967 resultados para General Motors Corporation. Cadillac Motor Car Division


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1927-? Has Title: Annual Report of the Railroad Commisiion of Texas. Annual Report of the Motor Transportation Division

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Mode of access: Internet.

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Photo album title: Detroit to San Francisco over Lincoln Highway. May 27-June 18, 1915. Henry B. Joy A.F. Bement; E. Eisenhut

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Men lowering frame of automobile. On verso: 1934. Published in Robert Crudin's "Many and One: A Social History of the United States," New York, Prentice Hall, 1980

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"Designed specifically to teach professional industrial personnel the basic considerations in the application of radioisotopes to industrial work."

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Hearings held Feb. 26-Nov. 20, 1963, pursuant to Senate resolution 250, 87th Cong. [and others]

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A trajetória de vida do publicitário, jornalista, contista, novelista, romancista e ensaísta Orígenes Lessa é rica em experiência profissional e conhecimento intelectual na propaganda e na literatura. O objetivo central deste trabalho foi o de resgatar seu itinerário na propaganda, seus valores, as técnicas de publicidade por ele utilizadas, bem como suas contribuições para a evolução da propaganda brasileira. O publicitário, detentor também de ampla produção literária, foi o primeiro presidente da APP Associação dos Profissionais de Propaganda. Trabalhou em uma das primeiras agências de publicidade do Brasil, a Eclética. Começou a atuar em 1928 na multinacional General Motors, depois em agências estrangeiras, como a J.W. Thompson, e em meios de comunicação nacionais, consolidando uma carreira de 57 anos dedicados à publicidade. Adotamos o método de pesquisa histórica buscando os vínculos entre a trajetória pessoal e profissional de Orígenes Lessa e o desenvolvimento da publicidade. Privilegiamos o período das décadas de 20 e 30, época de ativa militância do publicitário na área. Destacamos sua percepção do trabalho do redator publicitário, seus valores, principais trabalhos e as repercussões dos mesmos na sociedade brasileira.(AU)

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Firms acting as suppliers to the British automotive industry have a long history of so doing, with some evidencing histories that predate even the invention of the motor car. In exploring the challenges faced by the descendants of these firms in the 1990s, a review is undertaken of the bodies of literature surrounding the changes wrought through the increased globalisation of the industry; the impact of new manufacturing technologies and techniques; the rising levels of co-operation between firms; and the growing impact of the automotive 'service sector'. Moreover, an exploration is undertaken of the perceived 'realities' of the automotive industry as constructed through discourse, including the ways in which discourse effects a continual reinterpretation and re-evaluation of the historical evolution of the industry. Attention is focused on the implications of the above for the automotive supply chain, and the means for its rationalisation proposed by the major car manufacturers and their partner-suppliers. Post-structuralist approaches are introduced as part of an attempt to establish and appropriate research methodology that can explore and deconstruct the discourses surrounding 'modernity', 'supply chain rationalisation', 'flexible specialisation' and 'globalisation' within the automotive industry. Analytical research is conducted into the small- to medium-sized business that constitute the majority of the supplier base in the United Kingdom, and the findings of this research are compared with those of a similar study conducted a quarter-century ago. In this way, the relationships of these firms with their customers, suppliers, and peers are investigated, as are their perceptions of a changing marketplace and their reactions to the impact of policies such as the 'supply chain rationalisation' pursued by the major automotive manufacturers. Authoritative discourses of industry form, function, and structure are challenged, with voice being granted to the marginalised: small suppliers, 'service sector' firms, or those only partly involved in the automotive industry.

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Computer integrated monitoring is a very large area in engineering where on-line, real time data acquisition with the aid of sensors is the solution to many problems in the manufacturing industry as opposed to the old data logging method by graphics analysis. The raw data which is collected this way however is useless in the absence of a proper computerized management system. The transfer of data between the management and the shop floor processes has been impossible in the past unless all the computers in the system were totally compatible with each other. This limits the efficiency of the systems because they get governed by the limitations of the computers. General Motors of U.S.A. have recently started research on a new standard called the Manufacturing Automation Protocol (MAP) which is expected to allow data transfer between different types of computers. This is still in early development stages and also is currently very expensive. This research programme shows how such a shop floor data acquisition system and a complete management system on entirely different computers can be integrated together to form a single system by achieving data transfer communications using a cheaper but a superior alternative to MAP. Standard communication character sets and hardware such as ASCII and UARTs have been used in this method but the technique is so powerful that totally incompatible computers are shown to run different programs (in different languages) simultaneously and yet receive data from each other and process in their own CPUs with no human intervention.