1000 resultados para Branding de lugar


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The move to include students with special needs (NEE) in the schools presents a paradigm that raises continual discussion about how to implement this proposal. Considering that learning is built from the weaving of socially constructed knowledge and the field of knowledge concerning subjectivity, this research explores the difficulties that occur with the later in the process of inclusion in the schools. Admittedly, the promise implicit in the school does not guarantee that the student learn, but the envisioning of this learning, when the student s educator discredits him, is such that the person is then not taken on as an actual student, being excluded from the transmission of knowledge, even within the school. The project implemented at the Instituto Educacional Casa Escola IECE, for the last three years, shows us that the possibility and sustainability of this envisioning is intimately linked to the subjectivity of the educator, as well as how one relates to the institutional culture. We question then, how this perspective is formed in the educator this perspective capable of denying the offer of a place as student, allowing him to advance while learning. With this in mind, we explore the paradoxical elements present in the paradigm of inclusion, as well as analyzing theoretically, through the body of conceptual psychoanalysis, the process of subjective constitution. We intend to bring to light how this process coincides with the construction of the educator s perspective of exemption from teaching the special needs students. We question, through the formative functions of subjective structuring (The Mirror Stage and the Oedipus Complex), how to form a perspective capable of promoting inclusion of special needs students in educators. Finally, we show how it is possible to bring to light, with the concepts of the I ideal and the ideal I, the subjective difficulties in the practicing instructor

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It discusses the social place occupied by the youth of outlying areas in the urban social imaginary. Having the stigma issue as an axle, it presents the essential categories to its understanding, such as (in)visibility, violence and exclusion, pointing out this quarrel in a social- anthropologychal approach. The research was carried through with teenagers of the age band from 15 to 24 years old, living in Mãe Luiza neighborhood, a popular quarter of Natal s east zone, that has close to 16.000 inhabitants. Quantitative methods had been used, through questionnaires application to 364 teenagers; and qualitative methods through the accomplishment of 5 focal groups with the adolescents. The results point a strong youth concern regarding the quarter daily violence; and the weaved image in the urban social imaginary of the neighborhood As dangerous", "violent". It is also possible to perceive the social groups diversity, in general, related with churches and cultural activities, which are important catalysers of the envolvement process of the youth with the quarter

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A intenção do presente artigo é pensar a problemática do ensino de filosofia a partir da obra de Deleuze e Guattari. Esses autores criaram uma série de conceitos, em seu fazer filosófico, para entender o que seria fazer filosofia, ou seja, para entender a atividade filosófica que se distanciasse de uma reflexão sobre alguma coisa e se fundasse em um ato de criação filosófica. Segundo os autores, existem quatro conceitos que corroboram para entender esse fazer filosófico, quais sejam: conceito, plano de imanência, personagem conceitual e problema. Tem-se como hipótese que tais conceitos podem contribuir para se pensar o ensino de filosofia na contemporaneidade de modo diferenciado do qual vem sendo tratado. Foi dada especial atenção a um desses conceitos: plano de imanência, engendrado na última obra conjunta desses autores, O que é a filosofia? (1997). Buscou-se, na obra desses autores, a caracterização de imanência e, consecutivamente, de plano de imanência para entender como se pode pensar o ensino de filosofia de forma diferenciada e de modo tal a distanciá-lo de uma adequação conceitual a um transcendente ou a um transcendental, a qual, no entender dos autores trabalhados, levaria o conceito de ensino a um dogmatismo conceitual. A proposta deste artigo é buscar uma saída para o problema, pensando o ensino de filosofia a partir da imanência mesma na qual este se produz.

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The competition among tourist destinations environmental generates the emergent need to find different strategies to close down if the purpose of delight and retain their visitants. A customer satisfaction, loyalty and the development of attachment to place form a solid compound in search of promotion a tourist destination. This study presents the general objective analysis of the relationship between attachment to place, satisfaction and loyalty of visitors, in the archipelago of Fernando de Noronha / PE. Therefore, a model will be used as reference, where they will be analyzed various constructs related to attachment to place, satisfaction and loyalty, as well as the relations between them. The methodology used in the study consists of an exploratory, descriptive, where the sample is random and consists of individuals who visited Fernando de Noronha on a pre-defined period of ten days. Based on a sample table, we defined a quantitative equivalent of 246 questionnaires, which will be applied when the visitor leaves the destination, the departure lounge of airport. A proposal focuses on the possibility to get results able to understand the subjective and intriguing relationship that involves the triad attachment to place, satisfaction and loyalty, trying to thus provide subsidies for optimizing environmental tourist destination

