La réception par les hommes de la campagne "My Strength" visant à les mobiliser contre les agressions sexuelles, étudiée au prisme du genre

Ce mémoire porte sur la réception par des hommes de publicités sociales développées dans le cadre de la campagne My Strength is Not for Hurting par l’organisme américain Men Can Stop Rape. Le but était de comprendre le sens qu’ils donnent à des messages publicitaires conçus pour les interpeller par une caractéristique traditionnellement associée au masculin afin qu’ils se mobilisent dans la prévention des agressions sexuelles. Le concept de genre, élaboré en référence au système normatif qui crée les sexes et les hiérarchise, les notions de masculinité hégémonique et de masculinités plurielles ont servi de cadre théorique à cette étude féministe, tout comme la réception médiatique. Les propos de sept hommes engagés politiquement ou socialement ont été analysés avec l’approche de la psychologie discursive en analyse de discours. L’analyse qualitative réalisée montre que les participants articulent une réception négociée du message publicitaire. Ils en captent le sens sans s’y identifier, critiquent le discours hégémonique sur la masculinité perçu dans le message publicitaire, et s’engagent dans un processus d’altérisation pour résoudre leur malaise à l’égard du viol en construisant une subjectivité masculine spécifique et opposée à celle d’hommes qu’ils considèrent à risque de commettre ce crime. Les rapports de pouvoir femmes-hommes sont évacués de la discussion, bien que les participants tiennent, hors de la discussion sur My Strength, un propos avisé sur la mobilisation des hommes pour prévenir les agressions sexuelles. Cette analyse qualitative met au jour le caractère pluriel et hiérarchique de la masculinité et l’obligation d’en tenir compte dans un processus de persuasion visant à mobiliser les hommes pour prévenir les agressions sexuelles. Elle souligne également la nécessité d’éviter la reconduction de la masculinité hégémonique dans les messages pour que soient mis au jour les rapports de pouvoir qui forgent l’agression sexuelle, enjeu dévoilé par le mouvement féministe.

THE EXPRESSIVENESS ENUNCIATION OF THE ADJECTIVE IN TEXTUAL DISSERTATION-ARGUMENTATIVE GENRE

In this paper, are presented studies of the adjective and its enunciative expressivity in. According to the singular form that Callou and Serra (2003a, 2003b) describe the studies specifically stated on the adjective. This depends on the order which takes over the noun, may submit change of meaning in three ways: the first with the respect to the free position of the adjective with meaning change, the second with the mandatory position on the adjective, and, the third related to the free position of the adjective without a change of meaning. Demonstrating that not all cases can be checked diversity semantics and pragmatics of the adjective in the description. It is made a reflection about the use of enunciative expressions in the adjective use in discursive contexts in order to describe the assumptions of Sales (2006) on the influence of the genre in the order of the adjective to be relevant and, if applicable to this study.

READER’S ROLE AND THE LITERARY GENRE IN TEXTUAL RECEPTION: TZVETAN TODOROV AND VINCENT JOUVE CONTRIBUITIONS

Regarding the importance the reader takes on in studies about reading and literary genres, this paper presents reflections about the reader’s role in the constitution of the literary genres as esthetics conventions which the writer dialogues, as well as, about the literary genres theory issues, important to literary analysis, and allow to an useful understanding, and consequently, the esthetical experience in reading literary texts. This paper focuses particularly, in a reflection about the reading concepts and esthetical conventions of the fantastic genre, from the theoretical assumptions of Tzvetan Torodov and Vincent Jouve. From reflections developed related to reception theories, about the reading processing and the reader’s contribution in the creation of the fantastic genre, was possible propose an approach and establish analogies between the referential from de Todorov and Jouve Both authors recognize the importance of the reader’s role to the literary text completeness and suggest the text to present features and conventions, as textual strategies of stylistic, linguistic and formal order which conduct the reader to the achievement of the text meanings.

The genre personal diary: how the intimate is built

According to Bakhtin (1997), is as the genre entered into a speech, linked to certain field of human activity, that the subject of language and appropriates constitutes. Some of these fields have more close with the daily activities of individuals than others and produce more malleable, genres that allow greater individual interventions, as in the case of personal journal. Due to the intimate character of this genre, it attracted our attention and invited us to examine it more closely. In this paper, we investigate the personal diary genre, from the analysis of two documents written by ordinary people, in an attempt to learn a little bit more about the genre, of the writers and how their relationship with the language. To this end, two adults female people, provided us with their personal logs for analysis. Theoretically, we rely on the assumptions of Mikhail Bakhtin (1997) on the genres of discourse and the work developed by researcher Philippe Lejeune (2008) about autobiographical texts written by ordinaries people. The analysis of the diaries showed that, in addition to record experiences and feelings of the people, they were used as instrument of prayer to one of the person and as a means of creating a public image of himself, to the other.

