Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

Gestão de estoque em uma empresa de varejo de produtos de limpeza e higiene pessoal

The deficiency in the product inventory management is common in small businesses, affecting several areas, especially the purchasing department that has difficulty in performing their tasks, acquiring the supplier's products at the time and in the most appropriate amount. Especially in the retail sector, the loss of quality of services is visible, because the availability of the product when there is demand is essential for the occurrence of sales and customer satisfaction. In this study, looking to improve inventory management in a retail company of cleaning products and personal hygiene, apply the classification method ABC (or Pareto Rule) to segment the available products. Thus are adopted buying criteria of new products based on the concepts of economic order quantity, safety stock and resupply point. The results show the feasibility of this procedure adopted because it was possible to propose an improved inventory management in a simple and effective way, contributing to company's competitive advantage

Espécies de Bacillus no controle de Meloidogyne incógnita e Meloidogyne javanica in vitro e na cana-de-açúcar

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

Transparência e Controle Social:A experiência do Observatório da Gestão Pública no combate à corrupção

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Aplicação de produtos de efeitos fisiológicos na pro- dução de brócolis tipo ramoso

Pós-graduação em Agronomia (Horticultura) - FCA

Biomassa de Rubrivivax gelatinosus na criação de frangos de corte: desempenho animal e cor dos produtos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Metodologias de aplicação de sulfonamida heterocíclica no controle de Meloidogyne javanica e Pratylenchus brachyurus em soja

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

Supressividade a Fusarium oxysporum f. sp. cubense por produtos orgânicos

Pós-graduação em Agronomia (Proteção de Plantas) - FCA

Controle da placa bacteriana dentária e suas formas de registro

Dental plaque is the principal etiological agent of periodontal disease, one of oral diseases more prevalent in the world. Due existence of relation between periodontal disease and oral hygiene, on the point of periodontal view, it was developed a growing interesting by experimental research and by clinical investigations. The knowledge of problem, its extension, severity, hypothetic cause is so valuable to establish prevention, control and treatment acts. In this form, the use of plaque index becomes more and more often, being valuable the determination of discriminatory power of them. The aim of this work was to describe and analyze principal forms to register of dental plaque aiming to subsidize the researcher and dental surgeon on adoption of most adequate method for their case. Data bases: Medline, Lilacs and BBO were consulted without limit to identify the format of register of each index described on literature. It was observed the use of Oral Hygiene Index on diverse ways like: clinical evaluation of dental plaque, in products evaluation works and dental Office; patients monitoring; instruction about hygiene and oral hygiene technique. It was noted that dental plaque indexes are useful and allows the register of different forms point out the importance of its use on clinical and researches practice.

Métodos de aplicação e de avaliação do residual de fungicidas no controle de mofo-branco em soja e feijão

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Sphenophorus levis Vaurie, 1978 (Coleoptera: Curculionidae): caracterização macroscópica e determinação de inseticida e época de aplicação para controle

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise retrospectiva da implantação do serviço de inspeção municipal de Rio Verde – GO e de microrganismos patogenicos em produtos cárneos

Pós-graduação em Medicina Veterinária - FCAV

Eficácia e ecotoxicidade do diquat em mistura com fontes de cobre para controle de Ceratophyllum demersum e alga unicelular e filamentosa

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

Quitosana e óleos essenciais no controle de antracnose e na qualidade pós-colheita de abacates

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

Arranjo de semeadura da soja sobre o rendimento da cultura e da tecnologia de aplicação de produtos fitossanitários

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)