Blog Pop com Farofa: cultura e gastronomia

Gastronomy is art. Perhaps the most popular of all, because there is always an achievement for all culinary tastes. In the search for a journalistic product that show the gastronomy not only with recipes and restaurant guides exponents, the creation of the blog - Pop With Farofa - seeks to bring to the newspaper market the gastronomy in its most popular and accessible art. The experimental design reported here seeks to relate the food editor with the culture, revealing to the public and the food is present in various cultura genres

Blog corporativo como ferramenta da Intranet

This project aimed at discussing about the possibility of transforming a corporate blog into an Intranet tool. The objective is to make the internal communication more interactive by bringing the employee closer to the organization through conversing in a less formal environment. In the first series of discussions, issues such as how the organizational communication works as a whole, which communications vehicles are normally used to reach the target group and the role of public relations in the organizational communication, were conducted aiming the discussion around the internal communication and the personnel, one of the objectives of this paper. Following these discussions, the focal points was around digital communication and its possibilities in the organization, as well as talking about and discussing the blog and the Intranet. Finally a theoretical discussion was conducted concerning the possibilities of turning this corporate blog into an Intranet tool and the reasons why public relations should manage this new communications tool

O léxico e a moda: anglicismos nas manifestações linguísticas do blog The Blonde Salad

Within the discussion of fashionblogs and their contributions to scientific studies, we start from the speech of Barthes (2006) about the relevance of the lexicon in the construction of Fashion and we met the theorists of Lexicology / Lexicography to define Anglicism (BIDERMAN, 2001), and the observation of its prestige in the Italian Language (ROGATO, 2008; BISETTO, 2003) and in the blog The Blonde Salad. Confronting this theoretical framework, we conducted a brief analysis of the anglicisms collected from posts of the first year of existence of such fashionblog, as a result of this work.

Blog para o basquetebol: uma ferramenta no processo ensino-aprendizagem-treinamento dos sistemas táticos

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

“Advertising Psychology – The Blog Seminar”.

The aim of the web-based course “Advertising Psychology – The Blog Seminar” was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students’ everyday life. This weblog (blog)-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill’s five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick’s levels of evaluation model. This model covers a) reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b) effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment.

Del blog a la telenovela : un análisis de Ciega a citas, de Lucía González y Carolina Aguirre

El presente trabajo se propone indagar en los procesos de transposición operados desde la blognovela Ciega citas (de Lucía González/ Carolina Aguirre) hasta la telenovela emitida por Canal 7, pasando por la publicación de la obra como novela impresa. Se analizarán las características inherentes a cada formato, los alcances de la traducción de un código estético al otro y las motivaciones que dieron origen a los cambios, adiciones, similitudes, paralelos, y sustituciones, a partir de los cuales pueden determinarse los efectos de sentido de la transposición.

Un blog para estudiantes universitarios

Fil: Enríquez, Silvia Cecilia. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

El aprendizaje fuera del aula : De la lectura extensiva al blog

La lectura de textos en inglés constituye una herramienta propicia para la exposición de los alumnos a la L2 fuera del ámbito del aula. Asimismo, creemos que un mayor contacto con la lengua que se está aprendiendo permite, entre otros beneficios, ampliar el conocimiento de vocabulario y estructuras, desarrollar y/o fortalecer estrategias de lectura, conocer las características textuales de diferentes géneros, reforzar las prácticas de escritura, familiarizarse con nuevas prácticas discursivas, expandir el conocimiento sobre otras culturas, etc. Un programa de lectura extensiva podría, entonces, convertirse en un instrumento importante en el desarrollo de un curso de lengua y escritura. Estimamos, además, que comenzar simultáneamente a utilizar un blog que fomentase el libre intercambio de críticas y comentarios sobre el material leído enriquecería la experiencia en otras dimensiones. De allí que decidimos la implementación tanto del programa de lectura extensiva como del blog en la asignatura Lengua y Expresión Escrita III de la carrera del Profesorado de Inglés que se dicta en el Instituto Superior de Formación Docente Nº97, de la provincia de Buenos Aires. El objetivo de esta comunicación es, en base al marco teórico propuesto por Day y Bamford para la lectura extensiva, explicar los motivos que llevaron a la implementación del programa, analizar su puesta en práctica así como los beneficios que se han obtenido gracias a esta instancia de aprendizaje fuera del aula