848 resultados para Análise Crítica do Discurso. Mídias Sociais. MudançasSociais e Culturais. Empoderamento Cidadão


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The goal of this paper is to critically analyze the practices developed by Solidarity Economy and to merge them with social technologies, aiming to achieve social transformation of popular groups. This transformation consists in the empowerment of those groups in means of work organization, considering their self-management and also the development of techniques and technologies utilized. Based on the understanding that technical development has no neutral character and it follows linearity within society, a discussion around the forms and uses of technology is conducted here, aiming at the perspective of changes in technologies’ development and also assigning social character to them. To think of social technology requires us to consider the space in which it is inserted, once it refers to a collective demand that belongs to self-managed groups. Therefore, to intent beyond self-management work, new productive forces are discussed here, and also the analysis and adhesion of an alternative technology for popular cooperatives

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This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

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The aim of this article is to discuss Mallarmé‘s poem A throw of dice, establishing some theoretical interfaces among Jakobson‘s reading, Lacan‘s psychoanalysis and some elements from the French discourse analysis. The poem, considered a milestone of modern poetry, has already engendered various discourses about itself, what allows us to consider it here a permanent invention, or yet, a throw of dice in eternal whirl. Attentive to the roaring of such discourses, and available for listening the theory that contributes to the poem‘s critical analysis, the reading herein engaged bets on the profit that the Mallarmé‘s poem study carries, for the perception of contemporary poetry, which inherited from him the double-sided lyrical coin: high revision of the possibilities of invention and very strong metalanguage.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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In humans, psychic and motor skills are interdependent, and therefore, cannot fail to take into account the influence of a good psychomotor development in the prevention of learning difficulties. Another factor that interferes with the learning process is the social. Family problems, socioeconomic status of the child, among others, may be associated with learning difficulties and, consequently, the student's performance. Therefore, the aim of this study was to investigate through the elements of psychomotor, if a delay in neuropsychomotor development may be related to the presence of learning problems in children entering elementary school. Also, determine whether there were differences regarding the presence or absence of these difficulties in students from middle and low social class and have family problems or not. For this, we analyzed two classes of 49 students from 1 year of elementary education at a public school in the city of Bauru/SP, aged between 6 and 7 years. These students were tested for the ENE proposed by Lefèvre (1976) to assess the maturity of the nervous system. A pre-designed questionnaire was answered by the teachers of classes to know students' academic performance, learning difficulties presented by them, social status and the presence of family problems. All students participating in the survey had the term sheet signed by the parents, allowing participation in the study. To reach the results, we applied the Anova and Tukey test for comparison analysis of mean age in the performance of ENE. To investigate the existence of a relationship between performance in the ENE and learning difficulties, we used the calculation of Pearson correlation. To analyze the difference in average scores of learning disabilities in students from different social classes and among those who had family problems or not, comparative graphs were used with the averages obtained from the questionnaire answered by the teachers for each learning...

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The central theme of this work is the construction of the identity of the female gender in the light of discourse analysis. To achieve this goal we used three different media productions made during the twentieth and twenty-first century that address the same historical character: Anne Boleyn, the second wife of Henry VIII. From the research and analysis of images carefully selected to represent three different real moments of Anne Boleyn, it was possible to realize how the same scene may have different approaches and how such approaches are influenced not only by the author of the work, but also by a discursive game that coordinates what can or can't be said by a society. The study concludes that the discourse analysis, besides assisting in the understanding of life and speeches of the historical character in question, also provides subsidies to know the society not only at the time that Anne Boleyn lived, but also at the time when the media productions studied here were performed

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This assignment aims to do a critical and interpretative review of the masterpiece Tempo e Eternidade, published by the Brazilian poets Jorge de Lima and Murilo Mendes in 1935. It is a result of a project called Restaurando a poesia em Cristo, created by many different Brazilian poets as Tristão de Ataíde, Augusto Schimdt, and others. It is worth highlighting the importance of these poems, because of the period when they were published and for the modern proposal, as the theme, which the poets denounce the bad aspects of modernity of the century through the Holly Bible, as also for the new esthetics. In the 30s, Brazil was passing through many changes; in aspects of history - the transition between the governments of Oligarchy to the New State, in governance of Getúlio Vargas; and in the literary context, it was the beginning of the second phase of Modernism, from 1930 to 1945. This period remains the consolidation of the literary movement, in terms of esthetics, since the major proposal of Modernism is freedom of the verse and, in this second phase, the search for a renovation of the language and the enlargement of the themes in poetry, such in the religious aspect or the social-political' themes. In this perspective, it aims to show the importance of the masterpiece for the history of Brazilian literature, coated as part of a turning point between the first and second phase of Modernism, also for the thematic renovation in religious poetry and esthetics, with a new proposal of esthetics. The methodology for the analyses of the poems will be through Antonio Candido's proposal, in O estudo analítico do poema, based on interpretation and comments. Therefore it intends showing through the analyses the relevance of the masterpiece written by the Brazilian poets, to the area of religious poetry and for the literary movement of that time

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The advancement in the deployment of social networks by governments can generate public communication initiatives, which may contribute to the strengthening of citizenship, understood as the exercise of the right to information about public management. This article describes results of research which assessed, through content analysis, the breadth and depth of information offered by the state government of São Paulo in news stories accessed through the social networks Twitter, YouTube, Facebook and Orkut which publicize purposes, lines of action and limits of public policies of immediate impact for citizenship, in the areas of welfare, health, education and environment. Results indicate that the analyzed sample contains, on average, from 28% to 40% of all information deemed necessary for the comprehensive and plural characterization of a public policy, according to the theoretical-methodological context of the research.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The main objective of this study focuses on investigate how the style of the Conhecimento Prático Língua Portuguesa magazine, from Escala publisher, reveals a materialization, in its wordings, of social values that surround our society regarding the teaching class. Besides, we thought about the construction of an other - teacher - by means of the I speech (the enunciator). Furthermore, we reflected on how happens the genre opinion article handling and whether there is, when aimed to the teaching class. All these questions were discussed under the perspective of Bakhtin's theory, focusing our analysis in the wording notions, dialogism, style and speech genres. Our analysis indicates a materialization of social values in syntactic issues and a hybridization of genres when the addressee is a teacher

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)