Da Linguagem verbal à sincrética: o romance O passado, de Alan Pauls, e sua transcrição para o cinema por Héctor Babenco

The goal of this paper is to reflect on the process of adaptation from literature to cinema in order to understand how are made the choices in this kind of transposition. For that, we will analyze the case of the novel The Past (2003), by Alan Pauls, and its translation into the film language (2007) by Héctor Babenco, using reflections from semiotic studies of literature and cinema

Artemidia independente: Vidas Imperfeitas, o quadrinho em um diálogo entre linguagem e suporte

The term “independent media art” expresses an artistic-scientific process performed in the Art- Science Communication interface presented as Final Paper in Visual Arts baccalaureate modality. The first part consists in gather, in artisticscientific research, an overview of the production of independent comics, mainly in Brazil, as well as some of the manifestations that were derived from it. The identification is made from bibliographical and iconographical survey, both printed and virtual materials. The second part discusses the production of a comic of my own - Imperfect Lives - published independently. This work is inserted in the line of research “Artistic Processes and Procedures” of the Department of Fine Arts of the Art Institute of UNESP and describes: Creative process, production, dissemination and influences. The third and final section brings together the work done by me during the four-year course, whose theme has some relation with comics. Experiments are in various media, using one or another characteristic intrinsic to them. The monography includes as an appendix a copy of each issue of the fanzine Imperfect Lives. The methodology used was Freinetiana Educational Cybernetics, developed in the research group “Art media and Videoclip”, whose leading advisor is the one from this Final Paper. The result and discussion of the artistic research and scientific monography were reported in the following versions: PDF File repository for dissemination in the virtual library of the Institute of Arts. Hardcover version for physical collection in the Library of the Institute of Arts. Paper version for the committee. Template version appropriate for submission to International Scientific Congress in the area of Arts

Trailer: análise da linguagem utilizada por esta peça publicitária cinematográfica

This final project intends to discourse about the cinematographic publicity piece that is the trailer and its main features. Its relation with the publicity is studied so we can understand how this relation occurs, once the trailer is found in between the cinema and the publicity. The trailer features are exposed, such as the persuasive features, so it becomes evident the importance of studying this advertising tool from a broad perspective. In addition, we seek to determine its aesthetics, its compositional characteristics and their relevance in movie marketing. The paper discusses briefly about the universe of the movie marketing, as a way of situating the trailer as a tool in a set of publicity techniques that help in selling movies. A case study is conducted, involving the analysis of 5 trailers from different categories of gender, in order to capture the essence of the overall trailer, such from the persuasive perspective as the audiovisual perspective. Finally the is the addition of a current universe of characteristics that can be found in the contemporary trailers, grounded by theorists and film scholars that accompanied the evolution of this advertising tool

A regionalização do discurso de João Guimarães Rosa: a linguagem e a caracterização do homem do sertão

This study intends to analyze the regional influences for the language and the characterization of characters of the environment João Guimarães Rosa, stressing the important of language as cultural heritage. The study is based on the concepts of Culture and defended by Region of Cultural Geography, Language as an asset by Iphan, interviews and works of Rosa, and publications related to Rosa's works. Having the definition of place as a center of meaning constructed by experience (Tuan, 1983), and that the region is now seen based on the set of perceptions and lived down from seizures, evaluations, decisions and behaviors collectives (Bezzi, 2004), qualitative research provides grounds of the discussion it’s importance of communication and the same transcript. Through the study of language, characters and actions of the author's own notes to create the environment for the study of behavior, lived and / or imagined in the stories. Based on the literature review has set itself the aim of the study of the language coupled with the behavior of certain individuals of the same group have a cultural identity is recognized and valued as historic and cultural heritage

Ciência da carne: a linguagem gráfica da anatomia humana

This monograph seeks to provide an exposition and theoretical examination of Ciência da Carne (“Science of the Flesh”), a series of artworks in woodcut printing executed after research into the artistic aspects of Human Anatomy, done throughout the Graduate Course in Visual Arts at UNESP’s Art Institute. Traditional procedures of naturalistic representation of the human figure often adopt the scientific basis of Anatomy as a means of interpreting the surface contours of the body from its inside out. The historical connection between Anatomy and Art, however, is not merely accidental, for it is integral to the development of both disciplines, which find themselves deeply related in the human impulse for self-discovery and reinvention of its own likeness. The series of artworks collected in Ciência da Carne explores, through the particular graphical language provided by woodcut printing, abstract arrangements of isolated anatomical elements, at once removed from the context of traditional figurative representation and from the didactic goals of medical illustration.