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The media currently play a dual role in the physical and symbolic structure of social organization. It is through the media that companies have achieved control of their distribution and production. It is not only through the media, but mainly so, that certain world views circulate and are legitimized. Access to material and symbolic goods has become a mark of social distinction. The project of a more democratic society also involves the preparation of its citizens to be able both to deal with the media products that already circulate as well as to develop a critical perspective of media products. This research stemmed from the need to understand what place this study of the media occupies in training for teachers in early grades, given that children are already immersed in a media world from an early age. This research shows that this is a place which is under construction and despite the existing adverse conditions, emancipatory practices are being developed. The research is guided by the study of the media in teacher education from an emancipatory perspective. This perspective develops in a time that, in this case, has proved slow and fragmented, but not nonexistent. The process of teacher training is influenced by working conditions and educational policies that hinder both working with the media in school and also improving the critical understanding of the media. The research shows that training opportunities, even in these conditions, can allow for more meaningful criticism. The emancipatory perspective also includes a reflection on practices. These practices are being developed and this research sought to provide support for a proposed study of the media from this perspective

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This work aims to check whether there is a congruence between the purposes of regulations imposed by SIAB and the materiality constitution of places where your information is produced, since our hypothesis is that there is a mismatch between the rules and forms, which means, between reality as it is in places and how the territory is scrutinized by the Family Health Strategy (FHS) as for the performance of their teams as to the generation of their information. For this, the methodology used was the literature, documentary and empirical research, in special about territorialization of the Family Health strategy of Natal-RN. From the empirical mediation was possible to see the gap between full exploration and information produced by the ESF and the reality of the places. Thus, we highlight the importance of considering the conditioning of geographical forms as a guiding principle of the strategy for Family Health

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Through the analysis of the informational activity at the primary care of SUS at the scale of places, this dissertation has as central objective to observe the dispute for the concepts of health and sickness, in the ambit of Brazilian Health Movement, featuring, on one hand, the clinic, biomedical or flexnerian line hegemonic, scientifically restrict and the primary frame of references for the Brazilian health politics and on the other hand a multiplicity of new proposals and critic thoughts to the current model, which have , as common characteristic, the worry with a territorial way of thinking the health context, therefore beyond the biological processes. On the first chapter we jut out with details these scientific and ideological movements, on a wider way, but also on the specificities of the public health s information politics. On the second chapter we analyze the downward health information circle at the basic care, observing the operational processes of the information s technical systems SIAB and e-SUS. On the third and last chapter, we give references to think about an upward health information circle, centered on the places, ruled by the notions of autonomy, organic solidarity and communicational density. It would possess, as method s primary horizon, the local organization of production and managing of information through the work of the Health Community Agent, privileging therefore the urgency of the most contingent needs of the people in theirs every day s life

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Vanguarda Socialista, jornal editado por Mário Pedrosa no Rio de Janeiro, de 1945 a 1948, elabora uma proposta política socialista e democrática como alternativa à concepção bolchevique, que acredita superada pela história. Nessa medida, a questão russa encontra-se no centro das preocupações do grupo. Este artigo procura não só analisar a explicação do jornal para as origens da burocracia na URSS, mostrando as contradições que a perpassam, como também estabelecer a filiação do grupo às idéias de Rosa Luxemburgo, na tentativa de esclarecer as referidas contradições.

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Sebastião Uchoa Leite's work is circumscribed in a field of tension with tradition, which makes impossible is delimitation to anyone who seeks to draw his poetic profile. The undeniable identification with the modernist masters does not mean the enhancement of such standards; on the contrary, they are contaminated by the crossing of the most diverse references. The ambiguity comes from the fact that the poet neither puts limits in a temporal-spaced territory, nor sets defined directions. His is a hybrid textual project, as in a crossing, which the nomad route places, side by side, the referring speeches from tradition and from the contemporary world.

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Incluye Bibliografía

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Incluye Bibliografía