How can Biotherm grow in the selective skincare channel in Portugal?

Branding Lab

Consulting project for Câmara Municipal de Cascais street vending in Portugal- creation and development of a new sales channel

Field lab: Consulting lab

Omni-channel retail strategies in the luxury world

It’s impossible to neglect the changes that internet and e-commerce caused in the retail sector, by increasing customers’ expectations and forcing retailers to adapt the business to the new digital era. Internet is characterized by the increase in accessibility to everyone, which can be good or not so. For instance, luxury products rely on the sense of exclusivity, instead of being accessible to everyone. Hence, internet represents a challenge for luxury brands once, although they are able to provide a fullness service to their customers, they need to maintain the exclusiveness in which luxury is sustained. Consequently, the appearance of omni-channel was more than a challenge for the luxury sector, in particular, given the need to provide a full integrated experience through different channels. The aim of this dissertation is to find out how important is omni-channel, even in the luxury industry, and how it’s actually implemented based on the case of one of the most successful companies on luxury fashion e-commerce industry – Farfetch. Even though the company started in London, its founder is a Portuguese entrepreneur, and it’s in Portugal where most of its employees work, divided in two offices – Guimarães e Porto. Therefore, a literature review was written on relevant concepts and ideas about luxury, e-commerce and the different channels’ approaches. There were formulated five propositions that were after discussed according to the information gathered about the company and its strategies. In the end, it was possible to identify which propositions are in accordance with theory and which are not, as well as understand which are the most important strategies and trends about omni-channel in the luxury fashion e-commerce sector.

How can digital help biotherm growing in the Portuguese selective skincare channel?

Branding Lab

Modelling integral viscoelastic flows in OpenFOAM

[Excerpt] A large number of constitutive equations were developed for viscoelastic fluids, some empirical and other with strong physical foundations. The currently available macroscopic constitutive equations can be divided in two main types: differential and integral. Some of the constitutive equations, e.g. Maxwell are available both in differential and integral types. However, relevant in tegral models, like K - BKZ, just possesses the integral form. (...)

Measurements of Higgs boson production and couplings in the four-lepton channel in pp collisions at center-of-mass energies of 7 and 8 TeV with the ATLAS detector

The final ATLAS Run 1 measurements of Higgs boson production and couplings in the decay channel H→ZZ∗→ℓ+ℓ−ℓ′+ℓ′−, where ℓ,ℓ′=e or μ, are presented. These measurements were performed using pp collision data corresponding to integrated luminosities of 4.5 fb−1 and 20.3 fb−1 at center-of-mass energies of 7 TeV and 8 TeV, respectively, recorded with the ATLAS detector at the LHC. The H→ZZ∗→4ℓ signal is observed with a significance of 8.1 standard deviations at 125.36 GeV, the combined ATLAS measurement of the Higgs boson mass from the H→γγ and H→ZZ∗→4ℓ channels. The production rate relative to the Standard Model expectation, the signal strength, is measured in four different production categories in the H→ZZ∗→4ℓ channel. The measured signal strength, at this mass, and with all categories combined, is 1.44 +0.40−0.33. The signal strength for Higgs boson production in gluon fusion or in association with tt¯ or bb¯ pairs is found to be 1.7 +0.5−0.4, while the signal strength for vector-boson fusion combined with WH/ZH associated production is found to be 0.3 +1.6−0.9.

Search for s-channel single top-quark production in proton-proton collisions at s√=8 TeV with the ATLAS detector

This Letter presents a search at the LHC for s-channel single top-quark production in proton-proton collisions at a centre-of-mass energy of 8 TeV. The analyzed data set was recorded by the ATLAS detector and corresponds to an integrated luminosity of 20.3 fb−1. Selected events contain one charged lepton, large missing transverse momentum and exactly two b-tagged jets. A multivariate event classifier based on boosted decision trees is developed to discriminate s-channel single top-quark events from the main background contributions. The signal extraction is based on a binned maximum-likelihood fit of the output classifier distribution. The analysis leads to an upper limit on the s-channel single top-quark production cross-section of 14.6 pb at the 95% confidence level. The fit gives a cross-section of σs=5.0±4.3 pb, consistent with the Standard Model expectation.

