Metodologias Participativas: Os media e a educação

Este livro reúne experiências e reflexões de académicos e não académicos sobre as potencialidades dos media para envolver e capacitar comunidades. Ao longo destas páginas, encontram-se textos que documentam propostas educativas e cívicas em torno dos media ou refletem sobre as capacidades dos media para trabalhar no seio das comunidades, incluindo as esferas da infância/juventude e/ou dos adultos e seniores. As metodologias participativas têm uma grande tradição em países da América Latina, de África e da Ásia e estão agora a ser mais usadas na Europa, particularmente, em Portugal. Esta inspiração reflete-se nas diferentes geografias que podem ser encontradas nesta obra, desde Reino Unido, Alemanha ou Brasil, até ao Quénia. Este livro está dividido em quatro partes. Uma primeira foca-se no projeto que deu mote ao livro, o RadioActive Europe, dando conta das suas práticas em Portugal e noutros países europeus. De seguida, juntamos experiências comunitárias e participativas nacionais e internacionais e, por fim, expomos vários caminhos de reflexão em torno da literacia e dos media.

Facebook como o novo canal de distribuição de notícias

As redes sociais estão a mudar a forma como os leitores acedem a conteúdos noticiosos e interagem com eles, não só recomendando notícias como facilitando conversas. Hoje, o Facebook é parte do quotidiano de um quinto da população mundial. Mas poderá esta rede social ser um canal de distribuição de notícias online? Esta investigação a que nos propomos tem por base o estudo de caso do Correio da Manhã, um dos jornais portugueses com maior circulação em papel e que se tornou líder no digital, em grande parte, graças à sua estratégia nas redes sociais. A análise e a aplicação de conceitos sobre o uso do Facebook, com vista ao aumento das audiências de um site noticioso, permitem tirar conclusões, quantitativas e qualitativas, sobre a problemática em questão. Como podem as publicações jornalísticas tirar melhor partido do Facebook? Deverá o jornalismo digital especializar-se na distribuição de notícias através das redes sociais? Quais as estratégias a aplicar para incrementar as audiências de um website através do Facebook como canal de distribuição? Neste contexto, pretendeu-se fazer uma análise sobre a forma como os meios de comunicação social estão a usar o Facebook para uma abordagem das melhores práticas jornalísticas nesta rede social. É nosso propósito examinar o papel das notícias no Facebook e a forma como os jornalistas se devem comportar, numa tentativa de criar regras para se tirar o melhor proveito do Facebook em função das audiências

Challenges and confusion in media regulation: a four-country comparison

[Excerto] ln this chapter we discuss recent developments and challenges in European media and communication policy, focusing on the period following the 2008 global financial crisis. We are especially interested in the implications of the financial crisis and its political repercussions nationally (austerity measures and cuts to public services, growing anti-politics sentiments and widespread dissatisfaction with free-market capitalism and representative democracy) for media and communication policy, understood here in a broad sense, so as to include ali electronic communications, such as the Internet, mobile communications, social media etc. Our overarching concern is with the implications of developments in media and communication policy for the democratic functions of the media in Europe (...).

Fobia social: estudo da prevalência em duas escolas em Porto Alegre

A fobia social é freqüente entre adolescentes, sendo importante a sua identificação e a determinação de potenciais prejuízos. OBJETIVOS: Relatar a prevalência e o impacto na escolaridade da fobia social em uma amostra de adolescentes. MÉTODOS: O inventário de fobia social (SPIN) foi administrado em 525 alunos dos ensinos fundamental e médio, de ambos os sexos, em uma escola pública e em uma particular, na cidade de Porto Alegre, Brasil, porquanto 32 foram excluídos por respostas incompletas. Foi aplicado também um questionário para identificação das características sociodemográficas da amostra. RESULTADOS: De acordo com o SPIN, 114 dos 493 alunos (23,12%) obtiveram escores iguais ou superiores a 19 pontos no referido inventário, indicando a presença de sintomas compatíveis com o diagnóstico de fobia social. As meninas tenderam a apresentar maior freqüência de transtorno de ansiedade social em relação aos meninos (p = 0,053). Não foi encontrada associação significativa entre repetência e fobia social. CONCLUSÕES: Os sintomas compatíveis com o diagnóstico de fobia social são prevalentes em adolescentes e, em virtude de seu curso crônico, podem causar sérios prejuízos nestes indivíduos. Neste estudo, não foi possível correlacionar fobia social com repetência escolar. No entanto, é de fundamental importância a identificação e o tratamento precoce deste transtorno de ansiedade.

