The CURE scale: a multidimensional measure of service recovery strategy

Purpose – This paper aims to address the gaps in service recovery strategy assessment. An effective service recovery strategy that prevents customer defection after a service failure is a powerful managerial instrument. The literature to date does not present a comprehensive assessment of service recovery strategy. It also lacks a clear picture of the service recovery actions at managers’ disposal in case of failure and the effectiveness of individual strategies on customer outcomes. Design/methodology/approach – Based on service recovery theory, this paper proposes a formative index of service recovery strategy and empirically validates this measure using partial least-squares path modelling with survey data from 437 complainants in the telecommunications industry in Egypt. Findings – The CURE scale (CUstomer REcovery scale) presents evidence of reliability as well as convergent, discriminant and nomological validity. Findings also reveal that problem-solving, speed of response, effort, facilitation and apology are the actions that have an impact on the customer’s satisfaction with service recovery. Practical implications – This new formative index is of potential value in investigating links between strategy and customer evaluations of service by helping managers identify which actions contribute most to changes in the overall service recovery strategy as well as satisfaction with service recovery. Ultimately, the CURE scale facilitates the long-term planning of effective complaint management. Originality/value – This is the first study in the service marketing literature to propose a comprehensive assessment of service recovery strategy and clearly identify the service recovery actions that contribute most to changes in the overall service recovery strategy.

Global financial crisis: implications for Chinese corporate governance

This paper analyses the role of corporate governance failures and weaknesses in the global financial crisis with reference to the evolution of post-crisis corporate governance arrangements in China. The current crisis presents China with an opportunity to analyse its governance problems, reflect on its weaknesses and implement a strategy to address areas which need attention. This paper opens with a description of China’s exposure to the current global financial crisis and continues to critically evaluate the effectiveness of a free market system on corporate governance. Bratton (2002) maintains that incentive structures that motivate the self-regulatory systems generate less powerful checks against abuse than scholars and practitioners have believed. The paper highlights the need for corporate regulatory bodies and policy makers to revise and re-develop financial services sector regulations. Finally, the paper discusses the need of ethics in organizations - an issue that is beyond legislation. In an increasingly interconnected global economy, it is imperative to increase our understanding of what constitutes an effective corporate governance system. The paper contributes to the corporate governance body of literature within the Chinese context by providing insights into the contributing factors to corporate governance failure that led to the global financial crisis. It also provides policy recommendations for China’s policy makers to seriously consider. The results suggest a need for the re-examination of corporate governance adequacy and the institutionalisation of business ethics.

Discussão de um sistema de custeio adaptado as exigências da nova competição global

Atualmente, uma empresa deve ter sua atenção voltada não somente ao mercado brasileiro, mas também ao mercado internacional. Esta nova forma de postura, denominada “A Nova Competição Global”, vem forçando os empresários à aprimorarem, continuamente, seus processos produtivos. Nesse sentido, as novas formas de organização da produção estão revolucionando o gerenciamento das empresas. Informações geradas por relatórios econômico-financeiros são consideradas como uma das melhores formas de medição das rotinas e melhorias ocorridas, e visam proporcionar tomadas de decisão rápidas e seguras. Com as mudanças no ambiente empresarial, vieram à tona as deficiências dos sistemas tradicionais de custeio, dado que eles não mais respondiam, satisfatoriamente, às necessidades de informação impostas pelo atual ambiente competitivo. Em vista da problemática exposta, este trabalho estuda os sistemas de custeio vigentes, buscando identificar seus pontos fortes e fracos para, então, combiná-los convenientemente, propondo um sistema de custeio alternativo, adequado às novas exigências das empresas. Este trabalho inicia com a análise dos sistemas de custeio tradicionais e contemporâneos, à luz da nova competição global. Na seqüência, destaca as principais deficiências destes sistemas e, por fim, propõe um sistema de custeio adaptado à atual realidade competitiva. O sistema de custeio proposto é uma combinação conveniente do princípio de custeio por absorção associado aos métodos do custo-padrão, das unidades de esforço de produção e do custeio baseado em atividades. Um estudo de caso foi realizado em uma empresa de produção seriada, tendo por objetivo validar o sistema de custeio proposto, partindo da implementação dos conceitos teóricos referenciados no trabalho, convenientemente adaptados à estrutura de custos já existente numa empresa real. Como principais resultados, o sistema de custos proposto permitiu avaliar as perdas do processo produtivo, bem como identificar as atividades administrativas e de apoio à produção (nãoprodutivas), visando dar subsídios para a realização de melhorias.

