Da culinária de papel às mídias sociais de nicho: planejando o desenvolvimento de um ambiente colaborativo para a publicação de receitas e dicas culinárias

This paper describes the planning for the development of a social network conceived as a convergent environment on internet with cooking shows on TV. As results, the paper presents the characterization of the product's business model and a roadmap for specifying its requirements.

Desarrollo del modelo de negocio de una asesoría informática para el sector turístico

[ES] El objetivo de este TFG es la obtención de un modelo de negocio de una asesoría informática para PYMES, centrada en el sector turístico, mediante la metodología de desarrollo del cliente utilizando el famoso método del lienzo creado por Alexander Osterwalder. Para la obtención del mismo se han realizado encuestas a cuarenta negocios de la isla de Gran Canaria. El proceso seguido ha consistido en someter el lienzo de trabajo a modificaciones, a fin de obtener hipótesis verificadas y poder crear un catálogo de servicios. En este proyecto se han realizado tres etapas diferentes. En la primera etapa del proceso se realizaron veintidós encuestas, siendo los resultados obtenidos modificaciones en seis de los nueve bloques que forman el lienzo. En la segunda etapa se realizaron dieciséis encuestas, confirmándose los aspectos modificados en la etapa anterior y refinándose aspectos de diferentes bloques del modelo de negocio. Finalmente en la tercera etapa se realizaron catorce encuestas. Los resultados obtenidos no hicieron variar significativamente el modelo de negocio, con lo que se dio por concluido el proceso. El resultado obtenido es el modelo de negocio validado y verificado, así como un catálogo de servicios definidos.

Knowledge Flows and Networks: the Interplay between Local and Global Linkages within Bangalore IT Cluster

This doctoral work gains deeper insight into the dynamics of knowledge flows within and across clusters, unfolding their features, directions and strategic implications. Alliances, networks and personnel mobility are acknowledged as the three main channels of inter-firm knowledge flows, thus offering three heterogeneous measures to analyze the phenomenon. The interplay between the three channels and the richness of available research methods, has allowed for the elaboration of three different papers and perspectives. The common empirical setting is the IT cluster in Bangalore, for its distinguished features as a high-tech cluster and for its steady yearly two-digit growth around the service-based business model. The first paper deploys both a firm-level and a tie-level analysis, exploring the cases of 4 domestic companies and of 2 MNCs active the cluster, according to a cluster-based perspective. The distinction between business-domain knowledge and technical knowledge emerges from the qualitative evidence, further confirmed by quantitative analyses at tie-level. At firm-level, the specialization degree seems to be influencing the kind of knowledge shared, while at tie-level both the frequency of interaction and the governance mode prove to determine differences in the distribution of knowledge flows. The second paper zooms out and considers the inter-firm networks; particularly focusing on the role of cluster boundary, internal and external networks are analyzed, in their size, long-term orientation and exploration degree. The research method is purely qualitative and allows for the observation of the evolving strategic role of internal network: from exploitation-based to exploration-based. Moreover, a causal pattern is emphasized, linking the evolution and features of the external network to the evolution and features of internal network. The final paper addresses the softer and more micro-level side of knowledge flows: personnel mobility. A social capital perspective is here developed, which considers both employees’ acquisition and employees’ loss as building inter-firm ties, thus enhancing company’s overall social capital. Negative binomial regression analyses at dyad-level test the significant impact of cluster affiliation (cluster firms vs non-cluster firms), industry affiliation (IT firms vs non-IT fims) and foreign affiliation (MNCs vs domestic firms) in shaping the uneven distribution of personnel mobility, and thus of knowledge flows, among companies.

