997 resultados para Marketing intelligence


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Business Intelligence (BI) can be seen as a method that gathers information and data from information systems in order to help companies to be more accurate in their decision-making process. Traditionally BI systems were associated with the use of Data Warehouses (DW). The prime purpose of DW is to serve as a repository that stores all the relevant information required for making the correct decision. The necessity to integrate streaming data became crucial with the need to improve the efficiency and effectiveness of the decision process. In primary and secondary education, there is a lack of BI solutions. Due to the schools reality the main purpose of this study is to provide a Pervasive BI solution able to monitoring the schools and student data anywhere and anytime in real-time as well as disseminating the information through ubiquitous devices. The first task consisted in gathering data regarding the different choices made by the student since his enrolment in a certain school year until the end of it. Thereafter a dimensional model was developed in order to be possible building a BI platform. This paper presents the dimensional model, a set of pre-defined indicators, the Pervasive Business Intelligence characteristics and the prototype designed. The main contribution of this study was to offer to the schools a tool that could help them to make accurate decisions in real-time. Data dissemination was achieved through a localized application that can be accessed anywhere and anytime.

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Social intelligence is a favorable condition for career decision-making and development. The social intelligence indices of Portuguese students in school years prior to a career transition are characterized and intra and interindividual differences are analyzed. Participants were 1095 students (552, 50.4% women) with a mean age of 14.78 years (SD = 1.86), in the 8th (542, 49.5%), 10th (295, 26.9%) and 11th (258, 23.6%) grades. The Cognitive Test of Social Intelligence (PCIS) was administered at two moments, six months apart. Results indicate that the 8th grade obtained higher average scores in Problem Solving, Motivation and Self-confidence (time 1), while the 10th grade obtained better results in Problem Solving, Motivation and Familiarity (time 2). Between the assessment moments, all school years register an increase in Problem Solving and Self-confidence in social situations. These results constitute favorable psychological conditions for the promotion of ethical questioning in career guidance interventions.

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Dissertação de mestrado integrado em Engenharia e Gestão de Sistemas de Informação

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Dissertação de mestrado em Marketing e Estratégia

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Dissertação de mestrado em Design de Comunicação de Moda

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Dissertação de mestrado integrado em Engenharia e Gestão de Sistemas de Informação

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Dissertação de mestrado integrado em Engenharia de Gestão e Sistemas de Informação

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Dissertação de mestrado integrado em Engenharia Civil

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Dissertação de mestrado integrado em Engenharia Biomédica (área de especialização em Informática Médica)

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This paper presents an automated optimization framework able to provide network administrators with resilient routing configurations for link-state protocols, such as OSPF or IS-IS. In order to deal with the formulated NP-hard optimization problems, the devised framework is underpinned by the use of computational intelligence optimization engines, such as Multi-objective Evolutionary Algorithms (MOEAs). With the objective of demonstrating the framework capabilities, two illustrative Traffic Engineering methods are described, allowing to attain routing configurations robust to changes in the traffic demands and maintaining the network stable even in the presence of link failure events. The presented illustrative results clearly corroborate the usefulness of the proposed automated framework along with the devised optimization methods.

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With the implementation of Information and Communication Technologies in the health sector, it became possible the existence of an electronic record of information for patients, enabling the storage and the availability of their information in databases. However, without the implementation of a Business Intelligence (BI) system, this information has no value. Thus, the major motivation of this paper is to create a decision support system that allows the transformation of information into knowledge, giving usability to the stored data. The particular case addressed in this chapter is the Centro Materno Infantil do Norte, in particular the Voluntary Interruption of Pregnancy unit. With the creation of a BI system for this module, it is possible to design an interoperable, pervasive and real-time platform to support the decision-making process of health professionals, based on cases that occurred. Furthermore, this platform enables the automation of the process for obtaining key performance indicators that are presented annually by this health institution. In this chapter, the BI system implemented in the VIP unity in CMIN, some of the KPIs evaluated as well as the benefits of this implementation are presented.

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Existe un discurso muy aceptado en la vida política, en los medios y en parte del sector profesional, que determina que las campañas electorales deben estar exentas de contenidos ideológicos explícitos para ser eficaces. A pesar de la extendida consideración bibliográfica, pero mucho más mediática, respecto a que en la década de los noventa el voto ha perdido gran parte de su sustancia ideológica y se ha orientado a la búsqueda de mensajes e imágenes, las campañas en América Latina (y del mundo en general) han demostrado, entrado el siglo veintiuno, que ello debe relativizarse en parte. En la práctica regional, los eslóganes no dan cuenta plenamente de todo el contenido dentro de las propias campañas, especialmente de las posiciones ideológicas y del uso de la negatividad en el contenido interno de cada mensaje desarrollado. Pero ello no es causal alguna para sostener que las campañas estén despegadas plenamente de planteos ideológicos que, incluso, suelen presentarse de manera explícita, sea por los propios candidatos, sea por la ubicación ideológica que los medios hacen de las propuestas y los partidos, sea también por la propia ubicación que los partidos hacen de sus partidos opositores en términos de franca diferenciación. La investigación intenta ampliar qué se entiende actualmente por ideología para dar paso a una conceptualización del concepto que permita profesionalizar su uso y sistematizar las prácticas discursivas electorales en perspectiva comparada. En esta línea, problematizar la concepción de ideología, es también problematizar qué se entiende por comunicación ideológica y resolver un proceso metodológico que permita confirmar o no el predominio de mensajes ideológicos en las campañas electorales presidenciales en América Latina. En el caso de que las campañas muestren un claro sentido ideológico en su contenido es muy importante identificar cómo se comunica esa ideología en las campañas y esbozar una sistematización respecto a la forma en que ese discurso se presenta para el electorado, tratando de describir el proceso desde el análisis de contenido especialmente. El intento es confirmar si en las últimas campañas presidenciales en América Latina se identifican discursos con claros rasgos ideológicos, si la ideologización viene acompañada de un encuadre de espectacularización y si la personalización no es un impedimento para que se transmitan mensajes ideologizados..