Search for the Xb and other hidden-beauty states in the π+π-ϒ{hooked}(1S) channel at ATLAS

This Letter presents a search for a hidden-beauty counterpart of the X(3872) in the mass ranges 10.05--10.31 GeV and 10.40--11.00 GeV, in the channel Xb→π+π−Υ(1S)(→μ+μ−), using 16.2 fb−1 of s√=8 TeV pp collision data collected by the ATLAS detector at the LHC. No evidence for new narrow states is found, and upper limits are set on the product of the Xb cross section and branching fraction, relative to those of the Υ(2S), at the 95% confidence level using the CLS approach. These limits range from 0.8% to 4.0%, depending on mass. For masses above 10.1 GeV, the expected upper limits from this analysis are the most restrictive to date. Searches for production of the Υ(13DJ), Υ(10860), and Υ(11020) states also reveal no significant signals.

Measurement of the top-quark mass in the fully hadronic decay channel from ATLAS data at s√=7 TeV

The mass of the top quark is measured in a data set corresponding to 4.6 fb−1 of proton--proton collisions with centre-of-mass energy s√=7 TeV collected by the ATLAS detector at the LHC. Events consistent with hadronic decays of top--antitop quark pairs with at least six jets in the final state are selected. The substantial background from multijet production is modelled with data-driven methods that utilise the number of identified b-quark jets and the transverse momentum of the sixth leading jet, which have minimal correlation. The top-quark mass is obtained from template fits to the ratio of three-jet to dijet mass. The three-jet mass is calculated from the three jets of a top-quark decay. Using these three jets the dijet mass is obtained from the two jets of the W boson decay. The top-quark mass obtained from this fit is thus less sensitive to the uncertainty in the energy measurement of the jets. A binned likelihood fit yields a top-quark mass of mt = 175.1 ± 1.4 (stat.) ± 1.2 (syst.) GeV.

Determination of spin and parity of the Higgs boson in the WW∗→eνμν decay channel with the ATLAS detector

Studies of the spin and parity quantum numbers of the Higgs boson in the WW∗→eνμν final state are presented, based on proton--proton collision data collected by the ATLAS detector at the Large Hadron Collider, corresponding to an integrated luminosity of 20.3 fb−1 at a centre-of-mass energy of s√=8 TeV. The Standard Model spin-parity JCP=0++ hypothesis is compared with alternative hypotheses for both spin and CP. The case where the observed resonance is a mixture of the Standard-Model-like Higgs boson and CP-even (JCP=0++) or CP-odd (JCP=0+−) Higgs boson in scenarios beyond the Standard Model is also studied. The data are found to be consistent with the Standard Model prediction and limits are placed on alternative spin and CP hypotheses, including CP mixing in different scenarios.

Finite integration methods for isospectral flows

In this paper we consider the approximate computation of isospectral flows based on finite integration methods( FIM) with radial basis functions( RBF) interpolation,a new algorithm is developed. Our method ensures the symmetry of the solutions. Numerical experiments demonstrate that the solutions have higher accuracy by our algorithm than by the second order Runge- Kutta( RK2) method.

Estudo numérico do escoamento e transporte de sedimentos em torno de pilares de pontes

Dissertação de mestrado integrado em Engenharia Civil

Técnicas Experimentales para Caracterizar Flujos Complejos. Experimental techniques for complex flows characterization.

