Plano de marketing para o centro de excelência em natação e condicionamento físico acquamondo

This work of course conclusion has as objective main the development of a plan of marketing for academy of Acquamondo gymnastics. The enterprise has good equipment and training structure, allowing the client a propitious exercise that shows valuables results. However, there's no structured organization of internal and external communication and marketing: the concern with this topics, essential nowadays to the companies' survivor, practically doesn't exists. Expecting the improvement of the relationship between academy and its clients, enlarge the horizons of the mark and make it known at Bauru and region, stablish priority publics and actions and prospect new clients, the main ideas have been used of practices which contribute in an expressive way for the e stablished objective, like planning, strategic planning, marketing, communication and Public Relations, all applied to the reality of a micro and small company. Based on the concepts described above and by means of SWOT Analysis, a model of marketing plan was proposed with the aim of expanding the reach and impact power of Acquamondo gymnastics in the region its operates

Os objetos lúdicos em salas de aula com crianças de ensino fundamental de 1º ao 5º ano

The playful objects challenge and support the child to the playful action. These actions leverage the use of imagination and fantasy, necessary skills throughout our life. These objects are ways to create situations and play day by day. Games and toys are also augmenting resources of learning processes in various areas of knowledge. However, this process does not occur spontaneously, there is a need of scientific knowledge for selection and use of these resources in educational formal processes, especially in schools. The objective of this study was to identify, classify and analyze the play material performance of a primary school of the Municipal System of Education from Bauru-SP. To attain the goal, became a literature review in indexed data bases and printed materials. Subsequently, based on the theoretical references, tools for collection and analysis of data were developed, enabling the triangulation of data collected and analyzed for the closest to the reality studied. The instruments for collecting and analyzing data: a) survey and identification of playful collection based on COL (KOBAYSHI, 2009), b) questionnaire with school teachers and c) field observations. The survey results and the triangulation of sources allowed better characterization of the collection available at the school and their uses as resources and education and recreation procedures

Construção e vivência de valores: aprendendo a ser e a conviver

This study was developed from a extension project between the years of 2006 -2009 in a Middle School in the city of Bauru with the goals to support the construction of citizenship in teenagers and to strengthen their self esteem, their self knowledge and the achievement of their rights and duties in order to ease their insertion into the collective, as they realize themselves as social transformation agents. It is an adaptation of a project developed by the ODEBRECHT foundation in Bahia focusing on the transverse themes: Ethics, Sexual Education, Cultural Plurality, Work and Consumption, and Health and Environment. These themes, in addition to others that each school needs to prioritize due to the vicissitudes that experiences, must permeate across the curriculum to create, transform and favor their development by means of the daily living. The survey methodology was based in the research-action. We considered the activities developed in groups and the result of Defining Issues Test (DIT-1) applied before and after Project for data collection. The result indicates change in the moral development of the teenagers and new perceptions about the problems that are presented in the reality, providing the construction of values present in the transverse themes proposal. Greater participation of students in the school activities, like student guild and fanfare, was also observed.

Movimento jogo e brincadeira na educação infantil: as expectativas das famílias

Childhood is a theme that has attracted many controversies and discussions, and winning approaches to the increasingly large over time: biological, psychological, educational, welfare and, more recently, sociological. It is known that the movement, play and game activities are important recurrent and integral development of children, and should be present prominently in early childhood institutions. Based on these assumptions is that this study aimed to analyze the didactic-pedagogical principles postulated by the law, official guidelines didactic teaching and literature, with regard to meeting the needs of children in early childhood education. Unveiling the expectations of the families responsible for children in relation to early childhood education, especially with regard to movement, and play games and compare to what extent these expectations turn away or close to the guidelines on teaching and pedagogical movement, games and postulated in official documents, legislation and literature. To this end, we carried out literature search, selection and analysis of texts relevant to the understanding of the theme. Fieldwork was conducted in a Municipal School of Early Childhood Education Full-time (Emei) of Bauru/SP, and involved the analysis of the Political-Pedagogical Project of the institution, semi-structured interviews with five teachers and five children in the family responsible for Garden II (ages 5 to 6 years). Data were analyzed using thematic content analysis of Bardin and triangulated by the confrontation of literature/legislation, the Pedagogical Political Project of the institution and the expectations of families/guardians. We also realize that the Pedagogical Political Project of EMEI is in routine activities with the children, movement, and play the game are covered and are worked. According to teachers interviewed they assist in learning other areas of work (Oral and Written Language, Nature and Society, etc.) learning of moral...