Building Information Modelling (BIM) Effectiveness in Performing Life Cycle Assessment of Building

The scope of this project is to study the effectiveness of building information modelling (BIM) in performing life cycle assessment in a building. For the purposes of the study will be used “Revit” which is a BIM software and Tally which is an LCA tool integrated in Revit. The project is divided in six chapters. The first chapter consists of a theoretical introduction into building information modelling and its connection to life cycle assessment. The second chapter describes the characteristics of building information modelling (BIM). In addition, a comparison has been made with the traditional architectural, engineering and construction business model and the benefits to shift into BIM. In the third chapter it will be a review of the most well-known and available BIM software in the market. In chapter four life cycle assessment (LCA) will be described in general and later on specifically for the purpose of the case study that will be used in the following chapter. Moreover, the tools that are available to perform an LCA will be reviewed. Chapter five will present the case study that consists of a model in a BIM software (Revit) and the LCA performed by Tally, an LCA tool integrated into Revit. In the last chapter will be a discussion of the results that were obtained, the limitation and the possible future improvement in performing life cycle assessment (LCA) in a BIM model.

Analisi start-up settore digitale. Il ruolo del management.

Questo lavoro di ricerca studia il mercato digitale delle Start-Up italiane, valutando i passi del management nei vari cicli di vita aziendale. Dopo uno studio teorico sull'ecosistema italiano startup e il cambiamento dell'approccio scelto dal manager all'interno dell'azienda per arrivare al successo, è stato fatto un studio empirico con questionari e interviste. L'intento è capire in un team aziendale quali sono le figure da seguire e con che importanza. Quanto è fondamentale la figura di colui che organizza, media e detiene la responsabilità del lavoro finito nei tempi prestabiliti?

Improving the sustainability of an appropriate technology solution; bone char defluoridation filters in Arusha, Tanzania

High concentrations of fluoride naturally occurring in the ground water in the Arusha region of Tanzania cause dental, skeletal and non-skeletal fluorosis in up to 90% of the region’s population [1]. Symptoms of this incurable but completely preventable disease include brittle, discolored teeth, malformed bones and stiff and swollen joints. The consumption of high fluoride water has also been proven to cause headaches and insomnia [2] and adversely affect the development of children’s intelligence [3, 4]. Despite the fact that this array of symptoms may significantly impact a society’s development and the citizens’ ability to perform work and enjoy a reasonable quality of life, little is offered in the Arusha region in the form of solutions for the poor, those hardest hit by the problem. Multiple defluoridation technologies do exist, yet none are successfully reaching the Tanzanian public. This report takes a closer look at the efforts of one local organization, the Defluoridation Technology Project (DTP), to address the region’s fluorosis problem through the production and dissemination of bone char defluoridation filters, an appropriate technology solution that is proven to work. The goal of this research is to improve the sustainability of DTP’s operations and help them reach a wider range of clients so that they may reduce the occurrence of fluorosis more effectively. This was done first through laboratory testing of current products. Results of this testing show a wide range in uptake capacity across batches of bone char emphasizing the need to modify kiln design in order to produce a more consistent and high quality product. The issue of filter dissemination was addressed through the development of a multi-level, customerfunded business model promoting the availability of filters to Tanzanians of all socioeconomic levels. Central to this model is the recommendation to focus on community managed, institutional sized filters in order to make fluoride free water available to lower income clients and to increase Tanzanian involvement at the management level.

The Position of xMOOCs in Educational Systems

The idea of xMOOCs initially aimed at fundamentally changing the US tertiary education system by providing open mass education. This attempt failed for a number of reasons. They include: the ignorance of the importance and benefits of face-to-face instruction, the high workload imposed on students by xMOOCs, the consequences of current xMOOC didactics, the financing of the high costs, and the difficulties of integration into the teaching organization. As a consequence, xMOOCs are turning into methods for professional continuing education including a business model that covers the institution’s cost.

Health information exchange: Using metrics to address quality of care and return on investment

Health Information Exchange (HIE) will play a key part in our nation’s effort to improve healthcare. The evidence of HIEs transformational role in healthcare delivery systems is quite limited. The lack of such evidence led us to explore what exists in the healthcare industry that may provide evidence of effectiveness and efficiency of HIEs. The objective of the study was to find out how many fully functional HIEs are using any measurements or metrics to gauge impact of HIE on quality improvement (QI) and on return on investment (ROI).^ A web-based survey was used to determine the number of operational HIEs using metrics for QI and ROI. Our study highlights the fact that only 50 percent of the HIEs who responded use or plan to use metrics. However, 95 percent of the respondents believed HIEs improve quality of care while only 56 percent believed HIE showed positive ROI. Although operational HIEs present numerous opportunities to demonstrate the business model for improving health care quality, evidence to document the impact of HIEs is lacking. ^