Cosméticos no Youtube: marcas vs youtubers: em estudo exploratório

Dissertação de mestrado em Design de Comunicação de Moda

Do palco ao público: os protagonistas da comunicação de festivais de música em Portugal e Espanha

Dissertação de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

Comunicación y deporte en la era digital

Conferencia presentada por el autor en el IX Congreso de la Asociación Española de Investigación Social Aplicada al Deporte (AEISAD), que tuvo lugar en Las Palmas de Gran Canaria del 16 al 18 de noviembre de 2006, analizando cómo los cambios en las nuevas tecnologías influencian la mutua relación entre medios y deporte.

TwHistory : Sharing History Using Twitter

In light of the fact that several studies indicate that students can benefit from deeper understandings of the processes by which historical accounts are constructed, history educators have increasingly been focused on finding ways to teach students how to read and reason about events in the same manner as professional historians (Wineburg, 2001; Spoehr & Spoehr, 1994; Hynd, Holschuh, & Hubbard, 2004; Wiley & Voss, 1996). One possible resource for supporting this development may come out of emerging web-based technologies. New technologies and increased access to historical records and artifacts posted the Internet may be precisely the tools that can help students (Bass, Rosenzweig, & Mason, 1999). Given the right context, we believe it is possible to combine such resources and tools to create an environment for students that could strengthen their abilities to read and reason about historical events. Moreover, we believe that social media, specifically, microblogging (Nardi, Schiano, Gumbrecht, & Swartz, 2004) could play a key role.

2010 Horizon Report: Iberoamerican Edition

The series of Horizon Reports is the most tangible outcome of the New Media Consortium's Horizon Project, a qualitative research endeavour launched in 2002 which identifies and describes the emergingtechnologies with the greatest potential to have an impact on teaching, learning, research and creative expression in the global education field. This volume,the 2010 Horizon Report: Iberoamerican Edition, focuses on research in countries of the iberoamerican region (including the whole of Latin America, Spainand Portugal) and in the field of higher education. The 2010 Horizon Report: Iberoamerican Edition is the first to offer this regional contextualization and hasbeen produced by the NMC and the eLearn Center of the Universitat Oberta de Catalunya (UOC).

Relatório Horizon : edição Ibero-americana 2010

La sèrie d'informes Horizon és el resultat més tangible del Projecte Horizon del New Media Consortium, un esforç de recerca qualitativa iniciat el 2002, que identifica i descriu les tecnologies emergents amb més potencial d'impacte en l'ensenyament, l'aprenentatge, la recerca i la expressió creativa en l'àmbit educatiu global. Aquest volum, l'Informe Horizon 2010: Edició Iberoamericana, se centra en la investigació en els països de la regió Iberoamericana (incloent-hi tota Llatinoamèrica, Espanya i Portugal) i en l'àmbit de l'educació superior. L'Informe Horizon 2010: Edició Iberoamericana és el primer que ofereix aquesta contextualització regional i ha estat produït per l'NMC i el eLearn Center de la Universitat Oberta de Catalunya.

Informe Horizon : edición iberoamericana 2010

La serie de Informes Horizon es el resultado más tangible del Proyecto Horizon del New Media Consortium, un esfuerzo de investigación cualitativa iniciado en 2002, que identifica y describe las tecnologías emergentes con mayor potencial de impacto en la enseñanza, el aprendizaje, la investigación y la expresión creativa en el ámbito educativo global. Este volumen, elInforme Horizon 2010: Edición Iberoamericana, centra la investigación en los países de la región Iberoamericana (incluyendo a toda Latinoamérica, España y Portugal) y en el ámbito de la educación superior. ElInforme Horizon 2010: Edición Iberoamericana es el primero que ofrece esta contextualización regional y ha sido producido por el NMC y el eLearn Center de laUniversitat Oberta de Catalunya.

Informe Horizon : edició iberoamericana 2010

La sèrie d'informes Horizon és el resultat més tangible del Projecte Horizon del New Media Consortium, un esforç de recerca qualitativa iniciat el 2002 que identifica i descriu les tecnologies emergents amb més potencial d'impacte en l'ensenyament, l'aprenentatge, la recerca i la expressió creativa en l'àmbit educatiu global. Aquest volum, l'Informe Horizon 2010: Edició Iberoamericana, se centra en la investigació en els països de la regió Iberoamericana (incloent-hi tota Llatinoamèrica, Espanya i Portugal) i en l'àmbit de l'educació superior. L'Informe Horizon 2010: Edició Iberoamericana és el primer que ofereix aquesta contextualització regional i ha estat produït per l'NMC i el eLearn Center de la Universitat Oberta de Catalunya.

