Technology acquisition through licensing. Implications for firm strategy

Nowadays licensing practices have increased in importance and relevance driving the widespread diffusion of markets for technologies. Firms are shifting from a tactical to a strategic attitude towards licensing, addressing both business and corporate level objectives. The Open Innovation Paradigm has been embraced. Firms rely more and more on collaboration and external sourcing of knowledge. This new model of innovation requires firms to leverage on external technologies to unlock the potential of firms’ internal innovative efforts. In this context, firms’ competitive advantage depends both on their ability to recognize available opportunities inside and outside their boundaries and on their readiness to exploit them in order to fuel their innovation process dynamically. Licensing is one of the ways available to firm to ripe the advantages associated to an open attitude in technology strategy. From the licensee’s point view this implies challenging the so-called not-invented-here syndrome, affecting the more traditional firms that emphasize the myth of internal research and development supremacy. This also entails understanding the so-called cognitive constraints affecting the perfect functioning of markets for technologies that are associated to the costs for the assimilation, integration and exploitation of external knowledge by recipient firms. My thesis aimed at shedding light on new interesting issues associated to in-licensing activities that have been neglected by the literature on licensing and markets for technologies. The reason for this gap is associated to the “perspective bias” affecting the works within this stream of research. With very few notable exceptions, they have been generally concerned with the investigation of the so-called licensing dilemma of the licensor – whether to license out or to internally exploit the in-house developed technologies, while neglecting the licensee’s perspective. In my opinion, this has left rooms for improving the understanding of the determinants and conditions affecting licensing-in practices. From the licensee’s viewpoint, the licensing strategy deals with the search, integration, assimilation, exploitation of external technologies. As such it lies at the very hearth of firm’s technology strategy. Improving our understanding of this strategy is thus required to assess the full implications of in-licensing decisions as they shape firms’ innovation patterns and technological capabilities evolution. It also allow for understanding the so-called cognitive constraints associated to the not-invented-here syndrome. In recognition of that, the aim of my work is to contribute to the theoretical and empirical literature explaining the determinants of the licensee’s behavior, by providing a comprehensive theoretical framework as well as ad-hoc conceptual tools to understand and overcome frictions and to ease the achievement of satisfactory technology transfer agreements in the marketplace. Aiming at this, I investigate licensing-in in three different fashions developed in three research papers. In the first work, I investigate the links between licensing and the patterns of firms’ technological search diversification according to the framework of references of the Search literature, Resource-based Theory and the theory of general purpose technologies. In the second paper - that continues where the first one left off – I analyze the new concept of learning-bylicensing, in terms of development of new knowledge inside the licensee firms (e.g. new patents) some years after the acquisition of the license, according to the Dynamic Capabilities perspective. Finally, in the third study, Ideal with the determinants of the remuneration structure of patent licenses (form and amount), and in particular on the role of the upfront fee from the licensee’s perspective. Aiming at this, I combine the insights of two theoretical approaches: agency and real options theory.

Ago e filo 3.0: quali opportunità di business per l'artigianato locale con l'evoluzione dei social? C'è ancora spazio e visibilità per loro?

Con l’evoluzione dei social network e degli strumenti del 2.0 (blog, wiki, forum), internet si avvia verso nuove forme di business cui artigiani e pmi possono sfruttare per nuove opportunità, unendo social network e e-commerce e capire come si è evoluto il processo di creazione e finanziamento di un prodotto. La tesi è un viaggio per scoprire quali sono queste nuove opportunità per chi pratica artigianato a livello locale, e come è cambiata la figura stessa dell’artigiano, tra questi un nuovo movimento chiamato makers, che sfruttano i nuovi strumenti, tra cui anche mezzi rivoluzionari come la stampante 3D ora accessibile a tutti per creare oggetti e nuove idee. Sarà necessario capire quali sono le vetrine online dove e come poter vendere i nostri prodotti e profilare attraverso una segmentazione l’utente medio che già utilizza il social-commerce. In seguito si tratta il caso empirico di una start-up italiana, Blomming, una dei primi a differenziarsi dagli altri marketplace più famosi come contenitore adatto ad artigiani, ma non solo. Si seguiranno le varie fasi di crescita da un’idea, introduzione nel mercato fino alla direzione a cui si sta avviando con le ultime novità effettuando un’analisi dei rischi. Infine per capire tendenze e storie di chi sta già usando queste piattaforme è stato necessario fare un profilo dell’artigiano fai-da-te medio intervistando, e successivamente creando grafici, 100 artigiani che già vendono online.