Pensando la supervisión docente como un modo de interpelar a la intenvención social : Modelo Operativo de Supervisión Docente

En este artículo se presenta una serie de reflexiones que el equipo de cátedra ha realizado en base a un análisis llevado a cabo en el marco del Programa La Cátedra Investiga, con el fin de pensar críticamente el proceso de supervisión docente que se lleva a cabo en la Carrera de Trabajo Social. La Supervisión Docente es una instancia de aprendizaje fundamental que, a partir de la práctica particular de los alumnos, intenta una articulación teórica-práctica, consolidar el yo profesional, develar e interpelar la complejidad de la intervención profesional en la actualidad. En consecuencia se presenta un modelo operativo de supervisión docente.

Definición de un nuevo modelo de negocio sostenible y aplicable a la nueva realidad de negocios y social para la convergencia de operadores de telecomunicación e Internet

La presente tesis analiza la integración del sector de las telecomunicaciones con los de TI y medios que conforman el actual hiper-sector de las TIC, para abordar una propuesta de valor que se plantea a dos niveles. Se expone de un lado, la iniciativa WIMS 2.0, que aborda los aspectos tecnológicos y estratégicos de la convergencia telco e Internet para, posteriormente, definir un nuevo modelo de negocio, que adaptado al nuevo sector integrado y siguiendo paradigmas inéditos como los que plantea la innovación abierta, permita generar nuevos flujos de ingresos en áreas no habituales para los operadores de telecomunicaciones. A lo largo del capítulo 2, el lector encontrará la contextualización del entorno de las comunicaciones de banda ancha desde tres vertientes: los aspectos tecnológicos, los económicos y el mercado actual, todo ello enfocado en una dimensión nacional, europea y mundial. Se establece de esta manera las bases para el desarrollo de los siguientes capítulos al demostrar cómo la penetración de la banda ancha ha potenciado el desarrollo de un nuevo sistema de valor en el sector integrado de las TIC, alrededor del cual surgen propuestas de modelos de negocio originales que se catalogan en una taxonomía propia. En el tercer capítulo se detalla la propuesta de valor de la iniciativa WIMS 2.0, fundada y liderada por el autor de esta tesis. WIMS 2.0, como iniciativa abierta, se dirige a la comunidad como una propuesta de un nuevo ecosistema y como un modelo de referencia integrado sobre el que desplegar servicios convergentes. Adicionalmente, sobre el planteamiento teórico definido se aporta el enfoque práctico que supone el despliegue del modelo de referencia dentro de la arquitectura de un operador como Telefónica. El capítulo 4 muestra el modelo de negocio Innovación 2.0, basado en la innovación abierta con el objetivo de capturar nuevos flujos de ingresos incrementando el portfolio de servicios innovadores gracias a las ideas frescas y brillantes de start-ups. Innovación 2.0 lejos de quedarse en una mera propuesta teórica, muestra sus bondades en el éxito práctico en el mercado que ha validado las hipótesis planteadas. El último capítulo plantea las líneas futuras de investigación tanto en el ámbito de la iniciativa WIMS 2.0 como en el modelo de Innovación 2.0, algunas de las cuales se están comenzando a abordar. 3 Abstract This thesis examines the integration of telecommunications sector with IT and media that make up the current hyper-ICT sector, to address a value proposition that arises at two levels. On one side, WIMS 2.0 initiative, which addresses the technological and strategic aspects of the telco and Internet convergence to later define a new business model, adapted to the new integrated sector and following original paradigms such as those posed by open innovation, which generates new revenue streams in areas not typical for telecom operators. Throughout Chapter 2, the reader will find the contextualization of the broadband communications environment from three aspects: technological, economic and the current market all focused on a national, European and world scale. Thus it establishes the basis for the development of the following chapters by demonstrating how the penetration of broadband has led to the development of a new value system in the integrated sector of the ICT, around which arise proposals of originals business models, which are categorized in a own taxonomy. The third chapter outlines the value proposition of the WIMS 2.0 initiative, founded and led by the author of this thesis. WIMS 2.0, as open initiative, presents to the community a proposal for a new ecosystem and an integrated reference model on which to deploy converged services. Additionally, above the theoretical approach defined, WIMS 2.0 provides the practical approach is provided which is the deployment of the reference model into the architecture of an operator such as Telefónica. Chapter 4 shows the Innovation 2.0 business model, based on open innovation with the goal of capturing new revenue streams by increasing the portfolio of innovative services thanks to the fresh and brilliant ideas from start-ups. Innovation 2.0, far from being a mere theoretical proposition, shows its benefits in the successful deployment in the market, which has validated the hypotheses. The last chapter sets out the future research at both the WIMS 2.0 initiative and Innovation 2.0 model, some of which are beginning to be addressed.