Gestos, expressões e emoções: quando a linguagem corporal permeia as relações públicas

De quanto vale um pequeno gesto, um sorriso, um olhar? São estes detalhes que nascem da linguagem corporal é que estarão presentes neste trabalho. Este projeto foi construído a partir do desejo de se provar que a mensagem presente sob as palavras tem um grande e belo papel para o diálogo e as relações humanas. É com esse propósito que, inicialmente, buscaremos o homem na raiz de sua linguagem, numa trajetória cultural e evolutiva das expressões e da utilização do corpo humano nos rituais de interação. Aos poucos, este mesmo homem se descobre um ser simbólico, com sua capacidade de interpretar símbolos e sinais por meio de um mundo de representações, que fez com que o ser humano procurasse sair da solidão em busca da formação de comunidades. Neste momento, o corpo marca importante papel comunicativo, já que exerce sua função unificadora nas variadas dimensões interpessoais. A partir dessa particularidade, buscaremos o homem imerso na coletividade das organizações, comunicando seus estados emocionais e fazendo uso do não-verbal para reeducar o seu comportamento como trabalhador, mas principalmente, como homem. Este trabalho propõe, assim, analisar a importância de dimensões esquecidas da comunicação que permeiam a percepção dos sentidos, dos afetos, das emoções e da cordialidade entre os sujeitos. Neste sentido, o profissional de Relações Públicas quer fomentar em si – e no outro – o desejo de resgatar valores adquiridos ao longo da história humana, para se fazer presente como sujeito e compreender o outro, de corpo, alma e em todas as suas dimensões

Da linguagem corporal à linguagem escultórica: contribuições do método Bertazzo

This research aims at the human body as a theme that is explored in different languages by many artists. So here I intend to report the passing of reading and interpretation of the show LIVE BODY: Carousel of Species for sculptural language, so will be examined trajectory of the creative process with a brief overview of the expressive body language through dance / theater exploring ways Created with contributions from studies of Reeducation Method Body Ivaldo Bertazzo, creator, director and choreographer of the piece

A importância da linguagem do educador no processo de construção da autonomia moral da criança pré-escolar

This paper demonstrates that in every society there are limits and these are imposed on its members. However, the awareness and the determination of theses limits are necessarily how they are transmitted by the educator to the learners. Its purpose is to show that autonomous, critical and cooperative individuals are result of the form they were educated and instructed in the classroom. Schools and educators should be concerned with the education of individuals able to reflect, discuss and solve the social and moral conflicts through dialogue, exposition of ideas, suggesting alternatives and the preparation and reworking of the principles and norms that govern society. The goal of this study is identify and highlight the importance of educator language in conflict resolution, its consequences and effects on the process of building the moral autonomy of children in preschool, as well as discussing, in theory the two types of language, evaluative and descriptive. In the same way, show the importance of descriptive language on the construction process from moral autonomy of learner. Several existing research about the chosen subject led to face this challenge, deepening the study to show that and educational system focused on cooperative environment, where teacher actions encourage social interaction, giving the student opportunity to talk, argue and present his thoughts, causes a significant development toward the construction of moral autonomy on the learner

Um estudo sobre a linguagem publicitária e suas técnicas argumentativas

O objetivo deste trabalho foi o de buscar compreender melhor o funcionamento linguístico em anúncios publicitários. O corpus se compõe de cinco anúncios impressos, publicados em revistas atuais, dos anos de 2011 a 2012; nos quais foram analisadas as técnicas argumentativas e recursos linguísticos neles contidos, em especial aqueles que contribuíram para criar um clima coloquial, de aproximação da marca com o cliente em potencial. Para a presente pesquisa, foi feito um levantamento bibliográfico dentro da área da Linguística de Argumentação. As análises realizadas buscaram verificar como a linguagem é usada para persuadir o consumidor, principalmente com o uso de metáforas. A partir delas, pode-se verificar que os textos publicitários se constituem uma rica fonte para os estudiosos da língua, já que a publicidade é capaz de ampliar o sentido de uma palavra, se utilizando de diversos recursos linguísticos

