A COMUNICAÇÃO COMO UM PROCESSO DE INTELIGÊNCIA EMPRESARIAL EM PLANEJAMENTO ESTRATÉGICO

Esta tese trata da comunicação como instrumento de inteligência empresarial numa instituição de ensino superior. Ela pretende demonstrar que a comunicação agrega vantagem competitiva às organizações que atuam no mercado educacional. O presente trabalho se fundamenta em referenciais teóricos das ciências da Comunicação e de Planejamento Estratégico, e seus procedimentos metodológicos incluem, além de revisão bibliográfica extensiva e análise de documentos, a técnica da observação participante, com o acompanhamento das atividades do grupo de trabalho intitulado Comunicação e Integração entre os anos 2003 e 2005, que integrava o Planejamento Estratégico da UMESP Universidade Metodista de São Paulo. Ao final do trabalho, buscou-se mapear as condições necessárias para que a comunicação se constitua efetivamente num processo de inteligência empresarial, incorporando-se à gestão estratégica das organizações. Admitimos que a Comunicação Empresarial ainda tem de vencer alguns desafios e que eles, necessariamente, não são fáceis de serem superados. É necessário considerar sempre que a Comunicação Empresarial não flui no vazio, não se realiza à margem das organizações, mas está umbilicalmente associada a um particular sistema de gestão, a uma específica cultura organizacional e que é expressão, portanto, de uma realidade concreta. Para que a Comunicação Empresarial seja assumida como estratégica, essa condição deverá ser favorecida pela gestão, pela cultura e mesmo pela alocação adequada de recursos (humanos, tecnológicos e financeiros), pois sem os quais ela não se realiza. Logo, se estes pressupostos não estiverem devidamente satisfeitos, será prematuro concluir pelo caráter estratégico da Comunicação Empresarial. Mais ainda: a comunicação não será estratégica em função unicamente do trabalho mais ou menos competente dos profissionais de comunicação. Há exigências outras que, infelizmente, fogem ao seu controle. Em resumo, nesse trabalho são analisadas três questões centrais. A primeira delas diz respeito ao conceito de estratégia. A segunda refere-se ao chamado ethos organizacional em que se insere a prática comunicacional. Finalmente, são examinadas as condições básicas para que a comunicação estratégica realmente prevaleça.

Preparing Aston Business School students for placement

Aston Business School (ABS) has offered four-year sandwich degrees (including a year long placement) for over 30 years, and ABS has often been ranked top for graduate employability. This report outlines the activities ABS uses to meet its ever increasing placement targets. ABS builds relationships in students’ thinking between theory and practice, and this has implications for their study, the placement period and beyond. Developing the links has certainly been a factor in the enhanced employabilility of ABS graduates, resulting in ABS having been ranked top for graduate employability for many years. The eight employability skills used as the basis for the placement preparation objectives originate from Smith at al’s (2002) work on employability. We were encouraged to find that these employability skills overlap with the benchmark of the ‘Profile summary for Business and Management’ outlined by Hawkridge (2005). In this case study we provide a rationale and then the objectives of the placement preparation period, followed by specific details of the preparation process. The evaluation highlights key achievements and areas for development, and the discussion is future-focused. Readers should note that the ABS Undergraduate curriculum is aimed at preparing students for employment but this case study focuses on the role of the Placements Team.

Benchmarking for information systems management using issues framework studies:cContent and methodology

As a means of benchmarking their position and assisting with anticipating an uncertain future, the identification of critical information systems (IS) management issues frameworks is becoming an increasingly important research task for both academics and industrialists. This paper provides a description and summary of previous work on identifying IS issues frameworks by reviewing 20 research investigations in terms of what they studied and how they were conducted. It also suggests some possible directions and methodologies for future research. The summary and suggestions for further work are applicable for issues framework research in the IS management field as well as in other business and management areas.

Operations management II

These three volumes build on Volumes One to Three, they consider more specific aspects of Operations Management, including technology, important issues arising from the global business perspective and key concepts relating to innovation, knowledge management and improving the operations system. Papers are included on the following key areas: Volume Four: Technology and Operations Management Volume Five: International Operations, Networks and the Environmental Context Volume Six: Innovation, Knowledge and Operations Improvement

Operations management

Operations management (OM) represents a dynamic and significant field of scholarly research and writing. Changes in the business environment over the last fifteen years has driven rapid developments in OM practice so that the production of goods and provision of services are now more market focused rather than technology led.This collection defines the nature and meaning of operations management. It draws together leading-edge papers that reveal the state of operations management today and classic articles that chart the development of practice to the present. These three volumes assemble the work of internationally renowned scholars and look at the following key areas: Volume One: Operations Management Concepts and Strategy Volume Two: The Design of Operations Systems Volume Three: Operations Planning and Control

Business process orientated holonic (PrOH) modeling

Purpose: The purpose of this paper is to describe how the application of systems thinking to designing, managing and improving business processes has resulted in a new and unique holonic-based process modeling methodology know as process orientated holonic modeling. Design/methodology/approach: The paper describes key systems thinking axioms that are built upon in an overview of the methodology; the techniques are described using an example taken from a large organization designing and manufacturing capital goods equipment operating within a complex and dynamic environment. These were produced in an 18 month project, using an action research approach, to improve quality and process efficiency. Findings: The findings of this research show that this new methodology can support process depiction and improvement in industrial sectors which are characterized by environments of high variety and low volume (e.g. projects; such as the design and manufacture of a radar system or a hybrid production process) which do not provide repetitive learning opportunities. In such circumstances, the methodology has not only been able to deliver holonic-based process diagrams but also been able to transfer strategic vision from top management to middle and operational levels without being reductionistic. Originality/value: This paper will be of interest to organizational analysts looking at large complex projects whom require a methodology that does not confine them to thinking reductionistically in "task-breakdown" based approaches. The novel ideas in this paper have great impact on the way analysts should perceive organizational processes. Future research is applying the methodology in similar environments in other industries. © Emerald Group Publishing Limited.

The state of the field in UK management research: reflections of the Research Assessment Exercise (RAE) panel

This paper reviews the state of the field of the sub-disciplines within UK management research, based upon the submissions of 94 UK higher education institutions to the Business and Management Studies Panel in the UK's 2001 Research Assessment Exercise (RAE). It offers observations on the UK model of the assessment of quality in, and funding of, research conducted in publicly funded higher education institutions.