Value creation for Amorim Turismo through the optimization of its strategy, resources and processes

With the final purpose of adding value to Amorim Turismo, several papers were analysed, key stakeholders were heard, competitors were studied and so was the market. After this evaluation, it was concluded that there is a chance to consolidate the quality of the service offered and it was with this goal in mind that several recommendations were given. However, such recommendations suffer a cost restriction, which was not neglected, and should be considered into further complementary research activity. Risk assessment was also conducted so that future issues can be anticipated and dealt with preventively.

Exploring value creation with Social Media use in hotels

En la última década las tecnologías de Social Media han revolucionado el entorno competitivo, reinventando la forma de relacionarse con los clientes. En el sector hotelero, hoteles de todo el mundo están usando dichas herramientas para atraer a los clientes, estableciendo conversaciones colaborativas con ellos que vayan forjando vínculos emocionales con la marca. Asimismo, los hoteles se han dado cuenta de que herramientas Social Media se han convertido en facilitadoras de estrategias CRM (Gestión de Relaciones con Clientes), por lo que están integrando el uso de ambas herramientas para conocer mejor a sus clientes. No obstante, a pesar de la gran relevancia y del uso generalizado de Social CRM, la eficacia de dichas herramientas y su impacto en la creación de valor han sido aspectos poco analizados en estudios previos. Asimismo, la escasa investigación existente parece indicar que los hoteles no están aprovechando todo su potencial transformador. Con objeto de explorar la temática, el presente trabajo propone un marco teórico en el que se analiza cómo los hoteles pueden beneficiarse del uso de Social Media (uso de redes sociales y de sitios de revisión), examinando su impacto en resultados e introduciendo el papel mediador de las capacidades de gestión de relación con clientes usando Social Media. El trabajo supone una primera aproximación teórica al fenómeno, y constituye una base para la realización de futuros análisis empíricos.

Combining Collaborative Networks and Knowledge Management: The SENAI Case

Part 19: Knowledge Management in Networks

Beyond human and intellectual capital: Profiling the value of knowledge, skills and experience

The concept of human capital is associated mainly with the Nobel Laureate Gary Becker and, in his usage, has a clear conceptual basis as investment in the costs of formal education. By contrast, this paper suggests that ‘intellectual capital’ is a re-branding of knowledge, skills and experience rather than re-conceptualisation of resource based learning. Becker also chose not to include informal knowledge, skills or experience within his concept of human capital, which remains limited by its constrained premises. This paper submits that both human capital and intellectual capital advocates fail to identify or measure the tacit knowledge and implicit learning which increasingly is recognised as a key to the competitive advantage of organisations. It first focuses on the conceptual basis of claims made for human capital and intellectual capital, outlines limits in their methodology, and contrasts these with insights from theories of tacit knowledge and implicit learning and the central role within them of informal or non-formal skill acquisition. It develops and illustrates instances of interfacing tacit and explicit knowledge before introducing a methodology for profiling the acquisition of knowledge, ability and skills. It does so by introducing the concepts of non-formal learningfrom- work (LfW) and informal learning-from-life (LfL), with evidence from a four country EU case study commissioned within the lifelong learning remit of the Lisbon Agenda.

Ferramenta de gestão de conhecimento colectivo : KNOEY - Knowledge Embraces You

Mestrado em Ciências Empresariais

WAWASH Knowledge Management System

A knowledge management tool developed by the GIS Center for to support project reporting tools, project publications, and a project data portal for materials related to the WAWASH Program.

Knowledge management education:five Ws and one H

This panel will discuss key aspects of knowledge management (KM) education in response to challenges posed by the necessity to improve KM as a discipline and an established professional field. Through panelists' thought-provoking presentations and interactions with the audience, the discussion will address KM education from the starting why, what, who, where and when perspectives to the end result and understanding of how to approach KM education in the future.

Gestão do conhecimento e recursos humanos em bibliotecas universitárias brasileiras e portuguesas

The Knowledge Management represents a new vision of management of organizations, since information and knowledge are the main factors of competitiveness, today, of individuals, organizations and nations. The university plays a key role alongside with government and industry in the generation of technological innovations that can help the society progress, and the University Library is an important disseminator of scientific information. The main challenges of organizations involved in Knowledge Management are concentrated in the management of cultural and behavioral changes of its human resources and in creating an environment conducive to create, use and share information and knowledge. Within this context the question arises: How do University Libraries in Brazil and Portugal employ people management and knowledge management in order to improve the quality of its services and the productivity of their institutions? To answer it we developed a descriptive-analytic research, using the method of comparative study, analyzing 69 organizations. According to the survey results, the people management issues were the worst assessed in relation to other aspects of Knowledge Management, showing a weak dissemination of these practices in the University Libraries of Brazil and Portugal and the great need for initiatives to help develop them.

