Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Gerenciador de estudos para dispositivos móveis: aplicativo do aluno

The project is a platform for education that provides a way where teachers can create and share educational content for their classes, and students can download that content to refer to it at any time. The solution is based on two Windows Phone 7 Apps: Kookaburra Teachers, where teachers can add content to their classes, and Kookaburra Students, where students can download and view the content of classroom. To realize the communication between these two applications, we use a Windows Azure server, that server is also responsible for processing some conversions, enabling real-time translation. In addition to storing all the content that is generated during the lessons

Comunicação organizacional na ambiência da internet: um estudo sobre a atuação de três empresas de médio a grande porte de Bauru

This study aims to examine the changes occurring in organizational communication activities with the arrival of the Internet. The intention is to know how companies and their communication professionals have adapted to it and how they are making use of new digital technologies, especially social media. The study also allows know what strategies they are using to reach your target audience on the Internet, including those targeting mobile devices. For this, a survey was conducted with medium to large companies in Bauru (state of São Paulo), to see how it are acting in the online environment and what its perception regarding their image, visibility and positioning on Web

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Análise da ABNT NBR ISO 14005:2012 como instrumento de implementação de sistemas de gestão ambiental em pequenas e médias empresas

The use of environmental management systems - EMS has shown to be a key tool for addressing the environmental aspects and impacts of an organization. The vast majority of EMS based on the requirements of ISO 14001:2004, as it is a globally recognized standard and adopt its recommendations is considered to be a guarantee of fulfilling the basic requirements of an EMS. Despite all the benefits that the system provides, we still find many problems in the implementation of EMS, especially in small and medium enterprises or SME. Most of the difficulties of implementation is related to intrinsic factors that companies of this size have, and issues related to the models and methods used to implement an EMS. Thus, this work aimed to assess whether the guidelines of ISO 14005:2012 meet the needs of SMEs for the effective implementation of an environmental management system. For it has been identified in the relation between SMEs and EMS the majof intrinsic problems of SMEs to implement (PII), such as lack of financial and human resources, and lack of commitment from top management to the SGA. Also was also pointed the main implementation issues related to ISO 14001 (ABNT, 2004) or the models or methods (PIM), highlighting the lack of environmental performance criteria, and the need for a path or sequence of steps for implementation. The study of ISO 14005 (ABNT, 2012) showed that the standard guidelines and implementation examples proposed, include solutions for all problems related to EMS implementation SMEs

Sistema para navegação de robôs móveis e interação humano-robô baseada em comandos de voz

This project is comprised by an interactive mobile robotics’ environment, focused in human-robot interaction. The system was developed to work in a smartphone, with Android operating system, embedded in a small size mobile robot. Information provided by the smartphone’s camera and microp hone, as well as by proximity sensors embedded in the robot, is used as inputs of a control architecture, implemented in software. It is a behavior-based and receptive to human commands control architecture, to assist the robot’s navigation. The robot is controlled by its own behaviors or by commands em it ted by humans

A evolução na prática da educação: o uso das mídias como ferramentas no ensino/aprendizagem da educação matemática

It is possible to note that the teaching done in the usual way goes against the language of youth today. It is essential that there be incentives and subsidies regarding the use of such media, whether the responsible government agencies and their members, be they principals and teachers, so there is a reform in the existing educational models and teaching. Currently, teaching is in a purely encyclopedic context of teaching models with pre-defined, ignoring the teaching based on the context in which the student lives (ethnomathematics). The objective of this work is to show how the use of audiovisual best known, such as newspapers, magazines, TV and computers can assist in teaching and learning of mathematics education, making teaching more enjoyable and inserted into the day-to-day student

Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration

Mídias radicais e a utilização do Culture Jamming: quebrando as barreiras construídas pelos veículos hegemônicos

