994 resultados para Pan American Union


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Pt. 2 sold only by National Technical Information Service.

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Description based on: No. 138.

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A biography of the President who preserved the American Union during the Civil War.

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Mode of access: Internet.

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On cover, v. 31, no. 3-v. 37, no. 1: Pan-American edition (author's abstracts in Spanish)

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Mode of access: Internet.

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Mode of access: Internet.

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Este trabalho enfoca a ação de patrocínio a eventos como ferramenta comunicacional, incorporada ao composto da comunicação de marketing. O principal objetivo é analisar e apresentar como as empresas usam e articulam as ferramentas da comunicação integrada de marketing às ações de patrocínio para se criar um efeito sinérgico de comunicação. A metodologia constitui-se em pesquisa bibliográfica e documental e o estudo de casos envolvendo as empresas Ambev, Petrobras e Bradesco com o patrocínio aos respectivos eventos: Skol Beats; Jogos Pan-americanos 2007 e o Espetáculo Saltimbanco do Cirque du Soleil, verificando como os aspectos teóricos foram apropriados em cada caso. As conclusões apontam, principalmente, que as empresas vêm buscando utilizar o potencial máximo de comunicação dos eventos não só ao promoverem, mas também na condição de patrocinadoras, e que o patrocínio deve ser parte de um plano integrado, no qual as ações estratégicas de comunicação de marketing, através das várias ferramentas que as constituem, podem e devem ser conjugadas para alcançar sinergia e valorizar as ações comunicacionais dos patrocinadores.(AU)

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In May 1964 the Institute of Marine Science (University of Miami), Scripps Institution of Oceanography (University of California), Woods Hole Oceanographic Institution, and Lamont Geological Observatory (Columbia University) joined in the establishment of the JOINT OCEANOGRAPHIC INSTITUTIONS DEEP EARTH SAMPLING (JOIDES) program. The long range purpose of this organization is to obtain continuous core samples of the entire sedimentary column from the floors of the oceans. It was decided that initial efforts would be limited to water depths of less than 1000 fathoms (6000 feet), and tentative locations were selected for drilling operations off the eastern, western and Gulf coasts of the United States. Near the end of December 1964 it was found that the M/V Caldrill I, a drilling vessel capable of working to depths of 6000 feet, was to engage in drilling operations on the Grand Banks of Newfoundland during the summer of 1965 for the Pan American Petroleum Corporation. Thus it was agreed to organize a drilling program along the track of Caldrill between California and the Grand Banks. Selection was made of an area on the continental shelf and the Blake Plateau off Jacksonville, Florida. Based upon many previous geological and geophysical investigations by the participating laboratories, a considerable body of knowledge had been gained about this region of the continental-oceanic border. For this initial program of JOIDES, the Lamont Geological Observatory was chosen as the operating institution with J. L. Worzel as principal investigator, and C. L. Drake and H. A. Gibbon as program planners.

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Purpose: To qualitatively explore the communication between healthcare professionals and oncology patients based on the perception of patients undergoing chemotherapy.Method: Qualitative and exploratory design. Participants were 14 adult patients undergoing chemotherapy at different stages of the disease. A socio-demographic and clinical data form was utilized along with semi-structured interviews. The interviews were audio-recorded, transcribed and content analysis was performed. Two independent judges evaluated the interview content in regards to emerging categories and obtained a Kappa index of 0.834.Results: Three categories emerged from the data: 1) Technical communication without emotional support, in which the information provided is composed of strictly technical information regarding the diagnosis, treatment and/or prognosis; 2) Technical communication, in which the information provided is oriented towards the technical aspects of the patient’s physical condition, while also providing psychological support for the patients’ subjective needs; and 3) Insufficient technical communication, win which there are gaps in the information provided causing confusion and suffering to the patient.Conclusions: Communication with emotional support contributes to greater satisfaction of chemotherapy patients. Practical implications: the results provide elements for the training of healthcare professionals regarding the importance of the emotional support that can be offered to cancer patients during their treatment.

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EMOND, Alan et al. The effectiveness of community-based interventions to improve maternal and infant health in the Northeast of Brazil. Revista Panamericana de Salud Pública/ Pan American Journal of Public Health , v.12, n.2, p.101-110, 2002

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EMOND, Alan et al. The effectiveness of community-based interventions to improve maternal and infant health in the Northeast of Brazil. Revista Panamericana de Salud Pública/ Pan American Journal of Public Health , v.12, n.2, p.101-110, 2002

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The effects of the Linear Alkylbenzene Sulphonate (LAS) were evaluated on the mussel Perna perna (Linnaeus, 1758), using a cellular level biomarker. The Neutral Red Retention Time (NRRT) assay was used to estimate effects at cellular levels. Significant effects were observed for the NRRT assay, even in low concentrations. The effects at cellular level were progressive, suggesting that the organisms are not capable to recover of such increasing effects. Additionally, the results show that the levels of LAS observed for Brazilian coastal waters may chronically affect the biota.