Uma discussão sobre a base metafórica das figuras de linguagem

The aim of this work is the analysis of some figures of speech, which is based on the existence of a nature of metaphorical process. The research starts from the hypothesis that these figures form themselves by this process. The study is based on the reading of the chapter “Figuras de linguagem”, which is in the work Lições de gramática de usos do português (NEVES, in the press), in which are given lessons about figures of speech, using literary texts and suggesting a metaphorical base for the general sustenance of the analyses. From these lessons, that had already directed groupings and analyses in Seves (2009), a reanalysis was done according to a theoretical orientation which basis is cognitivist, what contribute to this idea about the origin of the figurative processes. The bases of the theoretical orientation, in this sense, are: the conceptual metaphor theory (LAKOFF; JOHNSON, 1980), which considers metaphor as a cognitive (mental) process; and the current of the systematic metaphor (CAMERON, 2005 apud SARDINHA, 2007) that defends the attention to the recurring use of metaphor in real language, before doing assertions about the mind’s functioning. The analyses indicated these conclusions: a) the theory of the conceptual metaphor can be considered efficient for the foundation of the analyses, what implies a minimization of the metonymic component in the exam of these figures; b) and in the basis of the majority of the founded figures it is evident the nature of a metaphorical process

A linguagem da violência nos contos de Famílias terrivelmente felizes de Marçal Aquino

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Reflexõs sobre a linguagem do ambiente chat no Teletandem sob a perspectiva da natureza heterogênea da escrita

This paper aims at discussing the characteristics of computer mediated language within a foreign language teaching and learning environment enabled by the use of synchronic writing resources – chat. The present research is based on (i) theoretical principles about the use of technologies and the teaching-learning of foreign languages in the scope of the Teletandem Brazil Project: Foreign languages for all – Projeto Teletandem Brasil: línguas estrangeiras para todos (TELLES, 2005); (ii) studies on the characteristics of the language within chat interactions; (iii) different theoretical perspectives on the relationship between spoken and written language, emphasizing the constitutive heterogeneity of writing perspective (CORRÊA, 1997, 1998, 2001); and (iv) some relevant concepts related to Prosodic Phonology field (NESPOR; VOGEL, 1986). Is being taken as research data, the written production of a Brazilian student (finishing a Licentiate in Literature) interacting with an American student (in Religious Studies) through Windows Live Messenger. The data were collected during a five-month period, during which the participants interacted through chat, totalizing 12 interactions in English and in Portuguese. During the analysis, a particular attention was given to the messages’ fragmentation, the use (or not) of punctuation signs and abbreviations within the Brazilian participant’s production, in order to discuss the representations she built of her writing, her interlocutor, herself and on the teaching-learning process of a foreign language.

Referência e code-switching: traços de singularidade na linguagem de uma criança bilíngue

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação, cultura e linguagem

Os artigos apresentados neste volume da coleção “Desafios Contemporâneos” têm como objetivo refletir sobre os problemas atuais que marcam o diálogo com o campo acadêmico e científico da Comunicação. Os 18 artigos reunidos aqui contemplam a área de Comunicação e envolvem diferentes linhas de pesquisa. A iniciativa teve como fim expor não apenas as discussões gerais sobre o campo, mas também a experiência singular e atuante dos pesquisadores da Unesp dedicados ao estudo da Comunicação. Três eixos nortearam a organização dos artigos. O primeiro, “Múltiplas formas de linguagem e produção de sentido”, reúne textos que investigam o campo da produção, da circulação e do funcionamento e das estruturas da linguagem nas diversas mídias e nas suas tipologias textuais. “Políticas e estratégias da Comunicação” trata dos processos e fluxos de comunicação no mundo atual e sua relação com a política na sociedade. Já o terceiro eixo, “Relações socioculturais e suas manifestações na esfera da indústria cultural e das mídias digitais”, analisa as dimensões dos processos, da difusão e da recepção dos produtos midiáticos em sua relação sociocultural. Entre os temas abordados estão a comparação entre as linguagens jornalística e publicitária, a censura judicial à liberdade de imprensa, o desafio teórico-metodológico na aplicação da antropologia interpretativa ao campo da comunicação, conjunturas e desafios da educação superior em comunicação no Brasil, a focalização da vida operária no cinema de Leon Hirszman pelo filme Eles não usam black-tie, entre outros.