Jogo de handebol e futsal na escola: possibilidades e limites pedagógicos

Sports team, specifically soccer and handball, has traditionally composing the physical education school contents as a curriculum component. There are several criticisms to extend this approach beyond the sportive discourse. While we recognize this need for expansion, we believe that the methodological endeavors to teach these sports content are still very poor, requiring, therefore, studies that guide us in changing not only contents but also the way of teaching it, which implies new e teaching, pupils and teaching relationship perspective. In this sense, the objective of this study was to identify and analyze, from a sports team tactics teaching approaches of invasion, the demonstrations by students, the phases of handball and soccer games, as well as the elements/dynamic structural, functional and operational in the same school environment. Given this objective, qualitative research, specifically, collaborative action research, best meets investigation is this scenario, since classroom teacher and students also participated in the content construction and strategies undertaken during the intervention. The study enrolled 28 students in the fifth grade, aging 10 to 11 years, in a Bauru/SP public school, physical education teacher and the researcher. Were planned and taught together, 14 classes over a semester with the handball and futsal content, guided for teaching tactics approaches. The data collections were made through systematic lessons observation (through filming and recording diary), interviews with students and descriptive reports made by the classroom teacher and researcher. The results indicate that there was an improvement in the phases of soccer and handball game, even though only the latter has changed its category phase to decentralized anarchic phase. Several students showed in the situational interviews, a more elaborate game understanding than the one identified in the game demonstration. In the analysis of relationship levels..

Avaliação: um desafio na educação física escolar

With the wide variety of content to be worked out what really is expected of students in curricular physical education component? And as teachers conduct and evaluate this learning? These processes occur in the same way in public and private institutions? What is the relationship of the assessment with the students, with content and with the school? These were questions that motivated this research, which aims to conduct a desk review involving different schools, and interview their teachers, in order to identify possible relationships between teachers, students and educational institutions when referring to the assessment of physical education, between schools in different school systems (private, state and municipal), specifically from 6th to 9th grade. The survey was conducted in three different schools in the city Bauru/SP, being a private school, a school hall and a state school, and their physical education teachers. As a methodological reference was used qualitative research, and documentary analysis and semi-structured interviews were the techniques used for data collection. The data collected were tabulated and analyzed separately, and after the first analysis were separated into four categories that related to the study of literature review, interviews of teachers and the political projects of schools teaching (the documents that were analyzed). After the analysis performed it was revealed that the ways teachers surveyed perform their assessments contradicts the main problems and difficulties found in the literature. And regardless of the demands made by the educational institution that really influences the evaluation in physical education classes is the commitment and professional commitment to his students and his principles

Elementos psicomotores e fatores sociais relacionados ao desenvolvimento motor e dificuldades de aprendizagem em crianças ingressantes no ensino fundamental

In humans, psychic and motor skills are interdependent, and therefore, cannot fail to take into account the influence of a good psychomotor development in the prevention of learning difficulties. Another factor that interferes with the learning process is the social. Family problems, socioeconomic status of the child, among others, may be associated with learning difficulties and, consequently, the student's performance. Therefore, the aim of this study was to investigate through the elements of psychomotor, if a delay in neuropsychomotor development may be related to the presence of learning problems in children entering elementary school. Also, determine whether there were differences regarding the presence or absence of these difficulties in students from middle and low social class and have family problems or not. For this, we analyzed two classes of 49 students from 1 year of elementary education at a public school in the city of Bauru/SP, aged between 6 and 7 years. These students were tested for the ENE proposed by Lefèvre (1976) to assess the maturity of the nervous system. A pre-designed questionnaire was answered by the teachers of classes to know students' academic performance, learning difficulties presented by them, social status and the presence of family problems. All students participating in the survey had the term sheet signed by the parents, allowing participation in the study. To reach the results, we applied the Anova and Tukey test for comparison analysis of mean age in the performance of ENE. To investigate the existence of a relationship between performance in the ENE and learning difficulties, we used the calculation of Pearson correlation. To analyze the difference in average scores of learning disabilities in students from different social classes and among those who had family problems or not, comparative graphs were used with the averages obtained from the questionnaire answered by the teachers for each learning...

Effect of composite surface treatment and aging on the bond strength between a core build-up composite and a luting agent