Seis sigma : um estudo aplicado ao setor eletrônico

O tema deste trabalho é a metodologia Seis Sigma. O objetivo principal é apresentar e desenvolver uma metodologia para aplicação do Seis Sigma e desenvolver estudo aplicado. Inicialmente, é realizada uma revisão bibliográfica, enfocando os temas qualidade, satisfação do cliente e Seis Sigma. Na seqüência, é apresentada uma proposta de modelo para a aplicação do Seis Sigma em processos industriais. O modelo proposto aborda a estrutura para aplicação do Seis Sigma, os treinamentos e as principais atividades e ferramentas do ciclo DMAIC (Define, Measure, Analyse, Improve e Control). O modelo proposto é aplicado através de uma série de projetos. Um desses projetos é descrito detalhadamente, ilustrando o modelo proposto. Os resultados apresentados na aplicação do Seis Sigma são amplamente positivos. Os resultados obtidos abrangem melhorias radicais de qualidade, produtividade e custos. As atividades e ferramentas que apresentaram melhores resultados são destacadas. Apesar do Seis Sigma estar associado à aplicação intensiva de estatística, verifica-se que, de um modo geral, o Seis Sigma pode ser aplicado de um modo mais simplificado.

Um estudo empírico sobre os benefícios de SOA nas empresas: a visão dos profissionais de TI

Este trabalho tem como objetivo principal a avaliação da percepção dos profissionais de tecnologia de informação quanto aos benefícios atribuídos a arquitetura orientada a serviço (SOA). Em busca deste objetivo, e visando uma melhor compreensão do tema, estudos teóricos foram desenvolvidos abordando os seguintes assuntos: Arquitetura de Software, Gerenciamento de Processos de Negócio (BPM) e Arquiteturas Orientadas a Serviços (SOA). A partir do referencial teórico e de um grupo de foco – composto por seis profissionais experientes em SOA – oito hipóteses foram levantadas, representando os principais benefícios atribuídos a estas arquiteturas. Um questionário foi então preparado e, a partir dele, 66 respostas válidas foram obtidas. Os resultados foram analisados utilizando-se de estatísticas descritivas e dos testes estatísticos não-paramétricos de Wilcoxon e qui-quadrado, buscando a validação, ou rejeição, das hipóteses apresentadas. Como resultado, em suma, percebe-se que, apesar da recente adoção das SOAs pelas empresas brasileiras, parece haver uma consonância entre seus profissionais de TI quanto aos benefícios desta nova abordagem para projetos de tecnologia da informação. Evidencia-se também a grande importância de disciplinas como governança e planejamento para a garantia do sucesso na implantação de projetos baseados nestas arquiteturas.

Correspondentes bancários como canal de distribuição de serviços financeiros: taxonomia, histórico, limites e pontencialidades dos modelos de gestão de redes

Adminsitração, análise e tecnologia da informação

Proposta de um modelo de gestão da qualidade para micro e pequenas empresas integrando a estratégia seis sigma à NBR ISO 9001

This work has as its main purpose to set a model of Quality Management for micro and small companies integrating the management models: Six Sigma strategy to NBR ISO 9001:2000. An exploratory research is developed to collect technical and bibliographical information on both methods, emphasizing their integration. Then, a survey is carried out on 65 analysts/consultants of Quality Management Systems and it has detected, besides other factors, that current methodologies must be associated in order to reach better results. At last, it proposes the Sigma 9001 model, which aims to make it possible for micro and small companies to objectively and with low costs, implement a Quality Management System, able to assure competitive advantage through improvement identification in the processes, as well as an improvement in the companies management

Importância do gerenciamento com base em dados estudo de caso : farmácias de manipulação do Estado do Rio Grande do Norte

Last century Six Sigma Strategy has been the focus of study for many scientists, between the discoveries we have the importance of data process for the free of error product manufactory. So, this work focuses on data quality importance in an enterprise. For this, a descriptive-exploratory study of seventeen pharmacies of manipulations from Rio Grande do Norte was undertaken with the objective to be able to create a base structure model to classify enterprises according to their data bases. Therefore, statistical methods such as cluster and discriminant analyses were used applied to a questionnaire built for this specific study. Data collection identified four group showing strong and weak characteristics for each group and that are differentiated from each other

Qualidade em obras públicas: um estudo comparativo entre as metodologias Seis Sigma, ISO 9000 e PBQP-H no RN