Text, reader and author in editorial genre and reader comment from Folha de São Paulo

This article aimed to analyze the relationship among text, reader and author in the editorial genre and genre reader comments of Folha de São Paulo newspaper. Privilege as a theoretical and methodological input the contributions of Textual Linguistics (TL) in its current phase, especially those related to the fields of reading and writing, as they relate to the concepts of text, textuality and context. We tried to observe the thematic content of the selected genres holistically, in other words in their interrelationship. Thus, we asked how readers' comments posted on the Reader's Panel of  Folha de São Paulo contributes to establish a discussion about the role of the police, subordinating other social issues such as unemployment and legalization of unregulated trade and otherwise by mitigating the consequences by family victim's death. We note that the selection made by the newspaper to publish reader comments about the editorial, has scope for shifting the debate about minorities for the institutional framework with respect to the actions of the police in Brazil, considered truculent and unprepared.

WORKING WITH THE PROVERB GENRE IN THE CLASSROOM

This paper presents the results of a study in which we discuss the use of proverb genre in teaching Portuguese. To achieve the proposed objective we have developed a literature in which it sought to compile and analyze the conceptualization/characterization of proverbs, as well as the potential of the genre to the acquisition and/or improvement of linguistic and discursive skills. Therefore, it was possible to ensure that the proverb brings substantial teaching of Portuguese language contributions, because it is a genre that has various exploration possibilities. It was observed methodological possibilities for the development of educational activities involving issues related to phonology, morphology, the lexicon, syntax and semantics, and ideological and cultural issues, which can make the Portuguese language lessons more interesting and fruitful , which will provide students with an analysis of linguistic elements used daily in their social context , as well as analysis of ideological / cultural content present in proverbial expressions, expanding the linguistic and discursive student proficiency.

Making Money from Monsters

It seems Australia is the place to be at the moment when it comes to making and creating horror films. Mark David Ryan explains how you can get involved in this boom industry. If you’re a writer with a passion for scary movies, a wordsmith who watches the occasional horror flick and writing your own has crossed your mind, or a writer who terrifies readers with an interest in screenwriting, then there has never been a better time to write Aussie horror flicks. This article introduces the horror genre’s core characteristics, issues to consider when crafting a horror flick, and provides tips for getting scripts into the hands of producers.

In step

In Step was a wearable artwork consisting of a pair of embroidered foot bandages and an actuator ‘cushion’ embedded with 15 electromechanical actuator pistons. The bandage was embedded with woven, soft and flexible fabric sensors - interconnected with metallic connecting threads, fasteners and a wireless interface (in a final form). When wrapped around a foot and lower leg the sensors sat on the ball of the toes and heel. This ‘wearable interface’ was then connected wirelessly to a soft sculptural form, which employed actuators to tap gently in response to the qualities of the walk detected by the soft sensors. In this way the ‘tread qualities’ of the walker could then be felt by someone else holding this device against their stomach – thereby allowing pairs of participants to ‘feel’ the tactile qualities of the other's walk. The work was presented both as a working object and via a short videorecorded performance.----- In Step generated innovative new approaches to interface and sensor embedded clothing/footware whilst also creating an evocative vehicle to comment upon contemporary Post Colonial theories of weight and groundedness – particularly the psycho-geographical ‘separation’ from the landscape that inspired Paul Carter’s “environmentally grounded poetics”. The work’s final form also suggested critical new directions for responsive clothing and footwear for the emerging genre of smart textiles.

Through the clock's workings

Through the Clock’s Workings is a world first: a remixed and remixable anthology of literature.----- Prominent Australian authors have written new short stories and released them under a Creative Commons Attribution Non-Commercial ShareAlike licence. What that means is you can remix the stories, but only if you acknowledge the author, the remix is not for commercial use, and your new work is available for others to remix. The authors’ stories were made available on our website and new and emerging writers were invited to create their own remixes to be posted on the website and considered for publication in the print anthology alongside the original stories.----- The result is a world first: a remixed and remixable anthology of literature. Buy your copy now from the Sydney University Press eStore or download the electronic version.----- So how do you use a remixable anthology? Simple.----- Step 1 - Read. Thumb your way through the pages at will. Find the stories you love, the ones you hate, the ones that could be better.----- Step 2 - Re/create. Each story is yours to share and to remix. Use only one paragraph or character or just make subtle changes. Change the genre, alter its formal or stylistic characteristics, or revise its message. Use as little or as much as you like - as long as it works.----- Step 3 - Share. Be part of a growing community of literature remixing. Email your remix to us and start sharing. The entire anthology can be remixed - the original stories, the remixes, and even the fonts.----- Through the Clock’s Workings is Read&Write!

