the constituents, is directly related to the interfacial condition or to the interphase. A radio frequency plasma reactor using oxygen was used to treat PET fibers for 5, 20, 30 and 100 s. The treatment conditions were 13.56 MHz, 50 W, 40 Pa and 3.33 x 10(-7) m(3)/s. A Rame-Hart goniometer was used to measure the contact angle and surface energy variation of fibers treated for different times. The experimental results showed contact angle values from 47degrees to 13degrees and surface energies from 6.4 x 10(-6) to 8.3 x 10(-6) J for the range of 5 to 100 s, respectively. These results were confirmed by the average ultimate tensile strength of the PET fiber/polymethylmethacrylate (PMMA) matrix composite tested in tensile mode and by scanning electron microscopy. (C) 2003 Elsevier B.V. All rights reserved.

Casimir energy in a small volume multiply connected static hyperbolic preinflationary universe

A few years ago, Cornish, Spergel and Starkman (CSS) suggested that a multiply connected small universe could allow for classical chaotic mixing as a preinflationary homogenization process. The smaller the volume, the more important the process. Also, a smaller universe has a greater probability of being spontaneously created. Previously DeWitt, Hart and Isham (DHI) calculated the Casimir energy for static multiply connected fat space-times. Because of the interest in small volume hyperbolic universes (e.g., CSS), we generalize the DHI calculation by making a numerical investigation of the Casimir energy for a conformally coupled, massive scalar field in a static universe, whose spatial sections are the Weeks manifold, the smallest universe of negative curvature known. In spite of being a numerical calculation, our result is in fact exact. It is shown that there is spontaneous vacuum excitation of low multipolar components.

Search for narrow resonances in dilepton mass spectra in pp collisions at root s=7 TeV CMS Collaboration

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Search for charge-asymmetric production of W ' bosons in t(t)over-bar + jet events from pp collisions at root s=7 TeV

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Study of W boson production in PbPb and pp collisions at root s(NN)=2.76 TeV

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)