Experiências de uma comunidade de prática sobre desenvolvimento de produtos: iniciativas e tecnologia promovendo aprendizagem e criação de conhecimentos

O processo de desenvolvimento de produto é reconhecido pela literatura como sendo de importância estratégica, mas, apesar disso, existe uma grande dificuldade para se gerenciar este processo, devido a existência de diversas visões parciais sobre sua abrangência e importância, as quais dificultam a integração entre os profissionais que atuam nessa área. No campo de ensino e pesquisa esse fenômeno também ocorre, pois o desenvolvimento de produtos é tratado de maneira incompleta pelas diferentes áreas de conhecimento especializado, criando visões parciais que apresentam linguagem e características próprias, as quais dificultam um entendimento comum dos aspectos desse processo. Para enfrentar esta situação, esse trabalho apresenta a experiência de grupos de pesquisa que formaram uma comunidade de prática em desenvolvimento de produtos, chamada PDPNet (Product Development Process Network), visando minimizar essas visões parciais. Para isso, os membros de tal comunidade envolveram-se no desenvolvimento de iniciativas e atividades conjuntas e têm a sua disposição um portal de conhecimentos para favorecer a sinergia entre os membros, apoiando o ambiente voltado à cooperação e facilitando a troca e criação de conhecimentos, o que é objetivo primordial de uma comunidade de prática. Este trabalho visa relatar e analisar criticamente as características principais da PDPNet, enfocando sua formação, estabelecimento, gestão das iniciativas e atividades para criação de conhecimentos, bem como a tecnologia de informação utilizada. Com esse trabalho, espera-se divulgar essa experiência para o meio acadêmico e empresarial interessado, de forma que suas práticas possam ser propagadas e as dificuldades consideradas. Além disso, espera-se que a análise crítica permita obter subsídios para que seus principais benefícios e dificuldades possam ser identificados e tratados pelos gestores da comunidade.

A qualidade dos cuidados de enfermagem e a Norma ISO 9001 : Aplicação empírica no Hospital CUF Infante Santo

A preocupação com a qualidade e normalização dos serviços de saúde é cada vez maior, verificando-se que, para responder às progressivas exigências dos utentes, aparecem entidades que criam normas universais, as quais pretendem a garantia da qualidade nos serviços de saúde. Contudo, a implementação de um sistema de gestão da qualidade, através da norma ISO 9001, nestas organizações, é um desafio pela dificuldade de avaliação da qualidade dos serviços prestados- cuidados de saúde. Estando presente num hospital profissional como médicos, enfermeiros e gestores, com características culturais que influenciam a forma de encarar a qualidade e a sua monitorização para a existência de uma mudança profunda, quando se implementa uma política de qualidade, é fundamental conhecer a definição da qualidade de cada profissional, membro de uma cultura e, deste modo, a sua postura perante o fenómeno. O presente trabalho tem como objectivos identificar a percepção dos enfermeiros do Hospital Cuf Infante-Santo, relativamente ao sistema de gestão da qualidade, segundo a norma ISO, e, consequentemente, investigar pontos fortes, pontos fracos, ameaças e oportunidades da implementação dessa norma nessa organização hospitalar. Para atingir os objectivos, foi desenvolvido um modelo de análise, onde se considera o relacionamento entre as características da qualidade em saúde, cultura organizacional hospitalar e do sistema da norma ISO, para o desenvolvimento da melhoria contínua na organização. Os dados, para a elaboração desta dissertação, foram recolhidos através de inquérito por questionários aos enfermeiros do Hospital Cuf Infante-Santo, que se encontravam a laborar na organização aquando da implementação da norma ISO, sendo utilizado o método quantitativo e técnicas do estudo qualitativo na análise de dados orientados para o significado das acções. Do trabalho desenvolvido, conclui-se que a percepção relativamente às alterações na qualidade dos cuidados está limitada pelo facto de a maioria dos respondentes não conhecer o sistema de qualidade (Norma ISO 9001), sendo este um dos pontos fracos para a implementação da norma ISO na organização. Deste modo, a situação diagnosticada constitui um alerta para as organizações de saúde, ao implementarem sistemas de gestão da qualidade, potencializarem os pontos fortes identificados, como a orientação dos enfermeiros para o cuidar e para o cliente e, por outro lado, evitar repetir pontos fracos, como o identificado anteriormente, através do envolvimento e formação dos seus colaboradores nas políticas da qualidade. Os enfermeiros preocupam-se com a qualidade, mas referem que não a monitorizam regularmente. Pelo que, esta necessidade com a implementação do sistema de gestão da qualidade, deverá ser corrigida, de modo a que a organização de saúde em estudo caminhe para a excelência. ABSTRACT: The concern with the quality and standardization of health services is increasing, verifying that to respond to the progressiva demands of the users, there appear entities wishing to create universal standards to ensure the quality in health services. However, implementing a quality management service, through ISO 9001 standard, in these organizations, it is a challenge by the difficulties of evaluation in the quality of the provided services - health care. Being present in a hospital professionals such as doctors, nurses and managers, with cultural characteristics that influence the way and method of facing the quality and its monitoring for the existence of a profound change, when a quality policy is implemented, it is fundamental to know the definition of the quality of each and ever professional, member of a culture, and in this way, their posture towards the phenomenon. This present study aims to identify the perceptions of nurses at the Infante-Santo CUF Hospital, relatively to the quality management system, according to the ISO standard, and consequently, investigating strengths, weaknesses, threats and opportunities of the implementation of this standard in that hospital organization. To achieve these aims or objectives, an analysis model was developed, which considers the relationship between the characteristics of the quality of health, hospital organizational culture and the ISO standard system, for the further development of the continuous improvement in the organization. The data for the elaboration of this dissertation was collected through questionnaire surveys done to the nurses at Infante-Santo CUF Hospital, who were working in the organization during the ISO standard implementation, being used the quantity method and techniques of the quality study in the analysis of data orientated to the meaning of actions. The developed research concluded that the perception related to the alterations in the quality of the care is limited by the majority of respondents not knowing the quality system (ISO 9001 standard), being this one of the weaknesses to the implementation of the ISO standard in the organization. Therefore, the diagnosed situation constituted a warning to the health organizations, to implement quality management systems, potentially the identified strengths, such as the orientation of the nurses to the care and to the client, and on the other hand, avoiding the repetition of weaknesses, as previously identified, through the involvement and training of its employees in the quality policies. The nurses are concerned about the quality but they refer that there is no regular monitoring. Thus, this necessity of the implementation of the quality and management system should be corrected, so that the health organization being studied should proceed to excellence.