Analisi dei comportamenti degli utenti per lo sviluppo di un sistema di App Recommendation

Negli ultimi cinque anni lo sviluppo di applicazioni mobile ha visto un grandissimo incremento dovuto pricipalmente all’esplosione della diffusione di smartphone; questo fenomeno ha reso disponibile agli analisti una enorme quantità di dati sulle abitudini degli utenti. L’approccio centralizzato nella distribuzione delle applicazioni da parte dei grandi provider quali Apple, Google e Microsoft ha permesso a migliaia di sviluppatori di tutto il mondo di raggiungere con i loro prodotti gli utenti finali e diffondere l’utilizzo di applicativi installabili; le app infatti sono diventate in poco tempo fondamentali nella vita di tutti i giorni e in alcuni casi hanno sostituito funzioni primarie del telefono cellulare. Obiettivo principale di questo studio sarà inferire pattern comportamentali dall’analisi di una grossa mole di dati riguardanti l’utilizzo dello smartphone e delle app installabili da parte di un gruppo di utenti. Ipotizzando di avere a disposizione tutte le azioni che un determinato bacino di utenza effettua nella selezione delle applicazioni di loro interesse quando accedono al marketplace (luogo digitale da cui è possibile scaricare nuove applicazioni ed installarle) è possibile stimare, ovviamente con un certo margine di errore, dati sensibili dell’utente quali: Sesso, Età, Interessi e così via analizzandoli in relazione ad un modello costruito su dati di un campione di utenti ben noto. Costruiremo così un modello utilizzando dati di utenti ben noti di cui conosciamo i dettagli sensibili e poi, tramite avanzate tecniche di regressione e classificazione saremo in grado di definire se esiste o meno una correlazione tra le azioni effettuate su uno Smartphone e il profilo dell’utente. La seconda parte della tesi sarà incentrata sull'analisi di sistemi di raccomandazioni attualmente operativi e ci concentreremo sullo studio di possibili sviluppi sviluppi futuri di questi sistemi partendo dai risultati sperimentali ottenuti.

Reclaiming Indigenous Narratives through Critical Discourses and the Autonomy of the Trickster

How do prevailing narratives about Native Americans, particularly in the medium of film, conspire to promote the perspective of the dominant culture? What makes the appropriation of Indigenous images so metaphorically popular? In the past hundred years, little has changed in the forms of representation favored by Hollywood. The introductory chapter elucidates the problem and outlines the scope of this study. As each subsequent chapter makes clear, the problem is as relevant today as it has been throughout the entire course of filmic history. Chapter Two analyzes representational trends and defines each decade according to its favorite stereotype. The binary of the bloodthirsty savage is just as prevalent as it was during the 1920s and 30s. The same holds true for the drunken scapegoat and the exotic maiden, which made their cinematic debuts in the 1940s and 50s. But Hollywood has added new types as well. The visionary peacemaker and environmental activist have also made an appearance within the last forty years. What matters most is not the realism of these images, but rather the purposes to which they can be put toward validating whatever concerns the majority filmmakers wish to promote. Whether naïvely or not, such representations continue to evacuate Indigenous agency to the advantage of the majority. A brief historical overview confirms this legacy. Various disciplines have sought to interrogate this problem. Chapter three investigates the field of postcolonial studies, which makes inquiry into the various ways these narratives are produced, marketed, and consumed. It also raises the key questions of for whom, and by whom, these narratives are constructed. Additional consideration is given to their value as commodities in the mass marketplace. Typically the products of a boutique-multiculturalism, their storylines are apt to promote the prevailing point of view. Critical theory provides a foundational framework for chapter four. What is the blockbuster formula and how do the instruments of capital promote it? Concepts such as culture industry and repressive tolerance examine both the function and form of the master narrative, as well as its use to control the avenues of dissent. Moreover, the public sphere and its diminishment highlight the challenges inherent in the widespread promotion of an alternative set of narratives. Nonetheless, challenges to prevailing narratives do exist, particularly in the form of Trickster narratives. Often subject to persistent misrecognition, the Trickster demonstrates a potent form of agency that undeniably dismantles the hegemony of Western cinema. The final chapter examines some of the Trickster's more subtle and obscure productions. Usually subjugated to the realm of the mystical, rather than the mythical, these misinterpreted forms have the power to speak in circles around a majority audience. Intended for an Other audience, they are coded in a language that delivers a type of direction through indirection, promoting a poignant agency all their own.

