Relações Públicas e Cidadania: uma contribuição do Le Monde Diplomatique

As relações públicas podem construir uma informação e uma formulação da realidade, a partir da mídia, sem ser influenciado pelos grandes meios de comunicação de massa? Qual a relevância dessa maneira de se informar na conjuntura atual para o profissional de relações-públicas e como ele pode atuar em prol das causas sociais? O presente texto busca estabelecer parâmetros de atuação para os profissionais de relações públicas preocupados com as transformações sociais no mundo contemporâneo. Para chegar a tal objetivo estruturamos nossa análise a partir temáticas capazes de dar uma resposta à inquietação inicial. Realizamos a reconstituição da trajetória recente dos movimentos sociais no Brasil, procuramos esclarecer o conceito polissêmico de cidadania e direitos humanos, relacionando-os com a comunicação, assim como rever a trajetória das relações públicas na contemporaneidade levantando algumas hipóteses que contemplem novas perspectivas para a profissão. Dessa maneira, pretende-se mostrar a existência de um campo de atuação dialógica para os profissionais de comunicação abalizados pelo engajamento da transformação social

Impacto da ABNT NBR 15575 na qualidade da construção civil

The quality in construction is increasingly a concern in this sector, in view of the occurrence of problems in civil works, even when a contractor is certified by ISO 9001. The ISO 9001 certification does not ensure the maintenance of quality because it only establishes the requirements for a quality management system (QMS) to ensure standardization of processes and products. With the development of ISO 15575, standard performance, the builders took on a quality parameter with the requirements established by this Standard, which must be met. Thus, the implementation of a quality management system (QMS) becomes essential, showing users the concern for quality. This study aimed to verify, through a case study, the impact of NBR 15575 quality construction and how that standard of performance may be the key element of ISO 9001 to ensure quality maintenance of civil works

Marketing de relacionamento e relações públicas: uma aplicação no serviço de pós-venda da Embraer Executive Jets

The present study aims to investigate the interrelationship between the Relationship Marketing and Public Relations areas, high lighting its strategic value. The main goal is to discuss how the public relations professional can manage the customer loyalty by improving the after-sales services provided, applying it to a specific market such as business a viation. To establish the foundation to support the hypotheses, a revision of the subject literature was made, seeking to break down the barriers between marketing-mainly of relationship and public relations knowledge fields. A consult of the relevant literature was a continuous activity throughout the work. Divided into three chapters, the two first ones of fundamentals concepts, presents an after-sales services scenario, emphasizing the importance of the relationship and the definition of audiences in this area, in addition to a detailed description of the luxury market, a business aviation reality. The third chapter ends the discussion with a relationship proposal for Embraer Executive Jets, through actions based on the studied concepts. By gathering ideas and reflecting about the subject, using them to develop the proposal, a conclusion was resulted: the public relations professional is prepared and essential to build an effective after-sales relationship, since it's concerned about the communication excellence and knows the audiences significance in this process

Análise dos acidentes automobilísticos atendidos no Hospital das Clínicas no ano de 2010, Botucatu

As a result of the 20th-century industrial development, and particularly after World War II, cars have become an important consumer good, and this has led to a large number of circulating vehicles. To this day, the number of cars has increased exponentially worldwide, which results in a high number of traffic accidents (TAs) every day. TAs are responsible for 1.2 million deaths worldwide each year, and in Brazil, they are considered to be a public health problem, considering that its traffic is regarded as one of the worst and most dangerous in the world. In addition to temporary or permanent physical disabilities that bring great harm to individuals, accidents also cause psychological disorders, such as the post-traumatic stress disorder. Hence, considering the importance of TAs in the country and their outcomes, this study aimed at investigating the epidemiological aspects of car accidents occurring in 2010 who were assisted in the emergency room of a university hospital in São Paulo state. By means of records made by the nursing team and medical records analysis, it was possible to extract a stratified sample of 88 cases involving adults and eight cases involving children. The sample was analyzed by the SAS software for Windows, version 9.2. As regards the accidents involving adults, there was a predominance of males (67%), with an approximate 2:1 ratio in relation to females. The victims’ most frequent age range was 20-29 years (39%), and they were mostly single (56%). The month showing the largest number of occurrences was July, with 17%, and the weekday was Sunday, with 25%. Showing 32%, the time period when most accidents occurred was from 06:00 o’clock p.m. to 11:59 p.m. As regards vehicles types involved, motorcycles were in first place, with 47% of cases, and the most common accident type was crashing between vehicles, with 43%... (Complete abstract click electronic access below)