L'ús dels mitjans de comunicació socials en la promoció de l'alimentació saludable als hospitals nord-americans

En el present estudi s'ha analitzat, de quina manera els millors hospitals dels EEUU, fan servir els mitjans de comunicació social per promocionar un tipus de vida saludable, en concret, una dieta saludable. Els mitjans més utilitzats són la pàgina web, YouTube, Facebook, Twiter i els blogs, i l'ús que se'n fa d'aquests mitjans va des de la promoció de dietes saludables, fins a consells nutricionals en general o en casos de malalties o embaràs.

How to manage a virtual library?

Introduction. The Andalusian Public Health System Virtual Library (Biblioteca Virtual del Sistema Sanitario Público de Andalucía, BV-SSPA) was created in June 2006, after being determined by the II Quality Plan in the key process Guarantee the Knowledge Exchange into the Health System which was established by the Strategy IV, Knowledge Management, 2005-2008. It is a government strategy with its own budget and management with the aim of rationalizing the subscriptions into the Andalusian Health System and democratizing the health professional access to qualify scientific information, regardless of the professional workplace. Andalusia is a wide region with more than 8 million inhabitants, more than 90,000 health professionals for 41 hospitals, 1,500 primary healthcare centres, and 12 centres for non-medical attention purposes, and the Virtual Library was created to cover all this Health Services. Before the creation of the BV-SSPA every centre had its own budget and management decisions concerning scientific resources, with the creation of the BV-SSPA both management and budget were centralized. Objectives. With this work we pretend to analyze if the results after these five years have reached the expectations from an economic point of view and determine if really we can offer a benefit to the Andalusian Professional and Society in general. We will demonstrate the following: - The BV-SSPA supposed a cost reduction. It meant cost-effectiveness. - It resulted in Economics of Scale, as we have every year more resources and services investing a minor proportional amount of money. - In terms of Efficiency it implemented more services than the System had before its creation, we a lower budget. Methods. The BV-SSPA was appointed the only intermediary for contracting electronic resources destined to the Andalusian Health System. This had some consequences which should be analyzed: - Hospitals were not allowed to subscribe any resources. - Services offered for the whole System. - A remote access system was created. - Tools to give more visibility to the Public Health System were developed. - Negotiations techniques changed as the BV-SSPA is stronger than individual hospitals. Results. - The amount of 2,431 electronic reviews, 8 data bases and other scientific information resources at the disposal of the Andalusian Health System Professionals and available worldwide requiring only an internet connection. Before the BV-SSPA, 5,267 titles were subscribed by hospital and 2,967 of them were subscribed repeatedly (by two or more hospitals), this represented more than 55%. The rationalization of the subscription investment has been reached. - The establishment of several important scientific services for the whole territory of Andalusia, not only big hospitals. - The use of appropriate tools through a Web 2.0 and Social Media to be acknowledged by most National Health Professionals. Conclusions. It has been demonstrated that the BV-SSPA has become the Central Unit for purchasing, offering librarian services and a reference for users in terms of knowledge management, but from the point of view of business it has also obtained the following results: - Cost-Effectiveness: Its budget for subscriptions is lower than the hospital former one in a 30% and now more electronic resources are available. - Economics of Scale: Near 95,000 health professionals can access this Virtual Library in 2010. Before its creation Professionals for small hospital and Primary Care centres were not able to access to scientific information subscribed by big hospitals. - Efficiency Besides the central electronic purchasing, services were created for the System, without increasing the expenses: - Remote access to all the library resources independent of the user’s location. The BV-SSPA usage increased in a 147% in 2008, when it was installed. - The Document Supply Service implemented in 2009. - The Institutional Repository which contains the whole intellectual, scientific production generated by the Andalusian Public Health Professionals as a result of their healthcare, research or managing activity. - The creation of an application developed by the BV-SSPA to study the Andalusian Health System Scientific Production. - The visibility of the Andalusian Health System reached thanks to the BV-SSPA, through the numerous events in which it participates and organizes such as the 2nd. European National Digital Libraries of Health Conferences and the National Conference of Health Science Information and Documentation held in Cadiz in 2010; and its profile in social media where it can be contacted by citizens and health professionals all over the world. - Negotiation with electronic resource suppliers is much more advantageous as the BV-SSPA is stronger to deal with them thanks to its consolidated budget, its managing independence and its visibility.

El Papel del Bibliotecario Integrado en las Comisiones Clínicas, Docencia Postgraduada e Investigación en el Área Sanitaria Este de Málaga-Axarquía (ASEMA)

The concept of Library of the Health Sciences has noticeably changed during the last decade. The embedded librarian is a recently emerged figure, who works as a member of multidisciplinary groups with the mission of providing them with relevant literature as well as media for acquisition, exchange and dissemination of information. This figure has been gradually implanted in some committees of the ASEMA. The objective of the present work is to describe the functions of the embedded librarian and its results in our area.