This monograph aims to analyze the ability of the radical media to lead journalistic productions performed by O Globo during debates of the event Rio +20. The concentration of the major means of communication in the minor part of the population consolidates what can be called by hegemonic media. These media are primarily responsible for controlling the content viewed by a large portion of the population. Aiming a true plurality of information the alternative media day-by-day is looking for a bigger space within the communication market. Thus, the hegemonic media use capable tools to interfere in editorial policies consolidated by corporative media. One of those possible tools is the Culture Jamming, an activist action that interferes in a variety of marketing branches of communication. Therefore, having in its basis theorists such as John Downing and Perseu Abramo this study analyzed the journalistic content produced by the newspaper O Globo between the days 13 to 22 of June, in which the Rio +20 activities were held

Viabilidade do aproveitamento de resíduos de madeira para produção de móveis

The need to use waste from wood processing industry grows due to environmental demands imposed by laws, so like the need to introduce more competitive products in the market (it means better quality and acceptable cost) who must submit by the rational use of raw material, usually turning waste to sub products, what adds higher value for that. To this research, specific case from Ribon Company, located on Camaçari, Bahia-Brazil, has been studied. It is a treated wood producer. Bulk of monthly wood logs there is 70 m3. Its yield is 71,43%, where bulk of generated waste is monthly 20m3. As an exploitation way from generated waste, it has been suggested some options like: erosion protection to specific areas, a wildlife shelter as an henhouse etc, recreational articles, coal, linings, treadmills. However this research will give focus to the furniture design made of waste. As a conclusion, there is very much need to assign new utilizations to that sub used materials, since there is significant amount to increase company’s productive yield

Análise de condicionantes geológico-geotécnicos para o rompimento de pequenas e médias barragens de terra: estudo de caso na bacia do rio Jaguari Mirim no município de São João da Boa Vista, SP

The act of containing water is one of the most practiced by the civilizations along history, in the will to increase the offer of water to many uses. The raise of environmental worries surround many human activities has given a big attention to dams. Indeed, the environmental consequences about dams are proporcional to their size, what gives to the big dams a more detailed Project and a bigger political concerning that increases the built, estability and maintenance of them. Then, the projects of medium and small dams are weak, limitaded to handbooks, textbooks and empirical recommendations, while the constructions of small dams are growing everytime more. With that being said, the present work intends to analise the geological and geotechnical conditionants that can cause break of small earth dams by making a case study in the Jaguari Mirim Watershed, located in the city of São João da Boa Vista (SP), and can be used to encourage the concern with small dams. In the area of study were identificaded, from satellite images, 248 dams. The map of physiographical compartmentalization defined by Pilachevsky (2013) was used to define the locations in the study área that would have bigger risk to the break of dams. Then, 9 of this dams were analised in field research, using references made by Cerri, Reis e Giordano (2011) and the risk of the analised dams were defined. A study about this type of structure is highly necessary to avoid big damages. An analysis of the geological and geotechnical conditionants that can cause break of dams guides the project in a way to avoid adverse consequences, especially when integrated with locacional conditions observed in the place of the dam’s building

Situação Espacial de Franquias na América do Sul: morfologia e centralidade urbanas em cidades médias da Argentina, Brasil e Chile

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo das representações do mundo do trabalho de alunos do meio rural através do uso de mídias virtuais

This paper aims to present the representations of the working world of high school students, the State School Prof. Dr. João Deoclécio da Silva Ramos, Distrito de Talhado, São José do Rio Preto (SP), through the use of virtual media, specifically the Blog de Aula – Mutirão de Sociologia (www.mutiraodesociologia.com.br). Understanding the representations of the world work enables students to think of a profession which identify themselves, and stimulate reflection as future professionals. The virtual media, especially blogs, allow students to express their ways of living and thinking the world of work. In the context of the city of Rio Preto, is especially relevant these representations of the world’s rural work, so this project is to collaborate in the development of research concerned with the description and understanding of processes that involve relationships between work, education and rural.