A study of four listed micro finance institutions

Compared to the size of the microfinance market, the number of Microfinance Institutions that are professionally ran like commercial banks is still scarce, and even more scarce are the MFI listed in public stock exchanges. This document focuses on four listed MFIs and reviews its business model and funding sources. The document also analyses the market price evolution of the listed shares and investigates whether investors are assigning a premium to the MFIs compared with its respective market indices. Keywords: Microfinance institutions, Micro-credits, Financial Institutions, Equity; Stock Exchange.

Información personal: la nueva moneda de la economía digital

Technological progress has profoundly changed the way personal data are collected, accessed and used. Those data make possible unprecedented customization of advertising which, in turn, is the business model adopted by many of the most successful Internet companies. Yet measuring the value being generated is still a complex task. This paper presents a review of the literature on this subject. It has been found that the economic analysis of personal information has been conducted up to now from a qualitative perspective mainly linked to privacy issues. A better understanding of a quantitative approach to this topic is urgently needed.

Desarrollo de una herramienta de gestión de proyectos y recursos en la nube integrada en Salesforce CRM

La actividad de muchas empresas, y en concreto las de software, está basada en proyectos. Típicamente, estas empresas tendrán un modelo de negocio orientado a productos para un mercado abierto, o un modelo de negocio orientado a consultoría para otras empresas. La empresa LeadClic Solutions se incluye en el segundo grupo. Se trata de una consultoría especializada en una tecnología emergente, Salesforce, cuya labor consiste en el desarrollo de aplicaciones cloud en esta plataforma que satisfagan las necesidades de sus clientes, desde empresas relativamente pequeñas hasta grandes empresas internacionales. Ante esta variedad de realidades, LeadClic necesita una herramienta versátil que permita una gestión eficaz de proyectos de distinta índole, integrando al mismo tiempo gestión de clientes, planificación, control de tiempo y costes, seguimiento, y gestión de recursos humanos. En la actualidad, la empresa basa esta gestión en un gran elenco de programas especializados, desatacando hojas de cálculo, herramientas de gestión de proyectos en diversos programas locales o en la nube, correo electrónico, servicios de comunicación y desarrollos personalizados en Salesforce. El objetivo de este Trabajo Fin de Grado es el diseño, implementación y validación de una herramienta en la nube, sobre la plataforma Salesforce, que integre las soluciones a todas las necesidades de la empresa. ---ABSTRACT---Many companies’ activity, in particular software companies’, is based on projects. Typically, these companies have a product for open market - oriented business model, or a B2B consultancy business model. The company LeadClic Solutions is included in the second group. It is a small consultancy, specialized in an emergent technology, Salesforce, that develops cloud applications in that platform to satisfy its clients’ needs, from small companies to big international ones. Faced with this variety of situations, LeadClic needs a versatile tool able to cope with an effective management of projects of different types, integrating at once client management, planning, time and costs control, monitoring, and human resources management. At the moment, the company bases this management on a wide range of specialized programs, such as spreadsheets, local and cloud based project management tools, emailing, communication services and Salesforce based custom developments. This Final Degree Project seeks to design, implement and validate a cloud based tool, on the Salesforce platform, to integrate the solution to all of the company’s needs into one single application.

