Construction supply chain economic policy implementation for sectoral change : moving beyond the rhetoric

The improvement of the performance of the construction industry through the improved performance of the supply chains that make up the various sectors is a difficult task and one that has had considerable international debate (London, 2005). The idea of using the supply chain concept as a normative model to improve firm behaviour and thus ultimately industry performance through the development of supply chain clusters or integrated supply chains has been discussed in many public sector policy documents and in the academic research community since the late 1990s (London, 2005). However it has been difficult to see any real examples where this concept has had any major impact – or where the improvements have been measured and/or monitored.

Electron backscattering diffraction analysis of an ancient wootz steel blade from central India

The electron backscattering diffraction technique was used to analyse the nature of carbides present in an ancient wootz steel blade. Bulky carbides, pro-eutectoid carbide along the prior austenite grain boundaries and fine spheroidized carbides were detected. Electron backscattering diffraction was employed to understand the texture of these carbides. The orientations of the cementite frequently occur in clusters, which points to a common origin of the members of the cluster. For the bands of coarse cementite, the origin is probably large coarse particles formed during the original cooling of the wootz cake. Pearlite formed earlier in the forging process has led to groups of similarly oriented fine cementite particles. The crystallographic texture of the cementite is sharp whereas that of the ferrite is weak. The sharp cementite textures point to the longevity of the coarse cementite throughout the repeated forging steps and to the influence of existing textured cementite on the nucleation of new cementite during cooling.

Sophistic 3.0 and the end of media relations

This paper looks at Web 2.0 as a new form of discursive art which may be changing human subjectivity - which may be producing new kinds of people. It casts the Web 2.0 era as the 'Third Sophistic' in comparison to the two other sophistics: (1) the period from the Ancient Greek Enlightenment when grammar, rhetoric and dialectic were invented by the original pre-Socratic sophists up until the times of Plato, Aristotle, and Isocrates; and (2) the Second Sophistic in the early centuries of the Common Era when 'epideictic,' that is subtle, artistic rhetoric was perfected. These sophistics marked alterations in the possibilities for human cultural expression and conception. Are we experiencing a 'Sophistic 3.0'? If so what are the likely consequences for contemporary discourse and its media?

Better use of rhetorical theory in public relations

Some of the most important reflections on rhetorical theory associated with public relations appear in: L’Etang (1996); Toth (1999); and various Robert Heath contributions. This paper will reflect on the importance of that work by briefly scouring the origin of rhetoric among the ancient founders of persuasive communication: the pre-Socratic sophists. The paper will then relate the approaches of the above theorists, as well as Kevin Moloney and James Grunig, to the original meaning of sophistry. The last part of the paper will discuss the confluence of rhetorical and semiotic approaches. The rhetoricsemiotics link has been present since the semiotics of St Augustine of Hippo (354-430 CE). Augustine was a professor of rhetoric in his earlier career. The last part of the paper summarises how rhetorical theory, Peircean semiotics and post modern approaches can avoid accusations of relativism and infinite semiosis when they are fitted into a theory of public relations.

Policy rhetoric and the renovation of English schooling: the case of Creative Partnerships

Facing difficulties in the implementation of its ‘standards’ agenda, the English government has recently introduced a set of policy strategies and initiatives which seek to promote enjoyment, innovation and creativity in education. One such initiative is Creative Partnerships (CP). Funded predominantly from the Arts portfolio, CP brings creative practitioners into schools with the intention of bringing change to teaching and learning, and, more widely, of achieving whole school change. Using a corpus of policy texts and interviews, we examine the claims made within CP about innovation and indicate the rhetorical means by which the impression of radical change is married to the standards agenda. In particular, we highlight the ways in which texts re-work traditions of progressive change. We argue that this rhetorical recuperation of the ideals of an earlier period is a sign of a more general policy adjustment in English education. However, since it is combined with a continuing commitment to market-driven change, it cannot be said to be indicative of a new policy settlement.

A Chinese style of HRM : exploring the ancient texts

Purpose – The purpose of this paper is to explore the relevant sayings and stories of the ancient Chinese sages in relation to the style of Chinese human resource management (HRM).

