O uso do marketing B2B em pequenas e médias empresas: um estudo exploratório no setor de automação industrial do Vale do Paraíba paulista

Pós-graduação em Engenharia Mecânica - FEG

Gráficos de X com esquemas especiais de amostragem para o controle de médias que oscilam ou para o controle de processos que geram observações autocorrelacionadas

Pós-graduação em Engenharia Mecânica - FEG

Aplicativos móveis para análise de problemas de fala

This paper presents two mobile applications developed for assistance on the analysis of speech related problems: Contagem de Disfluências (Disfluency Counter) and Velocidade de Leitura (Reading Speed). The use of tablet mobile devices streamlines the procedures for speech problem analysis conducted by speech language therapist. The lack of tabletspecific software designed for this purpose in the Portuguese language, and suited to the Brazilian needs, motivated the development of these applications, which was conducted according to the Kanban agile methodology.

Ensino, memória e mídias virtuais: os passeios virtuais como possibilidade educacional de resgate da memória de bens culturais sob a ótica de professores de artes do ensino público

Pós-graduação em Educação Escolar - FCLAR

Discurso e imagem: transformações do cânone visual nas mídias digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Mídias de informação e comunicação e Ciência da Informação

Media, as contemporary information and communication phenomena, are rarely studied in the field of Information Science field (IS). This article aims to present a reflection on the Media role as information environments that provoke changes in the ecosystem of message creation, information and socially shared knowledge. It points out that the contextualization of informational situations in the media environments facilitates access to information and to knowledge creation, strategically aimed to more efficient mediation possibilities - purpose to be reached by the society and by an entrepreneurial Information Science. IS counts on proper strategies and methodologies for the creation of transversal meta fields of new knowledge for the solution of problems caused by the intersections and social frictions among science, technologies and knowledge, which means an effective contribution of IS to the enhance utilization of media potential.

Criação e implantação de procedimentos logísticos em uma indústria de móveis: estudo de caso

The Brazilian construction is with high production which resulted in many service industries and also for businesses that work in conjunction with it. For the furniture industries would not be different, since they are intimately involved with the construction. To meet the demand for furnishings in Brazil, some clusters of industries have developed in recent years, as in the case of Uba (MG), Arapongas (PR) and Bento Gonçalves (RS). For industries sector can always increase its production combining quality and customer satisfaction, is necessary for their production procedures are studied and improved every day. The aim of this research is to propose a solution for simple information system involving the issue of tracking parts of the furniture produced in an industry custom furniture that depend on outsourced services. The research occurred during four months of the year 2013 for the observation of the production of the industry, where possible observing interference could be carried out with the aim of obtaining improvements in the production line. It is concluded that control of the finished product in a custom furniture industry is a very complex work, because the information system must transmit information faithful, which has not happened formerly, but after the implementation of the identification system was significant improvement the transfer of information between sectors mounts internal and external furniture

Interface com o AEDROMO (Ambiente experimental e didático com robôs móveis) utilizando sistema Android

The AEDROMO (Experimental and Didactic Environment with Mobile Robots) is a versatile, user friendly and scalable environment that supports a wide range of experiments. In it there is an area that is similar to a desk where objects can interact with each other, including robots and other objects, and thus can perform numerous activities. In it's current state, AEDROMO has client computers that interact with the system through an interface, and thus realize the communication between the user and AEDROMO. This project offer support to create a new form of interface for AEDROMO and can therefore be used for devices running Android, the app developed in this project will serve as a basis for future work on this new interface

O impacto da implantação do sistema ERP na usinagem de moveis de uma empresa de medio porte

This paper analyzes the impact of implementing an information system, Enterprise Resource Planning - ERP, in a small business of the furniture industry. The goal this is show the impacts felt during and after implementation, showing behavioral and technological changes made by the study. The paper concludes by citing about the importance of cultural and behavioral changes for the good use of the system, besides showing the need to adapt to new technologies and ways of working to adapt to today's world of constant change and eternal conflict of the market

Análise comparativa do mercado imobiliário em Cidades Médias: a oferta de apartamentos, casas e terrenos urbanos em Campina Grande – PB, Mossoró – RN e Passo Fundo – RS