Objective: The purpose of this study was to assess the influence of conditioning methods and thermocycling on the bond strength between composite core and resin cement. Material and Methods: Eighty blocks (8x8x4 mm) were prepared with core build-up composite. The cementation surface was roughened with 120-grit carbide paper and the blocks were thermocycled (5,000 cycles, between 5 degrees C and 55 degrees C, with a 30 s dwell time in each bath). A layer of temporary luting agent was applied. After 24 h, the layer was removed, and the blocks were divided into five groups, according to surface treatment: (NT) No treatment (control); (SP) Grinding with 120-grit carbide paper; (AC) Etching with 37% phosphoric acid; (SC) Sandblasting with 30 mm SiO2 particles, silane application; (AO) Sandblasting with 50 mu m Al2O3 particles, silane application. Two composite blocks were cemented to each other (n=8) and sectioned into sticks. Half of the specimens from each block were immediately tested for microtensile bond strength (mu TBS), while the other half was subjected to storage for 6 months, thermocycling (12,000 cycles, between 5 degrees C and 55 degrees C, with a dwell time of 30 s in each bath) and mu TBS test in a mechanical testing machine. Bond strength data were analyzed by repeated measures two-way ANOVA and Tukey test (alpha=0.05). Results: The mu TBS was significantly affected by surface treatment (p=0.007) and thermocycling (p=0.000). Before aging, the SP group presented higher bond strength when compared to NT and AC groups, whereas all the other groups were statistically similar. After aging, all the groups were statistically similar. SP submitted to thermocycling showed lower bond strength than SP without thermocycling. Conclusion: Core composites should be roughened with a diamond bur before the luting process. Thermocycling tends to reduce the bond strength between composite and resin cement.

Natural and anthropogenic influence on soil erosion in a rural watershed in the Brazilian southeastern region

Human activities have been driven land cover, provoking acceleration of the erosive process and alteration on the soil characteristics. To explore the effects of human disturbance, we investigated the influences of natural and anthropogenic features on soil quality and soil erosion indicators (EI) within a Brazilian rural watershed located in Bauru Municipality, State of So Paulo. A pre-established set of soil EI was used to evaluate the influence of anthropogenic land cover categories on the presence and severity of erosion, related with spatial variations of soil attributes. On-site visits were carried out to measure the occurrence and the intensity of eleven separate EI values and to collect undisturbed topsoil samples for subsequent analyses. We registered 17 occurrences of EIs, distributed in ten locals. Occurrence and intensity of EIs were related to degree of sheet erosion. The EI qualities were more strongly associated with land cover management practices than to local topographic features. The occurrence of EIs and characteristics of soil and soil organic matter (SOM) were not significantly self-correlated. Although land cover class seems to influence soil properties and SOM attributes, we observed that the granulometric composition of the soils also contributes to the structural characteristics of the soil and consequently to the dynamic loss and gain of soil carbon. Sites covered with natural remnant vegetation (NRV) store 96.5 Mg ha(-1) of C and grassy and tilled soils stored more C than NRV, 100.1 and 142.4 Mg ha(-1), respectively. Due to the influence of soil texture over the soil C dynamic, we observe that in Bauru, pastured areas have high potential for sequestration of C if factors such as fire and/or erosion were avoided or effectively controlled. Results from this study show that human disturbance substantially affects soil properties within of southeastern region of Brazil.

Erosive cola-based drinks affect the bonding to enamel surface: an in vitro study

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Microabrasion in tooth enamel discoloration defects: three cases with long-term follow-ups

Superficial irregularities and certain intrinsic stains on the dental enamel surfaces can be resolved by enamel microabrasion, however, treatment for such defects need to be confined to the outermost regions of the enamel surface. Dental bleaching and resin-based composite repair are also often useful for certain situations for tooth color corrections. This article presented and discussed the indications and limitations of enamel microabrasion treatment. Three case reports treated by enamel microabrasion were also presented after 11, 20 and 23 years of follow-ups.

Immunolocalization of markers for bone formation during guided bone regeneration in osteopenic rats

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Resistance to tetracycline and β-lactams and distribution of resistance markers in enteric microorganisms and pseudomonads isolated from the oral cavity

This study evaluated the occurrence of enteric bacteria and pseudomonads resistant to tetracycline and beta-lactams in the oral cavity of patients exhibiting gingivitis (n=89); periodontitis (n=79), periodontally healthy (n=50) and wearing complete dentures (n=41). Microbial identification and presence of resistance markers associated with the production of beta-lactamases and tetracycline resistance were performed by using biochemical tests and PCR. Susceptibility tests were carried out in 201 isolates of enteric cocci and rods. Resistance to ampicillin, amoxicillin/clavulanic acid, imipenem, meropenem and tetracycline was detected in 57.4%, 34.6%, 2.4%, 1.9% and 36.5% of the isolates, respectively. beta-lactamase production was observed in 41.2% of tested microorganisms, while the most commonly found beta-lactamase genetic determinant was gene bla(TEM). Tetracycline resistance was disseminated and a wide scope of tet genes were detected in all studied microbial genus.

Descrição e análise de contingências presentes em legislações referentes à mobilidade urbana

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O ensino de estrutura da matéria na disciplina de física: uma análise de estruturas conceituais para a modelagem do currículo

Pós-graduação em Educação para a Ciência - FC