Comportamiento de compra de alimentos orgánicos en la ciudad de Quito desde la perspectiva del modelo de comportamiento del consumidor final de Philip Kotler

Esta investigación de carácter cualitativo presenta al lector una mirada profunda hacia las influencias y motivaciones que perfilan el comportamiento de compra de productos orgánicos en la ciudad de Quito tomando en cuenta como referencia el modelo de comportamiento de compra del consumidor final propuesto por Philip Kotler. Gracias a la investigación se determinó que el público objetivo de esta categoría, en su mayoría mujeres, no posee influencias externas relacionadas con estrategias de marketing que motiven la compra, son sus propias madres y hermanas las que motivan la búsqueda y en menor grado médicos y profesionales conocedores de agricultura orgánica. Los compradores hombres son influenciados por sus parejas mujeres o por una búsqueda personal de alternativas que sean coherentes con ideales de ecología urbana. Las motivaciones básicas de compra identificadas son la salud y buen sabor y aquellas motivaciones intrínsecas están relacionadas a la necesidad de control, pertenencia y distinción las mismas que se satisfacen mediante la rutina de compra y consumo de esta categoría en familia o con otros. El proceso de compra actual denota oportunidades de mejora principalmente en la construcción de una imagen clara y positiva, información, disponibilidad y procesos de venta responsables con el ambiente.

How soccer players head the ball: a test of optic acceleration cancellation theory with virtual reality

We measured the movements of soccer players heading a football in a fully immersive virtual reality environment. In mid-flight the ball’s trajectory was altered from its normal quasi-parabolic path to a linear one, producing a jump in the rate of change of the angle of elevation of gaze (α) from player to ball. One reaction time later the players adjusted their speed so that the rate of change of α increased when it had been reduced and reduced it when it had been increased. Since the result of the player’s movement was to regain a value of the rate of change close to that before the disturbance, the data suggest that the players have an expectation of, and memory for, the pattern that the rate of change of α will follow during the flight. The results support the general claim that players intercepting balls use servo control strategies and are consistent with the particular claim of Optic Acceleration Cancellation theory that the servo strategy is to allow α to increase at a steadily decreasing rate.

Change, rigidity & delay in the UK system of land-use development control

The British system of development control is time-consuming and uncertain in outcome. Moreover, it is becoming increasingly overloaded as it has gradually switched away from being centred on a traditional ‘is it an appropriate land-use?’ type approach to one based on multi-faceted inspections of projects and negotiations over the distribution of the potential financial gains arising from them. Recent policy developments have centred on improving the operation of development control. This paper argues that more fundamental issues may be a stake as well. Important market changes have increased workloads. Furthermore, the UK planning system's institutional framework encourages change to move in specific directions, which is not always helpful. If expectations of increased long-term housing supply are to be met more substantial changes to development control may be essential but hard to achieve.

Housing supply and planning delay in the South of England

There is growing international interest in the impact of regulatory controls on the supply of housing The UK has a particularly restrictive planning regime and a detailed and uncertain process of development control linked to it. This paper presents the findings of empirical research on the time taken to gain planning permission for selected recent major housing projects from a sample of local authorities in southern England. The scale of delay found was far greater than is indicated by average official data measuring the extent to which local authorities meet planning delay targets. If these results are representative of the country as a whole, they indicate that planning delay could be a major cause of the slow responsiveness of British housing supply.