A influência do estresse sobre a qualidade da carne

The meat quality is evaluated by consumers according to their physical characteristics, such as color, texture, juiciness, tenderness and odor. The stress during the life of the animal and at the moment before the slaughter may be responsible for changes in the transformation of muscle into meat. Such changes may lead to the appearance of DFD (Dark, Firm and Dry) and PSE (Pale, Soft and Exudative) meats, which are poorly accepted in the market – because of their unusual aspect – and inadequate to industrial processing. Factors related to the handling, loading, transport, unloading, resting period and stunning are singled out as critical, since that, in these phases the animals are subjected to adverse situations to which they are accustomed. The aim of this study is to identify the process of ante-mortem and the slaughter itself in which the animals are subjected to stressful situations, as well as the consequences of stress on meat quality

Nandi Hotel – Fernandópolis

Este trabalho trata da elaboração de um projeto arquitetônico para um hotel em Fernandópolis, cidade de aproximadamente 65 mil habitantes, localizada no interior de São Paulo e constituída como a Zona de Processamento de Exportação (ZPE) do estado. O sistema hoteleiro da cidade é pequeno, são apenas três hotéis, os quais não são voltados diretamente para o público de negócios. A partir dessa compreensão e do diagnóstico levantado, apresenta-se neste trabalho uma proposta de projeto de um hotel voltado diretamente a esse recente ramo da hotelaria, o turismo de negócios

Desempenho em tarefas computacionais em função do uso de diferentes periféricos

With the popularization of information technology and government incentives for inclusion in the digital era, an important issue for science and for industry is the design of tool s for entrance of input to the device, that is , the peripherals at tached to the computer that are reaching the consumer. In order to minimize the impact of repetitive use of these tools for entry, whether when playing games or working, more studies are in need to developper ipherals that enable comfort and effi ciency. This study examined the per formance of individuals with differents izes of hand (i.e., large and small ) in performance of three task s on the computer us ing mouses of small and large sizes. For thi s study, 19 young adul ts were volunteers and asked to per form activities with greater precision and speed. In addition, al l participants were asked on the use of computers. The results showed no statistically significant differences in the performance related to the size of the mouse between subjects with small and large hands. However, an interest ingresult as observed with respect to the performance of individuals with a large hand to perform tas ks more quickly. The results of this study suggest that with both, the small and the large mouse, individuals with big hands have a fas terper formancein tasks of dragging and clicking when compared with the performance of indi viduals with small hand.

Mobilização do solo na semeadura do milho: emissão de CO2 e desempenho de máquinas agrícolas

Pós-graduação em Agronomia (Ciência do Solo) - FCAV

Aplicação clínica da mola T do grupo B para retração dos dentes anteriores

A TAS (Técnica do Arco Segmentado) representa uma alternativa à mecânica de deslizamento, muitas vezes dificultada pela incerteza da quantidade de força de atrito envolvida em cada sistema de forças utilizado. Nesse contexto, sabe-se que poucos cursos de Ortodontia no Brasil têm ensinado efetivamente a filosofia e o modo de trabalhar com a TAS. Portanto, este trabalho procura elucidar a forma de raciocínio das relaçÕes entre força e momento manipuladas na TAS, bem como mostrar a forma de confecção e utilização de mola "T" do grupo B, onde objetiva-se a movimentação recíproca dos segmentos posterior e anterior e, por fim, apresentar um caso clínico tratado com esse tipo de mecânica.