Lesser-known worlds : bridging the telematic flows with located human experience through game design

This paper represents a new theorization of the role of location-based games (LBGs) as potentially playing specific roles in peoples’ access to the culture of cities [22]. A LBG is a game that employs mobile technologies as tools for game play in real world environments. We argue that as a new genre in the field of mobile entertainment, research in this area tends to be preoccupied with the newness of the technology and its commercial possibilities. However, this overlooks its potential to contribute to cultural production. We argue that the potential to contribute to cultural production lies in the capacity of these experiences to enhance relationships between specific groups and new urban spaces. Given that developers can design LBGs to be played with everyday devices in everyday environments, what new creative opportunities are available to everyday people?

Airwaves: 100 years of radio

Music composition using prominent broadcast speeches across the whole twentieth century in commemoration of the centenary of Marconi's first transatlantic radio transmission. The work is based on creating music from the found objects of melody derived from spoken intonation. Recordings of the speeches are accompanied throughout by live instrumental music.

Flop II

An installation of sculptural objects that combine references to the portrait bust, drapery and socle with quotidian and incidental objects from the artist's studio. The work form part of the artist's ongoing self-portrait project in which he enacts formal strategies for tempering the authority conveyed by the self-portrait as an artistic genre.

Predication and propagation : a method for analyzing evaluative meanings in technology policy

In this article I outline and demonstrate a synthesis of the methods developed by Lemke (1998) and Martin (2000) for analyzing evaluations in English. I demonstrate the synthesis using examples from a 1.3-million-word technology policy corpus drawn from institutions at the local, state, national, and supranational levels. Lemke's (1998) critical model is organized around the broad 'evaluative dimensions' that are deployed to evaluate propositions and proposals in English. Martin's (2000) model is organized with a more overtly systemic-functional orientation around the concept of 'encoded feeling'. In applying both these models at different times, whilst recognizing their individual usefulness and complementarity, I found specific limitations that led me to work towards a synthesis of the two approaches. I also argue for the need to consider genre, media, and institutional aspects more explicitly when claiming intertextual and heteroglossic relations as the basis for inferred evaluations. A basic assertion made in this article is that the perceived Desirability of a process, person, circumstance, or thing is identical to its 'value'. But the Desirability of anything is a socially and thus historically conditioned attribution that requires significant amounts of institutional inculcation of other 'types' of value-appropriateness, importance, beauty, power, and so on. I therefore propose a method informed by critical discourse analysis (CDA) that sees evaluation as happening on at least four interdependent levels of abstraction.

Innovative cartography standards for Web-GIS portals : case study of the 'Survey of Israel's' Web-GIS Portal

Maps have been published on the world wide web since its inception (Cartwright, 1999) and are still accessed and viewed by millions of users today (Peterson, 2003). While early webbased GIS products lacked a complete set of cartographic capabilities, the functionality within such systems has significantly increased over recent years. Functionalities once found only in desktop GIS products are now available in web-based GIS applications, for example, data entry, basic editing, and analysis. Applications based on web-GIS are becoming more widespread and the web-based GIS environment is replacing the traditional desktop GIS platforms in many organizations. Therefore, development of a new cartographic method for web-based GIS is vital. The broad aim of this project is to examine and discuss the challenges and opportunities of innovative cartography methods for web-based GIS platforms. The work introduces a recently developed cartographic methodology, which is based on a web-based GIS portal by the Survey of Israel (SOI). The work discusses the prospects and constraints of such methods in improving web-GIS interfaces and usability for the end user. The work also tables the preliminary findings of the initial implementation of the web-based GIS cartographic method within the portal of the Survey of Israel, as well as the applicability of those methods elsewhere.

Product placement in US and New Zealand television soap operas : an exploratory study

Although the soap opera as a television genre has consistently captured the imagination of millions of people around the world, surprisingly little has been written about it in the marketing literature. Understanding the consumption imagery in soaps may allow marketers to assess the relevance of product placement for their promotion strategy better, as well as providing valuable insight into the consumption habits of their considerable viewing audiences. Data were collected through content analysis from two soap operas, one in the USA and one in New Zealand. The results indicated a high level of consumption imagery, including brand references. Furthermore significant differences in the types of product and the emotional outcome of product use were found between the countries.