En ambientes fluviales, la interacción del flujo con la geometría del cauce y con los sedimentos del lecho define una dinámica turbulenta compleja en permanente evolución. El nivel de complejidad del flujo aumenta ante la presencia de estructuras hidráulicas (pilas de puentes, protecciones contra erosión, etc.). La mayoría de los ríos, o canales naturales, presentan confluencias y bifurcaciones, en donde se genera una convergencia (o divergencia) del flujo con el resultado de un ambiente hidrodinámico complejo en la cercanía de las uniones (Kenworthy y Rhoads 1995). Bajo estas condiciones no es posible extrapolar las soluciones tradicionales básicas de las ecuaciones de gobierno desarrolladas para canales rectos y uniformes. Algunas investigaciones experimentales realizadas en estos sistemas son las de Best (1988), Rhoads y Sukhodolov (2001), Richardson et al. (1996); Richardson y Thorne (1998, 2001); Parsons et al. (2004); Szupiany et al. (2005).Por otro lado, la zona costera en ambientes marítimos se caracteriza por la existencia de diversos procesos dinámicos, entre los que se destacan la acción de olas, corrientes, interacción olas-corrientes, transporte de sedimentos y cambios batimétricos. Estos se manifiestan en una alteración morfodinámica de la playa generando superficies potenciales de erosión. Así, el diseño de las protecciones costeras (ya sean continuas, como escolleras o muros verticales; o discontinuas como espigones o diques externos) sometidas al clima marítimo bajo distintas condiciones de olas y mareas, alteran los patrones de circulación y de transporte afectando la morfodinámica en su zona de influencia y plantean, por ejemplo, la necesidad de ajustes de los coeficientes de estabilidad y pesos de los bloques de roca de las escolleras. Los problemas generados, son especialmente complejos ya que deben considerarse para su estudio, los niveles de turbulencia, la transmisión del oleaje sobre o a través de la estructura, difracción alrededor de la misma, refracción y shoaling sobre un fondo dinámico, reflexión en la estructura, etc. (Alsina et al., 2007) Revisiones bibliográficas previas muestran que, en ambos ambientes (fluvial y marítimo), es necesario optimizar las técnicas experimentales existentes para que ellas permitan caracterizar con precisión los flujos turbulentos complejos presentes. El objetivo general propuesto en esta investigación es contribuir a mejorar el conocimiento de los procesos hidrodinámicos de flujos turbulentos naturales con y sin la presencia de estructuras hidráulicas que den lugar a formaciones complejas (3D). Para alcanzar este objetivo se propone realizar una recopilación de antecedentes y un análisis crítico detallado de los equipos de ultima generación para mediciones de flujo con alta frecuencia y resolución disponibles en el Laboratorio de Hidráulica (LH) de la Universidad Nacional de Córdoba (UNC): ADV 3D (Acoustic Doppler Velocimeter de Sontek) y laser PIV 2D (Particle Image Velocimeter de Dantec). A estos equipamientos se le agrega un moderno equipo de generación bidimensional de oleaje con absorción dinámica (adquiridos a HR Ltd. en 2007 por el CAI 085 del FONTAR). Finalmente se prevé utilizar este equipamiento durante el desarrollo de experimentos y mediciones los cuales se realizarán sobre modelos físicos fluviales y costeros diseñados y construidos con y sin estructuras que interactúen con flujo turbulentos complejos. Los resultados obtenidos en este proyecto permitirá alcanzar una mejor comprensión de los procesos hidrodinámicos de los flujos turbulentos complejos, lo cual es necesario y de gran utilidad para realizar un manejo apropiado de los ambientes fluviales y marítimos, teniendo como campo directo de aplicación el correcto diseño de estructuras hidráulicas, asistiendo a la toma de medidas correctivas en sistemas naturales sometidos a procesos erosivos o de sedimentación, y contribuyendo de esta forma al manejo ambientalmente sustentable de los recursos.

Flood analysis of the clare river catchment considering traditional factors and climate change

The main objective of this thesis on flooding was to produce a detailed report on flooding with specific reference to the Clare River catchment. Past flooding in the Clare River catchment was assessed with specific reference to the November 2009 flood event. A Geographic Information System was used to produce a graphical representation of the spatial distribution of the November 2009 flood. Flood risk is prominent within the Clare River catchment especially in the region of Claregalway. The recent flooding events of November 2009 produced significant fluvial flooding from the Clare River. This resulted in considerable flood damage to property. There were also hidden costs such as the economic impact of the closing of the N17 until floodwater subsided. Land use and channel conditions are traditional factors that have long been recognised for their effect on flooding processes. These factors were examined in the context of the Clare River catchment to determine if they had any significant effect on flood flows. Climate change has become recognised as a factor that may produce more significant and frequent flood events in the future. Many experts feel that climate change will result in an increase in the intensity and duration of rainfall in western Ireland. This would have significant implications for the Clare River catchment, which is already vulnerable to flooding. Flood estimation techniques are a key aspect in understanding and preparing for flood events. This study uses methods based on the statistical analysis of recorded data and methods based on a design rainstorm and rainfall-runoff model to estimate flood flows. These provide a mathematical basis to evaluate the impacts of various factors on flooding and also to generate practical design floods, which can be used in the design of flood relief measures. The final element of the thesis includes the author’s recommendations on how flood risk management techniques can reduce existing flood risk in the Clare River catchment. Future implications to flood risk due to factors such as climate change and poor planning practices are also considered.