Rapid Tooling via Stereolithography

Approximately three years ago, composite stereolithography (SL) resins were introduced to the marketplace, offering performance features beyond what traditional SL resins could offer. In particular, the high heat deflection temperatures and high stiffness of these highly filled resins have opened the door to several new rapid prototyping (RP) applications, including wind tunnel test modelling and, more recently, rapid tooling.

Emergence of Financial Intermediaries in Electronic Markets: The Case of Online P2P Lending

We analyze the role of intermediaries in electronic markets using detailed data of more than 14,000 originated loans on an electronic P2P (peer-to-peer) lending platform. In such an electronic credit market, lenders bid to supply a private loan. Screening of potential borrowers and the monitoring of loan repayment can be delegated to designated group leaders. We find that these market participants act as financial intermediaries and significantly improve borrowers' credit conditions by reducing information asymmetries, predominantly for borrowers with less attractive risk characteristics. Our findings may be surprising given the replacement of a bank by an electronic marketplace.

Performance Availability and Anticipatory Change Planning of Intralogistics Systems: A Simulation-Based Approach

In recent years, the ability to respond to real time changes in operations and reconfigurability in equipment are likely to become essential characteristics for next generation intralogistics systems as well as the level of automation, cost effectiveness and maximum throughput. In order to cope with turbulences and the increasing level of dynamic conditions, future intralogistics systems have to feature short reaction times, high flexibility in processes and the ability to adapt to frequent changes. The increasing autonomy and complexity in processes of today’s intralogistics systems requires new and innovative management approaches, which allow a fast response to (un)anticipated events and adaptation to changing environment in order to reduce the negative consequences of these events. The ability of a system to respond effectively a disruption depends more on the decisions taken before the event than those taken during or after. In this context, anticipatory change planning can be a usable approach for managers to make contingency plans for intralogistics systems to deal with the rapidly changing marketplace. This paper proposes a simulation-based decision making framework for the anticipatory change planning of intralogistics systems. This approach includes the quantitative assessments based on the simulation in defined scenarios as well as the analysis of performance availability that combines the flexibility corridors of different performance dimensions. The implementation of the approach is illustrated on a new intralogistics technology called the Cellular Transport System.

Consumer Behavior in Moral Markets. On the Relevance of Identity, Justice Beliefs, Social Norms, Status and Trust in Ethical Consumption

This article addresses ethical consumer behavior and uses the purchase of Fair Trade (FT) coffee to gain insights into determinants of ‘moral behavior’ in the marketplace. Our primary concern is to clarify which theoretical concepts and determinants are more useful than others in explaining FT consumption. We compare the explanatory power of consumer budget restrictions, consumer identity, social and personal norms, social status, justice beliefs, and trust. Our second aim is methodological; we contrast data on self-reported consumption of FT coffee with experimental data on hypothetical choices of different coffee products. To gain insights into the robustness of our measurement and findings, we test our propositions using two samples of undergraduate students from Germany and the United States. Our data show that consumer identity and personal norms are the major determinants of FT consumption in both samples, the results from survey-based data and from our experimental data are similar in this regard. Further, we demonstrate that studies based on a limited number of determinants might overestimate effects; the effect of justice beliefs for instance vanishes if other determinants are taken into account.

Fuzzy Online Reputation Analysis Framework

The fuzzy online reputation analysis framework, or “foRa” (plural of forum, the Latin word for marketplace) framework, is a method for searching the Social Web to find meaningful information about reputation. Based on an automatic, fuzzy-built ontology, this framework queries the social marketplaces of the Web for reputation, combines the retrieved results, and generates navigable Topic Maps. Using these interactive maps, communications operatives can zero in on precisely what they are looking for and discover unforeseen relationships between topics and tags. Thus, using this framework, it is possible to scan the Social Web for a name, product, brand, or combination thereof and determine query-related topic classes with related terms and thus identify hidden sources. This chapter also briefly describes the youReputation prototype (www.youreputation.org), a free web-based application for reputation analysis. In the course of this, a small example will explain the benefits of the prototype.

