Medo e opnição pública no Brasil contemporâneo

Este artigo reporta às análises e conclusões formuladas a partir de observações feitas sobre violência criminal no recente período democrático da história nacional e que deram origem a dissertação de mestrado intitulada Cultura do Medo: Refl exões Sobre Violência Criminal, Controle Social e Cidadania no Brasil. Essa pesquisa possibilitou refl exões pertinentes a respeito da opinião pública relacionada à segurança, servindo também para um questionamento ético sobre a importância da participação cidadã no processo de consolidação da democracia brasileira e sobre novas formas de dominação existentes em nossa sociedade. Ao destacar como o medo da violência criminal interfere nas nossas relações sociais contemporâneas buscou-se identificá-lo como um instrumento recente de dominação no universo da política.

Desenvolvimento humano: a realidade além dos números

The book-report Human Development: the reality beyond the numbers addresses issues related to the Development Index (IDH), of Brazil, in a general context, and the city of Bauru, in the local context. The “IDH” is a number that serves as a comparison between countries, in order to measure the degree of economic development and the quality of life offered to the population. The classification, if high, can be readily used as a means of aggrandizement national and if low, can be used to highlight the weaknesses national. Understanding the role of media as an agent capable of promoting social debates of great importance, this book-report aims to discuss the concept of human development beyond the numbers commonly reported, prompting debates on the issue of human development: whether in relation to social issues, public policy or the role of the media in the process of contributing to the formation of public opinion. The methodology used was the data collection and the research literature, besides journalistic techniques, such as interview, report and profile

A análise de redes sociais despontando como uma nova atividade do profissional de Relações Públicas

The current rise of the Internet has allowed distances being shortened more and more-creating virtual communities with the most different people, discussing and debating opinions about their environments, what they consume or what they do. Social media has put the people and, consequently, organizations gradually changing their positions about the environment in which they are inserted. Organizations are forced to adapt to new media-always attentive to what people are saying about them. The objective of this project is to give the Public Relations the activity to analyze what is going on in these social networks, always ahead of the organization, posing as a mediator of public opinion between social networks and the organization

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Iniciativa privada e educação pública: contribuições metodológicas para a análise de objetos de pesquisa difusos na área de política e gestão educacional

Provides elements for a reflection on methodological strategies in the face of objects of study that prove difficult to approach. Through a case study in education, seeks to show that difficulties in obtaining information and data have been overcome by using an analytical model developed. It is shown that its use allowed inferences broader and reveal hidden inconsistencies in discussions on public and private education. Intended to assist reflection on qualitative research methods for those who deal with such studies. Concludes that the current expectations of management efficiency and transfer of resources sufficient quantity and quality have not materialized with a private enterprise under public education, even if we have succeeded in building a positive image by the promoters of this action with the sectors of public opinion. Prevailing trade policy interests at the expense of the motivations declared the initiative of aid to education, and even can not be said that the initiative has resulted in a private redefined the public character of the systems affected, there is evidence that its implementation represents a unique chapter focused "education", compared to a scenario in which stand out historically mutual aid agreements of a politicaleconomic development between state and private enterprise.

Sacralità del testo costituzionale ed eresia interpretativa: la sentenza della corte suprema brasiliana sulle unioni civili omosessuali

The paper provides a close lecture of the arguments and methods of legal construction, employed in the extensive individual opinions written by the Justices of the Brazilian Supreme Court in the case which authorized the same sex civil union. After tracing an outline of the legal problem and his possible solutions, we analyze the individual opinions, showing their methodological syncretism, the use of legal methods and arguments in a contradictory way as well the defciencies in the reasoning. The Justices use legal arguments, but do not meet the requirements of rationality in the decision-making. We have a rhetorical attempt that aims to satisfy the public opinion rather than to ofer a comprehensive and coherent solution according the normative elements of the Brazilian Federal Constitution of 1988.