This presente monograph propose the analysis and discussion of the production of urban space and the processes of their structuring intraurbana from the dynamics of the real estate market into three Medium-sized Cities, Campina Grande - PB, Mossoró - RN and Passo Fundo - RS, whereas the various agents producing this space, in a comparative perspective. From this urban dynamic search to analyze the processes and relations present in these spaces, which are important for its production. From the compilation of real estate advertisements in local newspapers, are analyzed offerings of urban land, houses and apartments in each one of these cities by highlighting their locations and differentiated prices. Thus, working with data from real estate ads from the period 1995 - 2010 and a comparative perspective of the characteristics of real estate markets of three medium-sized cities, it tried to apprehend processes that are common between them and other individuals, to each one. Therefore the comparative analysis developed in this monograph sought to verify whether there are similarities between the cities in relation to the trends of concentration/spatial dispersion of bids and movements throughout time, in addition to a further intensification of the activities of real estate agents in face of such trends and offerings. In addition, we sought to remove a set of problematization that allow them to understand with more acute, in this set of medium cities of Brazilian urban network, processes of change that is already being discussed in the recent period by ReCiMe.

Desenvolvimento de objeto de aprendizagem para dispositivos móveis explorando os sensores internos do sistema operacional Android

The traditional model of teaching little is modernized in recent decades. When in contact with this system, it is normal that the new-generation students feel unmo tivated in carrying out the proposed activities in the classroom. Considers Prensky (2001) these students, called Digital Natives, born with a modern way of thinking and learn and feel encouraged and motivated with activities that invite to interact. For this reason, it has been proposed the development of an object of learning in the form of application for Android tablets, exploring the internal sensors available in them, with the purpose of offering an interactive activity to students on the physical concepts involved in the process of photosynthesis in plants. For the construction, informational texts written in didactic language and easy to understand, illustrative images and animations were employed. In addition, we used the light sensor in the interactive activity on the process of photosynthesis so that the student could observe and understand how the environment is able to interfere with this process

Reestruturação e centralidade em cidades médias. Considerações a partir de Londrina, Marília, Mossoró e São José do Rio Preto

Este trabalho trata das cidades médias, em particular das cidades de Marília, São José do Rio Preto, Londrina e Mossoró. Dentro desse estudo, o enfoque se dá para a compreensão e análise sobre o modo como estão combinados os espaços não edificados e os vazios urbanos, os espaços construídos e as vias de circulação e suas transformações ao longo do tempo. A proposta é analisar o processo de expansão do tecido urbano dessas cidades para compreender sua morfologia, bem como procurar fazer uma reconstituição, tomandose a dimensão espacial e temporal, com o intuito de que esta contribua na conferência das identidades próprias de cada cidade, viabilizando a identificação das semelhanças entre elas, como também de suas especificidades. Durante o desenvolvimento do trabalho procuramos identificar elementos promotores da reestruturação urbana pela qual as cidades têm passado nas ultimas décadas, tentando relaciona-los com as novas formas de produção e organização espaciais... (Resumo completo, clicar acesso eletrônico abaixo)

Centralidade de Presidente Prudente - SP: Uma análise de movimentos pendulares e sua contribuição para estudos sobre cidades médias

The paper presented is aimed at analyzing the core functions of Presidente Prudente by demand and scope determined by the supply and distribution of goods and services (jobs and educational institutions). For this purpose, we tried to explore the daily flows of people from cities in agglomeration process with Presidente Prudente, as well as other more distant locations, forming what is recognized as Commuting movements. The core functions of medium-sized cities have increased significantly in the Brazilian urban network, spatial interactions occurring in these spaces with more intensity in metropolises. At the core of this research was undertaken literature review on the subject and preliminary surveys data, especially the data in the study called Region of Influence of Cities - Regic-IBGE, revealing joints between the various urban spaces analyzed. This research is developed in level undergraduates and was funded by CNPq and currently FAPESP

Relações públicas e mídias sociais: o desafio de construir relacionamentos na era da hiperconexão

This proposed project is to analyze the strategies for building and maintaining relationships, as well as the possibilities of intervention of the public relations in the virtual world. For this purpose, we used the multicase study of beer brands - Devassa, Nova Schin, Heineken, Skol and Brahma - to verify their roles in the communication process in their social media channels. Analyses were based on communication theories covering concepts such as the Excellence in Public Relations, the questioning about the definition of public flashing and discussion about the processes of interaction mediated by the Internet. The evaluation of the channels covered the period of 30 days and that the end of the checks it was found that most brands promote specific actions with surface interconnections between media channels, referring only to the effectiveness of social networks like Twitter, Facebook and Orkut in order to consolidate of relationships

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media