Chronicling the patient journey: Co-creating value with digital health ecosystems

With the introduction of the PCEHR (Personally Controlled Electronic Health Record), the Australian public is being asked to accept greater responsibility for the management of their health information. However, the implementation of the PCEHR has occasioned poor adoption rates underscored by criticism from stakeholders with concerns about transparency, accountability, privacy, confidentiality, governance, and limited capabilities. This study adopts an ethnographic lens to observe how information is created and used during the patient journey and the social factors impacting on the adoption of the PCEHR at the micro-level in order to develop a conceptual model that will encourage the sharing of patient information within the cycle of care. Objective: This study aims to firstly, establish a basic understanding of healthcare professional attitudes toward a national platform for sharing patient summary information in the form of a PCEHR. Secondly, the studies aims to map the flow of patient related information as it traverses a patient’s personal cycle of care. Thus, an ethnographic approach was used to bring a “real world” lens to information flow in a series of case studies in the Australian healthcare system to discover themes and issues that are important from the patient’s perspective. Design: Qualitative study utilising ethnographic case studies. Setting: Case studies were conducted at primary and allied healthcare professionals located in Brisbane Queensland between October 2013 and July 2014. Results: In the first dimension, it was identified that healthcare professionals’ concerns about trust and medico-legal issues related to patient control and information quality, and the lack of clinical value available with the PCEHR emerged as significant barriers to use. The second dimension of the study which attempted to map patient information flow identified information quality issues, clinical workflow inefficiencies and interoperability misconceptions resulting in duplication of effort, unnecessary manual processes, data quality and integrity issues and an over reliance on the understanding and communication skills of the patient. Conclusion: Opportunities for process efficiencies, improved data quality and increased patient safety emerge with the adoption of an appropriate information sharing platform. More importantly, large scale eHealth initiatives must be aligned with the value proposition of individual stakeholders in order to achieve widespread adoption. Leveraging an Australian national eHealth infrastructure and the PCEHR we offer a practical example of a service driven digital ecosystem suitable for co-creating value in healthcare.

Morals in business organizations: an approach based on strategic value and strength for business management

[EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ study plans on business management. Moreover, its importance is also evident according to the worldwide increase of organizations and/or institutions that have implemented ethics systems. However, some approaches thoroughly do not consider the importance and the need of an ethical behaviour and are still guiding the actions and the way of thinking of many academics and professionals led to consider that the only responsibility of business is limited just to profit maximization.