Design/methodology/approach – Related texts generated from the quotations and stories from four Chinese sages, Guanzi, Hanfeizi, Xunzi and Yanzi, were translated and analyzed and their thinking regarding ruling the state and managing the people was discussed in line with the thoughts from the mainstream and modern Western management gurus such as Warren Bennis, Peter Drucker, Mary Parker Follett, Douglas McGregor, Rosabeth Moss Kanter, Elton Mayo and Jeffrey Pfeffer.

Findings – It was found that there were striking similarities in thoughts and call for actions to address key issues in HRM by both old and contemporary, east and west thinkers across 2,500 years. The main concerns are to select the right leaders and managers and recruit the right people; create attractive organisational culture and environments that promote a participative management approach to encourage, empower and engage employees to achieve desirable outcomes; uphold the people-centred management principles; and focus on designing reward schemes that emphasise service and contribution instead of position and profits.

Originality/value – There is much to be learned from the past to address the present people management issues among modern organisations both inside China and perhaps from other parts of the world. It was as difficult to take seriously the principles-based ruling and management approaches in ancient times as it is today. However, if these principles had been put into practice, the world would have had fewer of the corporate corruption scandals and less of the mischievous behaviour in the state that are manifested in today's society, but more productive population, effective organisations, ethical governments and harmonious environment; hence less global human suffering.

Re-thinking Middle Eastern democracy : lessons from ancient Mesopotamia

The issue of Middle Eastern democracy has long inspired lively academic debate and research from across the ideological and political spectrum. Despite their differences, much of this work measures the successes and failures of Middle Eastern democracy against the Western model, with its antecedents in the political machinations found in Athens during the 5th century B.C. However, there is growing evidence to suggest that the history of democracy began on the other side of the Occidental/Oriental line and can be traced as far back as the early Mesopotamian myths of Enuma Elish, through to the grand empires of the Babylonians, Assyrians, Egyptians and Phoenicians. In the interest of fostering a liberal, democratic and egalitarian Middle East, this paper concludes by suggesting that one strategy for re-thinking the Middle East’s democratisation is to engage the powerful discourses of the Middle East’s ancient, and democratic, past.

Evolution of lactation : ancient origin and extreme adaptations of the lactation system

Lactation, an important characteristic of mammalian reproduction, has evolved by exploiting a diversity of strategies across mammals. Comparative genomics and transcriptomics experiments have now allowed a more in-depth analysis of the molecular evolution of lactation. Milk cell and mammary gland genomic studies have started to reveal conserved milk proteins and other components of the lactation system of monotreme, marsupial, and eutherian lineages. These analyses confirm the ancient origin of the lactation system and provide useful insight into the function of specific milk proteins in the control of lactation. These studies also illuminate the role of milk in the regulation of growth and development of the young beyond simple nutritive aspects.

Bringing innovation to centre stage : the rhetoric of commercialisation and cross-sector collaboration

As a key element in Australia's national innovation system, public sector organizations, such as universities and public-funded research agencies, have increasingly become involved in R&D collaborations with firms. Government policy has encouraged this cross-sector collaboration, and in the most recent policy "act" has focused on the commercialisation of research findings (through which R&D outputs are translated into marketable commodities) and has encouraged public sector organizations to become more directly involved in this activity. But while the policy rhetoric has contributed to a discourse of marketization, through which cultural change in the research performing organizations is both promoted and legitimised, there are other voices in the unfolding policy drama which point to the complex and multifaceted nature of commercialisation in national economies. These countervailing voices emphasise the multiple roles that public sector organizations play in national innovation systems, and this introduces organizational role ambiguity into the discourse leading to confusion among the research performing actors. It is concluded that, given the complex and subtle nature of innovation processes, the traditional dichotomy between applied (or commercially-focused) research and "public good" research is no longer tenable nor helpful in the policy debates.

The ASA framework as rhetoric

Ben Schneider’s ASA framework and the associated idea of homogeneity is a theoretical cornerstone on which most organisational person-environment (PE) fit studies are built. However, whilst it is commonly used to justify studies and to explain empirical findings, very few PE fit studies have moved the underlying ASA framework forward. More than 20 years on, the theory remains intact and has barely evolved. This paper contains a citation review that illustrates how the ASA framework is used in empirical studies. Following this, the body of the paper explores the reasons why the empirical studies that use the ASA framework as their theoretical underpinning are ineffective in revising Schneider’s ideas. The paper concludes with a discussion of the ASA framework’s rhetorical role and its inappropriateness as a theoretical justification of empirical PE fit studies.