Detecting outliers and asserting consistency in agriculture ground truth information by using temporal VI data from modis.

Collecting ground truth data is an important step to be accomplished before performing a supervised classification. However, its quality depends on human, financial and time ressources. It is then important to apply a validation process to assess the reliability of the acquired data. In this study, agricultural infomation was collected in the Brazilian Amazonian State of Mato Grosso in order to map crop expansion based on MODIS EVI temporal profiles. The field work was carried out through interviews for the years 2005-2006 and 2006-2007. This work presents a methodology to validate the training data quality and determine the optimal sample to be used according to the classifier employed. The technique is based on the detection of outlier pixels for each class and is carried out by computing Mahalanobis distances for each pixel. The higher the distance, the further the pixel is from the class centre. Preliminary observations through variation coefficent validate the efficiency of the technique to detect outliers. Then, various subsamples are defined by applying different thresholds to exclude outlier pixels from the classification process. The classification results prove the robustness of the Maximum Likelihood and Spectral Angle Mapper classifiers. Indeed, those classifiers were insensitive to outlier exclusion. On the contrary, the decision tree classifier showed better results when deleting 7.5% of pixels in the training data. The technique managed to detect outliers for all classes. In this study, few outliers were present in the training data, so that the classification quality was not deeply affected by the outliers.

How do customers of a financial services institution judge its communications

Communications are important for relationships within a marketing channel from both a theoretical and managerial perspective. Yet it is a problematic area for scholars. Thus, this research addresses the problem of how do customers of a financial services institution perceive communications with an ideal institution? This study's case research methodology used in-depth interviews with 34 carefully selected customers of a building society. The factors that make up customers' attitudes about corporate communications for an ideal financial services institution were identified and actual perceptions were compared against that ideal. The findings confirmed the importance of communications for customers in a relationship with a financial services provider and suggested communication priorities for customers in this context. In addition, the findings suggested sources of communication dissatisfaction for customers. These findings build upon the literature that speculates about customer perceptions of communications with organizations but provides little evidence to support hypotheses. The contributions arose from the emphasis on the customers' own attitudes and the patterns found within them.

Health information management : What business are we in?

Developments in information technology will drive the change in records management; however, it should be the health information managers who drive the information management change. The role of health information management will be challenged to use information technology to broker a range of requests for information from a variety of users, including he alth consumers. The purposes of this paper are to conceptualise the role of health information management in the context of a technologically driven and managed health care environment, and to demonstrat e how this framework has been used to review and develop the undergraduate program in health information management at the Queensland University of Technology.