Necessidade de ancoragem do grupo A e o controle biomecanico da mola T pré-ativada por curvatura para o fechamento de espacos

Contemporary orthodontics has sought, beyond the esthetic, occlusal and functional goals, treatments even faster and with less visits to the orthodontist — especially in patients that require dental extractions in which the generated space becomes a nuisance. The segmented arch technic (SAT), by the use of a "T" loop spring, has provided such results within these requirements. Therefore, this study aimed to appraise and demonstrate the confection, activation and biomechanical control of "T" loop spring, in the group with high anchorage necessity (group A), for retraction of anterior teeth; as well as to present a case report, with high anterior retraction necessity, treated with "T" loop spring.

A inviabilidade do uso das Tecnologias da Informação e Comunicação no contexto escolar: o que contam os professores de matemática?

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Nanostructured lipid system as a strategy to improve the anti-Candida albicans activity of Astronium sp

The genus Astronium (Anacardiaceae) includes species, such as Astronium fraxinifolium, Astronium graveolens, and Astronium urundeuva, which possess anti-inflammatory, anti-ulcerogenic, healing, and antimicrobial properties. Nanostructured lipid systems are able to potentiate the action of plant extracts, reducing the required dose and side effects and improving antimicrobial activity. This work aims to evaluate a nanostructured lipid system that was developed as a strategy to improve the anti-Candida albicans activity of hydroethanolic extracts of stems and leaves from Astronium sp. The antifungal activity against C. albicans (ATCC 18804) was evaluated in vitro by a microdilution technique. In addition to the in vitro assays, the Astronium sp. that showed the best antifungal activity and selectivity index was submitted to an in vivo assay using a model of vulvovaginal candidiasis infection. In these assays, the extracts were either used alone or were incorporated into the nanostructured lipid system (comprising 10% oil phase, 10% surfactant, and 80% aqueous phase). The results indicated a minimal inhibitory concentration of 125.00 µg/mL before incorporation into the nanostructured system; this activity was even more enhanced when this extract presented a minimal inhibitory concentration of 15.62 µg/mL after its incorporation. In vivo assay dates showed that the nanostructure-incorporated extract of A. urundeuva leaves was more effective than both the unincorporated extract and the antifungal positive control (amphotericin B). These results suggest that this nanostructured lipid system can be used in a strategy to improve the in vitro and in vivo anti-C. albicans activity of hydroethanolic extracts of Astronium sp.

A curcumin-loaded liquid crystal precursor mucoadhesive system for the treatment of vaginal candidiasis

Women often develop vaginal infections that are caused primarily by organisms of the genus Candida. The current treatments of vaginal candidiasis usually involve azole-based antifungals, though fungal resistance to these compounds has become prevalent. Therefore, much attention has been given to molecules with antifungal properties from natural sources, such as curcumin (CUR). However, CUR has poor solubility in aqueous solvents and poor oral bioavailability. This study attempted to overcome this problem by developing, characterizing, and evaluating the in vitro antifungal action of a CUR-loaded liquid crystal precursor mucoadhesive system (LCPM) for vaginal administration. A low-viscosity LCPM (F) consisting of 40% wt/wt polyoxpropylene-(5)-polyoxyethylene-(20)-cetyl alcohol, 50% wt/wt oleic acid, and 10% wt/wt chitosan dispersion at 0.5% with the addition of 16% poloxamer 407 was developed to take advantage of the lyotropic phase behavior of this formulation. Notably, F could transform into liquid crystal systems when diluted with artificial vaginal mucus at ratios of 1:3 and 1:1 (wt/wt), resulting in the formation of F30 and F100, respectively. Polarized light microscopy and rheological studies revealed that F behaved like an isotropic formulation, whereas F30 and F100 behaved like an anisotropic liquid crystalline system (LCS). Moreover, F30 and F100 presented higher mucoadhesion to porcine vaginal mucosa than F. The analysis of the in vitro activity against Candida albicans revealed that CUR-loaded F was more potent against standard and clinical strains compared with a CUR solution. Therefore, the vaginal administration of CUR-loaded LCPMs represents a promising platform for the treatment of vaginal candidiasis.

Does the gastroprotective action of a medicinal plant ensure healing effects? An integrative study of the biological effects of Serjania marginata Casar. (Sapindaceae) in rats

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Chilling of Steindachneridionparahybae (siluriformes: pimelodidae) embryos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)