Network Store: Exploring Slicing in Future 5G Networks

In this paper, we present a revolutionary vision of 5G networks, in which SDN programs wireless network functions, and where Mobile Network Operators (MNO), Enterprises, and Over-The-Top (OTT) third parties are provided with NFV-ready Network Store. The proposed Network Store serves as a digital distribution platform of programmable Virtualized Network Functions (VNFs) that enable 5G application use-cases. Currently existing application stores, such as Apple's App Store for iOS applications, Google's Play Store for Android, or Ubuntu's Software Center, deliver applications to user specific software platforms. Our vision is to provide a digital marketplace, gathering 5G enabling Network Applications and Network Functions, written to run on top of commodity cloud infrastructures, connected to remote radio heads (RRH). The 5G Network Store will be the same to the cloud as the application store is currently to a software platform.

Elite porteña y lógica económica : Un análisis sobre los patrones de acumulación rioplatenses (1650-1750)

Este trabajo intenta resignificar el rol de la elite porteña en la economía ganadera durante el período 1650-1750. Evalúa el impacto de la apertura ultramarina en la estructura agraria y su correlato en el desempeño del sector terrateniente. Analiza la matriz productiva del comercio exterior y el peso de los bienes pecuarios en los patrones de acumulación. Enfatiza la función estratégica de las Salinas de la pampa y la importancia de la industria de bastimentos para la operatoria de la plaza naviera. Propone una revisión crítica de la lógica acumulativa del capital comercial

Elite porteña y lógica económica : Un análisis sobre los patrones de acumulación rioplatenses (1650-1750)

Este trabajo intenta resignificar el rol de la elite porteña en la economía ganadera durante el período 1650-1750. Evalúa el impacto de la apertura ultramarina en la estructura agraria y su correlato en el desempeño del sector terrateniente. Analiza la matriz productiva del comercio exterior y el peso de los bienes pecuarios en los patrones de acumulación. Enfatiza la función estratégica de las Salinas de la pampa y la importancia de la industria de bastimentos para la operatoria de la plaza naviera. Propone una revisión crítica de la lógica acumulativa del capital comercial

Elite porteña y lógica económica : Un análisis sobre los patrones de acumulación rioplatenses (1650-1750)

Este trabajo intenta resignificar el rol de la elite porteña en la economía ganadera durante el período 1650-1750. Evalúa el impacto de la apertura ultramarina en la estructura agraria y su correlato en el desempeño del sector terrateniente. Analiza la matriz productiva del comercio exterior y el peso de los bienes pecuarios en los patrones de acumulación. Enfatiza la función estratégica de las Salinas de la pampa y la importancia de la industria de bastimentos para la operatoria de la plaza naviera. Propone una revisión crítica de la lógica acumulativa del capital comercial

To fuse or not to fuse? Assessing the case for convergent disciplines on goods and services trade

Think piece by Pierre Sauvé for the E15 Initiative on Strengthening the Global Trade System In his latest essay for the ICTSD-World Economic Forum E15 initiative on Strengthening the Global Trade and Investment System for Sustainable Development, WTI Director of External Programmes and Academic Partnerships and faculty member Pierre Sauvé explores the case for fusing the law of goods with that of services in a world of global value chains. The paper does so by directing attention to the questions of whether the current architectures of multilateral and preferential trade governance are compatible with a world of trade in tasks; whether the existing rules offer globally active firms a coherent structure for doing business in a predictable environment; whether it is feasible to redesign the structure and content of existing trade rules to align them to the reality of production fragmentation; and what steps can be envisaged to better align policy and realities in the marketplace if the prospects for restructuring appear unfavourable. The paper argues that fusing trade disciplines for goods and services is neither needed nor feasible and may actually deflect attention from a number of worthwhile policy initiatives where more realistic (if never easily secured) prospects of generic rule-making may well exist.

Heterogeneous firms and cost sharing in China's marketplaces

This study extends Melitz's model with heterogeneous firms by introducing shared fixed costs in a marketplace. It aims to explain heterogeneous firms' choice between traditional marketplaces and modern distribution channels on the basis of their productivities. The results reveal that the co-existence of a traditional marketplace and modern distribution channels improves social welfare. In addition, a deregulation policy for firm entry outside a marketplace and accumulation of human capital are factors that contribute to improve the social welfare.