Impacto de los medios sociales en la estrategia de las organizaciones

Dado el impacto que las redes sociales tienen en la vida diaria de los países desarrollados o en vías de desarrollo, éstas han pasado a tener un papel clave en dicho desarrollo social. Dicha consideración no sólo debe centrarse en cómo las personas forman las redes, sino las herramientas que emplean y la forma en la que estas deben ser tratadas por las organizaciones para conseguir una posición preferencial con los usuarios que forman las redes (considerando el creciente número de éstos todos los días). El presente trabajo trata de exponer la diferencia entre medios sociales y redes sociales, estableciendo una diferencia clara entre entre ambos, define lo que son los medios sociales (Social Media en Inglés), qué se debe considerar para que el uso de los mismos tenga una carácter exitoso en sus operaciones y cómo las organizaciones perciben la diferencia competitiva que éstos aportan en sus actividades. Una vez definida, destacamos la importancia de la consideración de estos nuevos medios en las estrategias de la compañías. Para ello, debemos ver el ecosistema de los medios sociales de forma general, y focalizarnos en la relación marca-compañía con el usuario/cliente. La inclusión de los medios sociales en las estrategias de las compañías, primero de forma independiente y, posteriormente, de forma integrada, hace que los modelos de negocio de las compañías se vayan adaptando a los tiempos. Se describe el cambio de paradigma de los modelos de negocio afectados por la introducción de los medios sociales, los elementos y tipos de modelos de negocio que se pueden tener, así como la adaptación de los modelos establecidos a los nuevos modelos. Posteriormente se ve cómo las compañías incluyen los medios sociales en su estrategia, a través de una planificación de medios sociales,partiendo de qué es una estrategia y cómo debe evaluarse. Una vez se ha definido el contexto (qué son los medios sociales, redes sociales, modelo de negocio, estrategia; así como sus características), se definen los bloques funcionales de los medios sociales, con su paralelismo en términos de la estrategia de las compañías, así como se indican determinados factores de éxito para su adopción. Hasta ahora, estamos mirando la organización de forma individual pero, dentro del mercado en el que desarrollan sus actividades, éstas deben ser evaluadas sobre el grado de desarrollo de los medios sociales en sus operaciones; y poder establecer así comparativas, con otras organizaciones, en relación a su grado de implantación. Con dicho objetivo, desarrollaremos un modelo de madurez de medios sociales (Social Media Maturity Model, SMMM o SM3), de forma teórica. ¿Cómo considerar dicho modelo de forma realista?. Basándonos en el método del estudio de casos, se realizará una análisis e investigación de diferentes organizaciones que nos indicará el grado de aproximación del modelo de madurez referenciado, con respecto a la realidad. ABSTRACT Considering the impact that social networks have in the daily life in developed or developing countries, they have come to play a key role in this social development. This consideration should not only focus on how people set up networks, but the tools they use and how these ones should be addressed by organizations to achieve a preferential position with users, forming networks (considering the increasing number of them every day). This work tries to explain the difference between social media and social networking, establishing a clear difference between them, defines what is Social Media, which should be considered for its use has a successful character in their operations and how organizations perceive the competitive edge they bring in their activities. Once they are defined, we remark the importance of considering these new media in companies strategies. For this, we see the social media ecosystem in general, and to focus on brandcompany relationship with the user/client. The inclusion of social media strategies in the companies, independently and in a integrated way, makes the business models of companies evolve along the time. It is described the paradigm shift in business models affected by the introduction of social media, elements and types of business models that can be had, and the adaptation of established models to new models. After that, it’s shown how companies include social media strategy through social media planning and building on what is a strategy and how it should be evaluated. Once the context is defined (what is social media, social networking, business model, strategy, and its features), the functional blocks of social media are defined, with its parallelism in terms of the strategy of companies and specific success factors are indicated. So far, we are looking at the organization individually but within the market in which they operate, they must be evaluated on the degree of development of social media in their operations; and to establish and compare with other organizations in relation to their degree of implementation. With this goal, we will develop a maturity model for social media (Social Media Maturity Model, SMMM or SM3), theoretically. How to consider the model realistically?. Based on the case study method, the analysis and research of different organizations that it will indicate the accuracy of the maturity model referenced with respect to the actually performed.

