505 resultados para Mensagens instantâneas


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This paper aims at discussing the characteristics of computer mediated language within a foreign language teaching and learning environment enabled by the use of synchronic writing resources – chat. The present research is based on (i) theoretical principles about the use of technologies and the teaching-learning of foreign languages in the scope of the Teletandem Brazil Project: Foreign languages for all – Projeto Teletandem Brasil: línguas estrangeiras para todos (TELLES, 2005); (ii) studies on the characteristics of the language within chat interactions; (iii) different theoretical perspectives on the relationship between spoken and written language, emphasizing the constitutive heterogeneity of writing perspective (CORRÊA, 1997, 1998, 2001); and (iv) some relevant concepts related to Prosodic Phonology field (NESPOR; VOGEL, 1986). Is being taken as research data, the written production of a Brazilian student (finishing a Licentiate in Literature) interacting with an American student (in Religious Studies) through Windows Live Messenger. The data were collected during a five-month period, during which the participants interacted through chat, totalizing 12 interactions in English and in Portuguese. During the analysis, a particular attention was given to the messages’ fragmentation, the use (or not) of punctuation signs and abbreviations within the Brazilian participant’s production, in order to discuss the representations she built of her writing, her interlocutor, herself and on the teaching-learning process of a foreign language.

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We investigated strategies for children education of academic elites. Our study had as basis researches done in Brazil about the scholarization of elites’ groups during the last two decades. The theorical referential for the definition and the problematization of our object of study was based on Almeida and Nogueira’s works (2002), Bourdieu and Passeron (1975), Brandão and Lellis (2003), Busetto (2006), Lacerda and Carvalho (2007) and Nogueira (1998; 2002; 2005). We developed desk research on the pedagogical proposals of a high school in São Paulo state, its image among the society analyzed through advertising material and the application of semi-structured interviews with six families. The results shows that not only the educational but also the families goals in maintaining privileged positions in terms of children’s admission to universities and courses of high prestige, and the perpetuation of the condition in belonging to an elite group.

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Desde os trabalhos de Claude Shannon, em 1948, o avan¸co tecnológico na área das telecomunicações tem sido notável. Um grande problema na transmissão de mensagens por algum canal sempre residiu no fato de que, ao atravessar o canal, o conteúdo transmitido sofre distorções e chega modificado ao destinatário, o que impossibita a sua leitura correta. Graças ao trabalho de Shannon, esse problema obteve uma solução. Para identificar erros na transmissão de uma mensagem e corrigí-los, criaram-se os códigos corretores de erros, dos quais trataremos neste artigo, com destaque à classe dos códigos lineares. Para tanto, serão dados alguns resultados importantes relacionados aos corpos finitos, que são estruturas algébricas importantes sobre as quais se constroem esses códigos.

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The proposal of this work is based on the elaboration of didactic sequences from fairy tales, for students of Elementary School, during reinforcement classes of Portuguese language. It is deemed appropriate to use this genre, because it gives to the child and to the adolescents a pleasurable reading, approaching them of playful situations. As a main goal of this work, this research aimed the preparation of didactic sequences using fairy tales in the classroom, as well as encouraging the reading for these students. The intention was also the internalization of the narratives and the messages conveyed by them, associating them to everyday situations. We used the deductive method, in which we initially organized the approach in the classroom and the teaching sequences from theoretical assumptions and materials already designed

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The importance of the inclusion of digital technology in the classroom has already been pointed out by numerous authors in the educational field and some of them herald that it is through this inclusion that we can achieve transformations in school settings. Based on this assumption, this paper aims to present a distance learning course offered to in service and preservice teachers, focused on the use of technology in foreign language classroom primarily focusing on the role of teacher educators in mediating discussions. For this we sought theoretical support in studies which deal with distance courses (KENSKI, 2008), about virtual environments (ARAÚJO and MARQUESI, 2008), online discussion forums and investigation community and teaching presence (GARRISON, ANDERSON and ARCHER, 2000). Based on the previous theories presented, teacher educator’s messages were analyzed during a distance course offered to teachers in continuing and initial training, identifying marks of teaching presence and pointing to appropriate mediations and/or possible gaps. The results indicate that the teacher must be even more aware of the types of feedback that are provided and of the teaching presence mentioned by Garrison and colleagues (2000, 2001).

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Ciência da Computação - IBILCE

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Pós-graduação em Engenharia Elétrica - FEIS

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With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

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The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

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The aim of present work is the interpretation of a Coca Cola soft drink advertising image that is shown on a billboard in the city of Presidente Prudente, in São Paulo state. The billboard shows a scene of the video titled Happiness Factory which was presented on television in 2008. Decoding this kind of image, which is integrated to the theoretical and methodical option, favors the visual perception of shapes and their meanings as a reading of the image and the inclusion of the studies of phenomenology of cultural geography to the social reality could reveal some other dimensions, such as the symbolic, the imaginary, the aesthetic ones.This fact will contribute to widen the social trait of Geography and it represents our object of study.The reading will be done after some reflexion on the function of an external advertisement, that is, within the urban context of Presidente Prudente when refering to billboard being studied. It will also be discussed the importance of becoming a critical reader when interpreting advertising messages presented by the communication means in general.