In Brazil the theme quality in public construction has been widely discussed in the early 1990s, with the creation of the Brazilian Program of Quality and Productivity for the Habitat (PBQP-H) which is strongly influenced by the wave of studies on issues of quality in the world, such as the ISO 9000. Over the years, other approaches have emerged and been consolidated, evolving from market and customer´s needs. An example is the Six Sigma methodology. This study aims to examine the Six Sigma, ISO 9000 and PBQP-H methodologies, noting the common elements, differences, gaps and how the methods are complementary, so that with the ongoing work, proposed initiatives can be developed to improve the quality that enables its application in public construction. Still aiming to optimize the deployment of the proposed initiatives, it was performed an analysis of ISO 9001 and PBPQ-H certifications in Brazil and in the state of Rio Grande do Norte, with respect to the construction industry and a case study to identify the factors that influence the adoption of initiatives to improve quality, and check if the selected construction company is prepared to implement the proposed initiatives. This research is characterized as exploratory and applied, with literature review and a case study. The data collection instrument was a questionnaire and the statistical analysis used a multidimensional scaling method. The conclusion is that the methodologies are compatible and complementary, and their integration could potentialize the goals set. It was identified that the state of Rio Grande do Norte has a few number of certifications in construction. Nine initiatives are proposed for implementation at construction companies. In the case study it was found that the studied company would be able to implement the suggestions proposed and the requirement for certification by clients and funding institutions influence the adoption of quality improvement initiatives. This result confirms the literature which states that top management support is crucial for the successful implementation of quality methodologies

Barbados: public-private sector partnership

Includes bibliography

Trade in services in Latin America and the Caribbean: an analysis of recent trends

Includes bibliography

A assessoria do Serviço Social na gestão das políticas públicas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mapeamento do processo de originação de etanol em uma empresa do setor de distribuição de combustíveis

The market segment of fuel distribution composes an important role in the development of Brazil’s industry and economy. However, it is a sector with intense competitiveness, especially in relation to ethanol. The search for competitive advantage and greater strength to the business are, therefore, of high relevance in this context, in which the concepts of Business Process Management has become more visible. Process Mapping, one of these concepts, has proven “TO BE”a strategic tool for companies which believe in flattening the structure and in the potential benefits that the improvement of its processes can provide. Thus, this work aims to map the process of Ethanol Origination of a company engaged in the distribution of this and other fuel products, and other niche markets. It was understood and designed the macro-process aforementioned and identified failures in subprocess related to it. After applying the method to select priority problems, using risk assessment criteria, five subprocess were identified to receive special action, which consisted in seeking improvements with those involved in the process, in representing its current and ideal models and in defining each department’s responsibilities for the activities in the subprocess proposed form. Thus, it is expected to mitigate mainly two negative effects found in the business: employee’s work overload and company's financial exposure

Procedimentos para análise de lucratividade de produtos no setor de autopeças metálicas

In a globalized world, organizations face an increasingly dynamic, innovative and competitive environment, so that this condition requires continuous adaptation to market developments. Intense competition requires organizations to further improve their performance, making productive efficiency a key factor for survival. A methodology that has added value to the product through a reconfiguration of the production method is the implementation of a management philosophy called Lean Six Sigma. The main objective of this work is, in the light of the Lean Six Sigma philosophy, intervene in a critical-collaborative way to develop procedures for analyzing the profitability of products in a company specializing in steel processing. To achieve this goal, were applied the method of action-research to intervene in a group of professionals for the study of the profitability of products in a auto parts industry. The interaction of practical and theoretical knowledge provided by the action-research allowed the business program was enhanced. The procedures proposed in this study were able to identify the current profitability of the product, the main causes of inefficiency and productive for solutions to reduce production inefficiencies, when the productive systems planned and actual production system were compared. The results indicate that current profitability of -3%, while the parameter provided during budget was 10%. Thus, it is concluded that the low profitability of the products may compromise the company's financial results and affect their competitiveness in the market. To address this problem, the Lean Six Sigma presents itself as a versatile and high applicability philosophy, providing relevant results for characterization and troubleshooting. It was also observed that the evidence presented in this paper can be adapted to other companies in the metal auto parts segment to identify and recover the profitability of products

Comportamento informacional de profissionais no domínio da saúde: um estudo junto ao Hospital de Reabilitação de Anomalias Craniofaciais da Universidade de São Paulo

Pós-graduação em Ciência da Informação - FFC