La planificación estratégica en los procesos de conformación de las ciudades globales: Los casos de Singapur y Dubái

La globalización, en las últimas décadas, ha tenido una amplia repercusión e influencia sobre la evolución de los procesos que intervienen en la gestión y la ordenación urbano-territorial. Esta influencia ha sido especialmente destacable en los procesos de conformación de las Ciudades Globales (CG). No obstante, dentro de los procesos actuales, y de los ya iniciados décadas atrás, se encuentran discordancias tanto con respecto a los modelos de gestión urbanoterritoriales como con relación a los procesos de conformación de las CG. Esto es debido a que cada territorio o CG no ha seguido un proceso homogéneo; sino que, a través del modelo empresarial de la “Planificación Estratégica” (PE) cada proceso ha sido adaptado para poder atender y potenciar las características más singulares de cada territorio, y de esta forma, poder alcanzar las ambiciosas posiciones de liderazgo. Por este motivo, el éxito de la PE se ha basado en simplificar la complejidad de los modelos y agentes que participan en los procesos de conformación de los territorios y ciudades globales. En esta investigación se propone analizar el valor de la PE como proceso de gestión y ordenación urbano-territorial; al igual que se pretende esclarecer tanto los modelos como los elementos de los que se compone. Para, poder así, identificar las relaciones que se producen entre los modelos y elementos principales de los que se compone una PE. Por motivos relacionados con la necesaria acotación de toda investigación, y mediante el apoyo de tanto el tutor de esta investigación como de expertos externos consultados, se ha acordado analizar los aspectos más característicos del proceso estratégico, como son: los territoriales, los económicos y los de gobernanza. Esta investigación se ha llevado a cabo a través del uso del método estudio de casos, mediante un proceso de recogida de información compuesto por dos estudios de campo, Singapur y Dubái, con similitudes tanto en el proceso como en los resultados. También se han realizado consultas a expertos multidisciplinares, cuya información y aportaciones se han articulado y procesado mediante la utilización del sistema de análisis de realidades complejas, presentado en el marco conceptual. Los resultados del estudio de los casos de Singapur y de Dubái muestran como las acciones urbano-territoriales que se han llevado a cabo en ambas ciudades y en sus territorios circundantes son consecuencia del uso de la planificación estratégica en beneficio de un mejor posicionamiento dentro del contexto global. De esta forma, mediante el análisis de las asimetrías y de las relaciones existentes entre el proceso, los casos de estudio y el contexto global, se identifica y se esclarece los términos relacionados con las ciudades globales referentes, consolidadas y emergentes. A su vez, a lo largo del marco conceptual se correlaciona y esclarece los procesos territoriales, económicos y de gobernanza, identificando las responsabilidades entre las instituciones, los organismos, los agentes y los actores (tanto públicos como privados) que inician y gestionan tanto el plan estratégico como los procesos derivados de él. Para finalizar, el análisis cruzado de los resultados demuestra la relación existente entre la planificación estratégica, la ordenación urbano-territorial, la gestión económica y la gobernanza. Pudiéndose identifican las asimetrías producidas durante la implantación de un plan estratégico, de forma que, tras un análisis del sistema de realidades complejas, estas asimetrías puedan ser solventadas. RESUMO Nas últimas décadas, a globalização tem tido um grande impacto sobre a evolução dos processos de gestão e planejamento urbano-territorial. Essa influência foi particularmente notável nos processos de formação das cidades globais (CG). No entanto, comparando os processos atuais e aqueles iniciados há décadas, as discrepâncias são encontradas tanto no que diz respeito aos modelos de uso do solo urbano, como em relação aos processos de formação e gestão das CG. Isso ocorre porque cada território ou CG não tem seguido um processo uniforme; mas, por meio do modelo de negócios de "Planejamento Estratégico" (PE) cada processo foi adaptado para servir e melhorar as características mais singulares de cada território para alcançar posições de liderança global. Portanto, o sucesso do PE é baseado na simplificação da complexidade dos modelos e atores envolvidos nos processos de formação dos territórios e das cidades globais. Esta pesquisa tem como objetivo analisar o valor do PE como um processo de gestão territorial e urbana; como também esclarecer os modelos e elementos do PE