Sacredness of the constitutional text and interpretive heresy: the brazilian supreme court decision on same-sex unions

The paper provides a close lecture of the arguments and methods of legal construction, employed in the extensive individual opinions written by the Justices of the Brazilian Supreme Court in the case which authorized the same sex civil union. After tracing an outline of the legal problem and his possible solutions, we analyze the individual opinions, showing their methodological syncretism, the use of legal methods and arguments in a contradictory way as well the deficiencies in the reasoning. The Justices use legal arguments, but do not meet the requirements of rationality in the decision-making. We have a rhetorical attempt that aims to satisfy the public opinion than to offer a comprehensive and coherent solution according the normative elements of the Brazilian Federal Constitution of 1988.

O uso do rádio e da TV por instituições religiosas: um fenômeno crescente nos mais variados canais de comunicação

In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

Relações de Gênero, memória e identidades no Brasil do século XX

Gender relationships focusing on homages to the women of Assis (a town in the center-western region of the state of São Paulo, Brazil) between 1959 and 1994, are discussed. Homages, expressed in monuments, street names, city squares, schools, libraries, Cultural Centers and other places, are based on the activities of women who benefitted the community. They feature lawyers, politicians, journalists, teachers and common citizens that exceeded their personal limitations and conquered a place acknowledged by society (politically invested) so that their names may be inscribed in the city´s public places. However, acknowledgement of female contributions in the construction of the city is not projected at the same pace or speed as that of males who compose the gallery of ‘remembered men’. This fact brings forth the following questions: If the naming of public places were for decades based on gender, what had changed by the end of the 1950s for such a redefinition? What is the true meaning of such homages? Who are these women and what do they represent?

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Sistema atende mulher: sistema de informação no centro de referência da mulher Ednalva Bezerra

The physical, psychological, sexual, moral and patrimonial violence affects women of different ages, social classes, ethnic and racial groups, levels of education and religion, all over Brazil. One of the obstacles in the strategies of prevention and facing violence against women, in public care services, focuses on the absence of an information system, automation of data and care flows. The existence of reliable data is essential for performing diagnoses, goals and conducting research on women in situations of violence who access the service agencies. In this sense, the goal of research is to present the experience of implementing a policy of data management called Woman System, in Ednalva Bezerra Women's Reference Center, which offers host/psychological and social care, guidance and legal referral for women that face any violence situation. As methodological paths, we adopt research in action. In our analyzes, we found that in this kind of public service, the use of the data system may improve the full and humanized care to women in situations of violence. Thus, the System Woman Care, still a developing phase, appears to improve the flow of relevant information within the institution, driving a process of knowledge, decision-making and intervention against gender violence.

Comunicação pública, cidadania e internet: a popularização da ciência nos portais eletrônicos de governo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Elementos sociais para a compreensão do prestígio científico e de seus riscos

Natural sciences have an enormous status in public opinion. Their achievements, which become known mostly by means of technology, give to them social credibility, unconditional support and positive social expectances. Further, their social images, generated by the success of their products, tend to lead people to develop only favorable ideas about scientists and about how science works, which are even more reinforced in the schools. By another side, the history of science has been allowed us to comprehend the internal and external social relations concerning to science, showing it as a field of disputes, interests and contradictions as many other fields which comprise human relations. Therefore, the objective of this text is to present social elements of the construction and impacts of natural science, aiming at putting in evidence the importance of the social studies of the scientific world for the courses of education of science teachers.

Folkcomunicación ciudadana a partir de la web 2.0 y de la movilidad

The social media are increasingly present in the lives of citizens, especially when the intention is to share views and information among its communities. However, that is something that leaves the control of citizens near the cluster communication, and reinforce construction of public opinion. This paper presents, from a conceptual discussion and case study grounds to believe that contemporary citizens are the true owners of the fourth estate.

As coalizões de defesa e as mudanças na política externa comercial e energética dos Estados Unidos para o etanol em 2011

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)