estudados. Para, então, poder identificar as relações que ocorrem entre os modelos e os principais elementos integrantes de um PE. Como recorte de pesquisa, após consultas com o tutor da pesquisa e com outros pesquisadores especialistas, decidiu-se analisar os aspectos mais característicos do processo estratégico, sendo eles: os territoriais, os econômicos e os de governabilidade. Esta pesquisa ’e um estudo de casos. Para realizá-lo, foram escolhidos dois estudos de campo (Dubai e Cingapura) e além de consultas com especialistas multidisciplinares, cujas informações e colaborações foram analisadas por um sistema de analise de realidades complexas, explicado na parte conceitual dessa tese. Os resultados do estudo dos casos de Dubai e Cingapura mostra como as ações urbanoterritoriais que foram realizadas em ambas cidades e em seus territórios circundantes são resultado do uso do planejamento estratégico em prol de uma melhor localização no contexto global. Assim, através da análise das assimetrias e da relação entre o processo, os estudos de caso e o contexto global, identifica-se e esclarece os termos relacionados com as cidades globais referentes, consolidadas e emergentes. Também, no arcabouço conceitual correlacionase e esclarecem-se os processos econômicos, territoriais e de governabilidade, identificando as responsabilidades das instituições, agências, agentes e atores (públicos e privados), que iniciam e gerenciam tanto o plano estratégico, como os processos derivados. A análise cruzada dos resultados demonstra a relação entre o planejamento estratégico, o planejamento urbano-territorial, a gestão econômica e a governabilidade. A pesquisa é capaz de identificar as assimetrias produzidas durante a implementação de um plano estratégico, para que depois da análise do sistema de realidades complexas, essas assimetrias possam ser resolvidas. ABSTRACT Globalization, in recent decades, has had a wide impact and influence on the evolution of the processes involved in the urban planning management. This influence has been particularly notable in the formation processes for the Global Cities (GC). However, within the current processes, even in those started decades ago, discrepancies are found between the urbanterritorial models and their relation to the processes of formation for the CG. This is because each territory, or CG, has not followed a uniform process; although, each process has been adapted through the business model of the "Strategic Planning" (SP) to serve and enhance the most unique characteristics of each urban territory, until reaching the ambitious global leadership positions. Therefore, the success of SP is based on simplifying the complexity of the models and actors involved in the processes of formation of the GCs and territories. This research aims to analyze the value of SP as a process for the urban and territorial management; intended to clarify both models and elements of which it is composed. And, for so, identify the relationships that occur between them. For reasons related to the required limits of all research, and through the support of this research by both the tutor and the consulted outside experts, has agreed to analyze the most characteristic aspects of the strategic process, which are: territory, economy and governance. This research was conducted through the use of the case study methodology; by a process of information collection of two field studies, Singapore and Dubai, with similarities in both the process and the results; and through consultation with a variety of multidisciplinary experts. Whose information and input has been articulated and processed by the use of a system prepared for the complex analysis of realities presented in the research’s conceptual framework. Thus, analyzing the asymmetries and relationship between the results of the study cases of Singapore and Dubai, have shown how the urban-territorial actions, which have been carried out in both cities and in their surrounding territories, are the result of the use of the strategic planning process for the benefit of a better position with respect to the global context. Meanwhile, along the conceptual framework correlates and clarifies the territorial, economic and governance processes, identifying responsibilities between the institutions, agencies, agents and actors (public and private) that initiate and manage both strategic planning and processes derived from it. Finally, the cross-analysis of the results shows the relationship between strategic planning, urban and territorial planning, economic management and governance. Being able to identify and eliminate the asymmetries produced during the implementation of a strategic planning for the formation of a Global City.